1,720,952 research outputs found
Roberto Verganti, Design-driven Innovation（ Harvard Business Press, 2009）
No full text本論は，Verganti, R.によって書かれた「デザイン・ドリブン・イノベーション」を批判的にレビューしたものである。著者が考える同著の主な問題点は，その稚拙な論理構成と実証的事実の乏しさにある。本論では，同コンセプトを安易に信用することの危険性を反事例を導入しながら説明し，経営学書を読む際の論理的思考の重要性を主張する。This is a paper which critically reviewed the book,“Design-driven Innovation,”authored by Verganti, R. The main problem of this book which the author thinks exists in its poor logic and a lack of empirical findings. This paper explains the risk of believing this concept easily by introducing counterfactual cases, and stresses the importance of logical thinking when you read books on business management
Roberto Verganti, Design-driven Innovation（ Harvard Business Press, 2009）
No full text 本論は，Verganti, R.によって書かれた「デザイン・ドリブン・イノベーション」を批判的にレビューしたものである。著者が考える同著の主な問題点は，その稚拙な論理構成と実証的事実の乏しさにある。本論では，同コンセプトを安易に信用することの危険性を反事例を導入しながら説明し，経営学書を読む際の論理的思考の重要性を主張する。This is a paper which critically reviewed the book,“Design-driven Innovation,”authored by Verganti, R. The main problem of this book which the author thinks exists in its poor logic and a lack of empirical findings. This paper explains the risk of believing this concept easily by introducing counterfactual cases, and stresses the importance of logical thinking when you read books on business management
Framing the multifaceted nature of design thinking in addressing different innovation purposes
Full text linkScholars and practitioners acknowledge the role of design, and specifically design thinking, as a driver of innovation and change. Design thinking is gaining attention in the business community beyond the traditional product innovation realm and is increasingly promoted as an engine for the creation of novel user experiences, new businesses, strategic transformation, organizational and cultural change. Is it reasonable to assume that the same set of practices fits such a broad range of applications equally well? This study addresses how design thinking applications are differently framed when addressing diverse innovation purposes. Specifically, we compare two purposes: innovation of solutions, encompassing traditional product and service development projects, and innovation of direction, encompassing strategic and organizational renewal projects. Based on data collected from 146 design thinking projects conducted by European consulting firms we investigate the relationships between the design thinking practices adopted and the value generated by the projects. We then analyze how these relationships vary depending on the purpose of the innovation project, namely whether focused on innovating solutions or direction. The results show that different purposes indeed call for different practices. In projects aimed at innovating solutions, market value is positively related to capturing current user needs and envisioning future society. Conversely, in projects aimed at innovating direction, market value is positively related to challenging current assumptions
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
A guide for sharing proactive and feed-forward information with airline passengers during a disruption
No full textThis master thesis report is the culmination of six months of collaboration between TU Delft and KLM Royal Dutch Airlines. The aim of the project is to investigate ways by which KLM can change the perception of passengers during a disruption event such as flight delays, cancellations, and missed connections. In order to accomplish this, the Double Diamond approach was used along with the addition of an envisioning phase based on the inside-out process of meaning innovation pioneered by Roberto Verganti (Verganti, 2016). KLM is one of the world's oldest airlines that still operate with their original name. Their ambition is to become Europe’s most customer-centric, innovative and efficient network carrier by offering memorable experiences by leveraging new market opportunities and technological developments to deliver superior customer service. KLM has done extensive research and examined and identified certain gaps in their customer journey experience to focus on and improve. One of the key gaps identified is disruption handling. KLM projects almost 4.5 million passengers to be affected by disruptions in 2019 (KLM, 2019). During a disruption, passengers experience increased stress and seek guidance and quick resolutions to their problems. A disruption is a sudden event and that passengers do not have control over it. Thus the only way they will feel some sense of control is if they have information about it, information that is transparent and information that will help them take their next steps. In fact, one of the core customer needs gathered from research is the receiving of proactive information in the event of a disruption. Regardless of the cause of the disruption, passengers are usually quick to blame the airlines for the negative situation. Therefore, effective communication might help in reducing that perception and might generate a positive sentiment about the airline. According to KLM’s own disruption communication mandate, passengers should receive information that is consistent, relevant, contextual, personalized and transparent at the right time. However, that is sometimes not the case. KLM uses a number of communication channels to provide information. However, most often, all these pieces of information are not consistent, relevant, personalized or on time. In addition, as per the KLM compass and their new emphasis on customer intimacy, KLM wants to show passengers that they care about them, that passengers feel recognized, comfortable and touched. However, these particular aspects of customer intimacy do not translate to the information that the passenger is being sent. Therefore, the tone of voice, the nature of the information ( helpful, not helpful, feed-forward ) also makes a big difference in how passengers perceive KLM as a brand. In order to make all information more coherent and consistent across all channels and touchpoints, there was a need to evolve a communication structuring, design, and dissemination framework which effectively and consistently delivers the most relevant informational content as expected and desired by passengers under conditions of flight disruption and otherwise. Thus, The Asix structure for information content was created to unify all the information content. The Asix structure provides guidelines as to how the information should be structured along with giving guidelines about the tone of voice of the message as well. In essence, messages designed on the basis of the Asix structure make the passengers feel more recognized, acknowledged and seem to be more sincere and heartfelt which positively influences their perception about KLM and their situation as well, thereby increasing their trust in KLM and their belief that KLM truly cares for them. This is a good positive step towards positively changing the perception of the passengers during a disruption.Design for Interactio
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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