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Factors Influencing the Undergraduate Students of Music Education Use Behavior to Mooc In Guangxi, China
Get PDFPurpose: This study aims to explore undergraduate students’ use behavioral to online platform in Guangxi, China. Base on UTAUT2 model to distribute the conceptual framework. Research design, data and methodology: This is a quantitative study, using judgment sampling and quota sampling method to choose 500 participants who have experience for education online platform to collected data. Confirmatory factor analysis and structural equation model were used to analyze the data. Results: The results show that model is partially supported by data verification. Conclusions: This study describes the relationship between all variables, the result and provides data information resources assistance to other educators and technology developers in the future
Determinants of Satisfaction and Behavioral Intention to Use E-Learning of Senior High Liberal Arts Students in Panzhihua, China
Get PDFPurpose: This quantitative study examined the satisfaction and behavioral intention of liberal arts students at a senior high school in China's Panzhihua region to use e-learning via the Huidao Education System and the vital determining components that had a significant consequence. The conceptual framework incorporated system quality, information quality, service quality, effort expectancy, social influence, satisfaction, and behavioral intention. Research design, data, and methodology: The investigator provided quantitative surveys to 481 liberal arts students. Validity and reliability are assessed through Item-Objective Congruence (IOC) and Cronbach's Alpha. IOC demonstrates that each item on the scale attained a rating of 0.6 or higher, while the Cronbach alpha coefficient confirms reliability with values equal to or exceeding 0.7. The sampling techniques employed include judgmental, stratified random, and convenience sampling. Data analysis encompassed the utilization of Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The statistical evaluation demonstrated that all hypotheses were supported, with social influence has the strongest influence on behavioral intention. Conclusions: Each premise has been validated to achieve the research objectives. As an explanation, senior high school education department managers are advised to analyze the key contributions of the current online learning execution approach to improve liberal arts students' learning satisfaction and behavioral intention
Determinants of Behavioral Intention to Learn Arts Education of Postgraduate Students in Chengdu, China
Get PDFPurpose: This research delves into the factors that impact the behavioral intention of university students to engage in arts education. The conceptual framework encompasses social sphere, academic sphere, educational satisfaction, attitude, social influence, self-efficacy, effort expectancy, and behavioral intention. Research design, data, and methodology: The target population and sample size are 500 postgraduate students who have experienced arts education at top three universities in Chengdu, China. A quantitative research approach was adopted, using a questionnaire. The sampling techniques employed in this study include judgmental, quota, convenience, and snowball sampling. Both the item-objective congruence (IOC) index and Cronbach's alpha were used for validity and reliability testing, respectively. The collected data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM), which served as the main statistical techniques for this research. Results: Social sphere and academic sphere significantly impact education satisfaction. Furthermore, education satisfaction, self-efficacy and effort expectancy significantly impact behavioral intention. Nevertheless, the relationship between attitude, social influence and behavioral intention is not supported. Conclusions: Understanding these determinants can inform the development of strategies and interventions to promote arts education and enhance students' engagement and intention to pursue arts-related fields
Determinants of Satisfaction and Loyalty in Innovative Personal Health Assistant Services for Potential Hypertension Patients: A Case Study on a Private Hospital in Thailand
Get PDFPurpose: The objective of this research is to explore the determinants of satisfaction and loyalty in innovative personal health assistance services for patients with potential hypertension symptoms. Research design, data and methodology: Research framework was constructed based on previous studies and composed of six variables, reliability, trustworthiness, service quality, hospital image, satisfaction, and loyalty. Quantitative data was collected from target respondents using questionnaires. Item-Objective Congruence (IOC) and pilot test have been tested with questionnaires to ensure the reliability on item measurement. Questionnaires were distributed to 500 respondents by applying sampling methods of purposive sampling, stratified random sampling, and convenience sampling. Data obtained was statistically assessed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) for model validity and hypothesis testing. Results: Loyalty in personal health assistant services for potential hypertension patients was directly impacted from satisfaction. Satisfaction was determined from service quality and hospital image. Reliability and trustworthiness were irrelevant towards satisfaction on the service. Conclusions: Marketers, management of hospital, and developers of HVA should focus on building superior service quality such as quality health tracking and educating on hypertension, and stimulate hospital image through positive service experience to enhance satisfaction, that ultimately lead to loyalty in the service
Empirical Research on Influencing Factors of Behavioral Intention with Mobile Library Among Undergraduate Students in Suzhou, China
Get PDFPurpose: This research paper aims to investigate the significant factors that influence the use of mobile libraries at selected universities among undergraduate students. The framework considers the causal relationships between system quality, information quality, service quality, perceived ease of use, perceived usefulness, attitude, and behavior intention. Research design, data, and methodology: The study used a quantitative research method (n=500) to survey undergraduate students who experienced the mobile library. The sampling methods included judgmental, quota, sampling judgment, and snowball sampling. The data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA) for model fit, reliability, and construct validity. Results: The results show that attitude and perceived usefulness are significant factors that affect students' behavioral intention to use mobile libraries. Perceived ease of use has a significant influence on perceived usefulness and attitude. System quality, information quality, service quality, and perceived ease of use significantly affect behavioral intention. Conclusions: As the main body of the university mobile library, the perception and recognition of university teachers and students are crucial to the mobile library service's existence and sustainable development. The study holds that universities should strengthen publicity, popularize education and improve information skills to improve and perfect the application of mobile library
Factors Impacting 18-30 Years old Consumers’ Purchase Intention of New Energy Vehicles in Sichuan, China
Get PDFPurpose: This study aims to examine the impacting factors of consumers’ purchase intention of new energy vehicles in Sichuan, China. A conceptual framework incorporates six variables, including trust, attitudes, perceived risk, perceived behavioral control, perceived quality, and purchase intention. Research design, data, and methodology: The researchers applied quantitative research methods to construct and distribute questionnaires as a research tool. The population is consumers who own or are interested in purchasing new energy vehicles in Sichuan, China. The sample size is consumers who are 18-30 Years old (n=500). This study collects the data using judgmental, convenience, and snowball sampling. The primary objective of this investigation is to utilize confirmatory factor analysis (CFA) and structural equation modeling (SEM) as robust statistical methodologies for scrutinizing data integrity, assessing model precision, and evaluating the influence of pivotal variables. Results: Trust has a significant impact on attitudes. Purchase intention is significantly impacted by perceived risk and perceived quality but not trust, attitude, and perceived behavior control. Conclusions: In conclusion, this research enhances our understanding of age-related differences in consumer behavior and provides actionable insights for businesses and marketers
Determinants of First-Year Students’ Intention and Behavior Towards English Learning in Higher Vocational Colleges in Chengdu, China
Get PDFPurpose: To understand how English courses can be better designed, this study explores the relation among several variables that affect personal behavior and intention for a specific purpose in previous studies. The variables identified here in this study include attitude, beliefs, satisfaction, perceived usefulness, subjective norm, intention, and behavior. Research design, data, and methodology: The researchers employed a quantitative survey methodology. This study takes 500 first-year students in three vocational colleges in Chengdu, Sichuan province of China. The item-objective congruence (IOC) index examines this research’s validity, also the reliability of pilot test (n=50) was conducted with Cronbach’s Alpha. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed to assess models and hypotheses. Results: All hypotheses were approved to fulfil research objectives. Perceived usefulness has a significant influence on satisfaction. Belief has a significant influence on attitude. Furthermore, attitude, satisfaction, and subjective norm significantly influence intention towards behavior. Conclusions: The practical significance of this study on the influencing factors of students’ English learning lies in providing a basis for educational decision-making and practice, which is conducive to improving the quality of education, improving students’ academic performance, promoting employment, and improving national competitiveness
Factors Impacting Satisfaction and Loyalty with Thai Spa Products of Chinese Consumers in Chengdu, China
Get PDFPurpose: The development of Thai tourism makes Thai spa products popular among more Chinese consumers. This study investigates the factors impacting satisfaction and loyalty with Thai spa products of Chinese consumers in Chengdu, China. The conceptual model consists of emotional value, perceived quality, perceived value, social value, functional value, satisfaction, and loyalty. Research design, data, and methodology: A quantitative method was applied by distributing a questionnaire to 500 tourists who bought Thai spa products from CYTS stores in Jinjiang District and Wuhou District. Content validity and reliability underwent evaluation through Item-Objective Congruence and a pilot test of Cronbach’s Alpha before disseminating the questionnaire. The researcher employed judgmental, quota, and convenience sampling methods, while data analysis involved Confirmatory Factor Analysis and Structural Equation Modeling. Results: The findings showed that all hypotheses were supported. Emotional value, perceived quality, perceived value, social value, and functional value significantly impact satisfaction. Furthermore, satisfaction has a positive and significant effect on loyalty. Conclusions: This paper comprehensively analyzes the consumers’ motivations behind satisfaction and loyalty to Thai spa products. It provides ideas and promotes the development of new tourism product that aligns with the destination industry and culture in the future
Analyzing Influencing Factors of Undergraduates’ Continuance Intention with Mobile Learning in Chengdu College of Arts and Sciences, China
Get PDFThis paper aims to evaluate the fundamental determinants that significantly impact the sustained intention of mobile learning among undergraduates in four majors of the Chengdu College of Arts and Sciences in Sichuan, China. The conceptual framework contained perceived usefulness, confirmation, service quality, system quality, information quality, satisfaction, and continuance intention. The researchers applied quantitative methods and distributed quantitative questionnaires to 464 undergraduate students majoring in English, Chinese language and Literature, Preschool Education, Broadcasting, and Hosting at Chengdu College of Arts and Sciences. The sampling techniques were conducted using purposive, quota and convenience sampling. Confirmatory Factor Analysis (CFA) is a statistical technique used in the field of quantitative research to assess the validity and reliability of theoretical constructs or latent variables. Structural Equation Modeling (SEM) were used to determine the causal relationships between the variables. All hypotheses were supported. The findings showed that perceived usefulness, confirmation, service quality, system quality, and information quality are antecedents of satisfaction towards continuance intention. For students to acknowledge and recognize the effectiveness of mobile learning, university administrators and teaching staff should pay sufficient attention to the factors which have generated significant influence on the satisfaction of the instruction and consider the correlated teaching adjustment or reform in the future according to the findings of this research
Improving New Teacher’s Teaching Competency Through Organization Development Intervention (ODI): A Case Study of School of Telecommunication Engineering in Beijing Polytechnic
Get PDFThe purpose of the Organizational Development Action Research is to evaluate the impact of ODI on the teaching competence of new teachers in school of telecommunication engineering in Beijing Polytechnic. This study utilized a mixed research methodology which included 19 new teachers hired by the School of Telecommunications in BP since 2019 for 6 month’s interventions. The objectives of this study are to assess the current situation of the teaching competence of new teachers in School of Telecommunications Engineering in BP; to design and implement appropriate Organizational Development Intervention (ODI) to improve the new teachers’ teaching competence in classroom teaching; to determine the significant difference between the pre-ODI and post-ODI in the teaching competence of new teachers; and to design recommendations for new teacher development strategies based on the findings. The hypothesis test results found there were significant differences between Pre-ODI and Post-ODI in three independent variables: teaching design ability, teaching implementation ability, informatization teaching ability as well as the dependent variable: teaching competence. Using the juxtaposition of qualitative and quantitative research findings, recommendations for the development of new teachers in BP were proposed