5 research outputs found
A Symbolic Participation of the Local Community in the Implementation of A PROPER-based Corporate Social Responsibility (CSR) Program
Full text linkCSR practices continue to grow as a promising alternative development resource, yet still predominantly charitable in nature, preventing them from optimal community empowerment. Therefore, studies and policies at the national and global levels remain in search of the best format to optimize CSR programs’ role in community empowerment. A number of literature show less than optimal active participation and capacity-building of the community if a program is initiated by a directive, top-down approach, providing only a minimal participatory space based on the community’s potentials. Using qualitative method and in-depth interview techniques, this paper finds that the local community participation in PLTU’s CSR implementation is symbolic and characterized by artificiality, mobilization to meet procedures, and more dominant role of elite actors that hampers empowerment and capacity-building of the community at large. The local community’s participation only reaches the level of placation and is not in line with the spirit of the Proper guidelines aimed at achieving the level of partnership. It is due to the company’s approach that tends to be procedural in fulfilling the Proper parameters without providing sufficient space and time to accommodate the community’s aspirations and potentials, the limited program assistances, and the pragmatic society that has lost its communal characters
Pembuatan Sistem Laporan Keuangan Sederhana Berbasis Microsoft Access untuk Usaha Mikro, Kecil, dan Menengah
Full text linkMicro, Small, and Medium Enterprises (UMKMs) are the largest business units in Indonesia. There are UMKMs that do not make transaction records and financial reports. This can be detrimental to business people because they do not know the details of transactions and developments in their own businesses and cannot take advantage of the usefulness of financial reports. This problem occurs because of the lack of ability to make financial reports and the absence of an effective, efficient, and affordable system. Technology is the right medium in dealing with these problems, therefore the author decided to create a simple financial reporting system based on Microsoft Access, called TEAMER. The analysis used in making TEAMER is quantitative analysis and Black Box Testing. The analysis shows that TEAMER has been running well according to the plans and orders entered. The author has succeeded in creating a system that can be used to enter business information, register accounts, and financial transactions, and can produce general journals, ledgers, and financial reports (cash flow, profit and loss, changes in capital and financial position).
Evaluasi Penyajian dan Pengungkapan Piutang Pihak Berelasi Berdasarkan PSAK 7 antara PT IM dengan PT KA
Full text linkPT IM is a subsidiary of PT KA engaged in Kwh Meter industry. PT KA purchases inventory of trade goods to PT IM which is used to meet the needs of the company's operational activities. The recording carried out by PT IM regarding the sale to the parties in this case is that PT KA must pay attention to the provisions stipulated in the Statement of Financial Accounting Standards (PSAK) No.7 regarding the parties concerned. The purpose of this writing is to evaluate whether the presentation and disclosure of receivables of parties related to PT IM has been in accordance with PSAK No.7. The data analysis method used is a qualitative analysis method. Based on the results and discussions, the author concluded that PT IM has not fully implemented the ministry stipulated in PSAK No.7 in terms of presentation and disclosure of receivable parties.
Integrating Traditional and Digital Marketing Strategy to Improve Customer Acquisition in Medical Device Distribution Company: Case Study of PT. UMI
No full textAbstract :
Digital innovation is the most important and beneficial strategy to address the need for expansion in health systems. But the goal goes much beyond merely updating the infrastructure. From a consumer standpoint, digital innovation must aim to radically alter the health care business model including medical device business. Over the past few years, medical device businesses have received aggressive, record-breaking investment. The Medical Device company also greatly influenced by digitalization phenomenon which requires them to shift to adjust to new consumer behavior in Digital. PT. UMI is one of medical device company in Indonesia that has had an impact of this which has caused a significant decrease in sales in digital transformation era. PT. UMI as B2B business not only consider for digital but also the sales person in traditional marketing as key point to touch and interact with customers. A proposed marketing strategy with integration traditional and digital marketing is needed for this company to remain competitive in the midst of a digital transformation. The purpose of this research is to study PT. UMI’s customer journey in business conditions and then determine the right digital strategy to increase PT. UMI sales and customer acquisition. Primary data collection is done by interviewing from the company side and from the consumer side to find out customer behavior. Based on interviews with PT. UMI’s customers, several customer’s frustration points were identified in PT. UMI’s digital consumer journey: customers want to have flexibility to get information of products before purchasing, because customers need to spend a lot of time to waiting the customer service or sales person to answer the need. Exploration the products before buying it, customers want products with good quality, and customers want the convenience of knowing with the people who have experienced with the products. Through this study, the author reformulates the PT. UMI digital strategy with the 5A consumer journey framework to maximize every consumer touchpoint. The author brings the study to answer two main problems, first to build a customer journey strategy that fits the PT. UMI target market, and second to create recommendations of the best integration for traditional and digital strategy for PT. UMI to make customer journeys in medical device company more engaged and seamless. The recommendation is to create the integration traditional and digital marketing strategy, utilizing customer experience in digital platform. Then, implement Live Chat Features on websites and whatsapp as a proposed digital marketing strategy for PT. UMI
A Symbolic Participation of the Local Community in the Implementation of A PROPER-Based CSR Program
No full textPraktik CSR terus berkembang secara kuantitas sebagai salah satu alternatif sumber daya pembangunan yang menjanjikan, namun secara kualitas pengelolaannya masih dominan bersifat karitatif sehingga belum optimal dalam pemberdayaan komunitas. Oleh karena itu, perkembangan studi dan kebijakan di tingkat nasional maupun global terus mencari format terbaik dalam mengoptimalkan peran program CSR pada pemberdayaan komunitas. Sejumlah literatur menunjukkan bahwa partisipasi aktif dan peningkatan kapasitas komunitas akan kurang optimal apabila program diinisiasi dengan pendekatan direktif, top-down, dan kurang memberikan ruang partisipatif berbasis potensi komunitas. Dengan menggunakan metode kualitatif dan teknik wawancara mendalam, tulisan ini menemukan bahwa partisipasi komunitas lokal dalam implementasi CSR PLTU bersifat partisipasi simbolik yang berciri sekadarnya, hanya mobilisasi memenuhi prosedur, peran aktor elite yang lebih dominan pada, sehingga tidak mampu memberdayakan dan meningkatkan kapasitas komunitas secara luas. Tingkat partisipasi komunitas lokal ini hanya sampai pada tingkat penentraman (placation) dan belum sejalan dengan semangat panduan Proper yang bertujuan mencapai tingkat kemitraan (partnership).CSR practices continue to grow as a promising alternative development resource, yet still predominantly charitable in nature, preventing them from optimal community empowerment. Therefore, studies and policies at the national and global levels remain in search of the best format to optimize CSR programs’ role in community empowerment. A number of literature show less than optimal active participation and capacity-building of the community if a program is initiated by a directive, top-down approach, providing only a minimal participatory space based on the community’s potentials. Using qualitative method and in-depth interview techniques, this paper finds that the local community participation in PLTU’s CSR implementation is symbolic and characterized by artificiality, mobilization to meet procedures, and more dominant role of elite actors that hampers empowerment and capacity-building of the community at large. The local community’s participation only reaches the level of placation and is not in line with the spirit of the Proper guidelines aimed at achieving the level of partnership. It is due to the company’s approach that tends to be procedural in fulfilling the Proper parameters without providing sufficient space and time to accommodate the community’s aspirations and potentials, the limited program assistances, and the pragmatic society that has lost its communal character
