Assumption Journals
Not a member yet
3916 research outputs found
Sort by
Harmonizing Lifestyle and Environment in the Digital Era: A Framework for Sustainable Living (LiFE)
Get PDFA “sustainable lifestyle” is a cluster of habits and patterns of behavior embedded in a society and facilitated by institutions, norms and infrastructures that frame individual choice, in order to minimize the use of natural resources and generation of wastes, while supporting fairness and prosperity for all. India is a young country with 50% of its population below the age of 25. The choices of the youth and their Lifestyle indeed shapes the economy of any country. At this juncture when India aims to be in the league of developed countries by 2047, it's important to understand the mindset of the youth towards protecting the environment and promoting sustainable development especially in the digital era. The vision of LiFE is to live a lifestyle that is in tune with our planet and does not harm it. The purpose of the study was to understand the behavior of the youth towards Lifestyle for Environment (LiFE) particularly in domains of Energy consumption, water management, and buying sustainable products. A Self-reported questionnaire was prepared on LiFE and data was collected from 350 youths in central India. The data was analyzed using percentage. The results indicate that the youth values the environment and takes measures to reduce, reuse and recycle the consumptions
Impact of The Cash Conversion Cycle on Financial Performance: A Study of the Tyre Manufacturing Sector
Get PDFPurpose: The purpose of the study is to examine the impact of certain factors, including CCC, ATO, AT, NPM, LEV, FS, and TQ, on the financial performance (ROA) of the firms belonging to the sector: Indian Tyres and Allied. Methodology: The least squares regression method is used to study the impact of seven independent variables on ROA. A set of five tire firms was selected, and a 10-year time interval was taken from 2013–14 to 2022–23 for data evaluation. Findings: The results indicate that cash conversion cycle (CCC), asset turnover (ATO), and net profit margin (NPM) are statistically significant predictors of return on assets (ROA), having 84.15% of the impact on the financial performance (ROA) of the selected firms.Practical Implications: The study highlights the notable influence of CCC, ATO, and NPM on ROA, thus enabling us to focus on the pivotal variables that impact financial performance. Originality/Value: This research will be extremely useful to target and focus on the factors that influence the financial performance of the firm in the particular industry context.
Keywords: #Financial Performance, #Return on Assets, #Cash Conversion Cycle, #Asset Turnover Ratio, #Asset Tangibility, #Net Profit Ratio, #Financial Leverage, #Firm size, #Tobin’s Q, #Indian Tyre, #allied sector
What Makes People Attend a Craft Beer Event? Investigating Influential Factors Driving Attitude and Behavioral Intention
Get PDFThis research aimed to identify and validate the influential factors driving the attitudes of craft beer event attendees toward attending the craft beer event. The influential factors in the research model were derived from three conceptual frameworks, namely event service quality, Eventscape, and craft beer consumption. The data were collected from 254 attendees of Chiang Mai Craft Fest arranged in Chiang Mai province, Thailand, and were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that three factors (i.e., quality of entertainment activities, quality of venue environment, and quality of craft beer selection) significantly heighten attendees’ attitudes, increasing behavioral intentions toward the craft beer event, and thus, should be strongly emphasized and highly prioritized by concerned practitioners with the provision of sufficient resources. This research also contributes to the body of theoretical knowledge, proposing a holistic and relevant set of influential factors stimulating attendees’ attitudes in the understudied area of craft beer events
Determinants of New Venture Survival: A Case Study of Startups in Thailand
Get PDFNew ventures are a crucial engine of national economic growth. However, the statistics show that only 10% of total new ventures survive more than five years and continue business operations. The high number of failed startups impacts the economic system (e.g., increasing the unemployment rate). Crucially, many articles have pinpointed the antecedent factors of failure and identified those leading to the survival of new firms, but fewer research studies exist in the context of Thailand. There has been a call for future research extending beyond Western countries. Therefore, this study aims to investigate the determinants of new venture survival in Thailand. Through a qualitative research approach, data were collected via online interviews with startup managers, observations, and document analysis. There were 31 participants in this study. The external, internal, and individual determinants consisted of 18 themes affecting new venture survival in Thailand
Investigating the antecedents of Potential Hypertension Patients’ Brand Loyalty and Brand Equity in Personal Health Assistant Services: A Case Study on a Private Hospital in Bangkok, Thailand
Get PDFPurpose: The research has aim to investigate the antecedents of brand loyalty and brand equity in personal health assistant services perceived by patients with potential hypertension at a private hospital of Bangkok, Thailand. Research design, data and methodology: The research framework was conceptualized based on previous studies and theoretical frameworks, which consisted of perceived service quality, satisfaction, word-of-mouth, brand image, brand loyalty, and brand equity. The research has conducted the study with a group of 500 respondents with potential hypertension patients using purposive sampling, stratified random sampling, and convenience sampling. Questionnaires for data collection were verified for reliability of measurement items with Item-Objective Congruence (IOC) and pilot test. The collected data was then analyzed with Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: Brand image is an antecedent of both brand loyalty and brand equity, in which brand image was significantly impacted from word-of-mouth. Although perceived service quality impacted satisfaction, satisfaction has no significant relationship to brand loyalty. Conclusions: Brand marketers and service providers should focus on stimulating positive word-of-mouth and shaping brand image through service promotion and advertisement in order to create brand loyalty and brand equity in personal health assistance service
Influencers of the Postgraduate Students’ Continuance Intention to Use E-learning at a Public University in Chengdu, China
Get PDFPurpose: This study investigates how students intend to continue using e-learning at a public university in Chengdu, China. The conceptual framework of the study was built using the Technology Acceptance Model (TAM), the Information System Success Model (ISSM), and the Expectation-Confirmation Model (ECM). Computer self-efficacy, system quality, information quality, service quality, perceived usefulness, satisfaction, and continuance intention were examined their effects on continuance intention to use the e-learning platforms. Research design, data, and methodology: The data were collected from 492 postgraduate students from Xihua University. The researcher used a quantitative survey approach by distributing online questionnaires. The index of item-objective congruence (IOC) was applied and a pilot test (n=50) were conducted to evaluate the reliability using Cronbach's Alpha coefficient. Confirmatory factor analysis and structural equation modeling were employed in this study as statistical analysis tools to assess the data, the validity, reliability, factor loadings, and the path coefficient. Results: The data analysis showed that perceived usefulness had the strongest direct influence on continuance intention, consistent with the entire hypothesis. Conclusions: Administrators and educators should closely examine the variables influencing students’ intention to use e-learning platforms. They should think about improving relevant teaching strategies going forward based on the findings of this study
Factors Influencing Junior College Students’ Continuance Intention with Mobile Learning at Chengdu College of Arts and Sciences, China
Get PDFPurpose: This study intends to assess the key variables significantly affecting junior college student's continued interest in mobile learning across four majors at Chengdu College of Arts and Sciences in Sichuan, China. The researcher examined perceived usefulness, confirmation, service quality, system quality, and information quality to determine whether their effects on student satisfaction and continuance intention with mobile learning. Research design, data, and methodology: The researchers applied quantitative exploration methods to 489 samples and distributed quantitative questionnaires to junior college students majoring in English, Chinese language and Literature, Preschool Education, Broadcasting, and Hosting at Chengdu College of Arts and Sciences. The sampling techniques were conducted using purposive, quota and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) are used to determine the relationships between the variables under study. Results: The findings provide evidence that perceived usefulness, confirmation, service quality, system quality, and information quality are antecedents of satisfaction towards continuance intention. Conclusions: University administrators and teaching staff should pay sufficient attention to the factors which have generated significant influence on the satisfaction of the instruction and consider the correlated teaching adjustment or reform in the future according to the findings of this research
The Analysis of Structural Equation Modeling of Organizational Strategy in Disruption Period, Catholic Identity and Organizational Performance of Catholic Private Schools
Get PDFPurpose: This research explored the organizational strategy in the disruption period, Catholic identity, and organizational performance of Catholic private schools. Exploratory factor analysis, confirmatory factor analysis, and structural equation modeling were performed to determine the causal effect between the model. Research design, data and methodology: The data was collected using a 5-rating scale questionnaire from 155 Catholic private schools in Thailand with 305 respondents and was valid and reliable (=0.989). Result: The organizational strategy in the disruption period found seven components: (1) learning and teaching; (2) practical plan of strategies; (3) leadership and school culture; (4) assessment; (5) school partners; (6) curriculum; and (7) professional teacher. At the same time, Catholic Identity has two components: (1) the characteristics of Catholic schools; and (2) the nature of Catholic schools. Furthermore, organizational performance found five components: (1) school culture and climate of learning; (2) personal leadership; (3) talent management; (4) planning and operation of schools; and (5) measurement and quality assessment of learning management. Conclusion: The organizational strategy in the disruption period had the most significant total influence on organizational performance, rather than indirect influence through Catholic identity. While Catholic identity had a total and direct influence on organizational performance. Furthermore, organizational strategy in the disruption period had a total and direct influence on the Catholic identity
The Assessment of Significant Factors Influencing Student Satisfaction and Loyalty with Grade Classification in Yunnan, China
Get PDFPurpose: This research aims to assess the factors influencing student satisfaction and loyalty towards the grade classification at Huayu Featured School (Chaoyang Campus) in Zhaotong City, Yunnan Province, China. The investigation is based on relationships between student support facilities, campus life and social integration, academic experiences, service quality, student satisfaction, and student loyalty. Research design, data, and methodology: The target population involves 500 students in grades 7 to 9, with consent from their guardians. A quantitative method is applied, using a questionnaire as a tool. The sampling techniques are judgmental, stratified random, and convenience sampling. Before collecting the data, the validity and reliability tests were conducted by the item-objective congruence (IOC) index and Cronbach alpha through a pilot test (n=50). Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for the data analyses. Results: The results show that students' support facilities, campus life and social integration, academic experiences, and service quality significantly influence student satisfaction. In addition, student satisfaction significantly influences student loyalty. Conclusions: The findings highlighted the importance of addressing these factors to enhance student satisfaction and foster loyalty. It also provides recommendations for improving the student experience and fostering long-term commitment
What Are Motivations Behind Entrepreneurship Intention and Behavior Among Postgrads in Zhejiang, China?
Get PDFPurpose: Entrepreneurship plays a significant role in recovering and boosting development and innovation in the economy. This study aims to investigate the factors that impact master’s degree students’ entrepreneurship intention and behavior in three cities: Hangzhou, Ningbo, and Wenzhou, Zhejiang Province, China. Attitude toward being an entrepreneur, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurial motivation, entrepreneurial intention, and entrepreneurship behavior are proposed the causal relationship for the conceptual framework. Research design, data, and methodology: The researcher applied the quantitative method (n=500), using online questionnaire. This research applied judgmental, quota and convenience sampling method to collect the data. The research used Structural Equation and Model and Confirmatory Factor Analysis to analyze the data, which include reliability, construct validity, and model fit. Results: The result of this study demonstrate that attitude toward being an entrepreneurial intention, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurship motivation, and entrepreneurial intention significantly impact college students’ entrepreneurship behavior. Conclusion: This study suggested that training and education are significant to master’s degree students to understand the importance of entrepreneurship, which helps to encourage more students to choose to start their businesses