1,720,953 research outputs found
Customer acquisition to Neste Oil K-market Malmi by using direct mailing campaign
Get PDFThis thesis was commissioned by the entrepreneur of Neste Oil K-Market Malmi, a company in which the author has been working for almost four years now. The station has a K-Market shop, cafeteria, car wash and gas station, all under the same roof. The entrepreneur was very keen on having new regular customers for the car wash, because of its high profit margins and ongoing increase in yearly sales.
The aim of the thesis was for this particular entrepreneur to acquire new corporate customers through a direct mail campaign. This campaign was targeted to companies who have a Neste Oil loyal customer card and are from the nearby area, i.e. Malmi. An advertisement was sent to get new corporate customers to use the car washing services provided by Neste Oil K-market Malmi.
This thesis was produced using the procedural research method during the spring of 2013. The theoretical part of this thesis consists of describing customer acquisition strategy, direct marketing and direct mail. These concepts all supported the author in her undertaking of a direct mail campaign. This part of the thesis explains how and why this specific targeting of companies was done. It also describes how an advertisement is made and then sent to the targeted companies via direct mail.
The entrepreneur of Neste Oil K-market Malmi was aiming to get around 45 contacts, and from these to acquire 20 new loyal customers. This is out of the 450 companies to whom the mailing was sent. Direct mail was seen as the best alternative for executing this particular campaign. The chapter describing the results of this thesis shows how many companies negotiated a partnership agreement and what happened in the few months subsequent to these agreements. The conclusion of this work examines more closely the possible reasons why only 23 contacts were actually made. It looks into whether the mailing should have been done by some other direct marking approach, and whether the advertisement itself was appropriate for this kind of a customer acquisition campaign
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Pk-yrityksen sosiaalisen median strategia : case: Kuukausipesu
Get PDFTämän opinnäytetyön tarkoituksena on luoda toimeksiantajayrityksen uuteen pilotointiin toimiva sosiaalisen median strategia. Päätavoitteena on pilotoinnin uusasiakashankinta sosiaalisen median kanavien kautta. Sosiaalisen median strategian avulla kohdeyritys alkaa tuottamaan suunnitelmallista ja monipuolista sisältöä valittuihin kanaviin. Pk-yrityksille suunnatun sosiaalisen median strategian tavoitteena on olla laaja-alaisesti käytettävissä kaikilla toimialoilla. Opinnäytetyö luo polun, jota seuraamalla yritykset voivat aloittaa strategisen toiminnan sosiaalisen median kanavissa.
Tietoperusta koostuu digitaalisen muutoksen läpiviennistä, digitaalisen markkinoinnin nykytilan analyysista sekä sen tuomista mahdollisuuksista ja haasteista pk-yrityksille. Sosiaalisen median painopisteinä ovat tässä opinnäytetyössä tavoitteiden asettamisen tärkeys, maksullisen mainonnan käyttö sekä yleiskatsaus kirjallisuuden pohjalta erilaisiin jo olemassa oleviin sosiaalisen median strategioihin. Näistä strategioista muodostui opinnäytetyön etenemisen aikana oma, muokattu versio, Kuukausipesun pilotointia varten.
Opinnäytetyö toteutettiin tapaustutkimuksen muodossa. Tapaustutkimuksen päämääränä on tarkastella, analysoida sekä ratkaista yhtä tai useampaa tapausta perusteellisesti. Tässä opinnäytetyössä tapauksena toimi Kuukausipesu, uuden pesukonseptin pilotointi. Pilotointia ja sille asetettujen tavoitteiden toteutumista seurattiin online-havainnointimenetelmää käyttäen.
Tapaustutkimuksen keskeisinä tuloksina voitiin varmentaa strategisen toiminnan sosiaalisen median kanavissa olevan haastavaa. Budjetti, resurssit sekä yrityksen johdon mielenkiinnon puute asettivat rajoituksia, joiden vuoksi uusasiakashankinta ei onnistunut toivotulla tavalla. Opinnäytetyöllä voidaan kuitenkin osoittaa strategisen toiminnan tärkeys.
Johtopäätöksissä käydään läpi mikä sosiaalisen median strategiassa onnistui ja mikä vaatii vielä tulevaa kehittämistä. Kehitysehdotuksissa vastataan haasteisiin antamalla selkeitä ohjeita, miten strategista toimintaa sosiaalisessa mediassa voidaan jatkossa parantaa. Tämä opinnäytetyö antaa pk-yrityksille arvokasta tietoa siitä, miten sosiaalisessa mediassa voidaan menestyä pienellä budjetilla sekä resursseilla
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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