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The English Language Learning Needs of the Local Thai Rice Product Vendors
Get PDFIn Thailand, it is crucial to acquire English language skills for effective communication and business purposes, given the rise to international tourism. It is essential for the vendors in the local markets who sell rice products to be able to communicate in English in order to provide explanations about Thai rice yields to foreign customers. However, these vendors often do not receive sufficient attention when it comes to expanding their English language abilities for interacting with foreign customers. Therefore, the study explores the English language needs of Thai local vendors who sell Thai rice products in order to design lessons based on their learning needs. The participants in the study were vendors of Thai street desserts and products who live in Luang Neau sub-district, Doi Saket district, Chiang Mai province. The instruments used were a needs survey and semi-structured interviews. The researcher used descriptive statistics on the data obtained via the needs survey for quantitative data analysis such as frequency and percentage, as well as means and standard deviation. Content analysis, using HyperResearch software, was used to analyze qualitative data gained from the interviews. The findings showed that most of the sample group were 50 – 65 years old and had high needs to develop their English speaking and listening skills. They reported a need for English lessons on authentic or relevant topics and communicative language to communicate with foreign customers in the local market. When inquired about the extent of their motivation, it was found that they had instrumental motivation and positive attitudes toward learning English, believing that being able to communicate is a great value-added asset as this can better their standard of living and enable them to earn more money
บทบรรณาธิการ
Get PDFบทบรรณาธิการวารสารฉบับนี้เป็นวารสารปีที่ 13 ฉบับที่ 2 ของปี 2565 ทางกองบรรณาธิการทุกท่านมีความยินดียิ่งที่วารสารได้รับความสนใจจากผู้เขียนภายนอกที่นาบทความวิชาการทางกฎหมายในเรื่องที่หลากหลายมาเผยแพร่ผ่านวารสารของเรา เช่น กฎหมายลิขสิทธิ์ กฎหมายเกี่ยวกับอสังหาริมทรัพย์กฎหมายครอบครัว กฎหมายหนี้ และทักษะการประกอบวิชาชีพนักกฎหมาย ซึ่งเป็นบทความวิจัย 3บทความ เรื่องลิขสิทธิ์การแสดงบัลเล่ต์ การจัดการนิติบุคคลหมู่บ้านจัดสรร และทักษะ Soft Skills ของนักกฎหมาย ซึ่งเป็นบทความของ คุณกิ่งกมล เบ็ญจพันธุ์ทวี นักศึกษาระดับปริญญาโท และ คุณสวรรยาอนุมาศ นักศึกษาระดับปริญญาเอกจากสถาบันบัณฑิตพัฒนบริหารศาสตร์ และ ดร.ประภาภรณ์โรจน์ศิริรัตน์ อาจารย์ประจาคณะสังคมศาสตร์ มหาวิทยาลัยศรีนคริทรวิโรฒ ตามลาดับ และอีก 2บทความเป็นบทความเชิงประวัติศาสตร์กฎหมายแพ่งและพาณิชย์ของประเทศไทยว่าด้วยเรื่องหนี้และการหย่าตามลาดับ จาก ดร.ป้อมฤดี กุมพันธ์และทีมผู้เขียนจากคณะนิติศาสตร์ มหาวทยาลัยกรุงเทพธนบุรี โดยทุกบทความได้ผ่านการประเมินจากผู้ทรงคุณวุฒิในแต่ละด้าน กองบรรณาธิการขอถือโอกาสนี้ขอบคุณผู้ทรงคุณวุฒิทุกท่านที่ได้กรุณาประเมินบทความที่ตีพิมพ์ในวารสารฉบับนี้ และขอขอบคุณผู้เขียนที่ส่งบทความมาให้พิจารณาตีพิมพ์ด้วยหวังว่าทุกบทความจะมีประโยชน์ในทางวิชาการต่อผู้อ่านทุกท่านดร.ธนสาร จองพานิชบรรณาธิการ
Editorial NotesThis issue is Assumption University Law Journal (AULJ) Volume 13 No.2 of 2022.The Editorial team is delighted that our journal is interested by several academiciansfrom variety fields of study whose articles are about copy rights law, dept law, real estatelaw, and family law. This volume contains 3 research articles which are copy rights ofballet solo performance written by Kingkamol Benchaphanthawi, real estate law relatedto housing estate juristic person written by Sawanya Anumas, and Soft skills of lawyerswritten by Dr.Prapaporn Rojsiriruch. The other two articles are about the history of ThaiCivil Code on family and dept laws which were written by Dr.Pomrudee Kumpant andher team.Lastly, I would like to thank all Editorial Board members, writers, and Editor teammembers for a hard working for a better quality of the journal. I hope every article wouldadd academic benefit to all readers. Please, enjoy your reading.Dr. Tanasarn Chongpanish,Edito
ŚVETĀRAṆYA OF SOUTH INDIAN ŚAIVISM
No full textThis article is a summary of 60+ Tēvāram hymns on Veṇkāṭu which are not only important documents in the history of South Indian Śaivism, but also the sthala and organizing principle of the structure of the temple, its location and iconography. The Śaivite Navagraha-sthalasin the Kāviri delta, are Curiyanārkōyil-Sūrya, Tiṅkalūr-Candra, Tiruveṇkāṭu-Budha, Vaittīcuvarankōyil-Aṅgāraka, Ālaṅkuṭi-Bṛhaspati, Kañcaṇūr-Śukra, TirunaḷḷāṟuŚanaiścara,Kuṃbhakoṇam/Nākeśvaram-Rāhu and Perumpaḷḷam-Ketu. The Vaiṣṇavas have their Navagrahasthalas in the Tāmiraparaṇi basin, called Navatiruppatis (nine holy lands). The nava-Kailāsas in this zone are also treated Śaiva grahasthalas. Śvetāraṇyeśvara temple.Tiruveṇkāṭu, is a crucial Śaiva-sthala, much less known to the outer world. The three authors of the Tēvāram, viz., Campantar (Tirumuṟai 1-3), Nāvukkaracar (4.6) and Cuntarar (7) have contributed six patikams (decades of hymns, totally of 62 hymns) on the Budha-sthala inTiruveṇkāṭu. The different manifestations of Śiva are extolled in these hymns, particularly Ardhanārīśvara, Naṭarāja, Yogīśvara, Candraśekhara, Ekapādamūrti, Bhikṣāṭana, Kālāri, Gajasaṃhāra and so on. These remain unexamined in scholarly works. It is worthwhile to see what the Tēvāram-trio have to say on Veṅkāṭu. It seems during the past, Cōḻa, Veṇkāṭu was a base of the Vīraśaivas. Therefore, a shrine for the Lord Vīrabhadra is present within the Śvetāraṇyeśvara temple. The bhakti Tamil literature clearly recognizes the importance of this venue with reference to its landscape, sthala, vṛkṣa, cultic values, mythologies, nāmāvalis ‘epithets’ and its implications on the visual iconography of the temple that evolved underthe Cōḻas and successive rulers of the region. This article hopes to show the importance of an aspect of Tamil Śaivism which is often neglected by scholars.
EDITORIAL
Get PDFThe Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 1 (January – June 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-six articles. The first article titled “Influencing Factors of Behavior Intention of Master of Arts Students Towards Online Education in Chengdu Public Universities, China” aims to investigate influencing factors of behavioral intentions to use online education of Master of Arts students from three public universities in the Chengdu region of China.
The second article titled “Determinants of Behavioral Intention to Use Hybrid Education Among Painting Students in Public Universities in Chengdu, China” aims to examine determinants of behavioral intention to use hybrid education among undergraduate students, majoring in painting at three public universities in Chengdu, China.
The third article titled “The Application of UTAUT on eLearning Usage Among Physics Students of International Schools in Bangkok, Thailand” aims to identify factors impacting the behavioral intention and use behavior of eLearning among the high school students who have been studying physics in the final two years (Grade 11 and 12) of international schools in Bangkok, Thailand.
The fourth article titled “The Influencing Factors of Gen Y Consumers' Purchase Intention of 3D Cameras in Mianyang, China” aims to examine relationship between social influence, perceived quality, attitude, satisfaction, and trust that influence purchase intention of 3D cameras of Generation Y customers in Mianyang, China.
The fifth articled titled “The Assessment of Liberal Arts Students’ Behavioral Intention and Use Behavior of Mobile Video Apps in Chongqing, China” aims to assess the influencing factors of behavioral intention and use behavior towards mobile video apps, using a case of Gen Z students in liberal arts in Chongqing, China.
The sixth article titled “A Study of Non-Resident Gen Y Chinese’s Purchase Intention of Real Estate in Panzhihua, China” aims to investigate the factors influencing the purchase intention of non-resident Gen Y Chinese of real estate in Panzhihua, China.
The seventh article titled “Impacting Factors of Student Satisfaction and Loyalty: A Case Study of Private Universities in Zhejiang, China” mainly studies the factors impacting student satisfaction and loyalty of private universities in Zhejiang, China.
The eighth article titled “Identifying Factors Influencing Continuance Intention and Actual Behavior of Online Computer Games in Chongqing, China” aims to identify the factors influencing students’ continuance intention and actual behavior of online computer games in Chongqing, China.
The ninth article titled “Factors Impacting Student’s Behavioral Intention to Use Social Media Applications for Online Learning” aims to investigate the impacting factors of students’ behavioral intention to use social media applications for online learning.
The tenth article titled “Behavioral Intention and Use Behavior of University Students in Chengdu in Using Virtual Reality Technology for Learning” aims to investigate the factors that influence the usage of virtual reality (VR) technology in learning among university students in Chengdu, China.
The eleventh article titled “Factors Influencing Behavioral Intention of Online Learning in the Post-Covid Pandemic: A Case Study of a Primary School in Chengdu, China” aims to determine influencing factors of primary school students’ behavioral intention to use online learning in the post-Covid pandemic in Chengdu, China.
The twelfth article titled “Examination of Tax Compliance Behavior Among Citizens in Phnom Penh, Cambodia” aims to examine drivers of tax compliance among citizens in Phnom Penh, Cambodia: economic compliance drivers, individual compliance drivers, subjective norms, perceived behavioral control, and perceived opportunity.
The thirteenth article titled “Blended Learning in Teaching Piano Major Students in the Music Department of Hunan Vocational College of Art” aims to explore the effectiveness of the blended learning approach of piano on the performance of the major students in the Music department of Hunan Vocational College of Art and to determine the students' perceptions of the blended learning approach through a questionnaire survey.
The fourteenth article titled “Behavioral Intention and Level of Usage on Convergence Media training Platform on Journalism University Students of Private Universities in Sichuan, China” aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents.
The fifteenth article titled “Students’ behavioral intention on interactive video in primary Cinematography of Art Universities in Chengdu, China” aims to explore the effect of using interactive video in major cinematography classrooms and the acceptance of students.
The sixteenth article titled “Factors Influencing Online Purchase Intention of Organic Food among Generation X Consumers in Ho Chi Minh” investigates factors influencing online purchase intention among Gen X consumers, incorporated reasons against organic food purchase, health consciousness, reasons for organic food consumption, attitudes, social influence, and perceived risk.
The seventeenth article titled “Affecting Factors Affecting Non-Residents’ Attitude towards Online Purchase Intention in Taiyuan China” examines affecting factors of non-residents’ attitudes toward online purchase intention in Taiyuan, Shanxi Province, China.
The eighteenth article titled “Switching Intention and Intention to Use Personal Cloud Storage Services Among Chinese Undergraduates” investigates the factors influencing Hangzhou undergraduates' switching intentions and intention to use personal cloud storage services.
The nineteenth article titled “Understanding Online Shopping Behaviors and Purchase Intentions Amongst Undergraduate Students in Chengdu, China” focuses on the factors impacting purchase intention towards actual behavior amongst college students in Chengdu, Sichuan, China.
The twentieth article titled “The Exploration on Satisfaction and Loyalty: A Case of Non-Teacher Training Major Students in Chuxiong Normal University, China” aims to examine the factors impacting student satisfaction and loyalty, using a case of non-teacher training major students at Chuxiong Normal University, China.
The twenty-first article titled “Mobile Game Players’ Behavioral Intention to Use Facial Recognition Login System in Shanghai, China” aims to study the influences of perceived effectiveness of privacy policy, perceived privacy risk, perceived privacy self-efficacy, privacy concern, perceived usefulness, perceived ease of use, and the behavioral intention of mobile game players toward facial recognition login systems.
The twenty-second article titled “Determinants of Postgraduate Students of Fine Arts’ Satisfaction and Performance of e-Learning in Chengdu Region of China” aims to investigate the determinants of e-learning satisfaction and performance of fine arts’ postgraduate students in five universities in Chengdu, China.
The twenty-third article titled “Customer Loyalty in the Retail Industry in Yangon, Myanmar” aims to investigate the factors impacting customer loyalty in the retail industry in Yangon, Myanmar, which organizations and marketers need to focus on a competitive edge to gain sustainability in customer loyalty.
The twenty-fourth article titled “Factors Affecting Satisfaction and Loyalty of Social Science Students in A Public University in Shanxi, China” aims to determine the impacting factors of satisfaction and loyalty among students majoring in social science at public universities in Shanxi Province.
The twenty-fifth article titled “The Examination of Customer’s Brand Loyalty Toward Five-Star Hotels in Bangkok” aims to examine the causal relationship between advanced information and communication technology (ICT), perceived quality (tangibility, responsiveness, reliability, assurance, and empathy), brand awareness, brand image, and brand loyalty.
The twenty-sixth article titled “Key Influencers of Satisfaction and Behavioral Intention of In-patients in Chengdu, China” aims to evaluate key influencers of satisfaction and behavioral intention of In-patients in Chengdu, China, which the hospital can understand the expectations of in-patients and improve competitiveness
Art Design Major Undergraduate’s Satisfaction towards Online Education: A Case of Public Universities in Sichuan, China
Get PDFThe paper aims to evaluate the essential determinants that have a significant effect on satisfaction for online education of art design major undergraduate students from four public universities in the Sichuan Province of China. Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Satisfaction (SAT) were all investigated to determine if these constructs influence satisfaction of students with online education. The researcher applied a quantitative exploration approach with 487 samples and distributed the quantitative questionnaire to art design major undergraduates at four target universities. The multistage sampling approach was utilized in this survey. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were utilized to determine the relationships of the variables under study. The entire hypotheses were supported by the results of the data analysis, in which social influence indicated the most powerful direct effect on satisfaction. For students to acknowledge and recognize the effectiveness of online education, university administrators and teaching staffs should pay sufficient attention to the factors which has generated significant influence on the satisfaction of the instruction, and consider the correlated teaching adjust or reform in the future according to the findings of this research.
Strategy for Creating Empathetic Organization Culture through Servant Leadership : A Case of Prudential Myanmar
Get PDFThe global pandemic and political situation in Myanmar put leaders in the organizations to keep well-being of the employees as their priority. Prudential Myanmar encourages their leaders to be more empathetic with the employees being as servant leaders and provides necessary support to the employees throughout these years in challenging situations. Creating an empathetic organization culture is critical for the organization to become an employer of choice so organizations need to know what kind of strategy to be used to build the culture. The research was conducted to develop the strategy to create empathetic organization culture through servant leadership by using SOAR analysis and Appreciative Inquire framework to discover the strengths of the leaders and organizations and to explore the shared aspirations of employees. In this study, qualitative methods were applied, and data were gathered via structured interviews. Twenty informants from different level positions who are more than one year with Prudential Myanmar were selected to participate in the research. Data from interviews were analyzed by using content analysis with three coders consisting of the researcher, another coder from outside of the organization and one from the informants. The components of strengths include perceived organization support, perceived supervisory support, and rewards. The aspirations include future of organization, employees’ contributions, success of organization and difference between now and future. Finally, the strategy for creating an empathetic organization culture through servant leadership is formulated based on the strengths and aspirations of employees. There are common elements that informants from Prudential Myanmar would like organization to implement under organization support, supervisory support, and rewards while servant leadership serves as a foundation of the strategy to create an empathetic organization culture at Prudential Myanmar
Teachers’ Perception Towards Factors Influence Online Teaching Readiness
Get PDFIn response to COVID - 19 pandemic, the schools urgently transitioned from traditional teaching to online teaching. Teachers were forced to quickly adapt to the new learning pedagogy. This study aims to investigate teachers’ perception toward factors that influence online teaching readiness using competency aspects, institutional support and computer anxiety as predictors. Samples were collected through online survey from 172 private school teachers. Multiple linear regression was used to test the hypotheses. The results revealed that linear combination of independent variables was statistically significant to online teaching readiness F (6,171) = 18.01, p = <.001), however individual analysis shows different results, among four competencies, time management is the strongest predictor of online teaching readiness whereas, computer anxiety was the second strongest. The remaining construct did not significantly influence online teaching readiness. Further analysis and review of previous literatures reveals that four-competencies used in this study has mixed results compared to findings of previous literature using same construct. The mixed results of competency variables could be attributed to variation of characteristics of the population. The researcher recommends to further explore other constructs such as institutional aspect towards online teaching readiness as well as the influence of cultural context as the mediating factor
Influences of Celebrity Endorsement on Thai Male Consumers’ Attitudes and Purchase Intention of Male Cosmetics: The Case of Lee Dong Wook in Boy de CHANEL
Get PDFPurpose – The purpose of this study is to examine the influence of celebrity endorsement on the attitudes of Thai male consumers, which lead to male cosmetics purchase intentions, by using a case study of famous male cosmetics advertisements.
Design/Methodology/Approach – To purpose the new conceptual model, this study has explored previous research and adapted some models to be more relevant. A self-administered survey was used to collect the primary data. Inferential analysis was done by multiple linear regression (MLR) to test the hypotheses.
Findings – The results show partial support of hypotheses, such that trustworthiness and relevance are the only 2 factors in celebrity’s attributes that influence attitudes toward advertisements and attitudes toward products. Moreover, both attitudinal variables are significantly linked with male cosmetics purchase intentions.
Limitations/Implications – This study is relatively novel in terms of the industry that it aimed to study, male cosmetics. Previous articles related to this industry, and research using the PATER model, are scarce. Future studies can pinpoint more into this model and this industry. Furthermore, the familiarity between consumers and ads elements might play a role, according to the results. Hence, Thai ads might be used to study in future research on Thai male consumers
Impact of Covid-19 on Liquidity, Profitability, and Financial Health: A case study of 3 sectors from Stock Exchange of Thailand
Get PDFPurpose-To test the impact of Covid-19 pandemic on Profitability, Liquidity, and Financial Health on the selected 3 sectors which are Tourism and Leisure Sector, Transportation and Logistics Sector, and Health Care Service Sector of the Stock Exchange of Thailand.
Design/methodology/approach-The author uses Wilcoxon MEAN and MEDIAN tests to test the statistically difference between the financial ratios from year 2019 and 2020. The 10 independent variables of financial ratios are ROA, ROE, Net Profit Margin, Acid Test, Current Ratio, Cash Ratio, Operating Cash Flow Ratio, Total Asset Turnover, Debt to Assets Ratio, Debt to Equity Ratio.
Findings-The result confirms the hypothesis that there is a significantly different in the result of Tourism and Leisure Sector on ROA, ROE, Net Profit Margin, and Total Asset Turnover. Which represent the dramatically impact of covid-19 on the Profitability and Financial Health of the firm. While there are not significantly different in Transportation and Logistic Sector and Health Care Sector.
Research implications-Researcher can use this Wilcoxon test in other sectors Thailand or in other country.
The investors are not recommended to invest in the stock under the sector of tourism and leisure sector due to the financial performance which effected by the covid-19 pandemic. However, investors who concentrate on long-term investing in securities may get beneficial opportunities by using the information to forecast the firm’s position and direction.
The investors should not be so panic about the performance of companies in other sectors because the financial performances of the companies in those sectors have not been significantly changed from covid-19 pandemic
Studying the Relationship between Block Chain Technology and Circular Economy Dimensions from Production Aspect and Its Association with Organizational Performance: A Case Study of Pakistani Firms
Get PDFBlockchain technology and the circular economy are two distinct concepts, which together can serve the economy and businesses in a better way. This research focused on exploring the relationship between blockchain technology and circular economy components from the production aspect to increase organizational performance in Pakistan. The 302 observations were collected from Pakistani companies of different nature of work. A purposive sampling method and closed-question questionnaire were adopted for the collection of data. The PLS-SEM (4.0) method was utilized for analysis purposes. The results point toward blockchain technology’s positive effects on circular economy practices. Overall, blockchain technology shows an affirmative impact on green design (GD), green manufacturing (GM), and recycling and remanufacturing (RR) in Pakistan. However, the association between recycling and remanufacturing, environmental performance, and economic performance was not supported. It can be concluded that adopting the practices of the circular economy can significantly improve business operations in terms of financial and environmental performance. It is recommended that businesses should incorporate blockchain technology along with the practices of circular economy in manufacturing systems for achieving long-term goals