1,720,956 research outputs found
Global & Emerging Trends in Tourism
Get PDFKitap (Açık Erişim)Prepared with an interdisciplinary approach in the field of tourism, the book focuses on current issues in tourism. The book, prepared by experts in the field, includes topics such as Tourism Destination Management, Digital Marketing in Rural Tourism, Halal Tourism, Women Entrepreneurship and Tourism, Hospitality, MICE Tourism, Covid-19 Process in Tourism.
We hope that the book prepared in this context will contribute to Turkish tourism with theoretical and practical scientific studies in the field of tourism. In addition, we would like to thank the authors of the chapters, who had a great share in the emergence of the book with their devoted work, and the employees of NEU Publishing House for their hard work
A research on authentic practices and authentic marketing in restaurant enterprises: Sample of İstanbul
No full textYeme-içme ve kültür ögelerini birleştiren gastronomi kavramı, bunu turizmin pazarlama boyutuyla da ön plana çıkaran, bir tür özel ilgi turizmi olarak değerlendirilen ve bu destinasyonların gelişimine katkıda bulunan bir disiplindir. Turizm sektörünün vazgeçilmez bileşenlerinden oluşan yeme- içme faaliyetleri kişileri zaman içerisinde yeni beklentilere ve arayışlara sürüklemiştir. Bu durum, işletmecileri orijinal ve otantik olan, mevcut özelliklerini kaybetmeden taşıyan, gerçeğe ve aslına sadık kalınarak meydana getirilmiş turistik ürünleri sunmaya yönlendirmiştir. Bu bağlamda araştırmanın amacı, otantizm kavramının, turizm, yiyecek içecek işletmeleri ve pazarlama konularıyla ile ilişkilendirilmesi sonucu işletmecilerin yoğun rekabet ortamında seçilir olması adına uyguladıkları pazarlama faaliyetlerinin ortaya konulmasıdır. Uygulamaya veri sağlayabilmek ve uygulamanın amacına ulaşabilmek için araştırmaya evren olması bakımından İstanbul'da otantik konsepte sahip olan restoranlar taranmış ve bu restoranlar arasından çalışmaya mekan, menü, servis, dekorasyon, pazarlama, reklam ve satış açısından otantik boyutların inceleneceği uygun konseptteki 9 işletme belirlenmiştir. Veriler işletmelerin yöneticileriyle yüz yüze görüşme yoluyla elde edilmiş ve kayıt altına alınmıştır. Veriler ayrıntılı ve sistematik olarak incelenmiş ve içerik analizi yöntemi kullanılarak yorumlanmıştır. Elde edilen bulgular doğrultusunda otantizm kavramının ve otantik unsurların, yiyecek-içecek sektöründe hizmet veren veya bu sektöre girecek olan işletmeler için rolü ve bu işletmelerin sektöre sağlayacağı rekabet açısından önemli öneriler sunulmuştur.The concept of gastronomy combining eating and drinking with cultural elements is a discipline, which takes the foreground in terms of tourism marketing and is considered a kind of special interest tourism contributing to the development of gastronomic destinations. Board activities, essential elements of tourism sector, have driven people to new expectations and chase in time. As a result, business managers are oriented to offer original and authentic products, which are created remaining faithful to reality and authenticity without losing actual features. In this regard, this study aimed to uncover the marketing activities that business managers implement in order to be preferable in intense competition environment driven by the association of the concept of authenticity with tourism, food and beverage sector, and marketing. In order to obtain data and achieve the aim of the study, we investigated several restaurants in Istanbul and identified 9 restaurants with authentic concept consistent for analysis for the aspects of venue, menu, service, decoration, marketing, advertising and sales. Study data was obtained through face-to-face interviews with the managers of the relevant restaurants and subjected to a detailed and systematic analysis. Data was interpreted by using content analysis method. In consideration of the results of our analyses, we offered noteworthy suggestions regarding the role of authenticity concept and authentic elements and their competitive significance for businesses that already render service or prepare to step in the refreshment sector
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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