Assumption Journals
Not a member yet
3916 research outputs found
Sort by
Determining Influence of Buyers’ Preferences, Expected Future Value, and Perceived Value on Gold Ornament Purchase Intention in Myanmar
Get PDFIn Myanmar, the demand for gold ornaments has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customers’ purchasing intention of gold ornaments. Data collected from 385 respondents in Myanmar was analyzed by non-probability sampling methods to collect data from online questionnaires conducting quantitative research methodologies including multiple linear regression and descriptive data analysis. The results revealed that there are nine major factors that are significantly influenced customers’ intention to purchase gold ornaments. These factors are buyer’s preference, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for future need and perceived value. These results can help gold retailers to develop appropriate marketing strategies and enhance business success in changing environments. Purpose The purpose of this study is to study the influence of buyer’s preference, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for future need and perceived value on gold purchase intention in gold industries in Myanmar. Design/Methodology/Approach – this research is to determine the factors that influence gold purchase intention by using quantitative analysis to conduct a research based on online questionnaires. In the construction of the conceptual framework for this investigation, ten discrete independent variables are considered, encompassing buyer’s preferences, buying on occasions, self-gift, gift-giving, expected future value, future value increasing, one type of investment, secure for the future need, perceived value, in conjunction with a sole dependent variable—gold purchase intention. Furthermore, the research employs statistical analysis tools such as JAMOVI to evaluate the research hypotheses. Moreover, tools such as JAMOVI would be applied to test the hypotheses of the research. Findings – The results from the hypotheses testing result illustrated the most important factors influencing gold purchase intention in Myanmar, which is gift-giving with the greatest beta value .286, followed by secure for future need, one type of investment, expected future value, buyers’ preference, and lastly perceived value, with the number of .232, .197, .117, .075 and .025 respectively. Research Limitations/Implications – There are several limitations in investigating the influencing factors on gold purchase intention in Myanmar in gold industries such as the target location is in Myanmar and meeting personally with the customers was impossible then need to conduct with difficulty online surveys. Originality/value – This research is focused on analyzing the variables that influence customer purchase intention in gold industries in Myanmar
UNDERSTANDING DEATH AND DYING FROM THE PERSPECTIVE OF THERAVĀDA BUDDHISM WITH AN EMPHASIS ON SCHOLARSHIP FROM MYANMAR
No full textThis article is an investigation of ideas concerning deathand dying in in the context of Theravada Buddhism. Itdraws especially from scholarship in Manaymar. Bothphysical Death and the process of dying can be understooodas products of impermenance. The Pali canon whilerecognizing that death is beyond understanding in ordinarylanguage, understands death from the concept of continuity.Myanmar scholars have understood the dying process inBuddhism as involving mental processes and conciousness.Death is a stage in the process which extends to the nextlife. They therefore place an emphasis on the importanceof consciousness prior to death. The ultimate goal isdeathlessness or Nibbana which is achieved with the helpof meditation
FOREWORD
Get PDFSpecial Issue-Application of Structural Equation Modeling in Business, Sport, Tourism, Recreation, Education, and Language Studie
Investigation on Factors Impacting Natural Science Students' Entrepreneurial Intention: A Case of a University in Chengdu, China
Get PDFThis research studies the entrepreneurial intention of natural science students in a public university in Chengdu, China. The research model involves subjective norms, entrepreneurial attitude, desirability, educational support, self-efficacy, perceived behavioral control, and entrepreneurial intention. The researcher distributed structured questionnaires to 491 natural science students. The sampling methods to collect data are judgmental, quota, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to determine the relationship between the variables under study. The data analysis proves all hypotheses, where entrepreneurial attitude has the strongest and most significant impact on entrepreneurial intentions, followed by the subjective norm. This study recognized entrepreneurial attitudes and assessment of students for the positive meaning of entrepreneurship that should be highly supported and actively guided by university administrators
Preparing Future Leaders for Immediate Response to Emergencies through Mindfulness Education
Get PDFLeadership preparedness is essential for immediate response to emergencies to reduce losses and save lives. This study adopted a mixed-method approach to study the effects of a customized intervention program, an elective course entitled Mindful Leadership, on college students’ leadership preparedness for immediate emergency responses. A pre-post study design was implemented among the targeted group of 41 undergraduates. Mixed results were produced after sixteen weeks of intervention. The quantitative data presented significant pre-post difference in self-awareness, but no significant differences in other sub-variables of leadership preparedness. However, the qualitative data were more encouraging and provided deeper insights, indicating that mindfulness education was beneficial to the development of the participants’ leadership preparedness. Hence, this study evidenced that a mixed-method approach enables a better understanding of the research questions, especially when the participants are not mature enough for a survey alone to detect their changes after an intervention.
Exploring the Relationship Between Entrepreneurial Orientation, Innovation and Financial Performance: The Mediating Role of Absorptive Capacity and Technological Innovation Capability
Get PDFThe purpose of this research was to study the relationship between entrepreneurial orientation, innovation and financial performance, through the mediating role of absorptive capacity and technological innovation capability. The study used a quantitative research method to collect data via questionnaire from the executive officers of 156 startup organizations in Thailand. Respondents were selected using a simple random sampling method and Structural Equation Modeling (SEM). The results demonstrate that entrepreneurship orientation is a variable directly and significantly correlated with innovation and financial performance. However, it was found that entrepreneurship orientation does not correlate indirectly with innovation or financial performance via the mediation of absorptive capacity and technological innovation capacity. The results of the study can enable startup businesses in Thailand to create and pay attention to the behavior of entrepreneurship orientation to improve the organization’s innovation and financial performance
Effect of Research Training Environment on Doctoral Students’ Research Intentions
Get PDFThe research training environment (RTE) is an important factor for enhancing doctoral students’ research intentions (RI). This study aims to develop and validate the casual relationship model of the RTE and RI, mediated by research self-efficacy (RSE) and research engagement (RE), and examine differential RTE effects in years 1-3 of the doctoral program. The research sample consisted of 246 doctoral students in years 1-3 of their doctoral program, with the respondents randomly selected from 13 universities in Thailand. Data were collected via questionnaire and analyzed using an integrated generalized structured component analysis (IGSCA) with multigroup analysis. The findings have shown that there was no mediation effect of RE or RSE between the RTE and RI in the first year. In contrast, mediation effects of RE and RSE were found in the second (β = .097) and third years (β = .723) of the doctoral program. Based on the results, it is suggested that the RTE component associated with RSE should be established (e.g., allowing students to engage with their projects early and minimally) in the first year. Furthermore, it is recommended that RSE and RE be developed concurrently (e.g., encouraging students to share research ideas with others) in the second and third years
Developing an Integrated Rural Tourism Model for Stakeholders in Yuanjia Village, China
Get PDFThis research aims to propose an Integrated Rural Tourism (IRT) development model for stakeholders in Yuanjia village, China. Although IRT has been widely discussed, research rarely details effective approaches to developing IRT. Therefore, this study utilizes Yuanjia village as a research site to develop an IRT model, conducting a mixed methods approach. The research firstly explores well-designed CSR initiatives for tourism enterprises to promote IRT. Additionally, as successful IRT development requires stakeholders to develop shared institutional logic to take collaborative actions, the research explores the institutional logic guiding the behaviors of stakeholders in China’s rural tourism and further examines its relationship with IRT development. The findings show that stakeholders can promote IRT through implementing the proposed CSR initiatives and developing the identified institutional logic. Theoretically, this study contributes to the localization of the IRT concept in the context of China in accordance with its unique institutional features. Practically, the proposed model provides stakeholders with effective guidance to develop IRT successfully
How Foreign Ownership and Competition Affect the Credit Growth of Commercial Banks: Evidence from A Transitional Economy
Get PDFThis study examines the relationship between foreign ownership and market competition, proxied by bank market power, affecting the credit growth of 32 commercial banks in Vietnam from 2010 to 2020. The Random Effects Model and the Dynamic System Generalized Method of Moments were used to analyze an unbalanced panel of 278 annual observations. The findings report that foreign ownership reduces credit growth, with each percentage increase in foreign ownership reducing credit growth by 0.74%. The results indicate an inverse U-shaped relationship between competitive advantage and credit growth, with a turning point of 0.46. The main findings were found to be robust after employing an alternative market power proxy. The study recommends that bank managers and policymakers limit foreign ownership and control commercial banks’ market power to promote sustainable credit growth
Influence of Marketing Mix Strategy on Brand Equity Enhancement of Chinese Dried Forest Fruit Brands Based on Customer Mind Model
Get PDFThis research aimed to study 1) the influence of a marketing mix strategy on brand equity enhancement (brand loyalty) among Chinese dried forest fruit brands, 2) brand utility as a mediator of the relationship between the marketing mix and brand equity enhancement (brand awareness, brand association, perceived quality and perceived value), and 3) the effect of brand equity dimensions on the willingness of customers to pay a price premium. The study employed a quantitative approach utilizing online questionnaires to survey Chinese consumers who purchased dried forest fruit products from four well-known brands: Three Squirrels, Be & Cheery, Qiaqia, and Bestore. A snowball sampling method was utilized to gather responses from a sample of 480 consumers, with Structural Equation Modeling (SEM) being employed to analyze the data. The results showed that product, promotion, and place had positive impacts on both brand utility and brand equity dimensions. In particular, product and place were found to have a considerable correlation with brand equity enhancement in the context of dried forest fruits. The research also revealed that brand utility positively impacts both brand value dimensions and brand loyalty, serving as an intermediary for the association between the marketing mix (product, place) and brand loyalty. Finally, the study confirmed that both brand equity dimensions and brand equity enhancement positively influence customers’ willingness to pay a price premium