3,039 research outputs found
Analisis Strategi Pemasaran Berbasis Metode 4P untuk Meningkatkan Daya Tarik Brand Windi Shoes
No full textWindi Shoes is a Micro, Small and Medium Enterprise (MSME) which was founded in 2010, known for its leather sandal Products which reached the peak of its glory in the first five years. However, over time, consumer interest in this brand began to decline. This decline was not due to declining Product quality, but rather due to a lack of understanding of what consumers actually want and ineffective marketing strategies. To answer this challenge, an approach was taken using the 4P marketing method - Product, Price, Place and Promotion. In terms of Products, Windi Shoes has begun to re-evaluate the design and quality of the sandals it offers, so that they are more in line with the tastes and needs of the current market. In the Price aspect, a more competitive strategy is implemented to remain attractive amidst the many choices on the market. Then, for distribution, various sales channels are reviewed and optimized so that Products are more easily accessible to consumers. Finally, in terms of Promotion, Windi Shoes designed a new, fresher and more creative strategy to increase brand awareness and attract the attention of potential customers. With these steps, Windi Shoes hopes to win the hearts of consumers again and revive the brand glory they once achieved.
Keywords: Product; Price; Place; Promotion
Windi Shoes adalah sebuah Usaha Mikro, Kecil, dan Menengah (UMKM) yang berdiri sejak tahun 2010, dikenal dengan produk sandal kulit yang sempat mencapai puncak kejayaannya dalam lima tahun pertama. Namun, seiring waktu, minat konsumen terhadap brand ini mulai menurun. Penurunan tersebut bukan karena kualitas produk yang menurun, melainkan karena kurangnya pemahaman terhadap apa yang sebenarnya diinginkan konsumen serta strategi pemasaran yang belum efektif. Untuk menjawab tantangan ini, dilakukan pendekatan melalui metode pemasaran 4P - Product, Price, Place, dan Promotion. Dari sisi produk, Windi Shoes mulai mengevaluasi ulang desain dan kualitas sandal yang ditawarkan, agar lebih sesuai dengan selera dan kebutuhan pasar saat ini. Pada aspek harga, diterapkan strategi yang lebih kompetitif agar tetap menarik di tengah banyaknya pilihan di pasar. Kemudian, untuk distribusi, berbagai saluran penjualan ditinjau ulang dan dioptimalkan agar produk lebih mudah dijangkau oleh konsumen. Terakhir, dalam hal promosi, Windi Shoes merancang strategi baru yang lebih segar dan kreatif guna meningkatkan kesadaran merek dan menarik perhatian pelanggan potensial. Dengan langkah-langkah tersebut, Windi Shoes berharap bisa kembali merebut hati konsumen dan menghidupkan kembali kejayaan brand yang pernah mereka capai.
Kata Kunci: Produk; Harga; Tempat; Promos
Complicated Dream
No full textMerupakan karya seni sastra berupa karya seni Naskah Drama / Pertunjukan dengan judul Complicated Dream karya dari Windi Sabhah Wakirni
Windi Indah Sofiyani's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
Shania Windi Shonata's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
Windi Nurdiana Utami's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
Windi Indah Sofiyani's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
WEB-BASED LPG DISTRIBUTION MANAGEMENT INFORMATION SYSTEM AT PT BOY BAGUS WINDI
No full textPT Boy Bagus Windi is one of the LPG distributors in the Langkat Regency. Because Microsoft Excel is still used to hold distribution data, financial data, sales and purchase data, and personnel data, PT. Boy Bagus Windi faces a number of difficulties managing his data. The problem that businesses run into is that when they need to look for data, it takes a while since they have to access each folder or page in Microsoft Excel individually. Due to the current rapid growth of information technology, many businesspeople conduct their everyday activities online. In order to administer its business management information system, a company is compelled to adopt a web-based information system. Therefore, PT. Web-based Boy Bagus Windi developed a management information system. This system is intended to make it simpler for businesses to search data and handle human, financial, and products data management in one web for a more streamlined and orderly arrangement.
 
Windi Nurdiana Utami's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
Windi Nurdiana Utami's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
Shania Windi Shonata's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
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