1,395 research outputs found
Social Media Marketing Plan for Kamome Restaurant
No full textThe main purpose of this thesis is to help Kamome Restaurant to attract local customers. A social media marketing plan is created to serve this main purpose. A research is executed to help the author to find out key points in order to build a solid and suitable social media marketing plan for Kamome Restaurant. There are 3 objectives that the research needs to achieve:
- To find out what is the target audience that Kamome Restaurant should focus.
- To find out which social media networks that Kamome Restaurant should concentrate.
- To find out the social media marketing content that Kamome Restaurant can utilize to attract local customers.
The thesis has two main parts: theory review and empirical part.
The theory review consists 3 parts: Digital marketing, Social media marketing and Social media marketing in restaurant industry. The knowledge base of this part is gathered from several specialised books as well as scientific articles.
Empirical part is a social media marketing plan based on the social media marketing plan outline in theory review part. This part also includes a research about customer’s social media using behaviour in restaurant industry. Quantitative research method is applied with deductive approach, supported by descriptive and correlation research. A questionnaire is designed to collect data for the research. It is conducted in two ways, paper form in the restaurant as well as surrounding area and online form through internet. The result of the collected data is analysed with a description of each variables, Chi-square test as well as Cramer’s V Test are used for correlation analysis between set of variables.
As a result of this thesis, a social media marketing plan is created. The plan contains analysis in internal and external environments, defined target audience. Several adjustments and ideas are suggested about Kamome restaurant’s website, social media posts’ content, social media marketing campaign. In the end, measure tools are introduced to observe the performance of social media marketing plan
Citizen's Satisfaction With Public Administrative Services At The One-Stop Shop Of Districts In Thai Nguyen Province, Viet Nam
No full textThe research was conducted to determine the factors affecting Citizens's satisfaction with public administrative services in the one-stop department of districts in Thai Nguyen Province. The study is based on the survey data of 324 citizens. Data analysis method through SPSS software with descriptive statistical tools, test scale with Cronbach alpha coefficients, discovery factor analysis (EFA) and Regression analysis was performed to clarify the problems related to the research hypothesis. The Regression model consisting of six variables: Capacity of civil servants, Service attitude of civil servants, Facilities, Work assignment process, Time and Cost is used to identify the factors that affect Citizens's satisfaction. The research results show that the variables in the model have a positive relationship with Citizens's satisfaction. In particular, the Capacity of civil servant factor has the highest Beta coefficient of 0.303. From the research results, the author also proposed a number of solutions to improve the satisfaction of citizens at the One-stop shop of districts in Thai Nguyen Provinc
Catégorisation des hyperdocuments multilingues : le système Hyperling
No full text@inproceedings{CN-ZREIK-2005, author = {Zreik, K. and Nguyen, D.T.}, title = {Catégorisation des hyperdocuments multilingues : le système Hyperling}, booktitle = {Conférence Internationale sur le Document Electronique (CIDE 8)}, year = {2005}, month = {mai}, address = {Beyrouth, Liban}, publisher = {Europia} }National audienc
The Impact Of The Development Of ICT In Several Hungarian Economic Sectors
No full textAs the author could not find a reassuring mathematical and
statistical method in the literature for studying the effect of
information communication technology on enterprises, the author
suggested a new research and analysis method that he also used to study the Hungarian economic sectors. The question of what
factors have an effect on their net income is vital for enterprises. At first, the author studied some potential indicators related to economic sectors, then those indicators were compared to the net income of the surveyed enterprises. The resulting data showed that the growing penetration of electronic marketplaces contributed to the change of the net income of enterprises to the greatest extent.
Furthermore, among all the potential indicators, it was the only indicator directly influencing the net income of enterprises.
With the help of the compound indicator and the financial data
of the studied economic sectors, the author made an attempt to find a connection between the development level of ICT and
profitability. Profitability and productivity are influenced by a lot of other factors as well. As the effect of the other factors could not be measured, the results – shown in a coordinate system - are not full but informative.
The highest increment of specific Gross Value Added was
produced by the fields of ‘Manufacturing’, ‘Electricity, gas and water supply’, ‘Transport, storage and communication’ and
‘Financial intermediation’. With the exception of ‘Electricity, gas and water supply’, the other economic sectors belong to the group of underdeveloped branches (below 50 percent).
On the other hand, ‘Construction’, ‘Health and social work’ and
‘Hotels and restaurants’ can be seen as laggards, so they got into the lower left part of the coordinate system.
‘Agriculture, hunting and forestry’ can also be classified as a
laggard economic sector, but as the effect of the compound
indicator on the increment of Gross Value Added was less
significant, it can be found in the upper left part of the coordinate system. Drawing a trend line on the points, it can be made clear that it shows a positive gradient, that is, the higher the usage of ICT devices, the higher improvement can be detected in the specific Gross Value Added
State Management Of "In-Service Training For Lower Secondary School Teachers" In Thuy Nguyen City, Hai Phong, Vietnam
No full textThis paper investigates the current situation and proposes solutions to enhance the effectiveness of state management regarding the in-service training of lower secondary school teachers in Thuy Nguyen City, Hai Phong. The study focuses on analyzing the roles of educational management agencies in organizing, implementing, and supervising teacher training programs, and assessing how well these programs meet the requirements of current educational reforms. Based on empirical surveys, the paper identifies several limitations, including ineffective coordination mechanisms, fragmented training content, and a lack of alignment with practical teaching needs. Accordingly, the author proposes specific solutions such as strengthening management decentralization, innovating training content and methodologies, and applying information technology in both management and instruction. These measures aim to improve the quality of the lower secondary teaching workforce in response to the demands of general education reform
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Effects of the Big Five Personality Traits on Recreation Types - The Case of Vietnam Tourism
No full text1. Author 1 (Corresponding author):
Xuan V. Tran, Ph.D., M.B.A., C.H.A.
Associate Professor of Hospitality, Recreation, and Resort Management
The University of West Florida
11000 University Parkway, Building 85, Room 115
Pensacola, FL. 32514, USA.
Tel: 850-474-2599
Fax: 850-474-2106
Email [email protected]
Dr. Tran is interested in applications of microeconomic and consumer behavior as they relates to tourism and hospitality.
2. Author 2:
Bao Le Nguyen Vice Provost, Duy Tan University K7/25 Quang Trung, 6th Flr. Da Nang, Vietnam Tel.: (84) (511) 3-650-403 or (84) (903) 569-338 Email: [email protected]
Nguyen-Bao Le is the Vice Provost of Duy Tan University. He is in charge of the Technology & Science division as well as the R&D Institute of DTU. His educational background is in both Business Administration and Computer Science. His interests are in pedagogical surveying and development as well as big data processing.
3. Author 3:
Nguyen Cong Minh Hospitality & Tourism Faculty Duy Tan University 182 Nguyen Van Linh, Da Nang, Viet Nam Cellphone: +84 905200252 Email: [email protected] http://duytan.edu.vn/ http://vicongdong.duytan.edu.vn
Minh Nguyen is the Dean of the Faculty of Hospitality and Tourism at Duy Tan University in Da Nang, Vietnam. His faculty has the most number of Hospitality and Tourism students in the Central of Vietnam, if not of the whole South Vietnam. Minh Nguyen is also one of the leading figures which help with the promotion of tourism of Da Nang, which is widely considered as “the next Hawaii” in the world. The specialty of Minh Nguyen is in the fields of Economics and Hospitality Finance. He also gives lectures in International Finance and Service Management.Qualitative Researc
Erratum: Mott Transition in the Mass Imbalanced Ionic Hubbard Model at Half Filling
No full textErratum: Mott Transition in the Mass Imbalanced Ionic Hubbard Model at Half Filling[Nguyen Thi Hai Yen, Le Duc Anh, Hoang Anh Tuan, Nguyen Toan Thang and Tran Thi Thu Trang, Communications in Physics, Vol. 29, No. 3SI (2019), pp. 305-312]This paper was published on 22 October 2019 with an omission in the text of the author’s list. The author list should read asNGUYEN THI HAI YEN, LE DUC ANH, HOANG ANH TUAN, NGUYEN TOAN THANG, TRAN THI THU TRANG AND NGUYEN THI HUONGInstitute of Physics, Vietnam Academy of Science and Technology (VAST), Hanoi, Vietnam Hanoi National University of Education, Hanoi, Vietnam Graduate University of Science and Technology, VAST, Hanoi, Vietnam Ha Long University, Quang Ninh, Vietnam Thuy Loi University, Hanoi, VietnamE-mail: [email protected] author’s list has been corrected as of 29 November 2019. The author’s list has been corrected in the electronic version of the journal
Trogolaphysa beguei Nguyen & Soto-Adames 2018, n. comb.
No full textTrogolaphysa beguei (Delamare Debouteville, 1951) n. comb. Paronella beguei Delamare Debouteville 1951a: 1074, figs 5-12 (Ivory Coast); 1951b: 60, 82, 135, 166, 176, 254, 266, fig. 21 (ecology, Ivory Coast). Paronella beguei – Delamare Debouteville 1948: 309, 376, 421, nomen nudum. Dicranocentruga beguei – Mitra 2002c: 114. TYPE LOCALITY. — Le Banco, Ivory Coast. DISTRIBUTION. — Ivory Coast. REMARKS Delamare Debouteville first used the combination Paronella beguei in 1948 referring to a paronellid found together with termites. This first mention of P. beguei included neither a morphological description nor drawings and therefore it is a nomen nudum. The only other significant citations for P. beguei are those of Delamare Debouteville (1951b), concerning its ecology, and Mitra (2002c) in which the author transfers the species to the genus Dicranocentruga Wray, 1953. We assign this species to Trogolaphysa based on mucro shape, which is typical for the genus, short and bearing 4 teeth, and the relatively long antennae. Otherwise, this is a well-marked species, unique among African forms in having a distinctive color pattern (Fig. 5J) and truncate unguiculus (Fig. 5H).Published as part of Nguyen, Minh & Soto-Adames, Felipe N., 2018, Annotated checklist of Afrotropical Trogolaphysa Mills, 1938 (Hexapoda: Collembola: Paronellidae) and description of a new species from Madagascar, pp. 179-196 in Zoosystema 40 (10) on page 182, DOI: 10.5252/zoosystema2018v40a10, http://zenodo.org/record/373822
Evaluating intervention strategies in controlling coronavirus disease 2019 (COVID-19) spread in care homes : an agent-based model - Corrigendum
No full textIn the above article1, the author names should appear as follows: Le Khanh Ngan Nguyen, Susan Howick, Dennis McLafferty, Gillian H. Anderson, Sahaya J. Pravinkumar, Robert Van Der Meer and Itamar Megiddo
Le projet d'avenir, le virtuel et l'adolescence au Vietnam : impact du style de conduite par rapport à Internet sur la relation entre le mode d'identification et le projet d'avenir
No full textWhen entering adolescence, a subject must highly mobilize himself to confirm his new identity and become a dynamic and autonomous being, author of his life (Malrieu, 1973). Vietnamese society is currently passing through the cultural encounter between traditional values and modern trends, with the domination of information and communication technologies and the Internet. The adolescents must then experience their crisis period at the same time as contextual conflicts (Nguyen Khac Vien, 1997). The objective of our research is to study how the current generation of Vietnamese adolescents identifies with others and how these modes of identification influence the way they project themselves into the future. Our aim is also to analyze the impact of Internet use, a teenagers’ new practice, on the relationship between their modes of identification and future plans.Using questionnaires and projective tests (the TAT and the Test of Three Characters), we conducted our data collection from 102 Vietnamese adolescents (53 girls and 49 boys) aged 16.5 to 18 and regularly using the Internet.Our results show that among the adolescents in our sample, some defensive modes of identification are significantly associated with the positive aspects of their future plans as well as with an appropriate style of Internet use. Our results also confirm that the style of Internet use has a mediating effect on the relationship between the mode of identification and future plans; more precisely the positive link between the identification of dependence and the plans of relational and professional achievement is explained by the Internet practices serving school duties and tasks. Supported by theoretical advances in psychology, we analyzed, explained and clarified the salient results of our research in an interpretative way by replacing these results in the current context of Vietnamese society.Lorsqu’il entre dans l’adolescence, le sujet doit faire preuve d’une grande mobilisation pour affirmer sa nouvelle identité et devenir un acteur dynamique et autonome, auteur de son histoire (Malrieu, 1973). La société vietnamienne est actuellement traversée par la rencontre culturelle du traditionnel et du moderne, avec la domination des nouvelles technologies et d’Internet. Les adolescents doivent alors vivre leur crise en même temps que des conflits contextuels (Nguyen Khac Vien, 1997). L’objectif de notre recherche est d’étudier la façon dont les adolescents vietnamiens de la génération actuelle s’identifient aux autres et aux événements sociaux et comment ces formes identificatoires influencent la manière dont ils se projettent vers l’avenir. Nous cherchons aussi à analyser l’impact de l’usage d’Internet, une nouvelle pratique des jeunes, sur la relation entre ces modes d’identification et le projet d’avenir de ces derniers.Par le biais de questionnaires et d’épreuves projectives (le TAT et le Test des Trois Personnages), nous avons effectué notre recueil des données auprès de 102 adolescents vietnamiens (53 filles et 49 garçons) âgés de 16,5 à 18 ans et ayant une pratique assidue d’Internet. Nos résultats montrent que chez les adolescents de notre échantillon, certains modes défensifs d’identification sont significativement associés à des dimensions positives de leur projet et à un usage approprié d’Internet. Nos résultats confirment également que le style de pratique d’Internet a un effet médiateur sur la relation entre le mode d’identification et le projet d’avenir, dans la mesure où le lien positif entre l’identification de dépendance et les projets d’accomplissement relationnel et professionnel est modulé par les pratiques d’Internet qui alimentent des devoirs et des tâches scolaires. En replaçant les résultats saillants de notre recherche dans le contexte actuel de la société vietnamienne, une analyse interprétative, étayée par des avancées théoriques en psychologie, nous permet d’éclairer et d’expliquer ces résultats
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