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Factors Influencing Consumers’ Purchase Intention in Livestreaming E-commerce in China
Get PDFPurpose – The purpose of this research is to examine the significant influence of government regulation, GDP growth, platform marketing strategy, parasocial relationship, trust, and consumer confidence on purchase intention in livestreaming e-commerce in China. Design/Methodology/Approach – This research uses primary and secondary data collection methods to analyze the factors influencing live streaming e-commerce in China. The data was gathered from 401 respondents with livestreaming e-commerce shopping experience. To conduct a new conceptual framework, this research referred to five previous theoretical frameworks. Findings – This study intends to examine the factors influencing purchase intention in livestreaming e-commerce in China. The findings of this research demonstrated that government regulations, platform marketing strategy, and parasocial relationships have a significant influence on trust; GDP growth has a significant influence on consumer confidence; trust and consumer confidence have a significant influence on purchase intention in livestreaming e-commerce in China. Research Limitations/Implications – The main limitations of this research include limited samples and overlooked variables. Due to time constraints, the sample collection limitations may not fully represent diverse behaviors. The minimal variable differences and high standard deviation, possibly due to outliers, can affect the reliability. The model's low explanatory power, notably regarding GDP Growth's impact on Consumer Confidence, suggests a need for a more sophisticated approach. These caution against definitive conclusions, highlighting the need for delving into additional variables and employing a more complex model for a comprehensive understanding of Chinese consumer behavior in the context of live-streaming e-commerce. Originality/value – This research focuses on significant factors influencing live streaming e-commerce in China.
Keywords – Livestreaming, e-commerce, purchase intention, social media, China
JEL classification code – M31, M38, L8
Investigating Factors Influencing the Purchasing Intention of Electric Vehicles among Rural Thai Consumers
Get PDFPurpose – The purpose of this research is to analyze the significant influence of environmental concern, social influence, performance expectancy, attitude toward EV innovation toward purchasing EV car intention. Design/Methodology/Approach – The research employs primary and secondary data collection methods to conduct an analysis among factors influencing EV car purchasing intentions. The data was collected among 390 respondents who are interested in EV cars and live in upcountry of Thailand. This research referenced three theoretical frameworks from previous studies for conducting a new conceptual framework. Findings – This research is intended to investigate factors influencing Electric Vehicles Purchasing Intention of Thai People in Upcountry. Followed by the findings of this research represented environmental concern, social influence and performance expectancy which have relationships toward attitude toward EV innovation. Lastly, attitude toward EV innovation directly influence EV car purchase intention. Research Limitations/Implications – The limitations of the research displayed several elements limit among factors influencing Electric Vehicles Purchasing Intention of Thai People in Upcountry. The scope of this study focused only on purchasing intentions of Thai People in Upcountry. Moreover, this research focused on the people who have experience with electric car and interest on electric car. Originality/value – This research focuses on significant factors influencing Electric Vehicles Purchasing Intention of Thai People in Upcountry.
Keywords – Environmental concern, Purchase intention, Social influence, Performance expectancy, attitude toward EV innovation
JEL classification code – O13, O18, O3
Uncovering the Dynamics of Leadership, Learning, Innovation and Culture in Saudi Embassies
Get PDFPurpose – The purpose of this research is to uncover the Dynamics of Leadership, Learning, Innovation and Culture in Saudi Embassies, and to analyze their impact on each other. Design/Methodology/Approach – This research employs primary and secondary research methods to understand the relationship between Leadership, Learning, Innovation and Culture at Saudi Embassies. Using quantitative data collection and analysis from 136 respondents from a cross-section of embassy employees. Findings – This research’s intention is to demonstrate the relationship and influence of Leadership Styles on Organizational Culture, Innovative Culture and Organizational Performance, respectively. The findings demonstrated the strong effect that the diverse Leadership Styles have on the described above while at the same time, exhibiting how Innovative Culture and Organizational Culture were also interchangeably significant with one another. Leadership Style had the lowest impact on Innovative Culture and Organizational Learning and requires further research to support the findings. Research Limitations/Implications – The limitations of the research displayed several element limits as it relates to the extent of leadership styles impacting organizational culture, innovative culture and organizational performance without considering external personality factors and different countries’ culture in which the embassies are located. Narrowly examining the factors and variables presented in this study, it overlooks the potential influence of many other variables not included that could affect the relationship and interconnectedness between them. Originality/Value – This research highlights the significance of relationships between Leadership, Learning, Innovation and Culture at Saudi Embassies.
Keywords – Leadership Styles, Organizational Learning, Innovative Culture, Organizational Culture and Organizational Performance.
JEL classification code: Z10, Z13, Z1
Factors Influencing Church Membership Retention in Catholic Church: A Case Study of Catholic Diocese of Aguleri in Nigeria.
Get PDFThis research proposed to investigate factors influencing Church Membership Retention within the Catholic Diocese of Aguleri in Nigeria. It provides a comprehensive review of literature on six key independent variables central to the study, including, Church Commitment, Church Spirituality, Transformational Leadership, Culture, Church Evangelism, and Church Programs, with the dependent variable being Church Membership Retention. The research objectives were as follows: 1) to assess whether Church Commitment, Church Spirituality, Transformational Leadership, Culture, Church Program, and Church Evangelism serve as predictors for Church Membership Retention in the Catholic Diocese of Aguleri; 2) to examine the degree of impact among Church Commitment, Church Spirituality, Transformational Leadership, Culture, Church Program, Church Evangelism, and Church Membership Retention; 3) to provide valuable information about the model and variables to various stakeholders.
This research employs a quantitative approach and questionnaire was developed via google form and 400 valid respondents’ answers were analyzed through JAMOVI software. This research applied Cronbach’s Alpha, Descriptive and Inferential Statistics to evaluate the reliability of the questionnaire, analyze demographic information and testing the hypotheses. The research findings indicated that Church Commitment, Church Spirituality, Church Programs, and Church Evangelism have significant effects on Church Membership Retention. However, Transformational Leadership and Culture show no significant effects on Church Membership Retention. Human capital is very vital for successful growth, sustainability and life of the Church. The study underscores the interconnectedness of factors influencing members' decisions to remain within the church community, providing insights for informed decision by church leaders and practitioners to enhance retention strategies
Predicting Significant Factors of Postgraduate Students to Use English Learning Apps in Kunming, China
Get PDFPurpose: This research delves into the determinants that shape the behavioral intention and use behavior of English learning apps among postgraduate students in Kunming, China. The conceptual framework encompasses elements like the perceived simplicity of use, perceived utility, attitude, perceived control over behavior, social impact, behavioral intent, and use behavior. Research design, data, and methodology: The target population encompasses 500 postgraduate students from the top three universities located in Kunming, China. Employing a quantitative methodology, the research engaged a questionnaire as the principal means of data collection. The sampling methodologies employed judgmental, stratified random, and convenience sampling. A preliminary assessment was carried out with 50 participants, analyzed by Cronbach’s alpha. The data were analyzed with confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Perceived usefulness significantly impacts attitude. Behavioral intention has a significant impact on use behavior. Behavioral intention is significantly impacted by attitude, but isn’t impacted by perceived behavioral control, and social influence. Additionally, perceived ease of use did not significantly impact attitude and perceived usefulness. Conclusions: The insights gained pave the way for more targeted strategies to enhance app adoption and effective use, with implications for educational institutions, app designers, and policymakers seeking to optimize technology integration in education
Factors Impacting Customers’ Satisfaction, Loyalty, and Continuance Intention in Using Car Sharing Service Platform in Chengdu, China
Get PDFPurpose: By understanding the importance of commitment, satisfaction, and continuance intention, service providers can enhance their strategies for delivering these benefits to customers, ultimately fostering customer loyalty. This study aims to examine factors impacting customers’ satisfaction, loyalty, and continuance intention to use car-sharing services platforms. The key variables include perceived ease of use, perceived usefulness, perceived quality, value for money, commitment, satisfaction, customer loyalty, and continuance intention. Research design, data, and methodology: The researchers employed a quantitative method, using online survey distributed to 500 respondents in the Chengdu region of China. The data collected from the survey was then analyzed using confirmatory factor analysis, and structural equation modeling to test the research hypotheses. Results: Perceived ease of use has a significant impact on perceived usefulness. Perceived ease of use and perceived usefulness significantly impact satisfaction, and continuance intention. In addition, perceived quality and value for money significantly impact satisfaction. Lastly, commitment and satisfaction positively impact customer loyalty. Conclusions: This study provides initial insights into the factors contributing to customers' decision to stay in peer-to-peer relationships within the sharing economy. Furthermore, the study suggests how service providers can strengthen the relationships between customers and peer service providers
Research on the Satisfaction and Continued Intention to Use Digital Libraries of Undergraduates in Chongqing, China
Get PDFPurpose: This study aims to investigate the factors impacting satisfaction and continued intention of undergraduate students to use the digital library system in Chongqing, China. The conceptual framework proposes a causal relationship between system quality, perceived ease of use, usefulness, confirmation, information quality, satisfaction, continued intention. Research design, data, and methods: In this study, a quantitative method (n=500) was used to distribute questionnaires to undergraduates in several universities in Chongqing. Students majoring in English, Finance, Journalism, and Education from representative schools in Chongqing were selected for non-probability sampling for judgmental, quota, and convenience sampling for data collection. Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used for data analysis, which involved data analysis such as model fitting, reliability, and validity. Results: The results show that system quality, perceived ease of use, and information quality significantly impact satisfaction. Furthermore, satisfaction significantly impacts continued intention. Nevertheless, usefulness and confirmation have no significant impact on satisfaction. Conclusions: Colleges and universities should continuously improve the service level, system use, and resource quality of digital libraries, improve the management level of digital libraries in colleges and universities, and enhance students' satisfaction and loyalty
All-Talk: Enhancing EFL Pronunciation With Microsoft Azure Speech Services
Get PDFThis study introduces ALL-Talk, a web-based autonomous learning platform designed to enhance English-speaking skills among EFL students. Informed by extensive literature on second language speech influences, speaking anxiety, corrective feedback, and technology integration in language learning, ALL-Talk leverages Microsoft Azure’s capabilities, including Text-to-Speech, Automatic Speech Recognition, Automatic Pronunciation Assessment, and immediate visual feedback mechanisms. ALL-Talk was evaluated over ten weeks with 17 EFL undergraduate students, focusing on enhancing their Business English communicative skills through improved fluency and pronunciation. Although changes in fluency between the pre-test and post-test were not statistically significant, t(16) = 1.29, p = .215, 95% CI [-2.19, 9.01], d = 0.31, male students improved significantly in overall pronunciation accuracy, t(5) = 3.19, p = .024, 95% CI [1.61, 15.06], d = 1.30. Additionally, both genders improved significantly in pronouncing /dʒ/, /z/, and /θ/. Preliminary evaluation and feedback indicate potential for ALL-Talk to support autonomous learning and speaking improvement in EFL contexts. However, future research should incorporate a longer evaluation period to yield more substantial research outcomes.
 
Levers of Control on Firm Performance in an Emerging Country: Do Management Accounting Practices Matter?
Get PDFThis study aims to examine the influence of the four levers of control systems (LOC) on firm performance. Further, the study analyzes how the choice of management accounting practice (MAP) interacts with the relationships between LOC and firm performance. Using a survey research design, data were collected from 158 firms operating in various economic sectors in Yemen. A structural equation model (SEM) is used for data analysis utilizing AMOS software. The results indicate that LOC is significantly and positively related to firms’ financial and non-financial performance (FNFP). Additionally, MAP moderates the relationship between LOC and firm performance. The impact of LOC on FNFP is more pronounced and greater in firms that use advanced MAP. This study enhances the understanding of how MAP interacts with other organizational activities, such as the control system in improving firm performance
Book Review – For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé
Get PDFCulture is the most powerful tool to influence consumer behavior, so if a brand or company wants to be successful, it is essential to understand the culture and the elements contained in culture- this is what Marcus Collins firmly believes in. In his new book, "For The Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé", Marcus Collins shares his valuable insights and experience, highlighting how the most successful brands such as Apple, Reddit, and McDonald's use the power of culture to achieve business success. What’s more interesting is that he also provides us with more than 10 cases of the successes and failures of differing brands such as Supreme, Patagonia, Beats, IBM, Meta, Coca-Cola, De Beers, Pepsi, and Koda to help readers better understand that a correct understanding of culture and cultural differences allows brands and companies innovate and adjust their strategies according to the needs of their target markets and target groups, ultimately winning the market.Dr. Marcus Collins is globally recognized for his strategic, creative, and academic contributions (American Advertising Federation’s Advertising Hall of Achievement inductee, Thinkers50 Radar Distinguished Achievement Award, Cannes Lion Creative Strategy juror, Ad Age's 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient) having launched several successful campaigns such as “Cliff Paul” for State Farm, the Made In America Music Festival, and Google’s “Real Tone” technology—among others. He also led iTunes + Nike sports music initiatives at Apple before running a digital strategy for Beyoncé. Besides this, he is the author of the best-selling book For The Culture, which reveals the connection between culture and human behavior (http://marctothec.com/info)