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ANALISIS HUBUNGAN ATRIBUT PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN (STUDY PADA UD. VOLKL INDONESIA) DI SURABAYA
No full textABSTRAK
ANALISIS HUBUNGAN ATRIBUT PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN (STUDY PADA UD. VOLKL INDONESIA) DI SURABAYA
Oleh:
Budi Juliansyah
Dosen Pembimbing:
DRS.EC.R. AGUS BAKTIONO.MM
UD. Volkl Indonesia merupakan salah satu perusahaan penjual alat-alat olahraga yang memiliki pasar sasaran baik untuk indonesia .UD. VOLKL ini berada di jalan HR. Muhammad , Ruko Baverly SURABAYA. UD. Volkl ini didirikan untuk permintaan konsumen dari seluruh Indonesia sekaligus untuk memperluas pasar raket tennis merk volkl. UD. Volkl dalam kegiatan produksinya lebih berorientasi pada penyediaan alat-alat olahraga terutama raket untuk pasar indonesia. Dimana perusahaan volkl memproduksi raket untuk mensupport para atlet atlet tenis di dunia, selama decade perusahaan volkl mengalami fluktuasi penjualan naik turun. Namun volkl dengan caranya sendiri berekspansi dengan baik dan menjadi terbaik di pasar nasional. Oleh sebab itu UD.Volkl Indonesia harus berfikir keras guna mencapai output dari program pemasarannya, tindakan pembelian serta menciptakan konsumen yang loyal. Berdasarkan brand raket tenis lapangan yang beredar di Indonesia banyak macam – macam produk. Tujuan peneliti adalah untuk mengetahui analisis hubungan atribut produk dan brand image terhadap minat beli konsumen ( study pada UD. VOLKL di Hr. muhammat ).
Jenis penelitian ini adalah kuantitatif. Populasi penelitian ini adalah seluruh atlet dan konsumen yang yang terdaftar dengan jumlah sampel sebanyak 97 responden yang membeli produk raket tenis lapangan merk Volkl pada UD. Volkl Indonesia di HR. Muhammad Surabaya. Teknik pengambilan sampel dalam penelitian ini ialah purposive sampling. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner. Teknik analisis data yang digunakan yaitu korelasi pearson product moment.
Hasil kesimpulan yang diperoleh dalam penelitian I ni menunjukan bahwa variabel atribut produk (X1) memiliki hubungan yang kuat dengan variabel minat beli konsumen (Y) serta adanya variabel brand image (X2) memiliki hubungan yang kuat dengan variabel minat beli konsumen (Y).
Kata Kunci : Atribut Produk, Brand Image, Minat Beli Konsumen
ABSTRACT
Analysis Of The Relationship Between Product Attributes And Brand Image Of Buying Interest Consumers (Study At UD. Volkl Indonesia) in Surabaya
By:
Budi Juliansyah
Advisor Lecturer:
Drs.EC.R. Agus Baktiono.MM
UD. VOLKL Indonesia is one of the companies selling sports equipment that has a good target market for Indonesia .UD. VOLKL is in the way HR. Muhammad, office Baverly SURABAYA. UD. VOLKL was established to consumer demand from across Indonesia as well as to expand the market for the brand VOLKL tennis racquet. UD. VOLKL in production activity is more oriented towards providing sports equipment primarily racket for Indonesian market. Where the company VOLKL producing rackets to support the athletes tennis athletes in the world, during the decade of enterprise sales VOLKL fluctuated up and down. However VOLKL own way to expand well and be the best in the national market. Therefore UD.Volkl Indonesia should think hard in order to achieve the output of its marketing program, purchase action and create a loyal customer. Based on court tennis racket brand circulating in Indonesia many kinds of - kinds of products. The researchers' goal was to determine the relationship analysis of product attributes and brand image on consumer buying interest (study at UD. VOLKL at Hr. Muhammad).
The type of this research is to quantitatively. The population of this research is all athletes and consumers who registered with the number of samples as much as 97 respondents who purchase products Sports racquets should courts tennis merk Volkl on UD. Volkl Indonesia in HR. Muhammad Surabaya. Sampling techniques in this research is purposive sampling. The technique of data collection in this research done through the spread of the questionnaire. Data analysis techniques that is used correlation pearson product moment.
The results of the conclusions obtained in this research shows that the product attribute variables (X1) has a strong relationship with the variables buying interest consumers (Y) as well as the existence of a variable brand image (X2) has a strong relationship with the variables buying interest consumers (Y).
Keyword : Product Attributes, Bran Image, Consumer Buying Interest
key4hep/k4LCIOReader: v00.04.02
No full textv00.04.02
2022-06-16 Thomas Madlener (PR#25)
Fix the TrackState conversion after time field has been added in key4hep/EDM4hep#138.
For now filling a dummy value of -1 and zeroing out the covariance matrix.
2022-05-25 Valentin Volkl (PR#24)
remove HitContributions from Clusters as in https://github.com/key4hep/EDM4hep/pull/140
2022-05-25 Valentin Volkl (PR#23)
remove edx from TrackerHits as in https://github.com/key4hep/EDM4hep/pull/139
2022-05-19 Placido Fernandez Declara (PR#22)
Handle possible nullptr on conversion that could lead to segfault
2022-03-21 Valentin Volkl (PR#21)
tests: fix wget comman
key4hep/k4MarlinWrapper: v00-04
No full textv00-04
2021-10-19 Valentin Volkl (PR#49)
[ci] use jupytext from stack
2021-10-07 Placido Fernandez Declara (PR#48)
Update CI to properly check clang-format
Apply clang-format to all cpp and h files
2021-10-07 Placido Fernandez Declara (PR#39)
Changes needed to have EDM4hep input when running clicReconstruction using the EDM converters
Needs EDM4hep: https://github.com/key4hep/EDM4hep/pull/122
Needs k4LCIOReader: https://github.com/key4hep/k4LCIOReader/pull/12
Needs MarlinTrkProcessor: https://github.com/iLCSoft/MarlinTrkProcessors/pull/49
Needs DDMarlinPandora: https://github.com/iLCSoft/DDMarlinPandora/pull/21
Tests now run in regular and nightly builds
2021-10-06 Valentin Volkl (PR#44)
switch to edm4hep::Const* in interfaces, for compatibility with podio > 0.13.1
2021-10-01 Placido Fernandez Declara (PR#32)
Get metadata for SimCaloHits and convert it to LCIO
2021-09-27 Placido Fernandez Declara (PR#43)
convertMarlinSteeringToGaudi: When an escape XML character was found (&), reading the XML Tree would fail. The character is nowescaped, so the marlin XML file is processed correctly
2021-09-27 Placido Fernandez Declara (PR#42)
When indicating to process more events than available, algorithm will create empty event and fail by trying to continue.
If no more events to read are found, the processing will stop
2021-09-02 Placido Fernandez Declara (PR#41)
Add remaining implicit conversions in LCIO->EDM4hep conversion
2021-08-30 Placido Fernandez Declara (PR#40)
Update paths for LCGEO in tests
2021-08-12 Placido Fernandez Declara (PR#37)
Remove need to indicate the type alongside collection names in the python steering file
For LCIO->EDM4hep directly write the collections instead of using a DataHandle
Update documentation for converters
2021-08-12 Placido Fernandez Declara (PR#33)
convert calohitcontributions for SimCaloHits, re-use table of collect…
2021-08-05 Valentin Volkl (PR#34)
[cmake] use BUILD_TESTING to make tests optional
2021-07-21 Placido Fernandez Declara (PR#28)
Fix checks on second parameter when sorting them.
2021-06-18 Valentin Volkl (PR#31)
[ci] use github-cvmfs action in ci
2021-06-18 Valentin Volkl (PR#30)
Add starterkit page from key4hep-doc, with test workflow
2021-06-17 Placido Fernandez Declara (PR#29)
!! Breaking change!!
Remove the need for an END_TAG in the options file: replace it with a map/dict of key-values
Adapt XML to Python converter to fit for the change
Adapt tests with new forma
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