Södertörns högskolas Publications
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Svenska elitfotbollsklubbars intressenter
Bakgrund: Fotbollen har genomgått betydande förändringar under de senaste decennierna, från amatörideal till att nu domineras av professionella och kommersiella drivkrafter. I en svensk kontext tog denna utveckling fart senare och med en stark föreningsdemokrati har den bromsats. Trots det ser vi idag liknande mönster för de svenska fotbollsklubbarna som i resten av fotbollsvärlden. Denna förändring har påverkat fotbollsklubbarna avsevärt och det krävs en noggrann balans mellan sportsliga och ekonomiska resultat. Samtidigt påverkas och påverkar allt fler aktörer fotbollsklubbarna, vilket gör intressenthanteringen mer komplex än tidigare. Med detta tillkommer nya och högre krav på fotbollsklubbarna. Syftet: Syftet med denna studie är att undersöka hur betydande de olika intressenter är som svenska elitfotbollsklubbar har att förhålla sig till. Vidare ämnar studien att ta reda på hur svenska elitfotbollsklubbars arbetar för att tillgodose dessa intressenters behov och krav. Metod: För att bemöta studiens syfte har en kvalitativ forskningsstrategi valts. Genom åtta semistrukturerade intervjuer är data insamlad. Vidare har en tematisk analys tillämpats. Slutsats: Studiens slutsats visar att svenska elitfotbollsklubbar är beroende av goda relationer till sina intressenter för att uppnå sina mål. Genom att identifiera de intressenter som är mest betydande kan klubbarna prioritera de intressenter där mest tid och resurser bör läggas. Vidare går det att dra slutsatsen att de intressenter som anses ha störst betydelse är de som bidrar med betydande intäkter till fotbollsklubbarna. Detta kan förklaras genom att fotbollsklubbarna behöver generera intäkter, dels för sin överlevnad, dels för att optimera långsiktig sportslig framgång. En god intressenthantering är därför centralt för klubbarna att tillämpa.Background: Football has undergone significant changes over the past decades, transitioning from amateur ideals to being dominated by professional and commercial forces. In a Swedish context, this development began later and has been slowed by strong association democracy. Nevertheless, we now observe similar patterns in Swedish football clubs as seen in the rest of the football world. This transformation has substantially impacted the clubs, therefore a careful balance between sporting and financial results is required. Additionally, an increasing number of stakeholders affect and are affected by the clubs, making stakeholder management more complex than before. Consequently, new and higher demands are being placed on football clubs. Purpose: The purpose of this study is to examine the significance of the various stakeholders that Swedish elite football clubs must relate to. Furthermore, the study aims to investigate how Swedish elite football clubs work to meet the needs and demands of these stakeholders. Method: To address the purpose of this study, a qualitative research strategy was chosen. Data was collected through eight semi-structured interviews. Furthermore, a thematic analysis was applied. Conclusion: The study concludes that Swedish elite football clubs rely on good relationships with their stakeholders to achieve their goals. By identifying the most significant stakeholders, clubs can prioritize where to allocate the most time and resources. It can also be concluded that the stakeholders deemed most important are those who contribute significant revenue to the football clubs. This is explained by the need for football clubs to generate income, both for their survival and to optimize long-term sporting success. Therefore, effective stakeholder management is crucial for the clubs to implement
Servicekvalitet och Kundnöjdhet : En flermetodsstudie om korrelationen mellan servicekvalitet och kundnöjdhet inom nordiska researrangörer
Studien undersöker servicekvalitet och hur detta påverkar kundnöjdhet genom att studera hur verksamma researrangörer i Sverige arbetar med service samt hur användare av researrangörer värdesätter servicekvalitet. De researrangörer som medverkar i studien är Ving, TUI och Apollo. Studiens metod består av både kvalitativ och kvantitativ metod, då dessa tillvägagångssätt används i studiens olika undersökningar. Den kvalitativa metoden tillämpades i form av intervjuer med respondenter från de tre största researrangörerna i Sverige. Den kvantitativa delen i studien utgår från en enkätundersökning som utformats för att inrikta sig till respondenter i form av kunder som använt sig av researrangörers tjänster. För att undersöka servicekvalitet tar studien stöd av SERVPERF-modellen som används för att mäta upplevd servicekvalitet utifrån de fem aspekterna tangibilitet, tillgänglighet, responsivitet, förtroende och empati. Studien använder även American Customer Satisfaction Index (ACSI) för att mäta kundnöjdhet. Resultatet av studiens kvalitativa undersökning bidrar med en djupgående insikt i hur researrangörerna arbetar med servicekvalitet. Resultatet från studiens korrelationsanalys indikerar att aspekterna av servicekvalitet har ett positivt samband med kundnöjdhet, vilket antyder att hög upplevd servicekvalitet kan vara avgörande för att uppnå hög kundnöjdhet inom resebranschen. Resultatet i studiens regressionsanalys visade att de två aspekterna empati och responsivitet är utmärkande i förhållande till kundnöjdhet. The study examines service quality and its impact on customer satisfaction by analyzing how active travel agencies in Sweden work with service and how users of these agencies value service quality. The travel agencies participating in the study are Ving, TUI and Apollo. The study's methodology consists of both qualitative and quantitative methods, as these approaches are used in different parts of the research. The qualitative method was applied through interviews with representatives from the three largest travel agencies in Sweden. The quantitative part of the study is based on a survey designed to target respondents who are customers of these travel agencies. To investigate service quality, the study relies on the SERVPERF model, which is used to measure perceived service quality based on five aspects, tangibility, reliability, responsiveness, assurance, and empathy. The study also uses the American Customer Satisfaction Index (ACSI) to measure customer satisfaction. The results of the study's qualitative research provide in-depth insights into how travel agencies work with service quality. The results from the correlation analysis indicate that the aspects of service quality have a positive relationship with customer satisfaction, suggesting that high perceived service quality can be crucial for achieving high customer satisfaction in the travel industry. The results of the regression analysis showed that the two aspects of empathy and responsiveness are particularly significant in relation to customer satisfaction
Den dolda gränsen : En vetenskaplig essä om pedagogikens balanspunkt inom polisiär utbildning
This scientific essay explores a balancing point in a proximal zone that I call "The Hidden Boundary." It concerns an educational balance when the instructor needs to intervene in connection with police training in the police program. The hidden boundary exists only in connection with a learning session. It is linked to the instructor's judgment in balancing the amount, manner, and pace at which knowledge is distributed to students for acclimatization to the world of violence. Stress also manifests in various ways during this acclimatization, influenced by the hidden boundary. How I, as an instructor, balance the hidden boundary also affects how the student builds trust in their ability for their future profession. The empirical basis for exploring the hidden boundary in the thesis is based on two narratives from practicing physical techniques and methods. The representations are interpreted through a pedagogical and phenomenological analysis. The pedagogical analysis is based on Donald Schön's theory of reflective practice and Lev Vygotsky's theory of proximal zones. The pedagogical analysis also includes John Dewey's thoughts on experience and Johann Friedrich Herbart's theory of pedagogical tact. Pedagogy focuses on how the body is used as a tool for learning and teaching. The phenomenological analysis is based on Merleau-Ponty's bodily phenomenology, emphasizing the role of the body in understanding and conveying understanding and experiences. The results highlight the importance of experience, awareness, and bodily presence in making visible and balancing the hidden boundary. The essay is primarily aimed at instructors in the Police Program but also others interested in education
Kliché, modersmål, metafor : Relationen mellan språk, tänkande och ondska enligt Hannah Arendt
The aim of this essay is to reconstruct a philosophy of language within the late thought of Hannah Arendt, with a focus on the relationship between language and thinking. The analysis takes three main concepts as its starting point: the banality of evil, the mother tongue, and the metaphor. Beginning with a discussion on Arendt’s analysis of the language of Nazi offender Adolf Eichmann, I trace the danger she identifies with a cliché-ridden language to her understanding of the consequences of the lack of access to a pluralistic public sphere, within totalitarian regimes and elsewhere. Secondly, in discussing Arendt’s view on the importance of the mother tongue, I engage with Jacques Derrida, and his criticism of her claims about the safety of this language. Leaning on the secondary literature on the subject, I argue that the mother tongue for Arendt finds its importance partly in its function as resistance against totalitarian claims. Finally, in discussing Arendt’s view of metaphor, I highlight that the significance of a metaphorical language, for her, lies within the binding together of our outer experiences of the world with our inner thoughts, which reveals a sense of meaning that otherwise wouldn’t appear. This discussion proves to bear relevance for the analysis of Eichmann’s language – and the totalitarian language, generally – as one deprived of meaning.
A Roadmap for Swedish Island Research – Previous Knowledge, Current Debates, and Imminent Research Gaps
This study is the result of a participatory and collaborative project in which Swedish scholars and representatives of island organizations in Sweden set out to define what Swedish island research is and identify imminent research gaps. The article answers the following questions: 1) Which key research gaps can be identified in Swedish island research? 2) How can we relate Swedish island research to the international field of island research? The study is based on community based participatory research. Data was collected through a participatory process with workshops, webinars, and participatory activities in 2022. The main conclusion is that there is a democracy deficit affecting island development which is caused by the institutional structure in Sweden where island communities are mainly subordinated mainland municipalities, and a lack of island and archipelago policies
Hur skapas tillit inom digital delningsekonomi? : En kvalitativ studie om hur tillit skapas mellan användare på Airbnbs plattform
This study examines how trust develops between hosts and guests on Airbnb, a leading platform in the digital sharing economy, and the factors that influence consumers' choice of digital sharing platforms. With the rapid development of digital technologies, especially the internet, the sharing economy market has expanded significantly. Despite this growth, there is a lack of legal protections for users of sharing economy platforms, which differs from traditional business and consumer markets. This lack of regulation increases the risk of fraud and creates challenges in building trust on platforms without legal protection. The study used a qualitative approach with ten semi-structured interviews, consisting of five hosts and five guests, to explore these dynamics. The theoretical framework was based on previous research in the sharing economy, trust and peer-to-peer lending. The results showed that respondents build trust by using Airbnb features, especially the feedback system, authentication of profiles and communication via the chat function. Economic motivations, such as the opportunity to earn extra money or save on accommodation costs, as well as environmental motivations, such as a desire to reduce their environmental impact, are central to users' decisions to participate in the sharing economy despite the potential risks. Effective communication and personalized assessment are crucial to create a sense of security, even when personal contact is limited. Risk management through assessing profiles and reviews, along with alignment with the platform's security measures, helps to manage uncertainty and establish trust. The balance between the economic and environmental benefits and the perceived risks is crucial for users' continued engagement. This study contributes to our understanding of how trust can be established in a digital sharing economy and highlights the factors that influence consumers' choice of digital sharing platforms, where users' interactions take place on a platform with less legal protection than traditional markets.Denna studie undersöker hur tillit uppstår mellan värdar och gäster på Airbnb, en ledande plattform inom den digitala delningsekonomin, samt de faktorer som påverkar konsumenternas val av digitala delningsplattformar. Med den snabba utvecklingen av digital teknik, särskilt internet, har marknaden för delningsekonomi expanderat kraftigt. Trots denna tillväxt finns det en brist på juridiska skydd för användare av delningsekonomiska plattformar, vilket skiljer sig från traditionella affärs- och konsumentmarknader. Denna brist på reglering ökar risken för bedrägerier och skapar utmaningar när det gäller att bygga tillit på plattformar utan juridiskt skydd. Studien använde en fenomenologisk metod med tio semi-strukturerade intervjuer, bestående av fem värdar och fem gäster, för att utforska dessa dynamiker. Den teoretiska referensramen baserades på tidigare forskning inom delningsekonomi, förtroende och peer-to-peer-utlåning. Resultaten visade att respondenterna bygger tillit genom att använda Airbnbfunktioner, särskilt feedbacksystemet, autentisering av profiler och kommunikation via chattfunktionen. Ekonomiska drivkrafter, som möjligheten att tjäna extra pengar eller spara på boendekostnader, samt miljömässiga motiv, såsom en önskan att minska sin miljöpåverkan, är centrala för användarnas beslut att delta i delningsekonomin trots de potentiella riskerna. Effektiv kommunikation och personlig bedömning är avgörande för att skapa en känsla av trygghet, även när den personliga kontakten är begränsad. Riskhantering genom att bedöma profiler och recensioner, tillsammans med anpassning till plattformens säkerhetsåtgärder, bidrar till att hantera osäkerhet och etablera tillit. Balansen mellan de ekonomiska och miljömässiga fördelarna och de upplevda riskerna är avgörande för användarnas fortsatta engagemang. Denna studie bidrar till vår förståelse av hur tillit kan etableras i en digital delningsekonomi och belyser de faktorer som påverkar konsumenternas val av digitala delningsplattformar, där användarnas interaktioner sker på en plattform med mindre juridiskt skydd än traditionella marknader
"Må jag komma dithän där jag aldrig kan se befläckelsens berg" : Genus och didaktisk potential i Euripides Backanterna (405 f.Kr)
“May I reach a place where I can never see the mountain of defilement” The aim of this study is to investigate how different aspects of gender are actualized in Euripides’ play The Bacchae (405 BC). Specifically, it examines how hegemonic masculinity and gender systems are constructed. Furthermore, the purpose is to create an understanding of how it can be used in relation to the Swedish school subject in order to address various value-related questions. To achieve this aim, the study utilizes close reading as a method. The results show that the play addresses different matters of gender, in which various aspects of masculinity (hegemonic, subordinate, marginalized, and complacent) are both created and challenged. The gender system can be interpreted in different ways, but shows signs of both female subordination and female liberation - influenced by norms, behaviors, and the male hierarchy. Additionally, this creates tensions that contradict the values specified in the Swedish curriculum. In summary, the study shows that The Bacchae is filled with didactic potential regarding these matters - creating room for the development of morality, equal and democratic values, and critical thinking.