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A MOBILE APPLICATION DESIGN FOR RETAIL FUEL ORDERING
Get PDFPropose: The design of mobile application to enhance fuel ordering process is a crucial step in optimizing user expectation and satisfaction in a relationship with user interface and user experience. This research aims to identify practices in mobile application design, explore design solutions, evaluate their impact on user experience and propose a design solution for a mobile application design to be used in retail fuel ordering process in Thailand. Research design, data and methodology: A designed-based approach with multi-phase process is adapted to propose a design solution in collaboration with color theory, user interface and user experience. By leveraging analysis of practical problems in fuel ordering pain points, system solution will be developed to enhance overall user experience. Then, the proposed solution will be tested and evaluated through a collaboration of a group of diverse users. Finally, the outcome of this designed-based research is reflected and documented for further reference. Results: Mobile application design prototype that can fulfill user requirements, improve user efficiency, and gain user acceptance. Conclusions: The mobile application with user-centric employment of color theory, user interface and user experience has a constructive impact on users through enhancing human interaction and simplifying tasks
Enhancing Secondary City Tourism in Thailand: Exploring Revenue Generation, Sustainable Practices, and the Role of Brand Identity
Get PDFTourism is a significant contributor to economic development, particularly in countries like Thailand, where primary cities dominate tourism revenue. However, secondary cities, despite their rich cultural, natural, and historical assets, remain underexplored. This study addresses the need to promote secondary city tourism in Thailand by exploring the key factors influencing tourist decision-making and satisfaction. Using a mixed-methods approach, including qualitative and quantitative research, the study investigates elements such as perceived value, cultural and natural attractions, and brand identity that shape tourist preferences and behaviors. Findings indicate that strategic promotion and infrastructure development in secondary cities, along with a well-defined brand identity, can enhance tourist satisfaction and revisit intentions. The research highlights the significance of regional-level attributes, suggesting that region-specific marketing strategies could play a pivotal role in promoting secondary city tourism. This study aims to provide actionable insights to stakeholders for sustainable tourism development, community revenue generation, and equitable distribution of tourism benefits across Thailand’s diverse regions
Corporate Social Responsibility and SMEs’ Performance: Mediating Role of Sustainable Competitive Advantage
Get PDFThe main objective of this study was to examine the mediating effect of a sustainable competitive advantage on the relationship between corporate social responsibility (CSR) and organizational performance among Thai SMEs. A questionnaire survey was used to gather data from 336 small and medium-sized enterprises (SMEs) in Thailand. Investigation of the resulting data demonstrated that participating in CSR initiatives enhances the sustainable competitive advantage and organizational performance of Thai SMEs. Moreover, a sustainable competitive advantage was found to serve as a partial mediator between CSR and organizational performance. This research uses stakeholder theory and the resource-based view theory to explain the link between CSR and organizational success. A competitive advantage significantly influences both strategic management and organizational performance. CSR is a process of transforming a company’s sustainable initiatives into sustainable competitive advantages that impact the organization’s performance
Tastes on Wheels: Exploring Consumer Value Perceptions, Enjoyment and Choice Behavior in the Food Truck Market
Get PDFThis study examines how the Theory of Consumption Values (TCV) influences consumer enjoyment and choice behavior in the food truck market. The research adapts a comprehensive TCV framework that includes emotional, epistemic, health, taste, price, and interaction values. A structural model analysis using consistent Partial Least Squares was conducted, followed by Importance-Performance Map Analysis (IPMA) to identify key value drivers. Findings reveal that taste, interaction, and emotional values, significantly impact enjoyment, with taste value emerging as the strongest predictor. While emotional, price, and epistemic values show high performance but lower importance, health value is deemed less important and underperforms. The study highlights the importance of enhancing interaction value to improve consumer experiences. The results provide actionable insights for food truck operators to enhance customer enjoyment and choice behavior
Online Remedial Teaching: Pre-Service Teachers’ Experiences and Insights
Get PDFRemedial instruction plays an essential role in assessing the learners’ academic deficiencies in online classrooms. Using a qualitative phenomenological research design, this study explored the pre-service teachers’ experiences while conducting online remedial teaching. The semi-structured interview and focused group discussion (FGD) were used to gather information regarding the participants’ views and insights while conducting remedial teaching. All interviews were done online, considering the COVID-19 pandemic, which restricted face-to-face contacts. The pre-service teachers’ responses during the interview were transcribed verbatim to get an accurate record of the information. The researcher also made some brief notes during the interview. Their responses were thematized, with a focus on online remedial teaching insights. The following themes were derived: (1) motivation; (2) the use of authentic learning activities; (3) mastery of grammar rules; (4) diction and pronunciation awareness; and (5) teaching with confidence and patience. In online remedial teaching, grammar and speech were the most important skills for pre-service teachers to enhance. This gives the pre-service teachers the confidence while conducting online remediation among their students. While immersing with their students online, pre-service teachers discover their teaching weaknesses. Strong motivation to learn is a factor in online teaching, especially for remedial students who are less focused or inattentive. Social media distractions hinder learning, and online teaching strategies need to develop enthusiasm and drive for independent learning. Real-world learning activities should be used in the classroom because they grab remedial students' attention and make them want to listen and learn more. A sustainable remedial teaching program may further enhance pre-service teachers’ teaching skills
ANALYSIS OF FREEDOM AND THOUGHT IN DESCARTES’ PHILOSOPHY AND ITS INFLUENCE
Get PDFThe search for truth and certainty is a major preoccupationwith all Western philosophy. This has its most famousattempt in the philosophy of Descartes. This paperstudies Descartes’ pure philosophy considered as a purefirst philosophy. Descartes regards thinking as his coreexistence, and thinking is a freedom that I can truly grasp.Descartes is sometimes criticized for offering only a defenseof the primacy of the freedom of thought in opposition to thefreedom of action. This paper will show that Descartes doesnot oppose practical philosophy but intends to seek a metaphilosophywhich supports practical philosophy, using thefreedom of thinking as the foundation. In short, Descartesjust wants to find a way of verifying truth prior to anypolitical, cultural, traditional, moral, or religious factors.His influence is visible in the subsequent philosophies andphilosophers who place the human beings at the center ofphilosophy
The Managerial Ownership and Dividend Payout
Get PDFDrawing on the corporate governance and managerial entrenchment literature, this study aims to examine whether the managerial ownership level affects the dividend payout ratio. Using data from Thai listed companies spanning from 2013 – 2017, a positive relationship is reported between managerial ownership and dividend payout (captured by dividend yield), supporting the managerial entrenchment effect assumption. Findings suggest that managerial ownership may be considered as an internal governance mechanism, yet high dividends may be paid to compensate for such stewardship force. This study enriches the literature related to managerial ownership and its effect. Further, the results of this study have an implication for regulators to consider whether a critical insider ownership level should be governed to protect the benefits of non-insider shareholders that is likely to be dispersed in the Thai stock market context
Measuring Influences of Residence Decision to Buy Factors by Modified Analytic Hierarchy Process
Get PDFAlthough there have been several research works studying the factors in homebuyers’ decisions to buy, the individual contribution of each factor in the decision to buy is yet to be measured. This information can help real estate developers compare all factors and determine how projects should be designed. This research aimed to study the factors affecting the decision to buy a residence in the Bangkok Metropolitan area, and the weights of the influences of each factor utilizing the Modified Analytic Hierarchy Process (Modified AHP). The research was conducted by acquiring data from 480 respondents who purchased various types of residences at various price levels by the Quota Sampling Method. Data were analyzed by Modified AHP, with the analysis ended when all factor weights were obtained. The results provide information regarding the key factors and their weights of affect in the decision to buy a residence in the Bangkok Metropolitan area. It was also found that the higher the residence price, the less concerned customers are about location and residence design. On the other hand, they will focus more on the project design, construction, after-sales service, and the common fee. Developers, therefore, should design their projects to match these influences in order to respond to their customers’ demands, which will result in greater success in the long run
The Mediating Role of Creativity on the Effect of Knowledge Sharing on Sustainable Competitive Advantage
Get PDFThis study aims to analyze and strengthen the influence of knowledge sharing on the sustainability of competitive advantage, as well as to analyze the role of creativity as a mediator. The knowledge sharing variable in this study includes both tacit and explicit knowledge sharing. This study used data collected from 384 respondents belonging to small and medium enterprises in the Special Region of Yogyakarta (DIY) and Central Java, Indonesia. The research was conducted for 4 months from July through October 2021. The data acquisition instruments were in the form of questionnaires and interviews, with data analysis utilizing the Partial Least Squares (PLS) method. The results of the study found that sharing of both tacit and explicit knowledge had a direct effect on creativity. Other findings suggested that creativity has a direct influence on a sustainable competitive advantage. Other results show that tacit knowledge sharing had a direct effect on sustainable competitive advantage but not through creativity as a mediator. Meanwhile, explicit knowledge sharing had a direct effect on sustainable competitive advantage as well as through creativity as a mediator. The results of the study can be used as a reference for small and medium sized business actors, especially for increasing the business’ competitive advantage, and for other decision makers
Preference for Organic Products and Buyers' Socioeconomic Characteristics in Emerging Markets: The Case of Packed Rice in China
Get PDFOrganic products have been popular in the developed world, and scholars have long explored the acceptance, preference, and perceived benefits of organic products in these affluent countries. However, how and to what extent the consumers in developing countries acquire a taste for organic products is not well understood. Moreover, it remains unclear which segment of the population in these countries is more susceptible to organic products. The study aims to comprehend consumers in emerging markets whether they exhibit any preference for organic food products. We focus on the most prominent emerging economy—China—to investigate whether and to what extent its consumers develop a taste for organic rice over non-organic. Our choice of rice is founded on the fact that rice is the staple food for many low- and middle-income countries, and typically employs traditional farming, which heavily uses inorganic pesticides and synthetic fertilizers. It is, thus, advantageous to explore the Chinese rice market and assess its rice consumers' acceptance or preference for organic products. We conducted a buyer survey that subjects the participants to a choice model experiment. The participants rank-ordered four hypothetical packed-rice products exhibiting four key product characteristics: organic label, price, package size, and product origin. We analyzed the gathered data through several rank-ordered logit regressions. We found that Chinese packed-rice buyers were yet to develop a taste for organic products. Instead, there existed distaste in general. Such distaste was similar in size between high- and low-income groups but more pronounced for the old or those with no tertiary education or males. Consumers generally were sensitive to price changes, except older individuals. Such individuals, or those only with a grade school education level, or males preferred small packages. Imported rice from Thailand was not well received, but the high-income or young or female population appeared less resistant. To our surprise, the acceptance or preference level of organic rice in China did not differ between the high-income and low-income groups. Such a finding suggested that the preference for organic products might not develop along with a growing economy and increases in the per capita income. Our results indicated that organic products and agriculture suppliers should develop strategies to raise awareness and cultivate a taste for such products effectively