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Japanese Human Resource Management, Expatriate Condition, Local Manager’s skill, And Internal Communication Affecting The Success of Localization Management of Japanese Subsidiary at Eastern Seaboard Industrial in Thailand
Get PDFThe purpose of this research was to study the influence of Japanese Human Resource Management, Expatriates’ condition, Local manager’s skills and roles, and Internal communication affecting on success of Localization in a subsidiary through indication of Organizational performance. Organizational culture was additionally tested to investigate as moderating variable. The finding in this study was investigated through assessment of path coefficients, which were statically proved for the research hypotheses. The results obviously showed that Japanese HRM for Consensual decision and Quality control circle, Expatriates’ condition for Coach and Conductor, Local manager’s skills and roles in term of Principle of management and organization and roles, and Internal communication in Downward, Upward, and Lateral communication positively correlated to Organizational performance at significant level of 0.01. Furthermore, the moderation analysis showed an appropriate interaction term of Organizational culture on Local manager’s skills and roles and Organizational performance at significant level 0.05. This study was concluded that the Local manager’s skills and roles had a highlighted relation on success of localization in the organization. The moderating analysis indicated that the Organization culture interacted with Local manager’s skills and roles which booth up the success of localization by increasing the effective management
A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand's Agriculture
Get PDFBlockchain technology has the potential to revolutionize agricultural management, enhancing transparency, optimizing processes, and providing access to accurate data. This research focuses on investigating the factors influencing the adoption of blockchain technology in Thailand's digital agriculture policy. A comprehensive methodology involving well-structured questionnaires, rigorous pilot tests, and advanced statistical analyses was employed, with data collected from diverse stakeholders including government entities, private sectors, and farmers. The study's findings reveal the crucial roles of stakeholders' perceptions of blockchain benefits, inter-organizational trust, and relationships in shaping the technology's acceptance. Notably, the dynamics of organizational power, specifically non-mediated power, emerge as significant determinants in establishing inter-organizational trust, a critical precursor to blockchain adoption and effective policy implementation. The implications of this research extend to governmental and private entities seeking to incorporate new technologies seamlessly into their operations. Furthermore, the study contributes substantially to a comprehensive understanding of the multifaceted factors influencing blockchain's acceptance in supporting digital economy policies within Thailand's agricultural sector. This scholarly endeavor bridges theoretical understanding with practical application, offering valuable insights for both academic discourse and the real-world implementation of transformative digital strategies in agriculture. In summary, the research underscores the pivotal role of stakeholders' perceptions, trust, and power dynamics in driving the acceptance and integration of blockchain technology within Thailand's digital agriculture landscape, shaping the sector's digital transformation
A Research on Practical Teaching and Influencing Factors of College Student’s Performance in Chengdu, China
No full textPurpose: This study investigates the factors that influence the students’ performance of Chengdu higher vocational college students, which are determined by perceived usefulness, perceived ease of use, attitude, behavioral intention, social influence, students’ performance, and use behavior. Research design, data, and methodology: A 3-step sampling method was used to select 500 juniors from Sichuan Vocational College of Finance and Economics, Chengdu Polytechnic, and Chengdu Textile College. A questionnaire adapted from previous studies was used, which was tested for validity and reliability. Hypotheses were tested using confirmatory factor analysis and structural equation modeling. Results: The results show that perceived usefulness significantly influences the attitude of students to participate in practical teaching. Behavior intention and use behavior are influenced by perceived ease of use, usefulness, attitude, social influence, and students’ performance. Furthermore, perceived ease of use, perceived usefulness, attitude, social influence, behavior intention, use behavior significantly influence students’ performance. Conclusions: More active participation attitude, a higher sense of identity in practical teaching, a better understanding of the usefulness and ease of use of practical instruction, a higher social impact, and better student performance are all related to use behavior of students to participate in practical teaching
THE INFLUENCE OF SCHOOL WORKING CONDITIONS ON TEACHERS’ JOB SATISFACTION AT A PRIVATE SCHOOL IN SHAN STATE, MYANMAR
Get PDFPurpose: The purpose of this paper is to identify the factors of school working conditions influence teachers’ job satisfaction at a Private school in Shan State, Myanmar and also to examine there is a significant relationship between school working conditions including leadership condition, teacher cooperation, self-efficacy and student discipline and teachers’ job satisfaction at a Private school in Shan State, Myanmar. This study utilizes a quantitative research method to collect data and a total of 60 of full-time teachers from a bilingual private school, in Shan State, Myanmar during the academic year 2024-2025 were surveyed for this study. Multiple Linear Regression was applied for data analysis. The result revealed that specific school working conditions factor has statistically significant influence on teachers’ job satisfaction in a private school at Shan State, Myanmar. Self-efficacy emerged as the strongest influence, accounting for a significant portion of the variance in teachers’ job satisfaction with a Beta value of 0.437(p< 0.001). Additionally, student discipline also had a significant impact on job satisfaction, with a Beta value of 0.2904 (p=0.016). In conclusion, this study recommends that school leaders and principals should prioritize interventions aimed at improving self-efficacy among teachers and fostering a well-disciplined student environment to enhance teachers’ job satisfaction. This approach can lead to more positive outcomes for the school community in Shan State, Myanmar
Exploring the Effect of Flipped Classroom on Translation, Storytelling, and Knowledge of Culture
Get PDFFlipped classroom has been a recurring topic of many educational research. Only a few studies investigated the ramifications of flipped classroom for teaching several subjects in high school. This research set out to find answers to two research objectives, namely : (1) whether there is any difference between the ability of the learners before the flipped learning and after the flipped learning in translation, storytelling, and knowledge of local culture; (2) whether there is any difference between the ability of the learners who learn the three skills only from their teacher (the control group) and the ability of the learners who learn from videos and then receive extra teaching from their teacher and the ability of the learners who learn from videos only without any extra guidance from their teacher. Results showed that two of the groups, the one taught directly by the teacher and the one learning directly from the videos at homes, made gains only in translation. The control group outperformed the other two groups in translation and knowledge of local culture. Some possible causes of the results include lack of students’ and teachers’ preparedness, teaching qualities, immersion to their own culture, and some demographic factors
Management Accounting Practices and Financial Performance of Hotel Business in Thailand: Are Contingency Theory Perspectives Still Relevant During the Covid-19 Pandemic?
Get PDFThis study examines the impact of perceived uncertainty on management accounting practices (MAPs) and financial performance in Thai hotels during the COVID-19 pandemic. Using Generalized Structured Composite Analysis (GSCA), results show that uncertainty significantly influences MAP implementation, enhancing financial performance. MAPs partially mediate the relationship between uncertainty and performance, indicating their role in addressing uncertainty but not fully explaining performance outcomes. This research highlights that MAPs should be seen not just as reactive measures but as proactive tools for building resilience in dynamic environments, offering insights into contingency theory application
Key Factors of Younger Generation Consumer’s Attitude and Intention to Use Online Shopping Live Broadcasting Platform in Chengdu China
Get PDFPurpose: This paper mainly studies the significant influencing factors of younger generation consumers' attitudes and intentions toward online shopping live broadcasting platforms in Chengdu, China. The conceptual framework gives the causal relationship between online shopping intention, attitude, perceived ease of use, perceived usefulness, trust, perceived risk, subjective norm. Research design, data, and methodology: This study used a non-probability analysis method to investigate the factors influencing the attitudes and intentions of younger consumers in Chengdu towards online shopping live broadcasting platforms. Thirty questionnaires were distributed to part of the respondents who met the characteristics of the sample unit. After data collection, convergent validity and discriminant validity were assessed. Finally, structural equation models (SEM) were used to test all assumptions and model applicability. Results: The results showed that attitude and subjective norms significantly affect online shopping intention. Attitude has the most effect, followed by the subjective norm. Perceived ease of use, perceived usefulness, and trust significantly affect attitude, with perceived ease of use being the most affected, followed by perceived usefulness. Conclusions: Six hypotheses were shown to achieve the study objectives. Therefore, it is recommended that operators of online shopping live-streaming platforms pay attention to the shopping experience of consumers and value their positive feedback to enhance their intention to shop. Measures such as secure payment options and clear return policies should establish trust with consumers and stabilize the platform's customer base while attracting more consumers to use the platform
Factors Impacting Postgraduate Students' Satisfaction and Continuance Intention with Online Education in Chengdu, China
Get PDFPurpose: This study examined the satisfaction and continuance intention of post-graduates pursuing a degree in accounting, translation, Chinese language and literature, and ideological and political education in Chengdu, China, for online learning. The conceptual framework includes perceived ease of use, perceived usefulness, system quality, service quality, information quality, satisfaction, and continuance intention. Research design, data, and methodology: This study employed a quantitative survey approach to gather data from a sample of 500 postgraduate participants. To gauge the research instrument's validity, Item-Objective Congruence (IOC) was employed, and the internal consistency reliability was assessed through a pilot study using the Cronbach alpha coefficient. The sampling methodology encompassed a combination of judgmental, quota, and convenience sampling techniques. Data analysis involved evaluating model fit, reliability, and validity through Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM). Results: In this study, all hypotheses find support. Perceived ease of use, perceived usefulness, system quality, service quality, and information quality exert significant influences on satisfaction. Notably, perceived ease of use significantly affects perceived usefulness, while satisfaction notably influences continuance intention. Conclusions: The findings help gain a greater awareness of the main variables that impact the acceptance and application of internet-based instruction in higher education institutions
EDITORIAL
Get PDFThe Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-six articles. The first article titled “Measuring Satisfaction and Continuance Intention of Undergraduates towards E-Learning in Chengdu, China” evaluates the factors significantly influencing e-learning satisfaction and continuance intention among undergraduate dance choreography students at three private universities in Chengdu, China.
The second article titled “Antecedents of Adult Students’ Behavioral Intention and Usage Behavior of Massive Open Online Courses in Chongqing, China” aims to investigate the factors influencing the behavioral intention and usage behavior of Massive Open Online Courses (MOOCs) among adult students in higher education.
The third article titled “Understanding Significant Factors of Attitude and Purchase Intention of Online Customers Toward E-Commerce in China” studies the factors that shape the attitudes and purchase intentions of Chinese online shoppers in relation to online shopping within China.
The fourth article titled “Predicting Significant Factors of Postgraduate Students to Use English Learning Apps in Kunming, China” delves into the determinants that shape the behavioral intention and use behavior of English learning apps among postgraduate students in Kunming, China.
The fifth articled titled “Investigating Factors Affecting of Customers’ Satisfaction and Loyalty Towards Express Logistics and Its Internet Plus in Sichuan, China” provides effective thinking inspiration and strong decision support for express logistics enterprises to improve the service level of express logistics in the operation and management process and further helps them enhance their overall competitiveness and achieve sustainable development.
The sixth article titled “Examining on Behavioral Intention and Use Behavior of Students Online Learning Systems: A Case of Vocational Collages in Jiangxi, China” proposes a causal relationship among perceived usefulness, perceived ease of use, attitude, perceived behavioral control, social influence, behavioral intentions, and use behavior.
The seventh article titled “Examining Significant Factors of Satisfaction and Performance with Online Learning Among Graduate Students in Chengdu, China” investigates the factors that impact students' satisfaction with and effectiveness of online learning within the context of four universities closely affiliated with the Ministry of Education in Chengdu.
The eighth article titled “A Study on Intention and Behavior Towards English Learning Among Second-Year Students in Higher Vocational Colleges in Chengdu, China” investigates the interplay among various variables that influence individual behavior and intentions within the context of prior studies.
The ninth article titled “Key Determinants for Users’ Intention to Use Smart Home Technology: A Case of Residents in Mianyang, Yibin and Wanzhou, China” investigate the various determinants that affect residents' inclination to adopt smart home technology in the cities of Mianyang, Yibin, and Wanzhou, located in China.
The tenth article titled “Evaluating Significant Factors of Graduate Students’ Satisfaction with Small Private Online Course in Chongqing, China” is to investigate the determinants that impact student satisfaction when utilizing Small Private Online Courses (SPOCs) in Chongqing, China.
The eleventh article titled “Factors Influencing Behavioral Intention and Use Behavior of Junior Students to Use Ubiquitous Learning in Chengdu, China” aims to investigate the factors that influence the behavioral intention and behavior of third year college students when using ubiquitous Learning in Chengdu, Sichuan Province.
The twelfth article titled “Tourism Mobile Applets: Factors Affecting Tourists’ Behavioral Intention and Use Behavior in Shanghai, China” delves into the factors influencing the behavioral intention and use behavior of Shanghai tourists towards Tourism Mobile Applets.
The thirteenth article titled “Key Factors of Younger Generation Consumer’s Attitude and Intention to Use Online Shopping Live Broadcasting Platform in Chengdu China” studies the significant influencing factors of younger generation consumers' attitudes and intentions toward online shopping live broadcasting platforms in Chengdu, China.
The fourteenth article titled “An Empirical Study on Factors Affecting Satisfaction and Loyalty with Independent Institutions Among Vocational Students in Sichuan, China” examines the factors that affect students' satisfaction and loyalty towards independent institutions in Chengdu, Sichuan province.
The fifteenth article titled “Examining Parents on The Enhancement of Primary Students’ Behavioral Intention to Use Computer Painting in Chongqing, China” incorporates several critical variables, encompassing emotional value, economic value, social value, perceived usefulness, enjoyment, satisfaction, and behavioral intention.
The sixteenth article titled “Determinants of Satisfaction and Loyalty with Thai Spa Products of Chinese in Deyang City of China with Travel Experience to Thailand” aims to determine the determinants of satisfaction and loyalty with Thai spa products of Chinese in Deyang city of China with travel experience to Thailand.
The seventeenth article titled “A Research on the Influencing Factors of Fourth Year College Students’ Entrepreneurship Intention and Behavior in Chengdu, China” explores the determinants impacting the entrepreneurial aspirations and actions of university students located in Chengdu, China.
The eighteenth article titled “An Examination of Factors Impacting Attitude, and Intention to Use Mobile Learning Among Female College Students in Guizhou, China” is to examine the determinants affecting the attitudes and intentions of female college students in Guizhou, China, regarding the adoption of mobile learning.
The nineteenth article titled “Factors Impacting Customers’ Satisfaction, Loyalty, and Continuance Intention in Using Car Sharing Service Platform in Chengdu, China” aims to examine factors impacting customers’ satisfaction, loyalty, and continuance intention to use car-sharing services platforms.
The twentieth article titled “Examining Students’ Behavioral Intention and Actual Usage of Mixed Painting Education: A Case of an Art School in Chengdu, China” delves into the determinants influencing students' behavioral intention and actual usage of mixed painting education in the city of Chengdu, China.
The twenty-first article titled “Understanding the Drive of Chinese Players’ Continuous Intention and Loyalty Towards Online Games in Wuhan, China” examines the factors impacting Chinese players’ continuous intention and loyalty towards online games in Wuhan, China.
The twenty-second article titled “An Analysis of the Factors Impacting Satisfaction and Continued Intention to Use Digital Library: A Case Study of Universities in Chongqing, China” explores the influencing factors of students’ satisfaction and to continued intention to use digital libraries in Chongqing.
The twenty-third article titled “Factors Influencing Consumers’ Co-Creation Value and Purchase Intention of the Virtual Brand Community in Guangdong, China” aims to investigate the key influencing factors of co-creation value and purchase intention of internet users in virtual brand communities in Guangdong Province, China.
The twenty-fourth article titled “An Investigation on Factors Impacting Satisfaction and Continuance Intention to Use E-Learning Among University Lecturers in Zhejiang, China” aims to investigate factors contribute to the satisfaction and continuance intentions to use e-learning among university lecturers in Zhejiang, China.
The twenty-fifth article titled “Factors Impacting Postgraduate Students' Satisfaction and Continuance Intention with Online Education in Chengdu, China” examines the satisfaction and continuance intention of post-graduates pursuing a degree in accounting, translation, Chinese language and literature, and ideological and political education in Chengdu, China, for online learning.
The twenty-sixth article titled “Examination of Influencing Factors of Postgraduate Students’ E-learning Satisfaction, and Continuance Intention in Chengdu, China” aims to investigate the factors that influence e-learning satisfaction, and continuance intention among postgraduate students in Chengdu, China
Key Enablers for Sustainable Development of Career Development and Motivation to Enrich Job Satisfaction in European Logistics Industry
Get PDFPurpose: This study aims to explore the perspectives from employee of key enablers for sustainable development of career development and motivation to enrich job satisfaction in European logistics industry.
Research design, data and methodology: This study employs qualitative approach using 3-4 open-ended questions for interviewing with 15 key informants whereby the inter-coding content analysis is used for coding and categorizing emerging themes.
Results and conclusions: The findings showed six emerged themes for sustain development of career development and motivation to enhance job satisfaction in the logistics industry and the researcher presented the proposed model in data analysis. Finally, the three experts approved the sustainability action plan, and the researcher arranged to observe and discuss the implementation of the sustainability action plan