31 research outputs found
Revitalizing Loyalty: Unveiling the Dynamics of E-Service Quality, Customer Satisfaction, and Trust in Amplifying User Engagement with Electricity Mobile Application
Get PDFThe development of internet-based technology and the increasing use of smartphones have become essential tools for companies to enhance their online service quality. This research aims to analyze the influence of e-service quality, customer satisfaction, and customer trust on loyalty intention in optimizing the utilization of the PLN Mobile application. This study employs a quantitative approach using an online questionnaire to collect data from 386 respondents using the PLN Mobile application. The data are then analyzed using structural equation modeling. The results of this study reveal that e-service quality has a significant positive impact on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust are found to have a positive and significant influence on repurchase intention and word of mouth in optimizing application usage. These findings have significant implications in the energy and information technology industries, particularly in developing strategies to enhance the utilization of electricity mobile applications.The development of internet-based technology and the increasing use of smartphones have become essential tools for companies to enhance their online service quality. This research aims to analyze the influence of e-service quality, customer satisfaction, and customer trust on loyalty intention in optimizing the utilization of the PLN Mobile application. This study employs a quantitative approach using an online questionnaire to collect data from 386 respondents using the PLN Mobile application. The data are then analyzed using structural equation modeling. The results of this study reveal that e-service quality has a significant positive impact on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust are found to have a positive and significant influence on repurchase intention and word of mouth in optimizing application usage. These findings have significant implications in the energy and information technology industries, particularly in developing strategies to enhance the utilization of electricity mobile applications
Examining the Antecedents of Customer Loyalty Intentions in Using Freemium Streaming Service
No full textExamining Dimensions of Halal Tourism Attributes and Tourist Experience to Enhance Destination Image in Lombok
No full textPersepsi Konsumen terhadap Nilai dan Risiko dari Fashion Rental: Penerapan Circular Fashion di Indonesia
Get PDFTujuan dari penelitian ini adalah untuk menganalisis persepsi nilai dan resiko konsumen terhadap konsumsi circular fashion di Indonesia, khususnya pada platform penyewaan online. Penelitian ini juga menyelidiki peran moderasi dari consumer involvement terhadap hubungan antara product attitude dan behaviour intention, yaitu WOM Intention dan Purchase intention, Penelitian ini merupakan penelitian kuantitatif yang menggunakan kuesioner online untuk mendapatkan data survei dari 301 responden di beberapa kota di Indonesia. Survei dilakukan di antara pengguna platform penyewaan online di Indonesia. Untuk menguji hipotesis yang disimpulkan dari tinjauan literatur, pemodelan persamaan struktural digunakan. Pendekatan Partial Least Square digunakan untuk memvalidasi validitas, reliabilitas, dan hubungan skala model yang diusulkan. Hasil penelitian ini menunjukkan bahwa emotional value, social value , financial risk, aesthetic risk , dan sanitary risk secara signifikan mempengaruhi product attitude. Peran moderasi dari consumer involvement ditemukan dalam hubungan antara social value dan product attitude, serta product attitude dan wom intention. Penelitian ini merupakan penelitian pertama yang mengevaluasi bagaimana konsumen Indonesia memandang nilai dan risiko dari platform penyewaan, dan apakah consumer involvement akan berpengaruh terhadap purchase intention dan wom intention. temuan ini juga dapat membantu pemasar circular fashion di Indonesia untuk membuat strategi promosi yang lebih disesuaikan
In a Social Capital Perspective: The Effect of Branded E-Stickers (BES) Usage on Brand Attitudes and Brand Purchase Intentions (Study on LINE Social Messenger)
No full textThe influence of customer involvement and engagement on co-creation of services, satisfaction, and loyalty: The case of Software as a Service
Get PDFSoftware as a digital product has been shown to improve companies’ performance and efficiency. One product that is now at the core of many businesses is Software as a Service (SaaS). By utilizing cloud computing platforms, SaaS is a method of providing applications as a service. SaaS applications have unique characteristics that can be customized to meet customers’ needs. Hence, SaaS has become suitable for companies of all types and sizes, including small- and medium-sized enterprises. The purpose of this study is to examine the effect of customer involvement on the development of SaaS applications and the impact of customer engagement on the co-creation of services, satisfaction, and loyalty, with the co-creation level used as a moderating variable. Data were collected from responses to an online questionnaire by 282 users of a SaaS application in Indonesia who were the decision-makers of the selected SaaS provider. The data were then analyzed using structural equation modeling. The results show that customer involvement in developing SaaS applications significantly positively affects the co-creation of services, satisfaction, and loyalty (t-value > 1.645). Moreover, the level of co-creation was proven to strengthen the impact of customer involvement on the co-creation of services with an interaction Standardize Loading Factor (SLF) path of 1.36. Hence, the findings indicate that higher customer involvement promotes collaborative activities with service providers, and the optimum level of co-creation raises customer satisfaction
The Influence of Value and Browsing Activity on Impulse Buying Behavior Moderated by Source of Online Review Case Study: Food and Beverage Products on Instagram
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Examining Push-Pull Motivation and Travel Intention for Potential Travelers in Indonesia Using Theory of Planned Behaviour
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