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An Investigation on Behavioral Intention toward Usage of Personal Health Assistant Service and Technology Among Patients in Bangkok, Thailand
Get PDFPurpose: The study aims to investigate the determinants of behavioral intention toward the usage behavior of personal health assistant services and technology for hypertension patients of a private hospital in Bangkok. Eight variables conform to the conceptual framework, including perceived usefulness, perceived ease of use, attitude toward using, customer satisfaction, social influencing, facilitating condition, behavioral intention, and usage behavior. Research design, data, and methodology: The data were collected from 500 participants. The sampling techniques used were purposive, stratified random, and convenience samplings. Before collecting the data, the index of item objective congruence (IOC) and Cronbach’s Alpha coefficient value (pilot testing) of 50 samples were applied. The main statistical approaches involve confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Perceived usefulness has a significant influence on attitude toward use. Attitude toward use has a significant influence on customer satisfaction and behavioral intention. Social influence and facilitating conditions significantly influence behavioral intention. In addition, behavioral intention significantly influences use behavior. On the other hand, perceived ease of use does not significantly influence attitudes toward using personal healthcare assistant services. Conclusions: Healthcare service providers can enhance the purchase intention of digital healthcare technology, which could remarkably benefit patients by tracking and monitoring their health conditions
Measuring Satisfaction and Behavioral Intention of Students in Art Majors on the Use of Graduation Management System in China
Get PDFPurpose: This research determines to measure factors impacting the satisfaction and behavioral intention of students in art majors who graduated in 2020 using the graduation management system in China. The conceptual framework was developed based on perceived ease of use, perceived usefulness, system quality, trust, attitude, satisfaction, and behavioral intention. Research design, data, and methodology: The study applied the quantitative method and collected the data (n=500) using judgmental, stratified random, and convenience sampling. The questionnaire was used as a tool to collect the data. Before the data collection, The Item-Objective Congruence (IOC) and pilot test (n=50) of Cronbach’s Alpha were approved. The data were analyzed with confirmatory factor analysis and structural equation modeling. Results: All hypotheses are supported. Perceived ease of use has a significant impact on perceived usefulness and satisfaction. Perceived usefulness strongly impacts satisfaction, followed by behavioral intention. System quality significantly impacts satisfaction. In addition, behavioral intention is significantly impacted by trust, attitude, and satisfaction. Conclusion: This study provides the necessary knowledge and reliable results for universities and system developers to improve and upgrade the graduation management system. Therefore, students’ behavioral intention and satisfaction can be valid indicators to enhance the performance of the graduation management system
EDITORIAL
Get PDFThe AU-GSB e-Journal is a semiannually international journal publishing the finest peer-reviewed social science articles across the entire spectrum of academic fields. The AU-GSB e-Journal has been indexed in TCI – Thai Journal Citation Index Centre (Tired 2).
This issue covers twenty articles. The first article titled “The Impacting Factors of Continuance Intention to Use E-Learning After Covid-19 Of Male Students Majoring in Music in Chengdu” aims to investigate the continuance intention to use e-learning of music major college students in Chengdu, China after COVID-19.
The second article titled “Factors Influencing Behavior Intentions of Junior Students to Use Chinese Animation and Comics Platforms in Chengdu, China” aims to examine the behavioral intentions of junior students to use Chinese animation and comics platforms in Chengdu, China.
The third article titled “Assessment of Behavioral Intention to Use Tencent Meeting of First-Year Students for Legal Courses in Chengdu, China” aims to assess the behavioral intention to use Tencent meetings of students for legal courses in Chengdu, China.
The fourth article titled “Factors Impacting Students’ Loyalty to Intangible Cultural Heritage Art Education: A Case of Chengdu Secondary School, China” aims to assess the key variables that significantly impact students’ loyalty to intangible cultural heritage art courses at three secondary schools in Chengdu, China.
The fifth articled titled “Examining Taxpayers’ Behavior in Phnom Penh to Use Cambodia Road Tax Mobile Payment Application” aims to investigate the behavioral intention and use behavior of taxpayers in Phnom Penh to use Cambodia Road Tax Mobile Payment Application (CRTMPA).
The sixth article titled “Measuring Intention to Purchase Innovative Personal Health Assistant Services of Hypertension Patients in A Private Hospital in Bangkok” aims to examine the influencing factors of purchase intention on innovative personal health assistant services of hypertension patients of Bumrungrad Hospital.
The seventh article titled “An Investigation on Behavioral Intention toward Usage of Personal Health Assistant Service and Technology Among Patients in Bangkok, Thailand” mainly investigates the determinants of behavioral intention toward the usage behavior of personal health assistant services and technology for hypertension patients of a private hospital in Bangkok.
The eighth article titled “A Confirmatory Factor Analysis of Competency Model of Software Developers: A Case of INTO Company” aims to delineate the competency factors and dimensions of software developers' competency at INTO company, to create a competency model of software developers' competency at INTO company, and to verify the reliability and validity of the competency factors and dimensions in the context of INTO company.
The ninth article titled “Influencing Factors of Behavioral Intention and Use Behavior of Online Learning Platforms Among Public College Students in Chengdu, Sichuan Province, China” aims to highlight the factors influencing the behavioral intention and use behavior of Chinese public vocational school students to use online learning platforms.
The tenth article titled “The Influential Factors Determining Satisfaction, Loyalty and Learning Performance of Chinese Art Students in Chengdu” aims to uses Tencent Conferences for online learning in Chengdu to explore the factors influencing Chinese art student satisfaction, loyalty, and learning performance.
The eleventh article titled “The Investigation on First-Year Students’ Use Behavior of Online Learning System or ‘Rain Classroom’ in Chengdu, China” aims to investigate first-year students’ behavior intention and use behavior using the online learning system of Rain Classroom in Chengdu, China.
The twelfth article titled “Measuring Satisfaction and Behavioral Intention of Students in Art Majors on the Use of Graduation Management System in China” aims to determine factors impacting the satisfaction and behavioral intention of students in art majors who graduated in 2020 using the graduation management system in China.
The thirteenth article titled “Determinants Affecting Art Major Undergraduates’ Satisfaction and Continuance Intention to Use E-Learning in Chongqing, China” aims to analyze the significant determinants that affect undergraduate students in art majors of their continuance intention in e-learning at Chongqing University of Arts and Sciences of China.
The fourteenth article titled “Factors Influencing High School Students’ Intention and Use of E-Learning to Study Chemistry in Bangkok, Thailand” aims to identify factors impacting the behavioral intention and use behavior of eLearning among the students who are studying Chemistry in the final two years (Grade 11 and 12) of international schools in Bangkok, Thailand.
The fifteenth article titled “Factors Impacting on Sophomores’ Satisfaction and Loyalty Toward Education Quality in Higher Vocational Colleges in China” aims to investigate the key influencers that significantly impact student satisfaction and loyalty toward education quality in higher vocational colleges in Chengdu, China.
The sixteenth article titled “The Assessment of Student Satisfaction with Art and Design Online Course at Normal Universities in Hunan, China” examines the factors impacting user satisfaction with the art and designs online course at the normal universities in Hunan, China.
The seventeenth article titled “An Examination of the Factors Impacting Student Satisfaction and Continuance Intention to Use Online Payments in Chengdu, China” investigates factors impacting student satisfaction and continuance intention to use online payments in Chengdu, China.
The eighteenth article titled “Improving Business IT learning outcomes using Cognitive Load Optimization - a case study in Chinese Graduate studies” aims to assess the effectiveness of implementing cognitive load optimization in the instruction of STEM subjects within graduate studies, focusing on the perspective of Chinese students.
The nineteenth article titled “A Study Examining Undergraduate Students’ Satisfaction and Continuance Intention with E-learning in Beijing, China” aims to investigate the factors impacting undergraduate students’ satisfaction and continuance intention with e-learning in Beijing, China.
The twentieth article titled “A Glittering Market: The Enhancement of Purchase Intentions to buy Diamond Jewelry of Consumers in Phnom Penh, Cambodia” aims to examine key factors influencing consumers’ purchase intentions toward diamond jewelry in Phnom Penh, Cambodia
Critical Factors Affecting Revisit Intention for the “Feel Restaurant” in Yangon, Myanmar
Get PDFPurpose: This research aims to investigate the impact of food quality, service quality, physical environment quality, and price on customer satisfaction and revisit intention at "Feel Restaurant" in Yangon, Myanmar. Research Design, Data, and Methodology: Utilizing primary and archival research approaches, this study examines factors influencing customer satisfaction and revisit intention. Data were collected from 384 respondents enjoying dining at Burmese Restaurants in Yangon. The researcher developed a new conceptual framework and incorporated two frameworks from previous studies to comprehensively determine the key factors influencing customer satisfaction and revisit intention. Results: The research findings reveal that price, physical environment quality, service quality, and food quality significantly affect customer satisfaction. Furthermore, customer satisfaction significantly influences revisit intention. Conclusions: The critical factors impacting the revisit intention of "Feel Restaurant" encompass price, physical environment quality, service quality, and food quality, contributing to customer satisfaction. Moreover, customer satisfaction was identified as affecting revisit intention in this Yangon, Myanmar restaurant. Limitations: Several limitations exist in identifying key factors influencing revisit intention. The study is geographically confined to Yangon, limiting its generalizability to other regions in Myanmar. This research specifically investigates key factors affecting revisit intention at "Feel Restaurant" in Yangon, Myanmar
The Influencing Factors of Gen Y Consumers' Purchase Intention of 3D Cameras in Mianyang, China
Get PDFPurpose: The purpose of this study is to examine relationship between social influence, perceived quality, attitude, satisfaction, and trust that influence purchase intention of 3D cameras of Generation Y customers in Mianyang, China. Research design, data and methodology: The quantitative method was used to distributing online questionnaire to 500 participants between the age of 25 and 40 years old, who are living in Mianyang, China and have at least one year of experience with top three 3D camera brands. Judgmental, quota and convenience sampling techniques were carried out. Before collecting the data, validity and reliability results were accepted by using Item Objective Congruence (IOC) Index and Cronbach’s Alpha reliability test. Confirmatory Factor Analysis (CFA) was applied to measure factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. The effect between relationships and hypotheses were accounted by Structural Equation Model (SEM). Results: The findings reveal that trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Additionally, social influence, perceived quality, attitude, satisfaction, and trust have a significant impact on Gen Y customers' purchase intention. Conclusions: The recommendations were made for manufacturers, dealers, marketers and salespersons to develop marketing and sales strategies for raising customer’s purchase intention
Factors Impacting Student’s Behavioral Intention to Use Social Media Applications for Online Learning
Get PDFPurpose: Social media applications are powerful learning tools for a new norm of online learning in this era. Therefore, this paper aims to investigate the impacting factors of students’ behavioral intention to use social media applications for online learning. The conceptual framework proposes the causal relationships between attitude, information quality, perceived ease of use, perceived usefulness, service quality, social influence, and behavioral intention. Research design, data, and methodology: A quantitative method was used to distribute questionnaires to 500 students. Nonprobability sampling was adopted by using judgmental sampling, stratified random sampling, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to analyze model fit, reliability, validity and hypotheses testing. Results: Social influence and attitude significantly impact behavioral intention. Furthermore, there are support relationships between perceived ease of use and perceived usefulness, and between service quality and perceived ease of use. Nevertheless, perceived ease of use and perceived usefulness have no significant impact on behavioral intention, and information quality has no significant impact on perceived ease of use. Conclusions: Social media apps developers and education managers should consider the importance of students’ behavioral intention to use social media applications for their effective online learning
Understanding Online Shopping Behaviours And Purchase Intentions Amongst Undergraduate Students in Chengdu, China
Get PDFPurpose: Online shopping behaviors represent the online purchase intentions towards actual behavior, which have been debated since e-commerce. Therefore, this research focuses on the factors impacting purchase intention towards actual behavior amongst college students in Chengdu, Sichuan, China. The relationship between seven important variables is studied: perceived value, perceived risk, trust, satisfaction, service quality, purchase intention, and behavior. Research design, data, and methodology: The study surveyed 500 college students in three universities, which are Sichuan University, Xihua University, and Ginkgo Hotel Management College. The sampling techniques are judgmental sampling, stratified random sampling, and convenience sampling. Before the data collection, the item-objective congruence (IOC) was approved at a score of 0.6 or over, and the Cronbach's Alpha reliability test was accepted at a score of 0.7 or above. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were carried out to test validity, reliability, fit models, and hypotheses. Results: This study achieves to identify the significant relationship between perceived value, perceived risk, trust, satisfaction, service quality, purchase intention, and behavior. Conclusion: The results will help investors and managers of online shopping platforms gain better experience and enlightenment in attracting consumers and increasing transactions and sales
Enhancing Teachers’ Commitment through Different Administrative Supports at the Primary Schools in Northern Jiangsu Province, China: -
Get PDFThis study mainly explored the relationship between the teachers' commitment and their perceived administrative support at the primary schools in Northern Jiangsu Province, China. The participants were 185 full-time teachers teaching in the two primary schools in Huji Town, Haian County, Northern Jiangsu Province, China. The study used a quantitative approach, through questionnaire survey, this study found: 1) The level of teachers' commitment was moderate, while the lowest score was Continuance Commitment and the highest score was Affective Commitment, 2) The level of teachers' perception towards administrative support was regarded as Moderate, while Emotional Support was the lowest, and Instructional Support was the highest; and 3) There was a significant relationship between teachers' perceptions towards administrative support and their commitment in the rural primary schools at Huji Town, Northern Jiangsu Province, China. In addition, emotional Support and Informational Support correlated with all three types of commitments; Appraisal Support correlated highly with Continuance and Normative Commitments, while Instructional Support correlated moderately with Affective and Normative Commitments. The study discussed each finding based on the previous literature, analyzed the possible reasons, and provided recommendations for the school administrators, teachers, and future researchers
The Effect of Mental Health Literacy on Psychological Help-Seeking Intention, Among Thai Undergraduate Students in Bangkok
Get PDFThis study aimed to examine the effect of mental health literacy on psychological help-seeking intention, mediated by social stigma and self-stigma (at level 1) and attitudes toward seeking psychological help (at level 2) as posited in the form of 4 nested models. Based on the data from 1000 young adult Thai undergraduate students from universities across Bangkok, Thailand. The results revealed that the research instruments were psychometrically sound, that the full path model (model number 4) was the best fitting model, and that the students' mental health literacy had a positive effect on their attitudes and psychological help-seeking intention. This literacy level led to the students being highly aware of the stigmas present in their context, which was reflected in their stigma scores. Social stigma and self-stigma negatively mediated the effect of mental health literacy on attitudes and intention. And ultimately, attitudes had a direct positive effect on students' psychological help-seeking intention. The proposed model was adequate in predicting the students' psychological help-seeking intentio
The Enhancement of Student's Organizational Citizenship Behavior to Improve Organizational Embeddedness: An Action Research on Beijing Polytechnic in Beijing, China
Get PDFThis action research aims to enhance students' organizational citizenship behavior (OCB) to improve organizational embeddedness in a vocational college. The sample size of this research was 59 sophomore students, 30 in the experimental group and 29 in the control group. They came from Beijing Polytechnic (BP), majoring in mechanical and electrical engineering (MEE). This study's questionnaire instrument has 24 items. After the 16-weeks-intervention program, the author collected pre-intervention and post-intervention data and used the quantitative method. The author used the Shapiro-Wilk (S-W) test that data is non-parametric. The study findings are: (H1a) The Spearman's test was applied, and there is a statistically significant relationship between OCB and organizational embeddedness. (H2a) The Wilcoxon signed-rank sum test was applied, and there is a statistically significant difference in OCB and organizational embeddedness before and after ODI. (H3a) The Mann-Whitney U test was applied, and the effect of OCB on organizational embeddedness was statistical significance. The qualitative analysis's findings supported the alternative hypotheses. The study concluded that after ODI, participants' OCB level and organizational embeddedness increased