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Exploring the Nexus of Entrepreneurship, Sustainability, and Digital Innovation: Understanding Factors Influencing International Students' Behavioural Intentions towards Online Food Delivery Apps in Post-COVID Bangkok
Get PDFPurpose: The purpose of this study is to analyze the significant influence of performance expectancy, effort expectancy, social influence, and behavioral intention toward online food delivery applications.
Design/Methodology/Approach: The researcher employed primary and secondary data collection methods to analyze factors influencing behavioral intentions toward using online food delivery applications. The data was collected among 398 respondents studying at a Thai university located in Bangkok. This research used theoretical frameworks from previous studies to construct a new conceptual framework.
Findings: This research is intended to investigate factors influencing behavioral intentions to use online food delivery applications. This research indicated that performance expectancy, effort expectancy, and social influence have a significant influence on behavioral intention toward using online food delivery applications. Moreover, behavioral intention is also directly influenced by using online food delivery applications.
Research Limitations/Implications: The limitations of the research revealed several factors influencing online food delivery applications used by individual international students in Bangkok. The scope of this study focused only on the intentions of international students who are studying in Bangkok. Moreover, this research focused on the international students in Bangkok, so it might not apply to different nations. However, personal preference factors would have different consideration points toward their decision to use online food delivery applications.
Keywords: Performance Expectancy, Effort Expectancy, Social Influence, Behavioral Intention, Use Delivery Application Behavior
JEL Classification Code: M16, M31, M14, M1
The Influence of Logistics Activity on Sustainable Performance of Air Cargo Business in Thailand
Get PDFThis research applies logistics management concepts to sustainable business operations in the context of air cargo businesses in Thailand. The study aims to understand how logistics activities impact the sustainable performance of air cargo businesses. The objectives of this study were to examine: 1) logistics activities in air cargo businesses in Thailand, and 2) the influence of logistics activities on the sustainable performance of the air cargo business. This study consists of descriptive research, utilzing a questionnaire for data collection. The sample consisted of 424 employees of air cargo businesses operating in Thailand. The findings reveal that all 9 logistics activities significantly influenced the sustainable performance of air cargo businesses in Thailand, in terms of economic, social, and environmental performance, where Customer Services and Support (CSS) had the highest average value with a mean value of 5.90 (S.D. = 0.723).
Regarding the results of the study of influences, Facilities Site Selection, Warehousing, and Storage (FWS) was found to strongly impact Economic Performance (ECOP) with a β value of .740. Meanwhile, Reverse Logistics (RL) had the greatest impact on Social Performance (SOCP) with a β value of 0.843, and Transportation (TRAN) had the greatest influence on Environmental Performance (ENVP), with a β value of 0.749.
The findings can support the introduction of business guidelines to enhance competitiveness and enable the achievement of sustainable success, offering encouragement for Thailand as a key air cargo hub for Southeast Asia. Moreover, the study can be used to enhance academic knowledge in the field of logistics and contribute to the future sustainable performance of the air cargo business
Securing the Future through Lifelong Learning: Some Indian Viewpoints
Get PDFThis research paper focuses an emerging trend of distance education and online learning witnessed by several nations. The area is covered under Mode I of the General Agreement of Trade in Services (GATS) of the World Trade Organization (WTO) and is fast gaining currency across the globe with major players like the established ones of the West; along with emerging nations like India from the East. It also represents Goal 4 of the Sustainable Development Goals to be attained by 2030. This makes perfect economic sense as it synchronizes all stakeholders’ interests by matching rising demand and aspirations of the youth with not so flexible supply of higher education services in our quest for people-centric and inclusive development. The costs and logistics also create a ‘win-win’ situation for all. Adult education is the greatest beneficiary as ‘second chances’ are created for the ones who the first one; thereby widening people’s choices and opportunities to nurture human resource development. This macro trend is qualitatively enhanced by sharing a micro-level experiment of ‘reaching the unreached’ based on the preliminary findings of my Minor research project.
Conference Sub-theme: Social sciences, education, multidisciplinary: Others.
Key words: distance education, win-win situation, second chances, Minor research.
 
Cognitive, Affective, and Normative Drivers of Pro-Environmental Intentions Among Urban Forest Visitors – The IPMA Approach
Get PDFThis study investigates the cognitive, affective, and normative drivers of pro-environmental intentions among urban forest visitors, applying the Importance-Performance Map Analysis (IPMA) to identify key dimensions influencing sustainable behaviors. Drawing from existing literature, the research examines how environmental awareness, connectedness to nature, environmental empathy, place attachment, social norms, and moral norms shape pro-environmental intentions. Data were collected from 550 respondents in Bangkok using a self-administered online survey. Structural equation modeling was used to evaluate the relationships among these constructs, and IPMA was employed to assess their relative importance and performance. Results revealed that affective components, particularly place attachment and connectedness to nature, and normative factors like social norms, have a significant impact on pro-environmental intentions. Meanwhile, environmental awareness and moral norms showed limited influence. The findings highlight areas for improvement and provide practical implications for enhancing sustainable behaviors in urban forests
Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand
Get PDFThis study was intricately crafted to explore the decision-making processes of customers at sustainable food truck venues. The study aimed to examine customers’ pro-responsible intentions by utilizing the Norm Activation Model (NAM) as a foundational framework. This framework was extended by incorporating key factors such as anticipated feelings of pride and guilt, and intentions to reduce disposable packaging and waste within the unique context of sustainable food trucks. Using GSCAM, the validity of the measurements was confirmed. The net-effect analysis and necessary condition analysis (NCA) generally supported the hypothesized relationships within the theoretical framework. Notably, the NAM variables, such as ascription of responsibility and moral norms, and anticipated emotions, emerged as significant and critical influencers of customer intentions, particularly in terms of intentions to reduce disposable packaging and waste. This comprehensive approach enhances both theoretical understanding and practical applications for promoting sustainability within these distinct environments
A Multivariate Mediation Analysis of PM2.5 Pollution and Stock Market Returns
Get PDFParticulate matter 2.5 (PM2.5) is considered the most dangerous air-polluting particle, causing premature death and inducing severe mental and physical diseases worldwide. PM2.5 affects stock market returns directly via the fundamental channel and indirectly via the behavioral channel. This study examines the effects of Bangkok’s PM2.5 pollution on the return on the Market for Alternative Investment index portfolio using a multivariate mediation analysis. Attention, awareness, mood, sentiment, and stress, the mediating variables known to influence investors’ behavior, were considered jointly and explicitly in the model. This study is the first to introduce stress as a behavioral mediator. The roles and effects of the behavioral mediators were identified, measured, and compared. Using daily data from August 1, 2016, to November 30, 2023, this study found that the total, direct, and indirect effects were not significant. Stress was the only behavioral mediator that significantly and positively contributed to the indirect effects. This result remains unchanged for different estimation techniques, sample periods, representative stock returns, and PM2.5 occurrence times
Structural Equation Modeling for the Business Performance of Private Hospitals in Thailand: Management Perspective
Get PDFThis research aimed to study the causal factors affecting the business performance of private hospitals in Thailand from a management perspective. The sample consisted of 411 executives from private hospitals in Thailand, selected through purposive sampling. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that the development of an enterprise resource system, including the competency and capability of entrepreneurs, positively influenced the focus on competitive differentiation. In turn, this focus had a positive effect on customer relationship management. Customer relationship management positively impacted brand loyalty, which subsequently enhanced business performance. In contrast, the competency and capability of entrepreneurs did not have an effect on business performance.
The findings suggest that the growth and sustainability of business performance in private hospitals depends on various supportive factors. These range from policy formulation and the development of technological systems in services to strategies for building customer relationships, all contributing to competitive advantages, service loyalty, and success in achieving set goals
READING NIETZSCHE’S THE DEATH OF GOD AND HIS LISTENERS
Get PDFNietzsche in his famous section on the "madman" in The Gay Science, announced an event which he called "the death of God." This event involves not only a movement away from religion but also a movement away from traditional values. It is the beginning of an age where the major question is the overcoming of 'nihilism'. This paper wishes to examine this announcement by focusing upon its listeners, not only the people in the marketplace who 'didn't believe in God', but also the academics who read Nietzsche. What does it mean to accept the death of God? What does it mean to accept the movement beyond traditional values and metaphysics? And most importantly, what of the people outside of the marketplace and the academic orbit whom Nietzsche is addressing? If Nietzsche wishes to revaluate all values, is this meaningful to the majority of the population of the world who still struggle to preserve their values and spirituality? This paper wishes to examine Nietzsche both inside and outside of his intended audience
Factors Impacting Satisfaction and Continuance Intention of Art and Design Students to Study with Online Education in Chengdu, China
Get PDFPurpose: This research aims to investigate factor impacting satisfaction and continuance intention of undergraduates majoring in art and design on online learning of handicrafts in four public universities in Chengdu, China. The key variables are perceived ease of use, perceived usefulness, system quality, service quality, information quality, satisfaction, and continuance intention. Research design, data, and methodology: Questionnaires were distributed to 500 target population, and 487 is valid after the data screening. The sampling method involves judgmental, quota and convenience sampling. The main statistical analysis tools are confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The results support all hypotheses in this study. Perceived ease of use significantly impacts perceived usefulness. System quality, information quality and service quality significantly impact satisfaction. Perceived usefulness has a significant impact on satisfaction and continuance intention. Satisfaction significantly impacts continuance intention. Conclusions: Teaching workers must explore online teaching methods that combine perceived ease of use and perceived usefulness, design systematic theoretical and practical courses according to different disciplinary backgrounds, and enhance the relevance and synergy of relevant knowledge and skills in different courses. The Continuance Intension of online learning can be effectively enhanced by enabling students to master new knowledge and skills in online learning truly
Factors Impacting College Student Satisfaction, Perceived Usefulness, and Continuance Intention with E-learning in Dezhou, China
Get PDFPurpose: The study aims to identify significant factors impacting junior college students’ continuance intentions to use e-learning at a public university in Dezhou, China. The research model is constructed with key constructs: perceived ease of use, perceived usefulness, system quality, information quality, self-efficacy, satisfaction, and continuation intention. Research design, data, and methodology: The researcher applied a quantitative method by distributing an online questionnaire to 495 respondents who are junior college students in four majors at public institutions in Dezhou, China. The sampling techniques were applied in this study, including purposive, quota, and convenience sampling. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to determine the significant relationships and hypotheses testing results. Results: The findings demonstrate that satisfaction strongly influenced continuance intention. Information quality, perceived ease of use, system quality, and perceived usefulness significantly impact satisfaction. Perceived ease of use and self-efficacy has a significant impact on perceived usefulness. Conclusions: University administrators and teaching staff should pay attention to developing significant factors that encourage students to continue using e-learning more effectively. Educators should consider reforming future learning according to the findings of this research, which will help students acknowledge and recognize the effectiveness of online education