1,720,976 research outputs found
Koncepcja marketingu instytucji non-profit na przykładzie "Westgate Foundation" oraz ośrodka "Mountain Heaven Centre" fundacji "Children in Crisis"
No full textCelem pracy jest analiza działalności marketingowej w organizacjach non profit na przykładzie działalności „Westgate Foundation” oraz „Mountain Heaven Centre” fundacji Księżnej Yorku Sary Ferguson „Children in Crisis”. Przedstawiono podstawowe zagadnienia dotyczące organizacji niekomercyjnych - cechy organizacji niedochodowych, ich podział, aspekty związane z procesem zarządzania, regulacje prawne i finansowe aspekty działania, analizę szans i zagrożeń oraz porównanie trzeciego sektora w Polsce i w Irlandii. Opisano specyfikę marketingu w organizacjach niedochodowych ze szczególnym uwzględnieniem marketingu społecznego, strategii marketingowych oraz koncepcji marketingu-mix. Dokonano praktycznej analizy obiektów badawczych z uwzględnieniem zarysu historycznego, bieżącej działalności, finansowych aspektów funkcjonowania jednostek oraz zastosowaniu koncepcji marketingu-mix
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Marketing Communication As Company Dialogue With The Market: Value Creation And Integration Perespective
No full textPurpose: The study aims to identify the role of communication in the process of creating and integrating value. The author considers three issues: 1) the identity and nature of marketing communication; 2) the structure of its functions and tasks in the creation of value; and 3) the role of marketing communication in the integration around value. Given the constraints of the study, the considerations are summary and selective and constitute an attempt at highlighting the key elements of the issue referred to in the study title.
Methodology: The study is a theoretical reflection. By analysing the nature of marketing communication as a company’s dialogue with the market, it finds a theoretical justification: confirmation of the main thesis concerning the broader and deeper functions of communication in value marketing.
Conclusions: The essential functions of marketing communication lend themselves to a broader than hitherto presentation as a task revolving around creating and integrating value. Communication by nature provides information about the offer of the company and its values (as in the traditional sense) and also it creates these values. Its major task involves integration around value, both internally within the structure of the marketing mix, and externally in the relationship between the company and the market, the company’s environment.
Originality: Previous discussion of the issue in pertinent literature has placed communication at the final stage of the business activities and attributed to it the role of providing information about a particular utility, the value of the product in the process of social exchange. The author argues that this approach is incomplete. Marketing communication may be an area where value is created and may, at the same time, integrate values around the company’s market oriented activities
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
The Single European Market – Consequences for Consumption in Poland. Morphology of Dependences
No full textW artykule podjęte zostały rozważania nt. związków i zależności między wspólnym rynkiem Unii Europejskiej a szeroko rozumianą, ujmowaną agregatowo, sferą konsumpcji w Polsce. Zmierza on do ukazania potencjalnego wpływu i konsekwencji modelowej konstrukcji wspólnego rynku jako formy integracji regionalnej, jego zasad i identyfikowalnych efektów dla sfery gospodarki, rynku i konsumpcji. Artykuł może być tłem i stanowić płaszczyznę identyfikacji przyczyn i przesłanek określonego kształtu sfery realnej konsumpcji w Polsce w ostatnich dziesięciu latach, w pierwszym
okresie obecności Polski w strukturach unijnych.In his article, the author undertook considerations on relations and dependences between the single market of the European Union and the sphere of consumption, in a broad sense and treated in an aggregate way, in Poland. He intends to show the
potential impact and consequences of the model construction of the single market as a form of regional integration, its principles and identifiable effects for the sphere of economy, market and consumption. The article may be a background and a base for
identification of reasons and premises of a definite shape of the sphere of real consumption in Poland in the recent ten years, in the first period of Poland’s membership in the EU structures
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