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Impact of External Technology Exploitation, Acquisition, and Employee Autonomy on Innovation Performance
Get PDFPurpose– This study aims to evaluate the impact of external technology exploitation, acquisition, and employee autonomy on innovative performance toward organizational performance and was conducted in Chiang Mai, Thailand. Research design, data, and methods– Four organizations were chosen, and 500 questionnaires were distributed, yielding 483 responses. The data was examined using Structural Equation Modeling (SEM). Results– The findings revealed that external technology exploitation aims to improve organizational performance, whereas external technology acquisition and employee autonomy aim to enhance innovation performance. As a result, innovation performance is mediated by organizational performance. Implications– The modeling results suggest that external technology exploitation, acquisition, and employee autonomy on innovation performance play a vital role in enhancing the Government organization utilizing IT as an innovation model. Empirical evidence and descriptive part reveal that successful and above-average-performing government organizations have higher innovation levels. Conclusion– Finally, the study found that innovation performance based on ETE, ETA, and employee autonomy significantly affects organizational performance
Sustainable Tourism Development: A Case Study of Western Island in China
Get PDFPurpose: As an important part of the sustainable development strategy of world tourism, developing Marine tourism is an effective way to revitalize the Marine economy. The study examines to identify the impact of tourism development on the West Island from multiple dimensions, as well as the challenges that may be faced in the development process. Based on the field observation and analysis of the past literature, this study employs data from two different sources of information (secondary data, and interview data) that are examined and interpreted through content analysis methods and thematic analysis. The results reveal that the impact of Local residents living environment and Potential negative challenges of sustainable tourism destination construction has been the most important issues of sustainable tourism development in West Island. It includes four detailed issues, such as over-exploitation of natural resources, coastal environmental pollution, promotion of environmental protection plans in eco-tourism destinations, and protection of Marine life. From a practical point of view, this study draws the attention of tourism policymakers to the role of tourism development on the local tourism economy and tourism resources. And provide some data support and reference for academic research on island tourism and sustainable tourism
The College Students’ Behavioral Intention to Use Mobile Reading Apps in Sichuan, China
Get PDFPurpose: The purpose of this study is to investigate the college students’ behavioral intention to use mobile reading applications in Sichuan, China. The key variables include perceived usefulness, perceived ease of use, perceived value, perceived enjoyment, attitude, social influence, and behavioral intention. Research design, data, and methodology: The target population is 500 students from three universities in Sichuan. The quantitative research method used in this study was based on a questionnaire. The sampling technique contains judgmental, stratified random and convenience sampling. The content validity was confirmed by the index of item-objective congruence (IOC). The pilot test involves 50 participants to ensure reliability by Cronbach’s alpha. The data were analyzed by Confirmatory factor analysis (CFA) and Structural equation modeling (SEM). Results: The social influence presented the strongest effect on behavioral intention and proved that attitude directly influenced behavioral intention. The significant influences that support attitude are perceived ease of use, usefulness, value, and enjoyment. Conclusions: The research can help developers to develop effective mobile reading apps related to excellent traditional Chinese cultural knowledge. Educators can promote the dissemination of excellent traditional Chinese cultural knowledge can consider improving the influence of mobile phone reading content and software in society to help college students improve their learning efficiency
A Study on Chinese Tourists' Perception of Violence and Crime Risk in Thailand
Get PDFHistorically, China has consistently ranked among the top sources of international tourism population in Thailand. In early 2023, the Chinese government formulated new policies for personal and organized travel. After three years of silence, Chinese people are finally able to return to the Thai tourism market. Chinese tourists need to return to a safe Thailand because Thailand is a popular tourist destination for Chinese tourists. As a result, increased Chinese tourism activity will greatly help Thailand's tourism industry and economy. To explore the views of Chinese tourists on Thailand's security issues after the COVID-19 pandemic, the objective of this study is to examine the considerations of personal safety and risk among Chinese tourists when selecting international travel destinations. Additionally, it aims to analyze the factors that contribute to Chinese tourists' concerns regarding the risks of crime and violence specifically in Thailand. Furthermore, the study seeks to explore potential strategies and measures to enhance the safety and protection of Chinese tourists while in Thailand. From February 24th, 2023, to March 9th, 2023, this study interviewed tourism industry practitioners and Chinese tourists. Findings from this study add specific detail to the currently limited information about on-site experiences, particularly the Chinese views of safety aspects in Thailand. The respondents discussed in detail the awareness of Chinese tourists about the risks of crime and violence in Thailand and proposed measures they believe can better protect the safety of Chinese tourists in Thailand. Although many factors make Chinese tourists worried about the risk of violence and crime in Thailand, they still believe that Thailand is a relatively safe tourist destination.
Keywords: Thailand travel, Crime and Violence Risk, Chinese Touris
The Effectual Design Method for Internationalizing Architectural and Engineering Services: Insights from Swiss Design Entrepreneurs
Get PDFThis research explores the use of effectual and causal design logic in architectural and engineering design internationalization. Specifically, it aims to understand how individual design entrepreneurs act across three international opportunity design problem spaces: (a) formation, (b) evaluation, and (c) exploitation. This qualitative multiple-case study employed phenomenographic, semi-structured interviews with 17 Swiss architectural and engineering design entrepreneurs.
The findings indicate that international opportunity formation is created via the dominant effectual design logic principle; international opportunity evaluation mainly applies causal design logic; and international opportunity exploitation primarily uses actions combining effectual and causal design logic principles. This research contributes to the architectural and engineering design internationalization literature, which focuses only on causal design logic and provides a practical integrative model for successful international architectural and engineering design services
Understanding Thai and Myanmar Conflict Management Styles: A Cross-Cultural Dimension of Organization Development
No full textCross-cultural interactions have gained significant attention in recent years due to the tremendous business advancements and high collaboration among the diverse workforce. The medical tourism industry has become a global phenomenon (Chen & Wilson, 2013). Among the medical tourism destinations, Thailand is well-reputed for its competitive advantages; especially medical tourists from Myanmar and Cambodia in the ASEAN region highly contribute to the private international hospitals in Thailand and to the medical tourism industry there. Thai international hospitals employ Myanmar talents to provide required services to Myanmar medical tourists. According to Ting-Toomey and Oetzel (2001), more chances of work-related conflicts or difficulty are likely to occur among different cultural groups in the workplace. Therefore, there is a research gap in terms of investigating the conflict management style of Myanmar and Thai managerial staff working in Thai private international hospitals from a cross-cultural perspective. Semi-structured interviews were used in the present study to collect data from 30 Thai and Myanmar participants; a descriptive analysis was used to analyze the data; and the Rahim Organizational Conflict Inventory-II (Rahim, 1983) was referred to identify the conflict styles of the participants. As was seen in the study, Thais favored four conflict styles from the highest to lowest: dominating, integrating, compromising, and obliging, while Myanmar people preferred avoiding, dominating, and obliging. The findings of this study can be used as a contribution of knowledge to HROD scholars, practitioners, and organizations in Thailand in terms of the employment of Myanmar talents
The Mediating Role of Psychological Distress on the Relationship of Mindfulness and Social Support on Psychological Well-Being among Private Hospital Nurses in Kerala, India.
Get PDFThe present study aimed to investigate the effect of mindfulness and social support on the psychological wellbeing of private hospital nurses in Kerala, India, mediated by psychological distress. Data were collected through a survey of 1050 nurses working in private hospitals in Kerala, India. The mediation analysis was carried out using Andrew Hayes Process Macro. The results of the mediation analysis indicated that psychological distress partially mediated the relationship of mindfulness, and social support on psychological well-being. Statistical evidence indicated that the higher levels of mindfulness and social support experienced by these nurses in Kerala reported to have lower psychological distress and lower the psychological distress, better were their psychological well-being. The nurses in private hospitals of Kerala have various challenges including long working hours, physical strain, exposure to human suffering and high job demands that necessitate constant vigilance in a complex and potentially chaotic environment. In light of these findings, it is suggested that private hospital administrators allocate resources to promote mindfulness and social support as part of an incentive and staff development program for their nurses. The hospital administration can augment their employees' psychological well-being, in spite of the taxing job demands that they are driven through to achieve relatively high productivity. One who has a balanced psychological wellbeing will tend to administer their duties nearer to perfection and as such, all stakeholders of the hospital industry would be happy and satisfied
Determining Employee Engagement Factors In Order To Enhance Employee Performance: A Case Study Of Fine Dining Restaurant In Yangon
No full textEmployee performance has a great impact on the success of the restaurant business. To maintain the service quality in a competitive market in fine dining industry, keeping the employees engaged and driven should be on top of the priorities for a restaurant owner because motivated employees that work in a team-driven environment are more likely to perform better. This action research intended to discover the priority needs for the improvement of employee performance in terms of work environment, teamwork, employee development, leadership, and employee engagement by using the case study of fine dining restaurant in Yangon. A mixed method research using Structured questionnaire (n=49) and Qualitative interview (n=7) was conducted in this study. The target population comprises all employees, middle-level management, and top-level management. The data analysis treatment includes Cronbach’s Alpha testing, descriptive statistics and PNI modified for the survey questionnaire and content analysis for focused group interview. The results from PNI modified indicate that Leadership, Work Environment, Employee Development and Employee Performance are the top four factors that need to be prioritized. Based on the content analysis by the coders, employee development is a key factor in enhancing employee performance. Finally, the strategies designed to improve the employee performance of fine dining restaurant A will be presented based on the findings of all results
Factors Influencing Productivity and Sustainability of Small-Scale Beef Farms in Thailand
Get PDFOver the past few decades, Thailand has witnessed a decline in production from small-scale beef cattle farming, accompanied by a reduced interest from younger generations in continuing family farming. The present study aimed to determine the state of these farms based on good agricultural practices (GAP) and explored factors influencing beef herd productivity and the willingness of the next generation to sustain the family business. Data from 1,175 questionnaires from 34 provinces was analyzed using SPSS. Beef herds with higher calving rates (CR ≥ 60%) had better herd, reproductive, and health management scores compared with the lower CR (<60%) group. Results from a negative binomial regression showed that factors, i.e., prediction of calving date and routine deworming positively impacted CR, while others like feeding types, mineral supplements, vaccination and hormonal estrus synchronization negatively correlated with CR. Expert opinions (N = 83) highlighted the importance of recording systems, heat detection programs, pregnancy diagnosis, feeding type, sufficient qualified water supply and mineral supplements. The use of Artificial Neural Network (ANN) and GLM analysis also noted that farm potential score, farmer gender, and occupations were pivotal for the sustainability of beef farming. This research aids in strategizing for enhanced sustainable beef production in Thailand
EDITORIAL
Get PDFThe Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 2 (July – December 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-six articles. The first article titled “Drivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design's in Chengdu, China” aims to determine drivers of behavioral intention to use hybrid education of undergraduate students in Arts and Design in three universities in Chengdu, China.
The second article titled “Attitude Towards Use and Behavior Intention of Online Art Appreciation Courses in Public Universities in Yunnan, China” aims to develop a model to predict the key factors affecting the behavior intention to adopt online art appreciation courses of undergraduate students.
The third article titled “Undergraduates’ Behavioral Intention to Use E-Guests to Facilitate Online Learning in The Public Universities in Chongqing, China” aims to evaluate the determinants that significantly affect undergraduate design students’ behavioral intentions to invite e-guests in online education from three essential public universities in Chongqing, China.
The fourth article titled “Behavioral Intention to Use E-learning: A Case Study of Apparel School Students at Chengdu Textile College in China” aims to study significant factors of school of apparel students’ behavioral intention to utilize e-learning at Chengdu Textile College, including perceived ease of use, perceived usefulness, attitude, self-efficacy, performance expectancy, social influence and behavioral intention.
The fifth articled titled “Factors Impacting Customer Loyalty of Online Shopping: A Case Study of China’s E-Commerce Platforms” aims to investigate the factors impacting satisfaction, commitment, and customer loyalty of online shopping.
The sixth article titled “Behavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, China” aims to analyze the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications.
The seventh article titled “Factors Affecting Students’ Continuous Intention to Use Online Art Education Software in Chengdu, China” explores the analysis of factors influencing the continuous use of online art education software by private art education institutions in Chengdu, Sichuan Province, China.
The eighth article titled “French Horn Students’ Performance Improvement and Perceptions of Learning through Synchronous Virtual Classroom: An Empirical Research at Hunan Normal University” aims to use a synchronous virtual classroom course to assess the sample participants’ performance improvement and perceptions; and then to analyze and evaluate the results from the assessment.
The ninth article titled “Influential Factors of Travel Bubbles Intention During COVID-19 among Cambodians in Siem Reap and Preah Sihanouk” aims to examine the influential factors of travel bubbles intention during COVID-19 among Cambodians in Siem Reap and Preah Sihanouk.
The tenth article titled “The Improvement of Service Quality of Service Quality in Prefabricated Steel Structure Construction Process” aims to investigate customers' perceptions of service quality and present guidelines for improving services in prefabricated steel structure management.
The eleventh article titled “The Assessment on Consumer Satisfaction and Use Intention of B2C E-Commerce Platform in Chongqing, China” assesses the factors affecting the satisfaction and use intention of Chongqing residents toward e-commerce platforms, including service quality, information quality, system quality, perception of ease of use, perception of usefulness, intention, and satisfaction.
The twelfth article titled “The Determinants of Behavioral Intention to Use Mobile Reading Apps of Collage Students in Chongqing, China” aims to examine the determinants of behavioral intention of college students in Chongqing who have mobile reading experience of excellent Chinese traditional culture.
The thirteenth article titled “An Examination on Online Learning Adoption of Postgraduate Students in Chengdu, China During COVID-19” aims to examine the online learning adoption of college students in Chengdu, China. Technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) incorporates perceived ease of use, perceived usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior.
The fourteenth article titled “Investigating Continuance Intention to Use E-Learning of Female Students Majoring in Music in Chengdu” aims to investigate the impact of system quality, subjective norms, interactivity, course content quality, perceived usefulness, and satisfaction on the continuance intention to use e-learning of music major college students in Chengdu, China.
The fifteenth article titled “Determinants of Patients’ Behavioral Intention and Loyalty in Private Hospitals in Chengdu, China” aims to investigate the causal relationship between medical cost reasonableness, healthcare technicality, interpersonal behavior, service quality, patient satisfaction, behavioral intention, and patient loyalty.
The sixteenth article titled “The Determinants of Behavior Intentions to Use Chinese Animation and Comics Platforms of Senior Students in Chengdu, China” investigates the determinants of behavioral intentions to use Chinese animation and comics platforms of senior students in Chengdu, China.
The seventeenth article titled “An investigation on Senior Students’ Behavioral Intention to Use Tencent Meeting for Legal Course in Chengdu, China” examines senior students’ behavioral intention to use Tencent meeting for the legal course in Chengdu, China.
The eighteenth article titled “Determinants Influencing Middel School Students’ Loyalty to Intangible Cultural Heritage in Mianyang, China ” aims to evaluate the essential determinants that significantly impact students’ loyalty to intangible cultural heritage art practice courses in three secondary schools in Mianyang, China.
The nineteenth article titled “Measuring First-Year Students’ Behavioral Intention and Use Behavior of Chaoxi Online Learning Platform to Study Mental Health Course in Chengdu, China” aims to measure first-year students’ behavioral intention to use Chaoxi online learning platform to study mental health courses in Chengdu, China.
The twentieth article titled “Determinants of Taxpayers’ Use Behavior of Cambodia Road Tax Mobile Payment in Siem Reap” examines determinants of taxpayers’ use behavior of Cambodia Road Tax Mobile Payment Application (CRTMPA) in Siem Reap.
The twenty-first article titled “English for Tour Operators and Tour Guides: Learning Needs from Stakeholders’ Voices” aims investigate learners’ needs through a survey to develop a course English for Tour Operators and Tour Guides as tourism has been one of the fastest-growing industries in the 21st century.
The twenty-second article titled “Purchase Intention of Potential Hypertension Patients on Innovative Personal Health Assistant Services: A Case of a Private Hospital in Bangkok” aims to examine the significant impact of brand image, perceived service quality, patient satisfaction, and word of mouth on purchase intention on innovative personal health assistant services of patients with the potential to have hypertension.
The twenty-third article titled “Influential Factors of Usage Behavior of Potential Hypertension Patients to Use Personal Health Assistant Service and Technology in a Private Hospital in Bangkok” aims to investigate the determinants of behavioral intention toward using personal health assistant services and technology for potential hypertension patients in a private hospital in Bangkok.
The twenty-fourth article titled “Analysis of Undergraduate Students’ Behavioral Intentions and Usage Behavior of Online Learning Platforms in Chengdu, Sichuan, China” examines the factors affecting behavioral intention and usage behavior of online learning platforms among undergraduate students in Xihua University in Chengdu, Sichuan, China.
The twenty-fifth article titled “The Influence of Service Quality Aspects on Satisfaction and Loyalty of Graduate Students in Chongqing, China” aims to determine the significant effect of faculty services, campus infrastructure, academic aspects, university reputation, and access to university services to determine student satisfaction and student loyalty.
The twenty-sixth article titled “Determinants of Satisfaction and Continuance Intention to Use Cloud-Based E-Learning Among Undergraduate Students in Ningxia Universities” examines what factors affect the satisfaction and continuance intention of college students majoring in English translation and interpreting on cloud-based e-learning