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Understanding Factors Impacting Behavioral Intention and Use Behavior of Online Art Exhibitions Among Art Students in Sichuan, China
Full text linkThis study aims to explore the factors impacting students in art majors in Chengdu universities to use online art exhibitions. The framework proposes seven variables of causal relationships, including subjective norms, perceived ease of use, perceived usefulness, behavioral intention, perceived behavioral control, social impact, and behavior. The researcher applied quantitative methods to distribute questionnaires to 517 participants. Before issuing the questionnaire, the validity and reliability of the data were tested using the Index of item objective congruence (IOC) and Cronbach’s alpha for the pilot tests (n=50). The data are analyzed by confirmatory factor analysis (CFA) and structural equation model (SEM) to verify the model's goodness of fit and confirm the causal relationship between the hypothesis test variables. The results show that subjective norms have a significant impact on perceived usefulness, perceived ease of use has a significant impact on perceived usefulness, perceived ease of use has a significant impact on behavioral intention, perceived usefulness has a significant impact on behavioral intention, perceived behavioral control has a significant impact on behavioral intention, social impact has a significant impact on behavioral intention. The behavioral intention has a significant impact on behavior. The seven hypotheses have been proven to meet the research objectives. Therefore, the study of conceptual models can predict and explain the behavioral intention of using online art exhibitions in higher education
The Development of a Leadership Competency Model for Administrative Staff at a Public University in Foshan City, Guangdong Province, China
Full text linkEffective leadership among administrative staff is essential in the internationalization of higher education. This study employed a mixed-method design to develop a leadership competency model for administrative staff at a public university in Foshan City, Guangdong Province. The ideal leadership competencies for university administrative staff were identified through a systematic review, categorized into five categories: motives, traits, self-concept, knowledge, and skills. This study concluded that skills and knowledge were weaknesses of leadership competencies and need priority development. Furthermore, within each category specific leadership competencies require prioritization. All five leadership competencies were incorporated into the leadership competency model, highlighting the elements that require priority development. This study provides theoretical support for leadership training and development among administrative staff at a public university in Foshan City
SCHOOL CLIMATE INFLUENCING JOB SATISFACTION OF TEACHERS IN PRIVATE PRIMARY SCHOOLS IN CHANMYATHAZI TOWNSHIP, MANDALAY, MYANMAR
Full text linkAbstract: This study aims to identify the influence of the school climate on teachers’ job satisfaction in private primary schools in Chanmyathazi township, Mandalay, Myanmar. The research objectives were to determine the school climate (condition of facilities, academic climate, colleague support and principal leadership), to examine the teachers’ job satisfaction and to identify the influence of the school climate on teachers’ job satisfaction. The research employs a quantitative research approach to achieve its objectives. To collect data for the study, the purposive sampling was applied and 45 participants who were both full-time and part-time teachers from the selected schools in the research. All of the participants provided responses, resulting in a 100% response rate. The research instruments were taken from the previous researches. The Multiple Linear Regression was applied for data analysis. The result revealed that there was an influence between school climate and teachers’ job satisfaction with the p value of <.001 and R-squared was .567 or 56.7%. The academic climate was the most influential component towards teachers’ job satisfaction with the Beta value of .704 or 70.4% at p<.001. The study would recommend the private primary schools to analyze upon the perspectives that enhance school climate to ensure teachers’ job satisfaction.
Exploring The View of Parents of Primary School Students on the Use Behavior of U-Learning in Thailand During COVID-19
Full text linkPurpose: This study explores the factors influencing the behavioral intention and use behavior of primary school parents in a private school in Samutprakarn, Thailand, towards ubiquitous learning (u-learning) during the height of the COVID-19 pandemic. Research design, data, and methodology: This quantitative research involved 500 respondents and used an online survey questionnaire. The non-probability sampling technique was used. Item-Objective Congruence and pilot testing were used to check the content validity and reliability of the questionnaire before its administration. The data were analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The study's findings identified perceived usefulness to influencing attitude and behavioral intention toward u-learning strongly. Effort expectancy was found to influence the intent to accept technology directly. Moreover, behavior intention directly influences the use of behavior towards ubiquitous learning. Factors considered insignificant were perceived ease of use, performance expectancy, social influence, and attitude. Conclusions: With perceived usefulness as the strongest factor in technology acceptance and followed by effort expectancy, it is recommended that technology developers, curriculum designers, and educators consider these components in creating effective strategies and u-learning systems suitable for primary school learners during a crisis
Impact of Environmental, Social and Governance (ESG) Performance on Firm Performance in Thailand Stock Exchange: Interaction Effect of Managerial Efficiency
Full text linkThis study aims to use stakeholder-agency theory to investigate the relationship between environmental, social, and governance (ESG) performance and firm performance (measured by ROA and Tobin’s Q) in the Stock Exchange of Thailand (SET), with a particular focus on whether managerial efficiency has a moderating effect on this relationship. The sample for this study comprised all companies listed in the SET from 2016 to 2021, resulting in a total of 2,104 firm-year observations. The PROCESS analysis technique developed by Hayes (2013) was utilized to analyze the data.
The study found that there was no significant impact of ESG performance on firm performance. However, when considering managerial efficiency, the relationship between ESG performance and firm performance becomes stronger and positive. This moderating effect of managerial efficiency has been neglected in previous research, making this study a valuable contribution to the ESG literature. These findings indicate that both managerial effectiveness and ESG performance should be viewed as interdependent aspects of effective stakeholder management. Moreover, the study emphasizes the importance of implementing ESG regulations in Thailand to encourage sustainable development
A Model for Managing Standardization of Cruise Port Attributes Influencing Cruise Passenger Satisfaction Toward Positive Word-Of-Mouth: The GSCA Application Approach
Full text linkWith a significant growth rate within the cruise business, not only do cruise lines need to develop, but cruise ports must also accelerate development to support the growth of the cruise industry. This research aims to examine and analyze a model for managing the standardization of cruise port attributes which influence cruise passenger satisfaction and positive word-of-mouth. The study utilizes a quantitative research technique, gathering information from a sample of 465 respondents using questionnaires. GSCA Pro software version 1.1.6 was used to analyze the data that were gathered. The research findings sum up the importance of cruise port attributes, in terms of the perceived standardization of cruise ports that affect the levels of satisfaction and intention toward positive word-of-mouth, from the cruise passenger perspective. From the results of the study, 5 sub-components of being a cruise port are identified as basic factors in increasing satisfaction levels; these include: (1) Port Service Provider, (2) Port Accessibility, (3) Port Environment, (4) Passenger Port Building, and (5) Passenger Transportation in the Port. All five factors were found to affect the intention to spread positive word-of-mouth. Thus, these five elements are the basic elements for setting standards in the cruise port management model. Executives and cruise port managers will be able to utilize the cruise port attributes that have been found in order to effectively and successfully construct and design a model for managing the standardization of cruise ports in the passengers’ point of view. Meanwhile, scholars may use this set of attributes to study in conjunction with other elements in subsequent studies. Based on this paradigm, this concept and model has the potential for further development in the future
Examination of Influencing Factors of Postgraduate Students’ E-learning Satisfaction, and Continuance Intention in Chengdu, China
Full text linkPurpose: This study aims to investigate the factors that influence e-learning satisfaction, and continuance intention among postgraduate students in Chengdu, China. The key variables are system quality, information quality, confirmation, service quality, perceived usefulness, students’ satisfaction and continuance intention Research Design, Data, and Methodology: Quantitative methods and questionnaires were used to collect sample data. Before distribution, the questionnaire underwent content validity and reliability testing through item-objective congruence and pilot tests. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed to analyze the data, validate the model's goodness of fit, and establish the causal relationship among variables for hypothesis testing. Results: The findings of this study demonstrate that system quality, confirmation, service quality and perceived usefulness are identified as the most significant factors influencing e-learning satisfaction and continuance intention among students. E-learning satisfaction was found to be the most influential predictor of continuance intention, both directly and indirectly. However, information service has no significant influence on students’ satisfaction. Conclusions: Based on these findings, it is recommended that developers of cloud-based e-learning systems in higher education institutions prioritize the enhancement of quality factors to ensure students perceive the system as useful. This, in turn, will further enhance perceived usefulness and continuance intention towards using cloud-based e-learning systems
A process model for creating a brand in Japanese small business
Full text linkThis paper examines the process through which small firms with few management resources build their brands. We have considered small firms in the manufacturing industry for this case study. Building an in-house brand involves management strategy, business planning, and management evaluation in Phase 1; product development in Phase 2; customer development and distribution in Phase 3; and human resource development in Phase 4. Through this study, we have presented a specific framework for brand building and corporate growth
Emotional Intelligence and Agility: Catalysts for Entrepreneurial Resilience
Full text linkPurpose: This research aims to investigate the relationship between Emotional Intelligence (EI) and Emotional Agility (EA) among entrepreneurs, as well as to identify factors influencing these emotional competencies within the entrepreneurial domain. Research design, data and methodology: The study employs a mixed-methods approach, utilizing surveys, interviews, and behavioral observations to collect data from a sample of entrepreneurs. Quantitative data analysis techniques, including correlation analysis and factor analysis, are employed to examine the relationship between EI and EA and explore the underlying factors affecting these constructs. Additionally, Confirmatory Factor Analysis is utilized to validate the newly identified factors influencing emotional competencies among entrepreneurs. Results: The findings reveal a significant correlation between EI and EA among entrepreneurs, highlighting the interconnectedness of these emotional competencies in driving entrepreneurial success. Moreover, several new factors, including Leadership Effectiveness, Resilience, Emotional Resilience, Adaptability, Persuasive Resilience, and Emotional Awareness, are identified as influencing EI and EA within the entrepreneurial domain. Confirmatory Factor Analysis confirms the validity of these factors, further enhancing the robustness of the findings. Conclusions: This research emphasizes the importance of emotional intelligence and agility in entrepreneurship and broadens our understanding of the multifaceted factors influencing these constructs. The findings have significant implications for recruitment and selection processes, leadership development programs, performance management practices, organizational culture, and change management initiatives within entrepreneurial ventures. By incorporating these insights into managerial practices, organizations can foster a more resilient, adaptive, and emotionally intelligent workforce, ultimately enhancing organizational effectiveness and success in the dynamic entrepreneurial landscape.
 
Drawing a Comparison between Former Assumption University of Thailand (AU) Students’ Preferences for English Pronunciation Models at University Level with Their Exposure to English Pronunciation Models after Graduation
No full textThe main goal of this study was to examine the relationship between former Assumption University of Thailand (AU) students’ preferences for English pronunciation models at the university level with their daily exposure to English pronunciation models after graduation, such as at work, and when socializing. In particular, this study drew a comparison between students’ preferences for pronunciation models of native speakers (NSs) of English with the pronunciation models of non-native speakers (NNSs) of English. The study utilized a questionnaire, and the data was analyzed both quantitatively and qualitatively. The results indicate that in students’ eyes, the NS English pronunciation models were the desired models to be learned at the university level. However, when examining students’ daily interactions in communicating in English after graduation, the study established that students communicated with NNSs of English more than with NSs and, thus, had higher levels of exposure to NNS norms. According to the findings, students might be to some extent biased toward NS norms, and, on these grounds, their preferences could be somehow socially-constructed and influenced by policies and practices supporting the ideology of native speakerism. On a further level, this study suggests that Thai learners of English need to learn and be exposed to a large variety of English pronunciation models, especially in international and intercultural settings, such as Thailand, where English is used more by NNS communicating with one another than with NSs