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The Factors Influencing Banking Employee Engagement in Thailand
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This study proposes to investigate factors influencing banking employee engagement in Thailand. The objectives of this study were: 1) to study the banking employee engagement; and 2) to study the factors influencing banking employee engagement in Thailand. The questionnaire was distributed to 391 respondents who are banking employees in Thailand. The study utilized quantitative research methods through the convenience sampling technique consisting of online surveys and the Snowball, which uses electronic questionnaires to apply Cronbach’s alpha, descriptive and inferential statistical analysis methods to assess the reliability of the questionnaire, demographic information analysis, and hypothesis testing. The study results were: 1) Three crucial factors influencing banking employee engagement consist of administrator leadership, communication, and compensation. Together, these three independent variables could explain 44.0% of the variation in banking employee engagement. 2) The most potential factor influencing banking employee engagement is administrator leadership at 41.4%. Following communication and compensation in descending order 3) Two factors indicated a P value or significant value over 0.05 consist of rewards and recognition and work environment, which interprets these variables as having a significant influence on banking employee engagement in Thailand
The Influencing Factors of Customer Trust towards KPLUS in Thailand
Get PDFThis research aims to identify and investigate the influencing factors of customer trust towards KPLUS in Thailand. The objectives of this study were: 1) to study customer trust towards KPLUS; and 2) to study the influencing factors of customer trust towards KPLUS in Thailand. The questionnaires were distributed online with a sample size of 413 using Google Forms, randomly selected through a combination of convenience sampling, snowball sampling, and purposive sampling, all falling under the non-probability sampling method. Subsequently, the information from all respondents was analyzed using the SPSS program. The study covers two analyses: descriptive analysis, and multiple regression analysis. The study results were: 1) Four crucial factors significantly influenced customer trust towards KPLUS in Thailand consist of corporate reputation, internet banking security, internet banking privacy, and perceived ease of use. These factors explained customer trust towards KPLUS in Thailand at 88.8 percent 2) The most influencing factor of customer trust towards KPLUS was internet banking security at 43.4%. This was followed by internet banking privacy, corporate reputation, and perceived ease of use respectively. 3) The study provides recommendations to assist KASIKORNBANK in improving KPLUS to garner more customer trust, recognizing customer trust as a key factor for long-term business success
A Case Study of a Mechanism to Create Local Value Using Local Resources
Get PDFPurpose: The purpose of this study is to elucidate the mechanism of value creation. While novel strategies for utilizing forest resources are expected worldwide, Japan has the potential to utilize forest resources for tourism. In this paper, we conducted a literature review on advanced forest therapy projects in Japan and conducted interviews with the people involved. Furthermore, a strategic analysis framework of regional economic value chains was used to explain the value creation mechanism of tourism management
Analysing the factors influencing the engagement level of employees working in the Manufacturing Sector in Madhya Pradesh, India.
Get PDFThis research paper presents a detailed research design for a survey-based study aimed at measuring employee engagement in the manufacturing industry. The study adopts a descriptive approach and utilizes a questionnaire-based methodology to gather data from employees of manufacturing sector companies located in Mandideep, Madhyapradesh. The research objectives include determining the level of employee engagement, analyzing factors influencing engagement, and investigating the impact of demographic variables. The null hypothesis states that employees in the manufacturing industry do not exhibit employee engagement, while the alternative hypothesis postulates that such engagement does exist. The study further explored to find out the major factors influencing the engagement level of employees in the manufacturing Sector
Analyzing the Influence of Social Media Influencers on Consumer Purchase Intention: A Case Study of Fashion market in the Nepalese Market
Get PDFPurpose – This study investigates the influence of social media influencers on consumer purchase intention within the Nepalese fashion market, focusing on social media influencers trustworthiness, social media influencers credibility, social media influencers authenticity, and social media influencers expertise as key factors. Design/Methodology/Approach – The research employs a quantitative approach, utilizing a sample size of 390 respondents who completed a structured questionnaire. Multiple linear regression analysis is used to analyze the data and explore the relationships between social media influencer characteristics and consumer purchase intention. Findings – The study reveals that while credibility and expertise significantly impact consumer purchase intention, trustworthiness and authenticity do not. Influencers perceived as credible and knowledgeable about fashion trends are more likely to influence consumer purchasing decisions. Research Limitations/Implications – Limitations include a sample population skewed towards younger, higher-income individuals from the central region of Nepal, as well as the reliance on closed-ended survey questions. Future research should consider a more diverse sample and employ mixed-methods approaches for deeper insights. Originality/value – This study contributes to understanding the nuances of influencer marketing in the Nepalese fashion industry, highlighting the importance of credibility and expertise in driving consumer purchase intention. It offers valuable insights for businesses and marketers seeking to enhance their influencer marketing strategies in Nepal.
Keywords – Social Media Influencer Trustworthiness, Social Media Influencer Credibility, Social Media Influencer Authenticity, Social Media Expertise and Consumer Purchase Intention
JEL classification code – M31, M37, O33, L8
A Study on Intention and Behavior Towards English Learning Among Second-Year Students’ in Higher Vocational Colleges in Chengdu, China
Get PDFPurpose: In an effort to enhance the design of English courses, this research investigates the interplay among various variables that influence individual behavior and intentions within the context of prior studies. The variables under examination encompass attitudes, beliefs, satisfaction levels, perceived usefulness, subjective norms, intentions, and actual behaviors. Research design, data, and methodology: The study utilized a quantitative survey methodology and involved 500 second-year students enrolled in three vocational colleges located in Chengdu, Sichuan province, China. To ensure the research's validity, the researchers employed the item-objective congruence (IOC) index, while a pilot test involving 50 participants was conducted to assess reliability using Cronbach’s Alpha. The evaluation of models and hypotheses was performed through the application of confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: All hypotheses were confirmed, aligning with the research objectives. The findings indicate that perceived usefulness significantly influences satisfaction, belief significantly impacts attitude, and, notably, attitude, satisfaction, and subjective norm collectively exert a significant influence on intention toward specific behaviors. Conclusions: Overall, this study contributes to the growing body of knowledge on human decision-making processes and provides a foundation for further research in this field
Determinants of Satisfaction and Loyalty with Thai Spa Products of Chinese in Deyang City of China with Travel Experience to Thailand
Get PDFPurpose: This study aims to determine the determinants of satisfaction and loyalty with Thai spa products of Chinese in Deyang city of China with travel experience to Thailand. The conceptual model consists of emotional value, perceived quality, perceived value, social value, functional value, satisfaction, and loyalty. Research design, data, and methodology: The research methodology employed a quantitative approach, involving the distribution of a questionnaire to a sample of 500 Chinese individuals who possessed travel experience in Thailand and had purchased Thai spa products from CYTS stores located in Jingyang District and Luojiang District. Prior to disseminating the questionnaire, content validity and reliability were conducted using Item-Objective Congruence and a pilot test of Cronbach's Alpha. The sampling strategies are judgmental, quota, and convenience sampling methods. Data analysis procedures included the utilization of Confirmatory Factor Analysis and Structural Equation Modeling. Results: The findings showed that perceived value and functional value significantly impact satisfaction. Furthermore, satisfaction has a positive and significant effect on loyalty. However, emotional value, perceived quality, and social value have no significant impact on satisfaction. Conclusions: These findings hold practical implications for businesses operating in the Thai spa product industry, suggesting that efforts to improve customer satisfaction and customer loyalty
Factors Impacting Male Student’s Attitude and Intention to Use Mobile Learning In Guizhou, China
Get PDFPurpose: This research aims to examine the factors impacting attitude, and intention to use mobile learning for male college students in Guizhou, China. The conceptual framework proposes a causal relationship among perceived usefulness, perceived ease of use, compatibility, perceived enjoyment, attitude, cognitive need, social influence, and intention to use. Research design, data, and methodology: The researcher adopted the quantitative method (n=500), distributing questionnaires to male college students who use mobile learning at the Guizhou Institute of Technology. The sampling procedure includes judgmental and stratified random sampling in selecting students who use three mobile learning platforms. The Structural Equation Model and Confirmatory Factor Analysis were used for the data analysis, including model fit, reliability, and validity of the constructs. Results: The results demonstrate that perceived usefulness and perceived ease of use have a significant impact on attitude. Compatibility has a significant impact on perceived enjoyment. Furthermore, compatibility, perceived enjoyment, attitude, cognitive need, and social influence have a significant impact on intention to use. Conclusions: Eight hypotheses were proven to fulfill research objectives. So, perceived usefulness, perceived ease of use, compatibility, perceived enjoyment, cognitive need, and social influence are advised to supply an assessment to examine the level of intention to use mobile learning at Guizhou Institute of Technology
Factors Influencing Graduate Students' Entrepreneurial Intentions and Behavior in Guangxi University of Science and Technology
Get PDFPurpose: This paper investigates the factors influencing graduate students' entrepreneurial intention and behavior at Guangxi University of Science and Technology. The framework includes creativity, entrepreneurial education, personal attitude, subjective norms, perceived behavioral control, entrepreneurial intention, and entrepreneurial behavior. Research design, data, and methodology: The study surveyed graduate students at Guangxi University of Science and Technology using a quantitative research method (n=500). The non-probability sampling methods include judgmental, quota and convenience sampling. Before the data collection, the index of item-objective congruence (IOC) and pilot test (n=50) with Cronbach’s Alpha are implemented. Data analysis included structural equation modeling (SEM) and confirmatory factor analysis (CFA). Model fit, reliability, and construct validity were examined. Results: The study successfully proved six hypotheses. Results showed that creativity, entrepreneurial education, personal attitude, subjective norms, and perceived behavioral control significantly influence entrepreneurial intentions and behavior, with subjective norms having the strongest effect. Conclusions: The researcher recommends that college managers provide evaluations to measure the level of influencing factors and the development of students' entrepreneurship to improve graduate students' entrepreneurial intentions and entrepreneurial behaviors. This paper provides an in-depth study that can help college managers promote the entrepreneurial spirit of graduate students
Improving Faculty Members' Innovative Work Behavior Through Intervention Design Implementations (IDI): A Case Study of Yunnan Arts University in China
Get PDFInnovative behaviors among employees are essential for organizations to remain competitive. This research focuses on the significant impact of readiness for change, work engagement, management support, and co-worker support on the innovative work behavior of faculty members at Yunnan Arts University, Kunming, China. The conceptual framework of this research was established based on previous empirical studies, which include three phases: pre-IDI, IDI, and post-IDI. The pre-IDI phase focused on the assessment of the current situation. The IDI phase was the process of implementing an intervention, and in the post-IDI phase, the expected consequences of the intervention were evaluated. It was conducted at Yunnan Arts University; 90 faculty members were distributed questionnaires as the target population, and 30 were selected as the experimental group in the intervention phase. A mixed method was used to test the results of the intervention. Meanwhile, the Item-Objective Congruence (IOC) and the Pilot Test were used to test the validity and reliability of the questionnaire. H1-H4 was supported by multiple linear regression and interviews with six faculty members. The intervention design implementations (IDI) stage lasted 12 weeks. Thirty faculty members in the experimental group and six staff were interviewed. After the IDI stage, the mean score differences between pre-and post-IDI data were evaluated by paired sample t-test. With the results of the interviews, H5-H9 were validated. Comparing quantitative and qualitative data showed that readiness for change, work engagement, management support, and co-worker support significantly impact faculty members' innovative work behavior at Yunnan Arts University in China. Hence, improving acceptance and adaptability to change, involving supportive resources, and creating a supportive work environment will enhance innovative work behaviors and increase the chances of successful and sustainable educational innovations at Yunnan Arts University, China.