1,720,977 research outputs found
Teaching innovation: equipping students to overcome real-world challenges
Get PDF© 2016 The Author(s). Business students beginning their careers find that they must innovate to solve nebulous problems, work in interdisciplinary groups and environments, and effectively communicate their knowledge to colleagues and clients with diverse backgrounds. Addressing this, researchers devised a flipped classroom cross-disciplinary (CD) client-based project (CBP), in which two different business classes, containing students from two different fields, worked together on a semester-long project. The project aimed to address three areas in which students tend to be weak as they attempt to begin their careers: innovativeness, interdisciplinary collaboration, and real-world experience. The flipped classroom CD CBP was centered around two different innovation methods (Design Thinking and Productive Thinking) in order to create an appropriate learning environment. Results showed that students recognized the value of the process, perceived improvements in their communication skills, and were left feeling more prepared for real-world workplace environments. As an exploratory case study, this paper provides insight into student perceptions of flipped classroom CD collaboration, and serves as a starting point in developing more real-world experiences in the classroom
How are Bodies Shaped by Technology, and How is Technology Shaped by Bodies?
Get PDFThis session investigates how technologies that assess our bodies for fitting, fixing, aiding (and hindering?) shape our identities, from fashion construction to medical prostheses to bodies in social media
Early-Career Professional Athletes, Social Media Marketing, and Sponsorship
Get PDFThe sports marketing industry has changed in the new era of easy internet access and ubiquitous mobile devices. Sports marketers are beginning to use social media platforms, such as Facebook, YouTube, Twitter, and Instagram, to promote their brands and to connect with fans. In addition, legislative trends and announcements by the NFL and NCAA show that individual athletes, early in their professional careers (at the college level), will be able to profit from their names, images, and likenesses. While research into social media marketing by sports brands is existent and growing, most studies are concerned with the strategies and impacts of social media use by sports leagues and teams, or by professional athlete celebrities. The use of social media marketing by individual professional athletes, early in their careers, as a tool to achieve sponsorship, has been unexplored. Therefore, this study uses both social media content analysis and interviews with early-career professional athletes to examine the strategies utilized and their impact on athletes’ personal brands
Social Networking Sites: An Exploration of Scale Reliability
Get PDFAfter their emergence, the growth of social networking sites (SNSs) (e.g., Facebook, MySpace, LinkedIn, LiveJournal) has been explosive (Boyd & Ellison, 2007). Many instructors in higher education , recognizing this new, and potentially fortuitous technology, have begun to integrate SNSs into their face-to-face, hybrid, or distance learning classrooms. Research shows that classroom use of SNSs can increase level of communication and collaboration, increase student engagement, build classroom community, and promote community of practices (Brady, Holcomb, & Smith, 2010; Hung & Yuen, 2010). Additionally, SNSs creates opportunities for students to interact beyond the classroom. Such interaction can lead to additional learning opportunities and enhance participation in face-to-face classroom (Hung & Yuen, 2010).</p
Physical and Emotional Impact of Lighting Conditions in Higher Education Classrooms
Get PDFThe literature review shows that researchers in different fields have long explored the impact of the physical classroom environments (e.g., lighting, temperature, classroom layout, and furniture) to identify the ideal classroom environments. When the lighting condition is poor (i.e., light levels below standards), it can cause drowsiness, leading to lower concentration and motivation, and elevated student stress. However, most studies focused on K-12 learning environments. Therefore, this study aims to specifically focus on the lighting conditions in educational facilities around a university campus in the Southeastern United States and to explore whether these lighting conditions impact students’ mental well-being, their perceptions of their academic performance, and classroom satisfaction
The Role of Brand Personality in Setting Expectations for Engagement on Social Media
Get PDFIn recent years, business has leapt on to the social media marketing bandwagon. However, many have learned that social media marketing is not equally beneficial for all brands, and that there is a difference between aiming for more followers versus aiming for more engagement and deeper relationships. Recently, the shift has been toward engagement as the ultimate social media goal, rather than mere followers. But just as all brands do not need to be on social media, do all brands have to aim toward high engagement? This study attempts to answer this question by considering communication based on brand personality type. Aaker (1997) outlined five distinct dimensions of brand personality, and a pilot test was conducted to first evaluate the manipulation checks before launching an experimental study. Results of the pilot test revealed that manipulation checks work as intended, except for the Competence condition. This in line with the literature, which suggests that addressing all five dimensions of brand personality simultaneously is challenging. However, the pilot test results provide guidance in adjusting the Competence scenario for the main experiment
Breaking barriers: How race shapes service expectations across actors and contexts
No full textThis study investigates the impact of race on Customer Service Quality Expectations (SQE) using the Similarity-Attraction Perspective within the context of all interacting service actors, including customers, service providers, and other customers. A thorough literature review of racial effects in service environments is followed by a 2 (Service Actor Race: White vs. Black) x 2 (Service Actor Role: Service Provider vs. Other Customers) x 2 (Context: Experience vs. Credence) experimental study with Black and White customers. The study revealed that customer Perceptions of Service Actor Similarity (PSIM) mediate the influence of matching Customer Race and Service Actor Race on SQE. Results indicate: 1) that SQE is higher when customers are in the presence of other Service Actors perceived to be of their own race, and 2) that the effect varies by Service Actor Role and Service Type. This is an initial attempt to explore the impact of race on Experience and Credence services by adopting a Similarity-Attraction framework considering all participants in the service environment. The findings of this study hold important managerial implications, emphasizing that businesses should be mindful of the impact of race on SQE and consider fostering a diverse and inclusive service environment to enhance customer outcomes.University of Southern MississippiThis work is supported by The University of Southern Mississippi, Aubrey Keith Lucas and Ella Ginn Lucas Endowment for Faculty Excellence Grant 2021-2022
Open Access in Business
No full textIn this panel discussion, we will discuss attitudes and experiences with Open Access in business disciplines. We will look at how Open Access publications are viewed by business faculty and how publications in OA journals are evaluated in the tenure and promotion process. We will also discuss Open Textbooks and the potential they offer, along with other potential applications for Open Access in business research and scholarship
Modeling the Relationship between Destination Perceived Value and Tourist Souvenir Buying Intention
Get PDFWhile there is an increasing academic research focusing on value perception in the hospitality and tourism industry, not much study has explore the relationship between tourist’s perceived destination attributes and shopping intentions. Therefore, this research explores the influence of value perceptions on tourists’ souvenir purchase decisions. Particularly, this study seeks to answer two specific research questions: 1) will value perception have a direct influence on tourist souvenir buying intentions? and 2) which aspect of perceived value has stronger ties with tourist souvenir buying intentions.
A convenience sample of 380 respondents from a southeastern US university filled out survey instruments. The survey instrument consists of questions asking respondents their demographics, souvenir buying intentions, and destination value perceptions. All the value and intention questions were measured by a 5-point Likert type scale: 1=absolutely disagree and 5=absolutely agree. Meanwhile, demographic questions solicit respondents’ gender, age, ethnicity, highest education, and household income.
Descriptive statistics and reliability of the scaled used in this study were computed. Results show that all value dimensions had an alpha higher than .85 achieving high-reliability score. The outcomes of the study reveal that approximately 90% of the respondents aged were between 18-25. Additionally, about 52% of the participants were female and Caucasians and African Americans were the two majority ethnicity groups in this study. Further analysis discloses that there are significant positive influences between all five-value perceptions (functional, value for money, emotional, novelty, and social) and tourists’ souvenir purchase intentions.
In addition, results suggest that destination marketers should focus on the strong indicators, such as functional, value for money, and emotional value, when optimizing future marketing and planning strategies. Future studies should investigate the underlying causes for choosing certain types of souvenirs. It is also promising to cross-validate the structural relationship in other cultures and in other settings
The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews
Get PDFThe purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand, and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a consumer’s satisfaction with their online shopping experience encompasses a variety of factors, such as product performance and product price.
Data was gathered via a Qualtrics survey. A total of 206 online shoppers submitted usable data. These shoppers had all shopped and bought an item they love online in the past six months. The item that shoppers bought fell into one of two categories: clothing or electronics. Multiple regression was used to test the proposed hypotheses regarding intentions to write an online review and the three constructs: Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction. Results show that only Brand Attachment may have an influence on a consumer’s willingness to write online reviews. Online retailers would benefit from this study because the study examines how consumers come to the intention to write an online review; therefore, results may provide insight for marketers and practitioners to use for potential online marketing efforts
- …
