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Factors Impacting Behavioral Intention and Use Behavior of Undergraduate Students to Use English Learning Apps in Kunming, China
Get PDFPurpose: This study investigates the factors influencing the behavioral intention and use behavior of English learning apps among higher education students in Kunming, China. The conceptual framework incorporates variables such as perceived ease of use, perceived usefulness, attitude, perceived behavioral control, social influence, behavioral intention, and use behavior. Research design, data, and methodology: The target population consists of 500 undergraduate students from the top three universities in Kunming, China. The research employed a quantitative approach, utilizing a questionnaire as the primary data collection tool. Sampling techniques included judgmental, stratified random, and convenience sampling. To ensure validity and reliability, a pilot test involving 50 participants was conducted, assessing the item-objective congruence (IOC) index for validity and Cronbach's alpha for reliability. The data collected were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM) as the main statistical analyses for this study. Results: Perceived ease of use significantly impacts attitude and perceived usefulness. Perceived usefulness significantly impacts attitude. Behavioral intention is significantly impacted by attitude, perceived behavioral control, and social influence. Furthermore, behavioral intention has a significant impact on use behavior. Conclusions: The results are valued to entrepreneurs or developers of English learning apps who are looking for opportunities in mobile educatio
Factors Influencing the Happiness of Employees in the Workplace: A Case Study of the Substation Civil Work Department and Construction Support Department of EGAT
Get PDFDue to the working conditions in the electric power sector today, they have evolved far and become more competitive for the survival and growth of the organization. As a result, employees in the organization must work harder, be alert, and assign tasks with high responsibility, resulting in stressful conditions at work. This study aims to explore the factors influencing employees' happiness in the workplace: A case study of the Substation Civil Work Department and Construction Support Department of the Electricity Generating Authority of Thailand (EGAT). The researchers collected data and information from a sample group of EGAT employees who worked in the division in charge of the Transmission Systems Construction Division (TSCD) with the population of 140 and the sample size is 104. The researchers applied quantitative and qualitative methods designed from the literature resources to create questionnaire and qualitative interview set adapted Appreciative Inquiry Model. This study expects to highlight the relationship between six independent variables: collaboration, growth potential, work atmosphere, work-life balance, salary and welfare, and Recognition that may affect employees' happiness at work. The findings resulted in the research found that the current situation shows that collaboration and work-life balance have a relative effect on employee happiness in the workplace
Organization Development Interventions (ODI) to Improve Job Performance of Employees of a Qingdao AAA Company
Get PDFThe purpose of this study is to improve employees’ job performance using OD interventions to enhance their work-life balance, supervisor-subordinate relationship, team communication, and job satisfaction at the China Qingdao AAA Company, which is a private industrial manufacturing enterprise. This action research used quantitative and qualitative methods in collecting and analyzing data. Quantitative methods used questionnaires. Data was analyzed using means, standard deviations, paired sample t-tests, multiple linear regression, and simple linear regression to evaluate employees’ work-life balance, supervisor-subordinate relationship, team communication, and job satisfaction. For qualitative methods, data were collected using semi-structured interviews and open-ended questions. To understand the current situation of AAA Company in Qingdao and identify areas for improvement in research areas. Research shows that there are significant differences in work-life balance, supervisor-subordinate relationships, team communication, job satisfaction, and job performance through the implementation of ODI before and after. ODI design helps organizations improve their management work through intervention activities such as team games, group discussions, and establishing a relaxing work environment. The results of the study showed that employees experienced positive changes in their researcher factors, illustrating that ODI has a significant influence on employee job performance. Quantitative and qualitative data analysis also provided supporting evidence.
Influencing Factors Led Local Consumer's Bang Sue District Revisits to Shopping Mall nearby: A Comparison between Wongsawang Shopping Mall and Gateway at Bang Sue
Get PDFPurpose – This research aims to analyze the influencing factors that lead local consumers in the Bang Sue district to revisit nearby shopping malls: a comparison between Wongsawang Shopping Mall and Gateway at Bang Sue. Design/Methodology/Approach – The study employs both primary and secondary data collection methods to analyze the factors influencing local consumers' revisits to shopping malls in the Bang Sue district. The data were gathered from 394 respondents residing in Bang Sue district, expressing a desire to revisit Wongsawang shopping mall and Gateway at Bang Sue. The research incorporates three theoretical frameworks from previous studies to create a new conceptual framework. Findings – The research investigates the factors influencing residents of Bang Sue to revisit nearby malls, highlighting the significant impact of mall atmosphere on the overall mall experience and the influence of retail tenant mix. Mall experience, in turn, significantly affects the likelihood of revisiting a shopping mall, while the retail tenant mix has a notable influence on local consumers in the Bang Sue district revisiting nearby shopping malls. Research Limitations/Implications – The study underscores the significance of overall shopping mall factors in influencing customers to revisit nearby malls. A positive environment, encompassing aesthetics, cleanliness, lighting, and amenities, plays a crucial role. While tenant mix may not directly impact the mall experience, it remains vital for overall attractiveness. Limitations include a focus on revisiting customers in the Bang Sue district, potentially limiting generalizability to different locations and types of malls. Geographical and spatial differences may influence customer decision-making when revisiting malls.
Keywords: Mall Perception, Mall Atmosphere, Retail Tenant Mix, Mall Experience, Revisit Shopping Mall
JEL Classification Code – L81, L85, M20, M3
Understanding The Dynamics of Brand Equity Formation: A Pilot Study of Ondoor and Emerging Retail Ventures
Get PDFPurpose: The primary objective of this study is to interpret the complex relationship between various factors contributing to the brand equity of the emerging retail venture "Ondoor,” focusing on three distinct types of variables: independent, intervening, and dependent. The independent variables incorporate brand awareness, brand image, brand loyalty, and brand association. Customer satisfaction serves as the intervening variable, while brand equity at Ondoor is the dependent variable. By identifying and analyzing these variables, we aim to provide valuable insights for businesses to enhance their brand equity strategies. Methodology: This research utilizes a quantitative methodology, employing surveys to gather data on brand awareness, brand image, brand loyalty, brand association, customer satisfaction, and brand equity. A structured questionnaire is distributed to a sample of Ondoor customers, and the collected responses are analyzed using statistical software such as Smart PLS4 and Jamovi. Findings: The research findings emphasize the pivotal roles played by brand association and customer satisfaction in driving brand equity for Ondoor. It is revealed that brand associations significantly affect brand equity, indicating the importance of promoting positive perceptions and connections with the brand among consumers. Customer satisfaction emerges as a crucial intervening factor, with a notable influence on brand equity. Satisfied customers are more likely to exhibit better brand loyalty and contribute positively to brand equity. Managerial Implications: The study emphasizes how crucial it is to focus resources on creating and preserving strong brand connections for Ondoor and related businesses. By actively influencing consumers' thoughts and connections with the brand, businesses may increase the value of their brand equity and cultivate a devoted following. Putting more of an emphasis on improving customer happiness helps build brand equity. Value of Originality: By highlighting the importance of brand association and customer happiness as major drivers of brand equity, particularly within the context of Ondoor, this research adds to the body of previous knowledge. Businesses may achieve a competitive advantage and promote long-term brand growth in the ever-changing marketplace by incorporating these insights into their strategic decision-making processes
How Nano-Influencers Citizenship Behavior Affect Their Stickiness to the Social Commerce Platform? The Roles of Perceived Value
Get PDFNano-influencers, defined as Social Media Influencers (SMIs) with fewer than 1000 followers, occupy a unique position in social commerce, attributable to their remarkably high levels of audience engagement. This study explores their citizenship behaviors and its impact on shaping perceptions of value. To investigate the relationship between Nano-influencers’ Citizenship Behavior (NICB), perceived value, and their stickiness to the social commerce platform (SCP), this study employs a multi-dimension approach. Data were collected from 393 nano-influencers in China who had formed partnerships with at least one SCP. Analysis was conducted via Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings suggest a positive effect between NICB and perceived value, and that NICB directly impacts nano-influencers’ stickiness to the SCP. In addition, nano-influencers’ stickiness to the SCP is directly influenced by both utilitarian and emotional value, and these factors partially explain the relationship between NICB and stickiness to the SCP. However, social value and epistemic values do not have an impact on stickiness to the SCP, nor do they mediate the relationship between NICB and stickiness to the SCP. The study enhances the theoretical understanding of nano-influencers’ impacts on social commerce platforms (SCPs) by utilizing value co-creation theory to elucidate the mechanisms influencing SCP stickiness. Additionally, it provides practical insights for industry professionals aiming to augment nano-influencer engagement and loyalty through carefully designed strategic initiatives.
Exploring Visitors’ Pro-environmental Behaviors at Urban Forest Destinations
Get PDFOur theoretical framework was intricately crafted to illuminate the decision-making dynamics of visitors in urban forest destinations. The primary objectives of this study were to scrutinize visitors' pro-environmental behavior (PRB), employing the Theory of Reasoned Action (TRA) as a foundational framework, and extending it by incorporating key factors such as connectedness to nature, biospheric value, environmental empathy, attitude, positive anticipated emotion, moral norms, subjective norms, and natural/local resource conservation intentions, within the unique context of urban forest destinations. Utilizing GSCAM, the framework’s measurement quality is affirmed as being adequate. Findings from the structural model and necessary condition analysis (NCA) robustly supported the hypothesized associations within the proposed theoretical framework. Notably, cognitive and affective appraisals, along with moral considerations, emerged as salient in shaping visitor intentions. Furthermore, empirical support was observed for the hypothesized impact of natural resource conservation intentions on determining PRB, providing nuanced insights into the factors influencing pro-environmental actions in urban forest destinations. This comprehensive approach not only enhances theoretical understanding but also offers practical applications for promoting sustainable behaviors in these unique settings
Book Review - Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience ( Authors: Chodor, B. and Cyranski, G.)
Get PDFTraditional “physical events” would often come to mind immediately when people think of modes of event. Apart from the aforementioned event type, “virtual events” extensively took place during the COVID-19 pandemic. “Hybrid events” combine the advantages of actual and virtual events, thereby providing attendees with immersive experiences (Piccioni, 2023). At present, virtual and hybrid events appeal to professional global marketers. These innovative event experiences possibly attract global event audiences with lower costs and without the limitations of geography (Lekgau and Tichaawa, 2022), as well as being greener and markedly more sustainable based on the environmental, social, and governance (ESG) framework. These characteristics enable stakeholders to comprehend how organizations manage risks and opportunities in the presence of sustainability-related issues (Corporate Finance Institute, 2022). This book provides explanations on organizing virtual and hybrid events and analyzes the myths related to event issues that people hear, hold, or believe in but which are not based on facts. Moreover, the book presents extensive and innovative guidance for private and public institutions in addressing existing issues in tourism and event management. The book likewise aims to turn unforeseen difficulties into new opportunities in the post-COVID-19 pandemic period by using numerous actual case studies with practical recommendations.
 
UNDERSTANDING THE APPLICABILTY OF UTILITARIANISM ETHICS TO BUSINESS PRACTICES WITH SPECIAL EMPHASIS ON THE PROBLEM OF CONSUMER DECEPTION AND PRODUCT SAFETY
Get PDFUtilitarian ethics provides a compelling framework for addressing ethical challenges in contemporary business practices, particularly concerning consumer deception and product safety. This paper explores the intersection of utilitarian principles with modern business dynamics, highlighting conflicts arising from profit-driven motives conflicting with the ethical imperatives of maximizing overall happiness and minimizing harm. Drawing on foundational works by Jeremy Bentham and John Stuart Mill, the study examines utilitarianism's core tenets—such as the greatest happiness principle and consequentialism—and their application within business contexts. The analysis identifies specific instances of consumer deception and compromised product safety as manifestations of businesses prioritizing short-term gains over long-term societal well-being. It proposes a solution model grounded in Stakeholder Capitalism and Corporate Social Responsibility (CSR), advocating for ethical decision-making that integrates stakeholder interests and promotes transparency and sustainability. By aligning utilitarian ethics with pragmatic business strategies, organizations can navigate ethical dilemmas effectively while contributing positively to societal welfare and enhancing long-term competitiveness. This research contributes to the ongoing discourse on business ethics by offering insights into reconciling utilitarian principles with contemporary business realities, thereby fostering a more ethical and sustainable business environment