1,720,972 research outputs found
Who is the social coupon shopper? Understanding the drivers of social coupon adoption.
No full textMarketing literature has investigated coupons as tools that support customer acquisition and trial of new products since long (Blattberg and Neslin 1989). With the advent of the Internet, coupons have become digital and major retailers and consumer goods manufacturers offer them online. E-coupon websites are platforms that enable consumers to browse through numerous product and service categories and download coupons that appeal to their preferences (Fortin 2000). As a result, consumers are encouraged to self-tailor promotions and discounts. Hence, redemption rates for e-coupons are expected to be higher because coupons will be user-requested (Fortin 2000)
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Chronic aminoacids supplementation increases mitochondria and sarcomere in skeletal muscle of old mouse
No full textDevice usage patterns and online shopping behaviour
No full textThis study contributes to consumer behaviour and multichannel literature by exploring different device-usage patterns in online shopping behaviour. This study expands knowledge of device-usage by distinguishing between browsing and purchasing in the shopping process. E-couponing is one of the fastest growing and more relevant phenomena of e-commerce and it was chosen as field for the study because of its device-usage diversity. The study provides a segmentation of consumers in terms of the device they use for browsing and purchasing coupons online. Data were collected by means of an online survey of subjects who had shopped on Groupon, a major coupon platform, over the past year. K-means cluster analysis identified four clusters who display different device-usage patterns and also different levels of behavioural loyalty to the e-commerce platform. We found that multi-device behaviours are dominant: marketers are advised to address multi-device shopping habits with appropriate strategies. The only cluster using a single device is characterized by the exclusive use of the smartphone for both browsing and purchasing. This “Smartphone exclusive” cluster displays higher behavioural loyalty to the e-commerce platform compared to other clusters. Marketers should primarily direct their efforts to provide a seamless browsing to purchasing online experience towards the smartphone device. Limitations complete the paper
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