491 research outputs found
Effect of Customer Relationship Management Practices on Customer Satisfaction and Customer Loyalty towards Myanma Tourism Bank (Zar Ni Win, 2025)
No full textThis study aims to examine the influence of customer relationship management practices on customer satisfaction and to investigate the mediating role of corporate image in the connection between customer satisfaction and customer loyalty to Myanma Tourism Bank. The sample size is determined using the Yamane sampling formula. A total of 397 customers are chosen from a group of 60,251 customers using the simple random sampling technique. The method of online surveys is utilized to gather primary data. Secondary data is collected from MTB, earlier research studies, websites, and textbooks. For data analysis, descriptive statistics and regression analysis are utilized. The regression analysis shows that reciprocity, responsiveness, and reliability positively and significantly influence customer satisfaction. It is also discovered that corporate image acts as a mediator in the connection between customer satisfaction and customer loyalty. To enhance customer satisfaction and loyalty according to the results, MTB ought to ensure consistent service by efficiently leveraging its customer relationship management system. It must also guarantee that every customer interaction is documented and refreshed in the customer relationship management system to deliver consistent service throughout all divisions
Combining multiple scholarly relationships with author cocitation analysis: A preliminary exploration on improving knowledge domain mappings
No full textAuthor cocitation analysis (ACA) is a branch of bibliometrics and knowledge representation that aims to map knowledge domains. However, ACA has been criticized because count-based measurement is too simple, and resulting maps are insufficiently informative. Since different scholarly relationships, e.g., coauthorship and author bibliographic coupling relationships, can extract out different relationships among authors in various perspectives, combining them with ACA for constructing knowledge domain mappings is our major purpose. The proposed method constructs the hybrid matrix from all relationships in four steps: relationship normalization, calculating the similarity between scholarly relationships, calculating adjustment parameters, and constructing hybrid relationships. The important parameters for integrating these matrices are calculated according to the distance in the hyperspace transformed from the similarity among the scholarly relationships by exploratory factor analysis. Compared with ACA, the results of the proposed method show: (1) More sub-fields in the given discipline can be identified when combining other scholarly relationships; (2) The more scholarly relationships added into ACA, the more details in terms of research area the method will find; (3) Good visualization in clustering is depicted when we combine other scholarly relationships. As a result, the proposed method offers a good choice to understand researchers and to map knowledge domains in a study field for integrating more scholarly relationships at the same time. (C) 2017 Elsevier Ltd. All rights reserved.SCI(E)SSCIARTICLE3810-8221
Performance Test and Structural Analysis of Cross-Flow Turbine
No full textMyanmar is a developing country, the annual consumption of electricity has been increasing rapidly throughout the country. The main source of energy for generating electricity is hydropower because of her hilly regions with rivers and water-falls. Myanmar, where 75% of the populations live in rural area, has a low level of access to electricity. Small-scale hydropower production may be the most cost-effective way to supply electricity to remote villages that are not near transmission lines. The objectives of this research is to design low cost with high efficient cross-flow turbine especially for low head, to analyze the blade structural and modal of the turbine runner by using ANSYS 14.5 software, to construct the designed cross-flow turbine and test the performance of constructed cross-flow turbine in selected site location. The designed cross-flow turbine is capable of producing up to 300 watts AC power at the head of 6m and water flow rate of 0.009 m3/s.
Investigation of the Bacteria Population in Leaf Litter Soil near the Bamboo and Tamarind Trees on the University of Yangon Campus
No full textAbstract
Leaf litter is an important component of healthy soil. Decomposing leaf litter releases nutrients
into the soil and also keeps it moist. Bacteria found in leaf litter soil play an important role in
nutritional chains that are important parts of biological balance (Dyer, 2003). The growth of
microbial populations and their action on soils depend on the interaction between plant species
and soil. The bamboo plant has been known for its potency to reduce plant pathogens because it
contains diverse beneficial microbes, thus bamboo plant itself might be a potential source of
bio-control agent (Wani et al., 2013). Tamarind tree also has a symbiotic relationship with
certain soil bacteria. In this research, the leaf litter soil samples were collected from the
University of Yangon campus. A total of 20 samples were collected near bamboo trees and
tamarind trees. In the present research, the maximum count in bamboo leaf litter soil samples
was 4.89 x 109cfu/g and the minimum count was 3.61 x 107cfu/g and the maximum count in
tamarind leaf litter soil samples was 2.82 x 1010 cfu/g and the minimum count was 2.36 x
107cfu/g. Tamarind leaf litter soil samples had a higher total viable count than that of near
bamboo trees leaf litter soil samples. Leaf litter soil samples near tamarind trees have 9 groups
of bacteria and near bamboo trees have 7 groups of bacteria
Research to Determine the Installation of Additional Stabilizer Bars for the Modernization of Trucks
No full textWCN24-675 ACUTE DIARRHEA IN LIVING KIDNEY TRANSPLANT RECIPIENTS IN EARLY POST-TRANSPLANT PERIOD AT TWO TRANSPLANT CENTERS IN MYANMAR: ANY RELATION WITH BLOOD TACROLIMUS LEVEL?
No full textWCN24-671 ASSOCIATION BETWEEN BLOOD MYCOPHENOLIC ACID LEVEL AND GRAFT FUNCTION IN RENAL TRANSPLANT RECIPIENTS IN EARLY POST-TRANSPLANT PERIOD
No full textModel of strategy games based on the paradigm of the iterated prisoner s dilemma employing fuzzy sets
No full textCompetitive Advantage of Sino-British Joint Ventures in China: A Study from Positioning, Resources, Partnership and Locational Perspectives
No full textAs a large number of MNEs have entered China and many domestic companies
become increasingly competitive, Sino-foreign joint ventures are facing intensified
competition in many industries in China. The review of the literature shows that few
studies on Sino-foreign joint ventures focus on competitive issues, and most studies
tend to examine the issues associated with partnerships. This thesis examines
competitive advantage of Sino-British joint ventures in China and explains why some
joint ventures have (or have not) achieved competitive advantage.
The research developed a multi-perspective framework for analysing competitive
advantage of the joint venture. The framework embraces strategic positioning, the
resource-based view, partnerships, and location specific factors. The empirical study
investigated five cases: AstraZeneca China, ERM China, Shanghai Marconi, GSK
Chongqing, and YARACO.
The case studies have revealed some salient characteristics of the joint ventures from
the differing perspectives. The positioning perspective examines the alignment of
activities with the positioning and fit among activities. Partnerships and locational
factors are incorporated into the analysis. The analysis from the resource-based
is focused on the potential of some critical resources for competitive advantage. The
resources embedded in the partnership structure and the local context are likely to be
sources of sustainable competitive advantage. The synthesized analysis investigates
the relationship between activities and resources of the firm and leads to some
theoretical propositions about creating sustainable competitive advantage.
The research aims to make contributions to knowledge in the following respects. First,
the research draws attention to competitive advantage of the joint venture as a
relatively new area for the study. Second, by developing multi-perspective
framework, the research can help broaden theoretical perspectives for studying the
joint venture and may effect discoveries of new issues. Moreover, the research seeks
to contribute to the debate about competitive advantage and strategy through
synthesizing positioning and the resource-based view
GENETIC VARIATION AND PATH ANALYSIS ON AGRONOMIC TRAITS OF RECOMBINANT INBRED LINES IN RICE (ORYZA SATIVA L.).
No full textGenetic variability, heritability of traits, their association and direct and indirect effects on yield are essential for crop improvement. Therefore, forty nine recombinant inbred lines (RILs) were studied to evaluate these parameters, and to select the potential RILs with good agronomic characters among the tested lines. Significant genotypic variation was found in days to first flowering, days to 50% flowering, plant height, panicle length and total grains plant-1. Selection can be done among the RILs for these traits. These characters also showed a small difference between phenotypic coefficient of variation and genotypic coefficient of variation, and had high heritability indicating that the characters were less influenced by environment. Effective yield plant-1 showed significant positive correlation with effective tillers plant-1, number of total grain plant-1 and 1000 grain weight. This showed that direct selection on effective tillers plant-1, number of total grain plant-1, and 1000 grain weight would result yield improvement. The highest and positive direct effect on effective yield plant-1 was found in total grain plant-1 followed by effective tillers plant-1 and 1000 grain weight. Therefore, these three characters should be given priority for yield improvement. According to the heterosis, three RILs such as YAU 1215-B-B-B-168-1, YAU 1215-B-B-B-193-3 and YAU 1215-B-B-B-78-1 should be selected as promising lines
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