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Commercial development plan for VR glasses of X technology company
Get PDFThis project aims to investigate the marketing strategy of the Pimax VR headsets manufactured by the X Technology Company in the highly competitive virtual reality industry. In the project, PESTE analysis is applied to identify the technological, economic, and social factors defining the sector and analyze the market competition, including giants like Meta and Apple. The project's primary purpose is to determine ways of acquiring and maintaining customers while also increasing the company’s visibility and expanding its sources of revenue.The research method used in the study is a qualitative approach that relies on secondary data collected through the analysis of industry reports and primary data from interviews with product managers and marketing specialists. Some of the recognized constraints include low brand awareness, high production costs, and low customer interaction. The primary target consumer groups are technology enthusiasts, workers in creative fields, and well-paid gamers who seek performance, picture quality, and design.To mitigate these challenges, the project recommends a marketing mix that includes lead generation through digital techniques, inbound marketing, conversion rate optimization, and customer retention through CRM. It includes loyalty programs, the use of game design techniques, user-generated content initiatives, and customer evangelism techniques to foster lasting customer bonds. The combination of CLV models and RFM analysis enhances the retention concept even further.Some of the solutions include better product onboarding, utilizing referral schemes, an optimized website, and an extended distribution channel. By collecting and analyzing data and providing services to the target audience, X Technology Company will be able to enhance the value of their products and services for their clients, guarantee a high ROI, and become a leading company in the sphere of premium VR services. The results also indicate that in the highly competitive technology industry, a customer-oriented, strategic approach is necessary for long-term growth.Este projeto tem como objetivo investigar a estratégia de marketing dos headsets Pimax VR fabricados pela X Technology Company na indústria de realidade virtual altamente competitiva. No projeto, a análise PESTE é aplicada para identificar os fatores tecnológicos, econômicos e sociais que definem o setor e analisar a concorrência de mercado, incluindo gigantes como Meta e Apple. O objetivo principal do projeto é determinar formas de adquirir e manter clientes, aumentando a visibilidade da empresa e expandindo suas fontes de receita. O método de pesquisa utilizado no estudo é uma abordagem qualitativa que se baseia em dados secundários coletados por meio da análise de relatórios do setor e dados primários de entrevistas com gerentes de produto e especialistas em marketing. Algumas das restrições reconhecidas incluem baixa consciência da marca, altos custos de produção e baixa interação com o cliente. Os principais grupos-alvo de consumidores são entusiastas de tecnologia, trabalhadores em áreas criativas e jogadores bem pagos que buscam desempenho, qualidade de imagem e design. Para mitigar esses desafios, o projeto recomenda um mix de marketing que inclui geração de leads por meio de técnicas digitais, inbound marketing, otimização da taxa de conversão e retenção de clientes por meio de CRM, incluindo programas de fidelidade, uso de técnicas de design de jogos, iniciativas de conteúdo gerado pelo usuário e técnicas de evangelização do cliente para promover laços duradouros com o cliente. A combinação de modelos CLV e análise RFM melhora ainda mais o conceito de retenção. Algumas das soluções incluem melhor integração de produtos, utilização de esquemas de referência, um site otimizado e um canal de distribuição estendido. Ao coletar e analisar dados e fornecer serviços ao público-alvo, a X Technology Company será capaz de aumentar o valor de seus produtos e serviços para seus clientes, garantir um alto ROI, e se tornar uma empresa líder na esfera de serviços premium VR. Os resultados também indicam que na indústria de tecnologia altamente competitiva, uma abordagem estratégica orientada para o cliente é necessária para o crescimento a longo prazo
Semi-structured interview transcripts on local community perspectives on sustainable tourism in Split
No full textThis record describes a qualitative dataset resulting from semi-structured in-depth interviews with the local population in the historic old city of Split, conducted in October 2024 as part of the TOURSUS-EU project within the framework of the Marie Curie Individual Fellowship 2022. Within the project, interviews were conducted with the aim of gaining a deeper understanding of the local population's attitudes, experiences, and motivations regarding sustainable tourism, with a particular focus on the effects of mass tourism. A total of 12 interviews were conducted
Engaging with (vs. avoiding) personalized advertising on social media
Get PDFThis study investigates binomial consumer brand engagement (vs. advertising avoidance) in the social media context. Grounded in social exchange theory, the relationships between personalized advertising, information control, privacy concerns, advertising avoidance, and consumer brand engagement are analyzed by drawing on a survey comprising n = 429 participants. The findings reveal that personalized advertising boosts brand engagement while also reducing privacy concerns. Additionally, it has been discovered that privacy concerns do not have a significant impact on consumers’ engagement with a brand. Overall, this study demonstrates that consumers can recognize personalized advertising and are open to relying on it.info:eu-repo/semantics/acceptedVersio
Social representations of sexual assistance services for people with physical disabilities in the context of Portugal
Get PDFObjectives
The purpose of this study is to understand social representations of the Portuguese population regarding sexual assistance services for people with physical disabilities.
Methods
A questionnaire collected sociodemographic information and attitudes concerning sexual assistance from 167 Portuguese participants over 18 years of age.
Results
Results suggest most participants agree with legal recognition of sexual assistance services, expressing their agreement that it should require training, be remunerated, be aided by the availability of a list of professionals who provide these services, and attribution of public funds to make access possible to anyone. Contact with sex workers and perception of people with physical disabilities’ interest in sexual assistance are associated with higher acceptance of these services.
Conclusions
These findings showed positive social representations toward sexual assistance, emphasizing a need for further debate between people with disabilities, sex workers, academia and policymakers regarding training for providers of sexual assistance, creation of a list of sexual assistants, public funding to make these services accessible, and legal recognition of sexual services, to ensure the rights of people with disabilities and sex workers.
Implications
The findings underscore the importance of advancing public discourse on key issues related to sexual assistance, including the development of specialized training programs for sexual assistance, the establishment of a list of qualified sexual assistants, the provision of public funding to enhance service accessibility, and the legal recognition of sexual assistance. These measures are essential to safeguarding the rights of both people with disabilities and sex workers.info:eu-repo/semantics/publishedVersio
A cobertura jornalística do futebol feminino em Portugal
Get PDFA presente dissertação propõe uma análise crítica da cobertura jornalística do futebol feminino em Portugal, com foco na análise das capas dos jornais desportivos "A Bola" e "Record", durante a época desportiva de 2023/2024. A investigação parte do reconhecimento de que, apesar dos avanços na participação e no desempenho das mulheres no desporto, a sua visibilidade mediática continua a ser limitada e marcada por assimetrias de género. Através de uma metodologia mista, que articula análise de conteúdo quantitativa e qualitativa, procurou-se identificar padrões de representação, posicionamento editorial e construção simbólica do futebol feminino na imprensa desportiva portuguesa.
A análise revelou que a presença do futebol feminino nos jornais desportivos analisados é ainda reduzida e frequentemente remetida a posições secundárias, bem como a formatos narrativos breves, o que reflete práticas editoriais que mantêm a centralidade do futebol masculino como principal foco de atenção noticiosa. Embora se observe, em alguns casos, um tom positivo na abordagem ao futebol feminino, essa valorização não se traduz num protagonismo real ou num reconhecimento editorial sustentado.
Este estudo contribui, assim, para o debate em torno da igualdade de género no desporto e no jornalismo, evidenciando a importância de transformar as práticas editoriais e comunicacionais que moldam o modo como o futebol feminino é percecionado e legitimado socialmente.This dissertation offers a critical analysis of the media coverage of women's football in Portugal, focusing on the front pages of the sports newspapers "A Bola" and "Record" during the 2023/2024 football season. The research stems from the recognition that, despite progress in women’s participation and performance in sports, their media visibility remains limited and marked by gender asymmetries. Using a mixed-methods approach, combining both quantitative and qualitative content analysis, the study seeks to identify patterns of representation, editorial positioning, and the symbolic construction of women’s football in Portuguese sports journalism.
The analysis revealed that the presence of women’s football in the sports newspapers under review remains limited and is often relegated to secondary positions and brief narrative formats. This reflects editorial practices that continue to prioritize men’s football as the main focus of news attention. Although a positive tone towards women’s football is occasionally observed, such appreciation does not translate into real protagonism or sustained editorial recognition.
This study thus contributes to the broader debate on gender equality in sport and journalism, highlighting the need to transform editorial and communicational practices that shape the way women’s football is perceived and socially legitimized
Why do people become foster parents and how to recruit new families? A multi-informant study
Get PDFThe shortage of foster families in child protection systems worldwide is a critical issue that requires a deeper understanding of culturally situated approaches to recruit new families. This study aimed to explore public awareness of foster care, examine barriers and enablers to becoming a foster family, and draw on behavioural theory to inform the development of outreach and recruitment strategies. Data were collected through semi-structured individual interviews with 29 participants (14 foster parents, 15 staff; Portugal) and subjected to a thematic analysis. The results suggested that there was limited public knowledge about foster care. Becoming a foster parent was linked both with reflective motivational processes (e.g., child-centred motivations) and the availability of multidimensional resources (e.g., social support), but multi-level constraints were identified as barriers to becoming a foster parent (e.g., worries related to the foster child). Integrated outreach strategies (e.g., combining tailored and mass media approaches) with a range of communication channels and vehicles may raise awareness and enable the recruitment of more foster families. Participants indicated that message content should involve system-related information and evidence about the positive impact of fostering, among other aspects. Overall, this multi-informant study provides conceptually grounded and practice-relevant insights to support the recruitment of prospective foster families.info:eu-repo/semantics/publishedVersio
Portuguese Landscapes: Symbols and Sacred Architecture
Get PDFThe interest in observing these places stems from the desire to construct an imaginary realm where
one can dwell with the gaze. Rosario Assunto, in a brief text clarifying the concepts of territory,
environment, and landscape (Assunto, 1980), states that landscape is the form through which
humans have organized the raw matter of the territory into an environment. We inhabit a place
when its form gathers and integrates fragments of meaning that would otherwise be lost. These
fragments remain alive over time because they are renewed, assuming a new symbolic significance.
The photographic sequence explores a possible relationship between landscape and the sacred
dimension. Among the examples, there is a brief reference to a garden by Fernando Távora—an
exemplary case of spatial organization that takes shape through fragments and the experience of
place. One observes the traces of a religious symbology that shaped the construction of places and
landscapes in northern Portugal. Two examples of hermitages in the Alentejo and a sophisticated
Renaissance architecture hidden within the Mitra garden are also highlighted. Finally, there is a
reference to the architect Vítor Figueiredo, recognized for his ability to sense and translate the
memory of a place into his projects.
Even while maintaining a natural survival instinct, we inhabit the landscape. It is precisely in the
landscape, Assunto reminds us, that we can continue to keep watch—in the etymological sense
of the word, meaning to preserve. Photographer Robert Adams, in the essay Truth and Landscape
(Adams, 1995), writes that photographs are instruments of understanding, capable of revealing the
transformation of one thing into another. They achieve this in a way akin to an epiphany, illuminating
what is no longer before our eyes and what easily hides in memory. Just as within the walls of a
garden, the boundaries of a frame can preserve the relationship between humans, nature, and the
landscape
The disappearance of land use from UNFCCC decisions: A guided topic analysis
No full textThe United Nations Framework Convention on Climate Change (UNFCCC) plays a pivotal role in shaping global environmental policies, yet a topic analysis of UNFCCC decisions reveals variations in the emphasis on distinct topics each year. This study critically examines all UNFCCC decisions from COP1 in 1995 to COP28 in 2023, along with decisions of the Kyoto Protocol and Paris Agreement. We utilize a form of Natural Language Processing called Guided Latent Dirichlet Allocation to examine how 16 topics that were predefined by the UNFCCC are represented within decisions. The results show how “Land Use”, a topic critical for climate change mitigation, is prominently featured only in certain years. Through network analysis, we illustrate land use’s limited cooccurrence with other topics within decisions and conferences. We draw on Punctuated Equilibrium and Policy Bubble theories to describe land uses’s broader geopolitical trends.info:eu-repo/semantics/publishedVersio
Functional income distribution and short-run growth: A keynesian-kaleckian approach to Southern Europe pre and post-GFC
No full textIn Europe, in general, and in Southern Europe, in particular, the share of income going to capital owners, at the expense of workers, has gradually but significantly increased since the 1980s. Political econo-mists have long debated whether distributing more income to workers or to capitalists is more beneficial for macroeconomic growth. Many have concluded that the European economies benefit more from the former, hence suggesting the adoption of pro-labor policies. There is, however, little to no research on the short-run dynamics of these shifts in functional income distribution. Southern Europe is an interest-ing region to study, as Portugal, Greece, Italy, and Spain have all followed a similar macroeconomic trajectory before, during, and after the Global Financial Crisis (GFC). To fill this gap, this dissertation proposes to answer the research question: To what extent does the wage share stimulate growth in Southern Europe, and how can Kaleckian variables help explain its short-term progress? The main methodological tool used to answer the research question is a fixed-effects panel data regression, uti-lizing data from 1993 to 2023. The model included post-Keynesian and Kaleckian determinants of growth. The outcomes demonstrate that the impact of the wage share on output growth depends on investment levels and the extent of collective bargaining coverage. The adoption of more pro-labor policies by Southern European governments is, therefore, recommended.Na Europa, em geral, e na Europa do Sul, particularmente, o rendimento que flui para proprietários de capital, em detrimento de trabalhadores, tem aumentado gradual e significativamente desde a década de 1980. Os economistas políticos debatem desde sempre se uma repartição funcional do rendimento mais favorável aos trabalhadores ou, pelo contrário, aos capitalistas, promove crescimento macroeconómico. Muitos consideram que as economias europeias beneficiam mais com a primeira opção, sugerindo a adoção de políticas trabalhistas. Contudo, é escassa a investigação sobre dinâmicas de curto prazo de mudanças na repartição funcional do rendimento. A Europa do Sul é uma região adequada para estudar o tema, visto que Portugal, Grécia, Itália e Espanha seguiram uma trajetória macroeconómica semelhante antes, durante e após a crise financeira global (CFG). Assim, para preencher esta lacuna, esta dissertação propõe responder à pergunta: Em que medida é que a componente do salário estimula o crescimento na Europa do Sul, e como podem variáveis Kaleckianas ajudar a explicar o seu progresso de curto prazo? A principal ferramenta metodológica utilizada para responder à pergunta de partida é uma regressão de dados de painel de efeitos fixos, utilizando dados de 1993 a 2023. Este modelo inclui determinantes de crescimento pós-Keynesianos e Kaleckianos. Sugere-se que o efeito da componente do salário no crescimento depende dos níveis de investimento e cobertura da negociação coletiva. Adotar políticas favoráveis aos trabalhadores na Europa do Sul é, portanto, aconselhado aos respetivos governos
Sense of place narratives of residents in neighbourhoods under touristic pressure: Making, entering and enjoying local sociocultural worlds
No full textTourism intensification is today a powerful transforming force in many European cities. Supported by new policies, it brings the displacement of long-time residents and influxes of new ones, transforming located relations of urban neighbourhoods and their sociocultural worlds. Contributing to a sociopolitical psychology of place, this study explores how residents in touristified contexts make sense of place and its changes and claim rights for located relations. We conducted a narrative analysis of interviews with residents (n = 30) in two Lisbon neighbourhoods under tourism pressure, exploring how their storied accounts of events-in-time and self-and-other roles and relations construct senses of place and intertwine with claims for place-rights and located relations. Findings reveal three shared, competing narratives, offering different roles to Selves and Others and their relations, some advancing more individual, some more collective rights-claims and relational demands and constructing a different sense of place—rooted, elective and cosmopolitan. The study highlights the value of theoretically grounded narrative analysis for extending a sociopolitical psychology of place. It advances too a better understanding of how sociocultural worlds emerge from the inter-relations of people, place and policy and of the ‘battles of ideas’ over located relations and rights in urban contexts, in particular those affected by tourism.info:eu-repo/semantics/publishedVersio