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Organizational and Individual Factors on Safety Culture in Airside Operations Department at International Airport AAA in Southeast Asia
Get PDFThis case study reports on the use of an organization development approach to develop and improve safety culture in the airside operations department at an international airport. The study used an action research approach to investigate two objectives; 1) assessing the current safety culture and opportunities for improvement; and 2) implementing appropriate OD interventions (ODI) to improve safety culture. The action research process involved managers (n = 5) and staff members (n = 100) from the department, who engaged in a series of large-group and small-group interventions planned by the researcher and department managers. A pre-test/post-test quantitative survey, coupled with formal and informal interviews and observations, were used to collect data to analyze outcomes and plan future steps. The predictors of safety culture included organizational factors (management commitment, safety communication, safety training, employee involvement, and procedural compliance) and individual factors (safety beliefs and hazard perception). The findings indicated that perceptions of safety culture significantly improved following the series of interventions, as did the components of safety culture that were identified. Qualitative interviews also indicated improvement in safety culture and greater awareness of safety issues. Furthermore, findings indicated that both organizational factors and individual factors had a significant impact on safety culture. The implication of the study is that safety culture can be influenced by organization development practices, although there were limitations to the change’s scope and there is a need to consider how to sustain changes in the long term. Recommendations are provided for the focal organization, industry, and academic study based on the findings.
Reliability and Validity of the Adapted Thai Intuitive Eating Scale-2 (IES-2) in Emerging Adult Women
Get PDFIntuitive eating (IE) is a hunger-based eating style where individuals eat according to hunger cues and satiety cues of their bodies, which is associated with psychological and physical well-being. As opposed to intuitive eating, maladaptive eating issues are a common problem found among the female emerging adult population as their risk of experiencing self-objectification and negative body image is at its peak. In this study, the Intuitive Eating Scale-2 (IES-2) was translated into Thai language and was evaluated for its psychometric properties with data collected from 529 Thai female emerging adults living in Bangkok, Thailand. Factor analyses reported and confirmed a 4-factor model. The internal consistency of the scale was excellent (α = .95). The findings contribute to the literature by providing a psychometrically sound scale to measure the level of intuitive eating that an individual has, which can be used to promote healthy eating by health professionals.
HRD Professionals in Designing Appropriate Organizational Structures, Processes, and Developing Team Competencies in New Ventures: A Case Study of Startups in Thailand
Get PDFNew ventures are vital drivers of national economic growth. However, statistical data indicates that merely 10% of these ventures endure beyond five years and continue their business operations. Research indicates that one reason for startup failure is related to issues in human resource development and a lack of knowledge in organizational development. Limited research exists on how small business as startup develop their organization. Therefore, this study intends to fill the gap by employing a qualitative approach to gain an in-depth understanding of the HRD practices focusing on the structure, processes, and competency development practices that new ventures employ to establish their organizations and continuously survive and scale up. This study identifies eight principal themes with twelve sub-themes of Human Resource Development (HRD) practices in new ventures in Thailand. In terms of structural design, new ventures employ two primary approaches for their survival: functional departmentalization and the creation of business units, or "startups within a startup." Regarding process development, four critical processes are essential for the survival of new ventures: 1) communication, 2) recruitment, 3) retention, and 4) conflict management. For competencies development, new ventures focus on two main practices: 1) external training, and 2) on-the-job training. These findings provide a comprehensive framework for understanding and enhancing HRD practices in new venture
A Study of Unveiling the Effect of Perceived Quality, Safety, and Destination Image on Visitor Satisfaction and Return Intentions, Thailand
Get PDFPurpose – This study aims to explore the factors influencing tourists' perceived quality, safety in both social and natural environments, facility and management safety, destination image, and choice, and how these factors collectively impact satisfaction with the tourism experience and subsequent intention to revisit among tourists in Thailand. The research seeks to gain insights into the decision-making processes of tourists in Thailand. Design/Methodology/Approach – Employing a mixed-method approach, this study utilizes both primary and secondary data collection techniques. The sample comprises 390 respondents, consisting of tourists visiting Thailand. Additionally, this research integrates five theoretical frameworks from prior studies to develop a comprehensive conceptual framework. Findings – The study seeks to identify the determinants and characteristics influencing tourists' intention to revisit. It further examines the significance of destination image, choice, and satisfaction with the tourism experience in shaping tourists' intention to revisit. Research Limitations/Implications – It is acknowledged that the quantitative methodology employed in data collection may not fully capture all dimensions of tourists' perceptions. Furthermore, the scope of this study is limited to tourists visiting Thailand from various regions worldwide. Originality/value – This study contributes to the understanding of the factors influencing tourists' perception of quality, safety, destination image, and satisfaction, ultimately impacting their intention to revisit Thailand.
Keywords – Tourist perceived quality, safety in social and natural environments, facility and management safety, destination image, choice, satisfaction with tourism experience, intention to revisit.
Paper type – Research paper
JEL classification code – M11, M14, M16, M1
Unveiling Communication Strategies: Insights from Thai and Filipino EFL/ESL Students
Get PDFEffective communication strategies (CSs) are crucial for language learners to manage and overcome communication breakdowns in educational contexts. This study examines Thai and Filipino EFL and ESL students' CSs based on their self-rated English proficiency and academic backgrounds. The research sample consisted of 381 university students, all of whom were pursuing degrees in education. Within this sample, there were a total of 183 Thai EFL students and 198 Filipino ESL students. Through thorough analysis, significant differences in the utilization of CSs to address communication breakdowns between the two student groups are observed. These variations can be attributed to various contributing factors. This research offers valuable insights into the CSs employed by these students, providing guidance for EFL and ESL teachers in developing their students' communicative competence and fostering their motivation to excel. By exploring the nuances of CSs, this study also contributes to the enhancement of pedagogical strategies and curriculum development for language learners
A RESPONSE TO NIETZSCHE'S CRITIQUE OF THE BUDDHIST APPROACH TO PAIN AND SUFFERING WITH A CONSIDERATION OF VEDANĀNUPASSANĀ IN BURMESE THERAVĀDA BUDDHISM
No full textThis study presents a critical study of Nietzsche’s contention that Buddhism involves a retreat from suffering. It will offer a response in the form of an examination of the approach to pain and suffering based on vedanānupassanā in Theravāda Buddhism. Vedanānupassanā means a contemplation of feelings, which includes pain and pleasure, for the purpose of insight into the true nature of feeling. In this practice, one needs to contemplate pain as pain, pleasure as pleasure, and indifference as indifference, without either rejecting or affirming any feeling. Hence, it is a method of facing reality as reality in Theravāda Buddhism. The first part will study Nietzsche’s general perspective on Buddhism, on pain and suffering and his criticisms on the Buddhist retreat from pain and suffering. The second part will specifically discuss the Theravāda perceptive on pain and suffering. In the third part, the practice of vedanānupassanā will be investigated to understand its approach to pain and suffering. Finally, the article will show that while Nietzsche has important insights which help Buddhists reflect on their own approach to pain and suffering, Nietszche remains unaware of certain Buddhist meditation practices that accept suffering through meditation. It will show that these practices go beyond Nietzsche's belief that one has to affirm suffering to affirm life
The Assessment on Perceived Usefulness and Satisfaction with Online Learning of Postgradute Students in Chengdu, China
Get PDFPurpose: This study aims to assess the determinants of perceived usefulness and satisfaction among postgraduate students regarding their online learning experiences in China. The research framework for this study encompasses seven latent variables: perceived ease of use, system quality, information quality, service quality, perceived usefulness, confirmation, and satisfaction. Research design, data, and methodology: A quantitative research approach was employed in this study, involving the distribution of questionnaires to a sample of 500 postgraduate students drawn from three universities situated in Chengdu, Sichuan, China. Before the data collection, Item-Objective Congruence (IOC): This assessment was employed to establish the content validity of the questionnaire. A pilot test (n=40) was conducted to assess the reliability of the questionnaire. Confirmatory factor analysis (CFA) was applied to assess the validity of the measurement model. Structural Equation Modeling (SEM) was employed to analyze relationships among the variables. Results: Perceived ease of use and system quality significantly influence perceived usefulness. The relationship among confirmation, perceived usefulness and satisfaction is supported. Additionally, perceived usefulness significantly influences satisfaction. Nevertheless, information quality and service quality have no significant influence on perceived usefulness. Conclusions: By focusing on user-friendliness, system quality, and managing student expectations, institutions can improve perceived usefulness and overall satisfaction
EDITORIAL
Get PDFThe Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-six articles. The first article titled “Measuring the Level of Non-normal Students’ Usage Behavior and Satisfaction with Art and Design Online Course in Hunan, China” aims to examine the factors influencing actual usage and satisfaction of non-normal students with the art and designs online course at four Universities in Hunan, China.
The second article titled “Factors Impacting Satisfaction and Continuance Intention of Art and Design Students to Study with Online Education in Chengdu, China” aims to investigate factor impacting satisfaction and continuance intention of undergraduates majoring in art and design on online learning of handicrafts in four public universities in Chengdu, China.
The third article titled “Exploring the Significant Drivers of Chinese Art Students’ Satisfaction, Loyalty and Learning Performance in Chongqing, China” investigates the influence of students’ satisfaction, loyalty and learning performance using Tencent Conferences online learning in Chongqing, China.
The fourth article titled “The Investigation on Satisfaction and Behavioral Intention to Use Graduation Management System: A Case of Chinese Art Students” assesses factors impacting the satisfaction and behavioral intention of students in art majors who graduated in 2022 and have been experiencing the use of the graduation management system in China.
The fifth articled titled “Determinants of Commitment and Performance of Teachers in the National Training Program in Kunming, Yunnan” aims to examine the determinants of commitment and performance of teachers in the National Training Program in Kunming, China.
The sixth article titled “Investigating the antecedents of Potential Hypertension Patients’ Brand Loyalty and Brand Equity in Personal Health Assistant Services: A Case Study on a Private Hospital in Bangkok, Thailand” aims to investigate the factors that significantly impact brand loyalty and brand equity in personal health assistant services perceived by patients with potential hypertension at a private hospital of Bangkok, Thailand.
The seventh article titled “Examining the Factors Impacting Satisfaction and Loyalty in Innovative Personal Health Assistant Services for Hypertension Patients of a Private Hospital in Thailand” examines the factors impacting satisfaction and loyalty in innovative personal health assistant services for hypertension patients of a private hospital in Bangkok, Thailand.
The eighth article titled “Factors Impacting Art Major Undergraduates’ Continuance Intention to Use E-Leaning: A Case in a Public University of Chongqing” aims to explore the significant factors impacting undergraduate art majors’ continuance intention toward e-learning at Southwest University in Chongqing, China.
The ninth article titled “The Future of Work and the Impact of Automation on Jobs in Gig Economy in Thailand: A Review of Literature” encompasses in this discussion comprise the potential ramifications of automation, the emergence of novel employment prospects, and the significance of education, labor, and collaboration between industry and academia.
The tenth article titled “The Investigation on Student Satisfaction and Loyalty Toward Online Learning during COVID-19: A Case Study of a University in Chengdu, China” aims to investigate student satisfaction and loyalty determinants in a university in Chengdu, Sichuan Province, China during the current COVID-19 epidemic.
The eleventh article titled “Determining Influential Factors of Customer Satisfaction and Repurchase Intention Toward Online Food Application in Chengdu, China” pinpoints the influential factors of customer satisfaction and repurchase intention toward online food application in Chengdu, China.
The twelfth article titled “Identifying Factors of Female Students’ Behavioral Intention to use 5G for Online Education in Sichuan, China” examines the factors that influence the behavioral intention of female students in Sichuan universities to use the 5G for online education platform.
The thirteenth article titled “Factor Analysis of Satisfaction and Continuance Intention to Use Online Payment Among University Students in Chengdu, China” aims to explore satisfaction and continuance intention to use online payment among university Students in Chengdu, China.
The fourteenth article titled “Reviewing Figurative Chunks” summarizes the connotation of figurative chunks that can be considered as prefabricated strings of coherent or incoherent non-literal language structures that are stored in memory as a whole and extracted directly.
The fifteenth article titled “Analysis of Factors Affecting the Satisfaction of Associate Degree Students with The Flipped Classroom in Chengdu, China” aims to investigate the key factors that significantly impact the satisfaction of flipped classrooms among students at the Chengdu Vocational University of Art.
The sixteenth article titled “Exploring the Guardians’ Point of Views on Their Children’ Satisfaction and Behavioral Intention to Learn with Cartoon Animation in Sichuan, China” aims to explore the guardians' views of their children's satisfaction and behavioral intention of cartoon animation in Sichuan, China.
The seventeenth article titled “Influencing Factors of Urban Residents’ Green Consumption Behaviour in Henan Province, China” explores the factors that affect the green consumption of urban residents in Henan, China, based on the theories of Theory of Consumption Value (TCV), Theory of Related Action (TRA), and Theory of Planned Behavior (TPB).
The eighteenth article titled “Factors Impacting College Student Satisfaction, Perceived Usefulness, and Continuance Intention with E-learning in Dezhou, China” aims to identify significant factors impacting junior college students’ continuance intentions to use e-learning at a public university in Dezhou, China.
The nineteenth article titled “The Study on Practical Teaching of College and Significant Factors of Student’s Performance in Chengdu, China” aims to investigate the factors that influence students’ performance of the practical teaching of Chengdu higher vocational college students, which are determined by perceived usefulness, perceived ease of use, attitude, behavioral intention, social influence, and use behavior.
The twentieth article titled “Factors Influencing Undergraduate Students’ Satisfaction Towards Online Learning in Chongqing, China” aims to assess the factors influencing student satisfaction, including self-efficacy, perceived usefulness, ease of use, information quality, service quality, and system quality.
The twenty-first article titled “Determining Factors of Art Students’ Intention and Use Behavior Toward Online Art Exhibitions in Sichuan, China” aims to explore the factors impacting the use of online art exhibitions in Chengdu universities.
The twenty-second article titled “The Analysis of Structural Equation Modeling of Organizational Strategy in Disruption Period, Catholic Identity and Organizational Performance of Catholic Private Schools” aims to explore the organizational strategy in the disruption period, Catholic identity, and organizational performance of Catholic private schools.
The twenty-third article titled “Japanese Human Resource Management, Expatriate Condition, Local Manager’s skill, And Internal Communication Affecting the Success of Localization Management of Japanese Subsidiary at Eastern Seaboard Industrial in Thailand” aims to study the influence of Japanese Human Resource Management, Expatriates’ condition, Local manager’s skills and roles, and Internal communication affecting on success of Localization in a subsidiary through indication of Organizational performance.
The twenty-fourth article titled “An Empirical Investigation of Elementary Art Teachers’ Satisfaction and Continuance Intention to Use E-Learning Systems in Chongqing, China” aims to assess critical factors that significantly impact the satisfaction and continuance intention of art teachers from primary schools in Chongqing Province of China for online education.
The twenty-fifth article titled “Factors Influencing the Undergraduate Students of Music Education Use Behavior to MOOC in Guangxi, China” aims to explore undergraduate students’ use behavioral to online platform in Guangxi, China.
The twenty-sixth article titled “Factors Impacting University Majoring in Vocal Music Students’ Behavioral Intention to Chaoxing Learning Platform in Changsha, Hunan, China” determines students’ behavioral intention to Chaoxing learning platform. The study was conducted in public primary university in Changsha, Hunan Province, China, with majoring vocal students who had at least one year of experience using this technology
Factors Impacting on Satisfaction and Behavioral Intention of Social Science Majors Students Toward E-learning: A Case Study of a public university in Sichuan, China
Get PDFPurpose: This research aims to examine the factors impacting social science majors’ students’ satisfaction and behavioral Intention to use electronic learning (E-learning) in a public university in Sichuan, China. The conceptual framework identifies the causal relationship between system quality, satisfaction, performance expectancy, effort expectancy, social influence, attitude, and behavioral intention. Research design, data, and methodology: Sample data was collected using the quantitative method and a questionnaire (N=500) as a tool. Item-Objective Congruence and pilot tests were adopted to test the content validity and reliability of the questionnaire before distribution. Data was analyzed by utilizing Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the model’s goodness of fit and confirm the causal relationship among variables for hypothesis testing. Results: System quality, satisfaction, performance expectancy, effort expectancy, social influence, and attitude significantly impact behavioral intention. Furthermore, performance expectancy has the strongest impact on the behavioral intention of E-learning among social science majors’ students. Conclusions: The creator of the course curriculum, the instructors, and the administration should guarantee the system’s high quality. It is recommended that professors and university administration employ the active learning technique in online lectures to ensure maximum student participation and arouse their interest
A Study on Intention and Behavior of Undergraduates to Use Massive Open Online Courses in Sichuan, China
Get PDFPurpose: Based on COVID-19’s effect in China, this paper explores the influence of behavioral intention and behavior of undergraduates in their use of Massive Open Online Courses (MOOCs) learning in China. The research model is built upon the key constructs, including self-efficacy, perceived usefulness, perceived ease of use, attitude, behavioral intention, subjective norm, and behavior. Research design, data, and methodology: The target population includes 500 undergraduates using MOOCs. This study was conducted using a quantitative method, using a questionnaire. The sampling techniques are judgmental, convenience, and snowball sampling. The content validity was verified by the item-objective congruence (IOC) index, and the reliability test was employed by Cronbach alpha through a pilot test (n=50). In addition, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were analyzed. Results: Self-efficacy has a significant impact on perceived ease of use. Perceived usefulness and perceived ease of use significantly impact attitude. Attitude and subjective norms significantly impact behavioral intention toward behavior. Nevertheless, this study found a non-supported relationship between self-efficacy, perceived usefulness, and perceived ease of use. Conclusions: The findings recognize that most learners are concerned with MOOCs’ efficiency, costless, convenience, and openness, and this has also attracted special attention from educational theorists and academic