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The Influencing Factors of the Music Students’ Satisfaction on Blended Learning
Get PDFThe objectives of doing this research are, to explore the influential factors for blended music students’ satisfaction based on academic literature, to form a conceptual structure and to test the hypotheses related to each potential influential factor in the context of music blended learning, and to assess how these factors influence the music students’ satisfaction. For achieving the objectives, this research uses a quantitative research method, specifically, using confirmatory factor analysis and structural equation modeling method to analyze the survey results data collected from the sample music students from Hunan Normal University. The results of the data analysis show that factors i.e., motivation, learning climate, perceived achievement goals, perceived task value, cognitive engagement, online attitude, and face-to-face attitude, all have positive and significant influenceson music blended learning students’ satisfaction, hence supporting the eight hypotheses raised in the research and making the conceptual structure model valid
Affecting Factors of Gen X’s Behavioral Intention and Use Behavior of Mobile Payment in China
Get PDFPurpose: China's mobile payments are changing the financial landscape and social impact and attracting international attention. This paper aims to investigate the factors influencing the behavioral intention and use behavior of Generation X consumers in China toward mobile payments. The framework contains social influence, perceived value, perceived usefulness, perceived ease of use, perceived risk, behavior intention, and user behavior. Research design, data, and methodology: A quantitative research method was used to survey 500 Generation X consumers in China. Purposive, quota, and convenience sampling were employed to collect data. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were used to analyze the data for model fit, reliability, and construct validity. Results: The results reveal that behavioral intention significantly impacts use behavior among Chinese Generation X consumers. Social influence, perceived value, perceived ease of use, perceived usefulness, and perceived risk have significant effect on behavioral intention, with perceived ease of use also having a significant effect on behavioral intention through perceived usefulness. Conclusions: The study confirmed seven hypotheses and recommended that mobile payment platforms adopt the proposed framework to measure and improve mobile payment behavioral intention and use behavior among Chinese Generation X consumers
EDITORIAL
Get PDFThe Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-seven articles. The first article titled “The Adoption of the “Rain Classroom” Online Learning System among Sophomores in Chengdu, China” aims to examine the second-year students’ behavior intention and use behavior towards Rain Classroom online learning system in Chengdu, China.
The second article titled “Factors Influencing the Quality of Higher Vocational Education in Chengdu during the COVID-19” explores the key factors that significantly influence the teaching quality of four different types of higher vocational colleges in the Chengdu region after the novel coronavirus epidemic.
The third article titled “The Examination on Satisfaction and Behavioral Intention of Natural Science Majors Students Toward E-learning in Sichuan, China” studies the factors impacting natural science majors’ satisfaction and behavioral intention to adopt electronic learning (E-learning) at a public university in Sichuan, China.
The fourth article titled “A Quantitative Study on the Factors Impacting Entrepreneurial Intention of Social Sciences Students in Chengdu, China” aims to explore the factors influencing entrepreneurial attitudes and intentions of college students majoring in Social Science at public universities in Chengdu, China.
The fifth articled titled “The Assessment on Science and Engineering Undergraduates’ Satisfaction and Loyalty towards Network Teaching Platform in Chengdu, China” evaluates factors impacting science and engineering undergraduates’ satisfaction and loyalty toward network teaching platforms.
The sixth article titled “Exploring Significant Factors of Chinese Workers in Shaoxing to Use Mobile Banking” determines the factors that affect how Chinese customers utilize and behave when using mobile banking, focusing on the relationship between perceived usefulness, trust, pricing value, user satisfaction, behavioral intention and use behavior.
The seventh article titled “The Role of Task Technology Fit to Enhance Student Satisfaction Towards Blended Learning in Chengdu, China” examines the factors of task technology fit, confirmation, cognitive presence, teaching presence, social presence, and learner-instructors interaction to impact blended learning satisfaction of college students in Chengdu, China.
The eighth article titled “Explaining Postgraduates’ Behavior on the Use of Massive Open Online Courses in Sichuan, China” aims to examine the factor impacting behavioral intention and behavior of postgraduates in their use of MOOCs in Sichuan.
The ninth article titled “Affecting Factors of Gen X’s Behavioral Intention and Use Behavior of Mobile Payment in China” investigates the factors influencing the behavioral intention and use behavior of Generation X consumers in China toward mobile payments.
The tenth article titled “Measuring Fourth-Year Undergraduates’ Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic in Anhui, China” investigates the factors that measuring undergraduates’ behavioral intention to use Chaoxing learning platform in the post-pandemic in Anhui which are determined by perceived ease of use, perceived usefulness, attitude, behavior intention, facilitating conditions, self-efficacy and subjective norm.
The eleventh article titled “What Are Motivations Behind Entrepreneurship Intention and Behavior Among Postgrads in Zhejiang, China?” aims to investigate the factors that impact master’s degree students’ entrepreneurship intention and behavior in three cities: Hangzhou, Ningbo, and Wenzhou, Zhejiang Province, China.
The twelfth article titled “Determinants of Behavioral Intention to Learn Arts Education of Postgraduate Students in Chengdu, China” delves into the factors that impact the behavioral intention of university students to engage in arts education.
The thirteenth article titled “Influential Factors of Undergraduate Students’ Behavioral Intention toward Mobile Reading Software: A Case of a Public University in Sichuan, China” analyzes the behavioral intention of college students using mobile reading apps in Sichuan Normal University through a questionnaire survey.
The fourteenth article titled “An Examination on Purchase Intention of New Energy Vehicles Among 31-60 Years Old Consumers in Sichuan, China” investigates the factors influencing consumers' purchase intentions regarding new energy vehicles in the region of Sichuan, China.
The fifteenth article titled “The Assessment on Perceived Usefulness and Satisfaction with Online Learning of Postgraduate Students in Chengdu, China” aims to assess the determinants of perceived usefulness and satisfaction among postgraduate students regarding their online learning experiences in China.
The sixteenth article titled “Determining Intention of Consumers to Purchase Electric Vehicles in Chongqing, China” investigates the determinants that shape consumers' purchase intention towards electric vehicles in the region of Chongqing.
The seventeenth article titled “Empirical Investigation of Factors Influencing the Performance of Employees with Over Five Years of Work Experience in High-Tech Enterprises in China” investigates the significant factors impacting the job performance of employees in high-tech enterprises located in Chengdu, China.
The eighteenth article titled “The Influencing Factors of the Music Students’ Satisfaction on Blended Learning” tests the hypotheses related to each potential influential factor in the context of music blended learning, and to assess how these factors influence the music students’ satisfaction.
The nineteenth article titled “Influencers of the Postgraduate Students’ Continuance Intention to Use E-learning at a Public University in Chengdu, China” investigates how students intend to continue using e-learning at a public university in Chengdu, China.
The twentieth article titled “Factors Influencing Junior College Students’ Continuance Intention with Mobile Learning at Chengdu College of Arts and Sciences, China” intends to assess the key variables significantly affecting junior college student's continued interest in mobile learning across four majors at Chengdu College of Arts and Sciences in Sichuan, China.
The twenty-first article titled “Research on Factors Affecting Behavioral Intention of Graduate Students to Use Mobile Library in Suzhou, China” investigates the significant factors affecting the behavioral intention to use mobile libraries at Soochow University, Suzhou University of Science and Technology, and Xi'an Jiaotong-Liverpool University among graduate students.
The twenty-second article titled “Through the Lens of Parents: How Preschool Students Adopt U-Learning during COVID-19 in Thailand?” examines the factors influencing the acceptance and usage of the ubiquitous learning (u-learning) system among parents of preschool students in a private school in Samutprakarn, Thailand during to the COVID-19 pandemic.
The twenty-third article titled “The Assessment of Significant Factors Influencing Student Satisfaction and Loyalty with Grade Classification in Yunnan, China” aims to assess the factors influencing student satisfaction and loyalty towards the grade classification at Huayu Featured School (Chaoyang Campus) in Zhaotong City, Yunnan Province, China.
The twenty-fourth article titled “Investigating Parents on The Critical Factors Influencing Primary Students’ Continuance Intention to Use Tencent Class Platform in Chongqing, China” aims to explore the factors influencing parents' continuance intention of the Tencent Class platform among students in a primary school located in Chongqing city, China.
The twenty-fifth article titled “Determinants of Satisfaction and Behavioral Intention to Use E-Learning of Senior High Liberal Arts Students in Panzhihua, China” examines the satisfaction and behavioral intention of liberal arts students at a senior high school in China's Panzhihua region to use e-learning via the Huidao Education System and the vital determining components that had a significant consequence.
The twenty-sixth article titled “Examining Third-Year Students on Their Behavioral Intention and Use Behavior of DingTalk Learning Platform in Chengdu, China” aims to investigate the factors that influence students' learning behavior in vocational colleges in Chengdu, China, using the DingTalk learning platform for mental health courses.
The twenty-seventh article titled “Factors Influencing the Decision-Making of Chinese People in Choosing an Overseas Educational Consultation Firm in Beijing” reports that marketing mix factors, brand trust, and brand image affect the decision-making of Chinese people in choosing the service from an overseas educational consultation firm in Beijing
Factors Influencing Patient Loyalty towards Dental Care Providers – Residents in Bangkok, Thailand
Get PDFPurpose: The purpose of this study is to investigate the influence of service quality and reputation on patient satisfaction and patient loyalty. Specifically, the research is focused on exploring patient loyalty toward dental care providers in Bangkok, Thailand. Research design, data, and methodology: The research design, data collection, and methodology encompass both primary and secondary data sources. Employing a survey research design, the study successfully collected a valid sample of 385 patients who are residents of Bangkok, Thailand. The researcher adopted a non-probability sampling method, specifically employing the purposive sampling technique to gather data. The content validity of the study was established through an Index of Content Validity (IOC) assessed by three experts, while the internal consistency of the scale constructs for each variable was examined using Cronbach's Alpha to ensure reliability. The utilization of both descriptive and inferential statistical analyses, particularly multiple linear regression, was employed to determine the level of influence among the selected variables. Building upon the foundation of four frameworks from prior studies, a new conceptual framework was developed. This study reveals influential factors shaping patient loyalty toward dental care providers in Bangkok, Thailand. Results: The research findings revealed the relationship between service quality and patient satisfaction, recognizing them as pivotal elements that underpin patient loyalty. Conclusions: This research provided invaluable insights for the management of Dental Care Providers. By enhancing comprehension of the intricate interplay between the antecedents of service quality and the reputation of dental care providers, this study empowers the implementation of more effective strategies. Ultimately, the findings contribute to the improvement of patient loyalty toward dental care providers
Behavioral Intention of Male Students to Use 5G Internet Network to Use Online Education Platforms in Sichuan, China
Get PDFPurpose: This study explores the factors influencing male students’ behavioral intention to use 5G internet network to use online education platforms in Sichuan, China. The conceptual framework is based on the relationships between a perceived ease of use, system quality, information quality, service quality, attitude, social influence, perceived usefulness and behavioral intention. Research design, data, and methodology: This study used a questionnaire; the target respondents were 650 male university students from three universities in Sichuan. Results: The results of the study showed that attitude was the strongest predictor of behavioral intention to use, followed by social influence and perceived usefulness. Perceived ease of use was the most significant influence on attitude, so the system's ease of use would increase positive feedback from learners to make learning effective. Conclusions: Therefore, in the process of selecting and using 5G for online education platforms at the University, it is important to try to generate as much interest in learning as possible, to increase the quality of the system, the quality of the service, and the quality of the information, to improve the ease of use and to create a positive experience so that male students will be better able to use the platform system for continuous learning
Legalization of marijuana and the effects on economy and society from the healthcare professional’s perspective
Get PDFThe study explored the legalization of marijuana (cannabis) the effects on economy and society from the healthcare professional’s perspective. The objective of this study to 1) Study opinion legalization of marijuana policy and effects on economy and society of marijuana from the healthcare professional’s perspective. The questionnaire were collected data of 400 samples from healthcare professional’s perspective focus in Surat Thani, Thailand. All data were analyzed using SPSS program for frequency, percentage, mean, ANOVA and Person’s correlation. The results found that the most of samples are female. They have work experience is about 6 to 10 years and job title is Registered Nurse and working at Tambon Health Promoting Hospital. The study opinion legalization of marijuana policy and study effects on economy and society of marijuana from the healthcare professional’s perspective in Surat Thani were found overall rating scroll is high level. The analysis of differences in personality factor has effect to legalization of marijuana and its effects on economy and society from the healthcare professional’s perspective in Surat Thani. The opinions on the marijuana liberalization policy in Thailand regarding the legalization of marijuana and the socio-economic impacts of medical personnel in Surat Thani Province, Thailan
The Assessment on Significant Factors of Undergraduate Students’ Behavioral Intention to Learn Arts Education in Chengdu, China
Get PDFPurpose: This study explores the determinants of university students' behavioral intention to learn arts education. The conceptual framework includes factors from the social sphere, academic sphere, education satisfaction, attitude, social influence, self-efficacy, effort expectancy, and behavioral intention. Research design, data, and methodology: The target population are those who have experienced arts education at Chengdu, China. Participants are categorized into undergraduate students, with a sample size of 500. A quantitative research approach was adopted, and data were collected using a questionnaire as the primary instrument. The sampling techniques employed in this study include judgmental, quota, convenience, and snowball sampling. To ensure the validity and reliability of the questionnaire, a pilot test was conducted with 50 participants, and both the item-objective congruence (IOC) index and Cronbach's alpha were used for validity and reliability testing, respectively. The collected data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM), which served as the main statistical techniques for this research. Results: Social sphere and academic sphere significantly impact education satisfaction. Behavioral intention is significantly impacted by education satisfaction, self-efficacy and effort expectancy, but not by attitude and social influence. Conclusions: These analyses provide valuable insights into the factors influencing university students' behavioral intention to engage in arts education
Determinants of Freshmen’ Use Behavior of DingTalk Learning Platform to Study Mental Health Course in Chengdu, China
Get PDFPurpose: The purpose of this study is to explore the influencing factors of DingTalk learning platform on the learning behavior of mental health course of students in Vocational Colleges in Chengdu, China. There are seven variables and nine hypotheses in the conceptual framework of this study, including perceived ease of use, perceived usefulness, attitude, self-efficacy, subjective norm, behavioral intention, and use behavior. Research design, data, and methodology: The researcher conducted this study based on quantitative research methods. The researchers used a self-administered questionnaire as a research tool. The target group is 500 first-year students who have experienced using DingTalk Learning Platform in Chengdu, China. This study uses the sampling procedure, including judgmental, stratified random, and convenience sampling. This study focuses on confirmatory factor analysis and structural equation modeling as a statistical tool to check the data, the accuracy of the model, and the impact of key variables. Results: Most hypotheses are supported except the significant influence of subjective norm on attitude. Furthermore, behavioral intention has the strongest influence on use behavior. Conclusions: This study contributes to the ongoing improvement and development of online learning platforms, ensuring their effectiveness and relevance in enhancing students' learning experiences and outcomes in mental health courses
Drivers of Undergradute Students’ Perceived Usefulness and Satisfaction with Online Learning in Chengdu, China
Get PDFPurpose: The purpose of the study is to deeply explore the factors influencing perceived usefulness and satisfaction of undergraduates towards online learning experiences in China. In constructing the research framework, we selected seven latent variables: perceived ease of use, system quality, information quality, service quality, perceived usefulness, confirmation, and satisfaction. Research design, data, and methodology: This study applied quantitative approach, distributing questionnaire to 500 undergraduate students at three universities in Chengdu, Sichuan, China. Before the data collection, Item-Objective Congruence (IOC) and a pilot test of Cronbach's Alpha were adopted to test the content validity and reliability. In data analysis, the researcher used confirmatory factor analysis (CFA) and structural equation modeling (SEM) for statistical analysis to assess key indicators such as validity, reliability, model fits, and path coefficient. Results: The results show that perceived ease of use and service quality significantly influence perceived usefulness. The relationship among confirmation, perceived usefulness and satisfaction is supported. Additionally, perceived usefulness significantly influences satisfaction. Nevertheless, system quality and information quality have no significant influence on perceived usefulness. Conclusions: This research aims to gain a deeper understanding of the online learning experience to provide useful insights into the field of education
Determinants of Freshmen’ Behavioral Intention and Use Behavior of Ubiquitous Learning in Chengdu, China: A Case of Three Universities
Get PDFPurpose: This study aims to explore the factors that influence first-year students’ behavioral intention and use behavior when using ubiquitous learning in Chengdu, Sichuan Province. The key variables are understanding u-learning, assimilating u-learning, applying u-learning, perceived usefulness, e-learning motivation, social influence, behavioral intention, and use behavior. Research design, data, and methodology: Quantitative methods and questionnaires were used to collect sample data from the target population. The sampling methods are purposive, quota, and convenience sampling. The index of item-objective congruence and Cronbach's Alpha pilot tests were used to test the validity and reliability of the content before the questionnaire was distributed. Confirmatory factor analysis and structural equation model were used to analyze the data, verify the model's goodness of fit, and confirm the causal relationship between variables for hypothesis testing. Results: The findings indicate that the conceptual model can effectively predict behavioral intention and usage behavior. Assimilating u-learning, applying u-learning significantly influence perceived usefulness. Perceived usefulness, e-learning motivation, social influence significantly influences behavioral intention towards use behavior. In opposite, understanding u-learning has no significant influence on perceived usefulness. Conclusions: It is found that the conceptual model of this study can predict and explain the behavioral intent and usage behavior of college students when using u-learning