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Socialization and Impulse Buying of Young Adults in S-Commerce: Mediating Roles of Hedonic Browsing and Upward Social Comparison
Full text linkSocial media has become ubiquitous in the lives of young adults, exposing them constantly to their peers’ online activities and an influx of commercial content that triggers impulsive purchases. Drawing insights from theoretical and empirical literature, the current study proposes a conceptual model to help explain what leads young adult consumers to impulse buy while using social media platforms for social interaction. The model was tested using partial least squares structural equation modeling, with data collected from 416 young adults from Thailand. The findings revealed that the social interaction motive elicits both hedonic browsing and upward social comparison. Hedonic browsing also acts as an antecedent of upward social comparison. The increased intensity of browsing and comparison elevates the likelihood of impulse buying. The study also found that hedonic browsing mediates the relationship between social interaction motives and upward social comparison. This comparison variable, in turn, mediates the connection between browsing and buying. However, the frequency of social media use does not have significant moderating effects on the relationships among hedonic browsing, upward social comparison, and impulse buying. These findings have significant practical and theoretical implications
Explaining Postgraduates’ Behavior on The Use of Massive Open Online Courses in Sichuan, China
Full text linkPurpose: Massive Open Online Courses (MOOC) learning has been remarkably adopted due to COVID-19 in China. Thus, this study aims to examine the factor impacting of behavioral intention and behavior of postgraduates in their use of MOOCs in Sichuan. The key constructs are self-efficacy, perceived usefulness, perceived ease of use, attitude, behavioral intention, subjective norm, and behavior. Research design, data, and methodology: This study applied a quantitative approach to distributing questionnaires to 500 postgraduates using MOOCs at Sichuan University. The sampling techniques are judgmental, convenience, and snowball sampling. The content validity was verified by the item-objective congruence (IOC) index, and the reliability test was employed by Cronbach alpha through a pilot test (n=50). In addition, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were analyzed. Results: Self-efficacy has a significant impact on perceived usefulness and perceived ease of use. Perceived usefulness and perceived ease of use significantly impact attitude. Attitude and subjective norms significantly impact behavioral intention toward behavior. On the contrary, this study found a non-supported relationship between perceived usefulness and perceived ease of use. Conclusions: Educators should seek ways to improve students’ motivations and MOOCs’ system to be more efficient, considering key factors impacting the use behavior
Measuring Fourth-Year Undergraduates’ Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic in Anhui, China
Full text linkPurpose: This study investigates the factors that measuring undergraduates’ behavioral intention to use Chaoxing learning platform in the post-pandemic in Anhui which are determined by perceived ease of use, perceived usefulness, attitude, behavior intention, facilitating conditions, self-efficacy and subjective norm. Research design, data, and methodology: The study's target population comprises 500 fourth-year undergraduate students who have a minimum of one year of experience using the Chaoxing Learning Platform. These students are drawn from three universities in Anhui, China, namely Anhui University of Finance and Economics, Bengbu University, and Tongling University. To assess validity, reliability, model fit, and test hypotheses, the researchers utilized statistical techniques such as Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The results show that perceived usefulness is significantly impacted by perceived ease of use and facilitating conditions. Behavioral intention is significantly impacted by perceived usefulness, self-efficacy and subjective norm. Attitude is significantly impacted by self-efficacy and subjective norm. There are non-supported relationships between perceived usefulness, perceived ease of use attitude, facilitating conditions and behavioral intention. Conclusions: The recommendations focus on improving user experience, addressing concerns, leveraging social influence, and providing ongoing support, ultimately leading to increased intention and engagement with the platform
An Assessment on Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic Among Third-Year Undergraduates in Anhui, China
Full text linkPurpose: This study investigates the factors that impact assessment on behavioral intention to use Chaoxing Learning Platform in the post-pandemic among third-year undergraduates in Anhui, which are determined by perceived ease of use, perceived usefulness, attitude, behavior intention, facilitating conditions, self-efficacy and subjective norm. Research design, data, and methodology: The population are 500 third-year undergraduate students who have at least one year experience, using Chaoxing Learning Platform at three universities in Anhui, China, including Anhui University of Finance and Economics, Bengbu University, and Tongling University. Confirmatory factor analysis and structural equation modeling are statistical techniques used to confirm validity, reliability, model fit and hypotheses testing. Results: The results show the supported relationship of perceived usefulness and behavioral intention. Facilitating conditions significantly impact perceived usefulness and behavioral intention. Furthermore, subjective norms significantly impact attitude and behavioral intention. There are non-supported relationships between perceived ease of use, perceived usefulness, attitude, self-efficacy and behavioral intention. Conclusions: The results of this study show that educational institutions can enhance the adoption and usage of the Chaoxing Learning Platform among third-year undergraduates in Anhui, China. This will ultimately improve students' overall learning experience and support their academic success in the post-pandemic era
The Determinants and Effects of Competitive Advantage of Lasem Batik Tulis MSEs
Full text linkThis study examines the direct effects of human capital (HC), structural capital (SC), and relational capital (RC), on MSE performance (MP), and analyzes the mediating impact of competitive advantage (CA) on the relationship between HC, SC, and RC with MP using a partial least square-structural equation modeling (PLS-SEM) technique. This study also adds CA as a mediating variable to reflect the research setting of batik tulis MSEs in Indonesia. The study documents that HC and RC have a significant effect on CA. HC, RC, and CA have a significant positive effect on MP. The partial mediating role of CA is demonstrated in the indirect pathway of HC, SC, and RC to MP. Intangible capital (non-financial capital) can be a vital asset to increase CA and MP, especially when facing the crisis caused by the pandemic. The findings provide a model for consideration by related parties in improving community welfare through increasing MP, taking into account the determinants of HC, SC, RC, and CA
The Role of Task Technology Fit to Enhance Student Satisfaction Towards Blended Learning in Chengdu, China
Full text linkPurpose: Blended learning had become a popular educational approach that mixed the characteristics of face-to-face lectures and online learning in the digital age. This research aimed to examine the factors of task technology fit, confirmation, cognitive presence, teaching presence, social presence, and learner-instructors interaction to impact blended learning satisfaction of college students in Chengdu, China. The research model demonstrates relationships between key varaibles. Research design and methodology: This research applied the quantitative method and questionnaire as instruments to survey 500 students, who majored in art and design subjects. Before distributing the questionnaires, Item-Objective Congruence (IOC) and a pilot test of Cronbach’s Alpha were used to test validity and reliability. Data was analyzed by utilizing Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the model’s goodness of fit and confirm the causal relationship among variables for hypothesis testing.. Results: The main findings revealed that confirmation, cognitive presence, social presence, and learner-instructors interaction significantly influenced satisfaction with blended learning, except task technology fit and teaching presence. Cognitive presence and learner-instructor interaction has strong and significant role to enhance students’ satisfaction with hybrid learning. Conclusions: The study has found that the research conceptual model could predict and explain how the factors impact blended learning satisfaction
Improving IT Technological Communicative Competence Among First-Year Students of a Polytechnic in Beijing through a Communicative Competence Model ODI
No full textThis research aimed to improve IT communicative competence among first-year students of a Polytechnic in Beijing through Organization Development Intervention (ODI). The researcher established the conceptual framework based on the preliminary diagnosis and previous theoretical frameworks. The sample is 42 first-year students majoring in Computer Network Technology (CNT) at Beijing Polytechnic. The researcher conducted ODIs with participants from June to July in the spring semester of 2023, a total of two months. Appreciate Inquiry (AI), Goal Setting, Team Building, and Career Planning and Development were the intervention techniques in the action research framework. Mixed research methods were adopted to collect and analyze the data and test research hypotheses. The quantitative part included survey questionnaires in pre- and post-ODI stages, while the qualitative approach included interviews, classroom observations, and reflection reports of ODI. The quantitative finding indicated that student cognitive flexibility, learning motivation, and communicative competence were significantly improved after ODI. Based on the qualitative analysis, students had an increased level in self-confidence and willingness to communicate expression after the ODIs. Students were more likely to agree that the school had a goal for future success and a strategy to achieve it. Also, they believed participating in organizational development practices would improve their skills, and they further learned the importance of social skills, such as communication, for future careers. In conclusion, the findings suggest practical recommendations for enhancing cognitive flexibility, learning motivation, and communicative competence in IT professional courses to sustain students' momentum
The Relationship of Emotional Intelligence Elements and Effective Leadership of Master Degree Students: A Case of AU MIT Myanmar University
No full textEmotional intelligence is an important topic in every industry as a tool to measure leadership competencies. Leaders with high emotional intelligence can build a successful team by inspiring and motivating team members to achieve their goals. Many organizations are in demand of highly emotionally intelligent leaders for a competitive and challenging today`s world and training future leaders with high emotional intelligence becomes an important matter for academic institutes. Therefore, this research intended to investigate the relationship between emotional intelligence elements: self-awareness, self-regulation, motivation, empathy and social skills, and effective leadership of master’s students from AU MIT Myanmar University. Mixed method research was conducted in this study. Quantitative data was gathered from 39 master’s students as a sample of this study using a questionnaire, and qualitative data was gathered from interviews with six students. The quantitative data from the Pearson correlation test shows that all emotional intelligence elements correlate with effective leadership. The results of qualitative data by content analysis show that effective leaders are leaders who can know their feelings, and others, and interact or behave by recognizing and managing emotions well and being supportive of others. Finally, strategies for enhancing the emotional intelligence of students from AU MIT Myanmar University will be proposed based on the findings of all results
Editorial
Full text linkThe Editorial Team presents the 2nd issue of Volume 11 of the ABAC ODI Journal Vision. Action. Outcome.
This issue has 20 articles from authors whose publications provide valuable and quality knowledge sharing on topics and processes. The articles used various research designs such as quantitative research, mixed method and qualitative research, and action research on topics related to organization development and management, hotel and tourism management, educational leadership and management, technology and teaching processes, technology education management, change management and sustainability of teams and organizations. The studies represent a myriad of organizational contexts from several countries. It is our hope that the published articles will contribute valuable new knowledge in terms of innovative insights and applied learning experiences.
We appreciate the authors who have published this journal issue . We also extend our gratitude to the Editorial Advisory Board, Editorial Board, and the Editorial Team together with all our experts who serve as peer reviewers for their continuous support and engagement in ensuring that this journal continues to develop as an international knowledge sharing hub of scholarly contributions of researchers on academic information ,inquiry , research , updates and best practices in the multi-disciplinary field organization development, management , leadership and related social and human sciences.  
THE PRINCIPAL TRANSFORMATIONAL LEADERSHIP STYLES AND THEIR EFFECTS ON TEACHERS' MOTIVATION
Full text linkPurpose: The purpose of this paper is to identify the factors of principal transformational leadership styles effect on the level of teachers’ motivation in Private Institutes at Yangon Region. The research objectives were to examine the levels of principal transformational leadership style including idealized influence, inspirational motivation, intellectual stimulation and individualized consideration, teachers’ motivation and identify the factors of principal transformational leadership styles effect on the level of teachers’ motivation. The survey questionnaire was applied for data collection with 36 teachers from 3 private institutes participated as the respondents. Multiple Linear Regression was applied for data analysis. The results revealed that a transformational leadership has statistically significant influence on teachers’ motivation. The individualized influence was the strongest influence which was accounted for 39.3% of the variance in the teacher’s motivation and it was statistically significant at p <.001 with the Beta value of .701. In conclusion, this study recommends that principals should focus on individualized consideration factor that enhance the level of teachers’ motivation to increase effectiveness of private institutions at Yangon Region, Myanmar