1,720,954 research outputs found
Pola Komunikasi Adat Berasan Suku Serawai di Era Modern
No full textThis study aims to get a comprehensive picture of the pattern of communication on Berasan local customary in Bengkulu City in experiencing a cultural shift. This study uses phenomenological method by describing the phenomenon of Berasan traditions in modern era. Cultural communication pattern is social perception caused by cultural differences that affects the process of perception and including component of communication process. The result shows communication pattern of Berasan local customary of Serawai tribe with communities in Bengkulu city and the migrants has been seen form who will deal first with her parents. Communication pattern of Berasan local customary with urban community of Bengkulu, a man who came first to her house to meet directly with their parents, while communication pattern of Berasan local customary with migrants: his deputy has to come first to the house of the women. This paper concludes that communication patterns of Berasan local customary between Serawai tribe with Bengkulu community and migrants has changed
EFEKTIVITAS PENGGUNAAN MEDIA PERIKLANAN PADA UNIVERSITAS DEHASEN BENGKULU (Studi Komparatif Iklan Pada Media Lini Atas dan Media Lini Bawah)
Full text linkPenyusunan tesis ini bertujuan untuk mengetahui bentuk perbedaan efektivitas iklan pada media lini atas dan media lini bawah yang digunakan Universitas Dehasen Bengkulu sebagai masukan untuk strategi promosi selanjutnya. Penelitian ini merupakan penelitian survey kuantitatif dengan teknik analisa data menggunakan uji beda Paired Samples T-Test. Efektifitas iklan di analisa menggunakan analisis deskriptif dimensi EPIC (Emphaty, Persuasion, Impact, dan Communication) Model. Hasil penelitian menunjukkan terdapat perbedaan bentuk efektivitas Iklan UNIVED Bengkulu yang disajikan pada media lini atas dan media lini bawah dalam mempengaruhi khalayak sasaran yaitu pada kekuatan yang dimiliki masing-masing media. Iklan pada media lini atas, secara emphaty mampu memanfaatkan kelebihan yang dimiliki seperti kelebihan visual pada media surat kabar, audio visual pada media televisi, dan nilai strategis yang dimiliki media spanduk/baliho. Sehingga secara persuasion mampu menguatkan karakter merk yaitu berdampak pada tumbuhnya persepsi bahwa UNIVED identik dengan kebutuhan pribadi karena mampu membangun kesadaran, pemahaman, dan tindakan khalayak dengan baik. Sedangkan Iklan pada media lini bawah juga terbukti efektif mempengaruhi khalayak sasaran terutama pada media brosur/leaflet yang memiliki kelebihan visual dan ruang yang luas untuk menyampaikan pesan iklan. Media poster juga memiliki kekuatan visual yang sama namun belum dapat membantu secara maksimal dalam mengasosiasikan iklan karena peletakan gambar-gambar yang tidak mendukung dapat mempengaruhi pemahaman khalayak. Media reklame berjalan juga memiliki nilai efektifitas yang baik dikarenakan sifatnya yang mobile mampu mengingatkan khalayak akan merk. Namun ruang iklan yang sempit kurang menyampaikan pesan iklan. Efektifitas yang menonjol dari kedua media periklanan tidak terlepas dari faktor lain yang dapat memberikan kontribusi yaitu penggunaan media yang bersifat luas dan dapat digunakan secara bersamaan dengan kegiatan-kegiatan promosi lainnya. Kata Kunci : Efektivitas, Iklan, Media Lini Atas, Media Lini Bawah, EPIC Mode
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Netnografi Pesan Moral Dalam Vlog Atap Negeri Fiersa Besari
Full text linkThe rapid development of information technology has encouraged the presence of social media which has influenced changes in people's lifestyles and communication patterns. One product of this technological development is YouTube. This research aims to find out the moral message in the Atap Negeri vlog on Fiersa Besari's Youtube in the video entitled "Gunung Patah-Bengkulu". This research is qualitative research using netnography methods. In this research, the author chose the 30 comments most frequently mentioned by netizens on comments pages. Then create coding which then produces 30 (thirty) abstractions which are then formed into 3 (three) categories by the author according to experts. The theory used in this research is computer mediated communication (CMC). The results of the research show that after watching this vlog video, many netizens' perspectives are directed in a positive direction because there are many moral messages that can be taken away which are expressed again by them through the comments page. There are several categories in this research, namely the category of human relationships with nature, the category of human relationships with themselves and the category of human relationships with other humans in the social environment. Netizens' comments in this category can be used as material to raise the enthusiasm of the national roofing team, especially for Fiersa Besari, so that they can create more quality climbing content and also serve as evaluation material for the local government to prevent poaching of protected animals and illegal cutting of trees
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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