1,720,962 research outputs found
Pengaruh Produk, Harga, Promosi, Dan Lokasi Terhadap Keputusan Pembelian Pada Batik Gabovira Di Bandar Lampung
No full textTujuan dari penelitian ini yaitu untuk mengetahui pengaruh produk, harga, promosi, maupun lokasi pada keputusan pembelian dengan produk Batik Gabovira di Kota Bandar Lampung. Populasi pada penelitian ini adalah masyarakat Bandar Lampung yang menjadi pelanggan Batik Gabovira. Penelitian ini memakai pendekatan kuantitatif dengan didapat langsung dari responden memakai penyebaran angket untuk 100 responden yang dikumpulkan pada Google Form. Metode analisis dengan diterapkan pada penelitian ini ualah uji validitas, uji reliabilitas, uji simultan (uji F), juga uji parsial (uji T). Analisa dengan dipakai ialah analisis regresi liniear berganda memakai software SPSS For Windows 25. Perolehan penelitian ini memerlihatkan bahwasanya produk, harga, promosi, serta lokasi secara simultan ada pengaruh signifikan pada keputusan pembelian. Batik Gabovira harus meningkatkan inovasi dan kreatifitas dalam memunculkan produk dengan ciri khas tersendiri. Akan tetapi, tetap menjaga kualitas yang harus sesuai dengan produk serta meningkatkan jangkauan penjualan dan promosi yang lebih menarik.
Keywords:
Produk, harga, promosi, lokasi, keputusan pembelia
Pengaruh Komunikasi dan Citra Merek Terhadap Kepercayaan Merek Kopi Sachet Nescafe Di Bandar Lampung
Full text linkPenelitian ini bertujuan untuk menganalisis pengaruh komunikasi dan citra merek terhadap kepercayaan merek kopi sachet Nescafé di Bandar Lampung. Dalam konteks pasar yang semakin kompetitif, penting bagi perusahaan untuk memahami faktor-faktor yang mempengaruhi kepercayaan konsumen terhadap merek mereka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 150 responden yang merupakan konsumen kopi sachet Nescafé di Bandar Lampung. Data dikumpulkan melalui kuesioner yang mengukur variabel komunikasi merek, citra merek, dan kepercayaan merek. Analisis data dilakukan menggunakan teknik regresi berganda untuk menentukan pengaruh signifikan dari komunikasi merek dan citra merek terhadap kepercayaan merek. Hasil penelitian menunjukkan bahwa komunikasi merek berpengaruh positif dan signifikan terhadap kepercayaan merek, demikian pula dengan citra merek. Temuan ini mengindikasikan bahwa perusahaan perlu memperkuat strategi komunikasi merek dan meningkatkan citra merek untuk membangun dan mempertahankan kepercayaan konsumen. Penelitian ini memberikan wawasan bagi manajer pemasaran dalam merumuskan strategi yang efektif untuk meningkatkan loyalitas dan kepuasan konsumen terhadap produk kopi sachet Nescafé.
Keywords:
Komunikasi merek, citra merek, kepercayaan merek, kopi sachet, nescafé, Bandar Lampun
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN PENGGUNA TOKOPEDIA DI BANDAR LAMPUNG
Full text linkThe Covid-19 pandemic in 2020 limited people\u27s mobility so that they could not make purchases directly to the market. Various advantages of e-commerce make online shopping the main choice of the public in meeting their needs, one of which is Tokopedia. Tokopedia was hit by an issue related to a case of hacking user data in 2020 as reported by CNBC Indonesia.com. Tokopedia is faced with choices when shopping offline and online, including consumers can assess directly and see product rating reviews from other consumers. Based on reviews, there are still low ratings by consumers. This study aims to determine the effect of service quality and trust on consumer satisfaction of Tokopedia users. The population of this study was Tokopedia users living in Bandar Lampung, with a total sample of 110 respondents. The sample used in this study was non-probability sampling with purposive sampling technique. The analysis used in this study is a validity test, reliability test, multiple linear regression analysis, and hypothesis testing, namely the t test and coefficient of determination (R2) with the help of the SPSS 26 application program. The results of this study show that the variables of service quality and trust have a significant influence on consumer satisfaction.The Covid-19 pandemic in 2020 limited people\u27s mobility so that they could not make purchases directly to the market. Various advantages of e-commerce make online shopping the main choice of the public in meeting their needs, one of which is Tokopedia. Tokopedia was hit by an issue related to a case of hacking user data in 2020 as reported by CNBC Indonesia.com. Tokopedia is faced with choices when shopping offline and online, including consumers can assess directly and see product rating reviews from other consumers. Based on reviews, there are still low ratings by consumers. This study aims to determine the effect of service quality and trust on consumer satisfaction of Tokopedia users. The population of this study was Tokopedia users living in Bandar Lampung, with a total sample of 110 respondents. The sample used in this study was non-probability sampling with purposive sampling technique. The analysis used in this study is a validity test, reliability test, multiple linear regression analysis, and hypothesis testing, namely the t test and coefficient of determination (R2) with the help of the SPSS 26 application program. The results of this study show that the variables of service quality and trust have a significant influence on consumer satisfaction
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Pengaruh Strategic Supplier Partnership, Customer Relationship, dan Information Sharing Terhadap Keunggulan Bersaing Produsen Buah Sawit Di Provinsi Lampung (Studi pada Produsen Buah Sawit yang Bermitra dengan CV. Dewi Sawit Mandiri)
Full text linkIntroduction/Main Objectives: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Strategic Supplier Partnership, Customer Relationship dan Information Sharing terhadap Keunggulan Bersaing Produsen Buah Sawit di Provinsi Lampung. Manfaat penelitian ini adalah dapat memberikan kontribusi wawasan pengetahuan terhadap kegiatan usaha di bidang agroindustri. Jenis penelitian ini adalah penelitian deskriptif kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji parsial (uji t), uji simultan (uji F) dan koefisien determinasi (R2). Kemudian tahap analisis data menggunakan analisis regresi linier berganda dengan bantuan aplikasi software IBM SPSS versi 29. Hasil penelitian ini menunjukkan bahwa praktik Supply Chain Management (SCM) terdiri dari 3 dimensi yaitu kemitraan pemasok strategis (strategic supplier partnership), hubungan pelanggan (customer relationship), dan berbagi informasi (information sharing) secara bersamaan atau bersama-sama. sama-sama memiliki pengaruh yang signifikan terhadap keunggulan kompetitif. Saran peneliti bagi peneliti selanjutnya diharapkan agar pengambilan sampelnya dapat diperluas dan variabel independen yang digunakan juga dapat lebih diperdalam lagi sehingga dapat mengetahui faktor-faktor apa saja yang kemungkinan mempengaruhi keunggulan bersaing.
Keywords:
Produsen Buah Sawit, Strategic Supplier Partnership, Customer Relationship, Information Sharing, Manajemen Rantai Paso
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