1,720,964 research outputs found
A qualitative study regarding the importance of marketing communication for international expansion among Norwegian entrepreneurial companies
Get PDFAccording to EU’s Innovation Union Scoreboard from 2015, Norway is a moderate innovator
performing below the EU average for most dimensions and most indicators of innovation.
Furthermore, according to research conducted by BI Norwegian Business School, less than 4 out of 100 Norwegian companies are exporting goods and services abroad; which implies that internationalization is not on the agenda for the majority of Norwegian companies. This is further supported by Global Entrepreneurship Monitor which highlights that Norwegian entrepreneurial companies are distinguished by a very low score (5 %) compared to other innovation-driven countries in relation to having ambitions of employing more than 19 employees in 5 years. In other words, Norwegian entrepreneurs have extremely low growth ambitions. Based on this, in addition to the downturn in the Norwegian oil industry which has resulted in more than 35 000 jobs being cut since 2014, Norway is now, more than ever, dependent on finding new business opportunities in order to secure the future economy. In accordance with this necessity, and the lack of international growth ambitions among Norwegian companies, we formulated the following research question: How can Norwegian entrepreneurial companies become international “growth champions”? With emphasis on marketing communication within the B2B technology sector.
Based on the issues presented above, we have chosen to further study the following underlying areas of importance: Norway as an inferior innovator compared to our neighboring countries; the framework conditions of Norway, the importance of marketing communication in relation to achieving international expansion, and the development of an effective marketing communication. To gain the necessary and sufficient data in order to conduct this research, we have carried out a qualitative study consisting of 15 in-depth interviews with individuals we believe are very knowledgeable and relevant for our area of research. These individuals include successful Norwegian entrepreneurs and advisors within the field of entrepreneurship and internationalization. Throughout our analysis and discussion, we linked the theoretical framework towards our findings from both primary and secondary sources. Through extensive interpretations, analysis and discussion of our collected data, several discoveries were made; enabling us to draw conclusions.
Based on our conducted research, we discovered that the framework conditions among the
Nordic countries are rated as approximately equivalent, despite the fact that Norway is a
moderate innovator while Sweden, Denmark and Finland are all innovation leaders. This implies that Norway’s shortcomings related to innovative performance may be a result of other factors, e.g. global ambitions and marketing knowledge. In addition, our findings stress that Norwegians, in general, have insufficient export and growth ambitions and low willingness to pursue entrepreneurship. In other words, the Norwegian entrepreneurial culture and ambitions are inadequate; implying that the main obstacle towards international entrepreneurship is the entrepreneurs own psychological barriers. In order to become an international growth champion, a drastic change of the Norwegian culture and mindset towards entrepreneurship and international expansion is therefore necessary. Furthermore, our research has clearly stated the importance of conducting marketing communication in order to achieve international success. Even though marketing communication is both product- and industry-dependent, our research indicates that it is critical for rapid global growth. As the heart of business lies in marketing, focus on, and the creation of, solid marketing communication is invaluable. In this regard, we established the 10 commandments for international growth champions, which we believe will function as an effective “toolbox” in order for Norwegian entrepreneurial companies to internationalize faster and better; i.e. achieve international success
Halt and catch fire – A study on business model innovation and the effect of the upper echelons mental models
Get PDFIn the face of external shifts, the upper echelons set the strategic orientation for the company and innovate their business models accordingly. However, the industry has little understanding of the influence that dynamic conditions and the dominant logic of the firm has on business model innovation. The study applies a perspective of organizational behavioral theory to examine how business model innovation is affected by the top managers mental models. The methodology uses a longitudinal study by applying a qualitative content analysis. The sample consists of the five largest aquaculture firms in Norway listed on the OSE. The context is an uncertain market with substantial exposure to threat. Results show how the strategic orientation of firms govern the top managers risk attitude, which in turn lead to different organizational outcomes. This shows a predictably irrational behavior by the top manager’s that is anchored in their strategic orientation. Findings also demonstrate how company’s value configuration may influence innovation to firm’s business models. This is shown to act as a blinder to business model innovation and were found to be especially evident among defensive organizations. As such, the result positively confirms that top manager’s mental models are essential in the decision-making process related firm’s innovation of their business model. Based on an organization’s change perspective, the study intends to prove how top managers need to proactively challenge their mental models, both from an operative and dynamic standpoint. This, to maintain or regain competitive success in the complex market outlook. Those organizations that can learn to recognize the importance of building a diversified top management team will enable the firm to exploit and recognize both internal and external shifts, to a much greater extent. This will support firms in overcoming organizational inertia and make them appropriately fit to conduct more rational strategic choices
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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