368 research outputs found
Telenor Group: developing a new business model
No full textIn January 2019, the telecommunications industry was under severe threat of disruption. Telecommunications companies (telcos), which had historically been able to cope with technological disruption by moving from first-generation through to fifth-generation cellular network technologies, were now threatened by digital service providers (DSPs)—firms that came with a new business model that threatened the telcos’ existing business models. Telcos were being forced to deliver only network connectivity, whereas DSPs had positioned themselves to deliver the more lucrative digital services directly to customers. The Norwegian telco Telenor Group (Telenor) decided to take up this battle by offering digital services to end-customers. However, doing so raised several important questions: Was full confrontation with large DSPs inevitable, or was there another way? How could Telenor switch from the old to the new business model? Was it possible to manage two conflicting business models under the same company
Analysis and development ot the internat and external environment of the “Moller Auto” Lidosta Volkswagen center
No full textDarba autors Mareks Jefimovs Bakalaura darba tēma ir “SIA „Moller Auto” Lidosta Volkswagen centra iekšējās un ārējās vides analīze, attīstības iespējas”. Pētījuma aktualitāte ir pamatojama ar to, ka uzņēmējdarbības vide it tirgus ekonomikas neatņemama sastāvdaļa un tāpēc katram uzņēmējam ir regulāri jāvērtē sava uzņēmuma darbs un jāveic tā saimnieciskās darbības analīze. Katram uzņēmumam ir svarīgi izzināt gan iekšējo vidi, lai noskaidrotu, vai uzņēmuma tekoša stratēģija atbilst tirgus nosacījumiem, gan ārējo vidi, jo ir svarīgi saprast spēkus kam ir tiešs sakars ar uzņēmuma un tā attīstības iespējām. Pētījuma objekts: SIA „Moller Auto” Lidosta Volkswagen centrs. Bakalaura darba mērķis - izpētīt un analizēt SIA „Moller Auto” Lidosta Volkswagen centra iekšējo un ārējo vidi, noteikt konkurentspēju un izstrādāt priekšlikumus uzņēmuma attīstībai. Pētījuma bāze - SIA „Moller Auto” Lidosta Volkswagen centrs. Bakalaura pirmajā pirmajā nodaļā autors aprakstījis iekšējās, ārējās vides un SVID analīzes teorētisko pamatojumu. Otrajā nodaļā autors raksturojis auto tirdzniecības nozari. Trešajā nodaļā tika raksturota SIA „Moller Auto” Lidosta Volkswagen centra organizatoriskā struktūra un personāla politika. Ceturtā nodaļa tika veltīta SIA „Moller Auto” Lidosta Volkswagen centra ārējās videas raksturojums, kur tiek aprakstīti konkurentu raksturojums kā arī likumdošanas ietekme uz uzņēmumu. Piektajā nodaļā autors apraksta SIA „Moller Auto” Lidosta Volkswagen centra veiksmes atslēgu. Sestajā nodaļā tika analizēta SIA „Moller Auto” Lidosta Volkswagen centra attīstības iespējas nobeigumā autors izvirzīja secinājumus un priekšlikumus. Bakalaura darbs sastāv no sešām nodaļām. Tajā ir 12. attēli un 8. tabulas, darbs sastāv no 61. lapaspusēm.Author of work is Mareks Jefimovs The subject of the Bachelor's paper is the analysis of the internal and external environment of the Volkswagen Center for the "Moller Auto" Ltd., development opportunities ". The topicality of the research is based on the fact that the business environment is an integral part of the market economy and therefore every businessman should regularly evaluate the work of his company and analyze its economic activity. It is important for each company to learn both the internal environment to determine whether the company's running strategy is in line with market conditions and the external environment, because it is important to understand the forces that have a direct relationship with the company and its development potential. Research object: "Moller Auto" Ltd. "Volkswagen Center". The goal of the Bachelor's paper is to study and analyze the internal and external environment of the Volkswagen Airport, the Moller Auto Center, to determine the competitiveness and develop proposals for the development of the company. Research base - "Moller Auto" Ltd. "Volkswagen Center". In the first part of the Bachelor's thesis, the author described the theoretical background of the internal, external environment and SWOT analysis. In the second chapter, the author described the auto-trade industry. The third chapter describes the organizational structure and personnel policy of the Moller Auto Volkswagen Airport. The fourth chapter focuses on the external environment of the Volkswagen Center for the Moller Auto Airport, describing the characteristics of competitors and the impact of legislation on the company. In the fifth chapter, the author describes the successor of the "Moller Auto" Airport Volkswagen Center. In the sixth chapter, the author of the "Moller Auto" Ltd. "Volkswagen Airport" development opportunity was analyzed, the author made conclusions and suggestions. The bachelor thesis consists of six chapters. It contains 12 figures and 8 tables, the work consists of 61 pages
Marketing communication in the context of sustainable development of Moller Auto
No full textStarptautiskā mārketinga un biznesa vadībaVadība, administrēšana un nekustamo īpašumu pārvaldībaManagement of International Marketing and BusinessManagement, Administration and Real Estate ManagementPētījuma temats: Mārketinga komunikācija Moller Auto ilgtspējīgas attīstības kontekstā.
Pētījuma problēma: veiktās Moller Auto priekš izpētes laikā tika atklāts, ka Moller
Auto uzņēmumu grupa Baltijas valstīs plāno ieviest lokalizētu mātes kompānijas Moller Mobility Group ilgtspējas stratēģiju. Pētījuma autore uzskata, ka būtiska ilgtspējas stratēģijas ieviešanas “veiksmes atslēga” ir mārketinga komunikācija ar visām ieinteresētajām pusēm.
Pētījuma mērķis – balstoties uz teorētiskajām atziņām par mārketinga komunikāciju ilgtspējīgas attīstībaskontekstā un empīrisko pētījumu, izstrādāt pieeju mārketinga komunikācijas īstenošanai, kas vērsta uz ilgtspējīgas attīstības veicināšanu.
Pētījumā izmantotās metodes:
1. daļā. monogrāfiskā metode un abstrakti loģiskā metode zinātniskās literatūras
analīzei par mārketinga komunikāciju, tās lomu ilgtspējīgas attīstības veicināšanā, t.sk. darbinieku līdzdalību kā nozīmīgu mārketinga komunikācijas instrumentu ilgtspējīgas attīstības veicināšanā.
2. daļā.gadījumu analīzes un sekundāro datu analīzes metodes nozares tirgus situācijas analīzei, t.sk., Moller Auto raksturojumam.
Kontentanalīze, analizējot Moller Auto esošās mārketinga komunikācijas lietojumu.
3. daļa. kvantitatīvās un kvalitatīvās analīzes metodes – ekspertu aptaujas, kā arī darbinieku aptauja, lai noskaidrotu tendences par Moller Auto mārketinga komunikāciju un tāsveidošanu ilgtspējīgai attīstībai. Grafiskā metode datu vizualizācijai.
Darbs strukturēts 3 nodaļās un sastāv no 21 attēla, 3 tabulām, 50 izmantotiem informācijas avotiem. Galvenie atslēgas vārdi: mārketinga komunikācija, ilgtspējīga attīstība.
Moller Auto pastāv pozitīva tendence ilgtspējīgas attīstības veicināšanai, jo darbinieki izprot ilgtspējīgas attīstības veicināšanas aspektus, apzinās savu lomu kā zīmola vēstneši pievienotās vērtības radīšanā saskarsmē ar klientiem un būtu gatavi iesaistīties sabiedrības un partneru ilgtspējīgas attīstības programmas īstenošanā.
Autore ekspertiem piedāvāja novērtēt mārketinga komunikācijas instrumentus un eksperti atzina, ka tie veicinās vai ļoti veicinās ilgtspējīgu attīstību tuvāko 24 mēnešu laikā.
Trīs visaugstāk novērtētie mārketinga komunikācijas instrumenti pēc ekspertu vērtējuma: zīmola reputācijas un identitātes stiprināšana; darba vietas kvalitātes, kultūras un talantu mijiedarbības uzlabošana; uzņēmuma vīzijas un vadības pozicionēšana medijos.Study topic: Marketing communication in the context of sustainable development of Moller Auto.
Study problem: During the Moller Auto pre-research, it was discovered that the Moller Auto group of companies in the Baltic countries plans to implement a localised sustainability strategy of the parent company Moller Mobility Group. The author of the study believes that marketing communication with all interested parties is an essential "key to success" in the implementation of the sustainability strategy.
The purpose of the study is to develop an approach to the implementation of marketing communication aimed at promoting sustainable development, based on theoretical knowledge about marketing communication in the context of sustainable development and empirical research.
Methods used in the study:
in 1st part – monographic method and abstract logical method for the analysis of scientific literature on marketing communication, its role in promoting sustainable development, incl. employee participation as an important marketing communication tool in promoting sustainable development.
in 2nd part – case analysis and secondary data analysis methods for analysing the market situation of the industry, including Moller Auto characterisation; content analysis, analysing the use of Moller Auto's existing marketing communication.
In 3rd part – quantitative and qualitative analysis methods – expert surveys, as well as employee surveys, to clarify trends regarding Moller Auto's marketing communication and its creation for sustainable development. A graphical method for data visualisation.
The work is structured in 3 chapters and consists of 21 images, 3 tables, 50 sources. Main keywords: marketing communication, sustainable development.
At Moller Auto, there is a positive trend towards sustainable development, as employees understand the aspects of sustainability, are aware of their own role as brand ambassadors in creating added value in interaction with customers and would be ready to get involved in the implementation of the sustainable development program to engage society and partners.
The author offered the experts to evaluate the marketing communication tools and the experts agreed that they will promote or strongly promote sustainable development in next 24 months.
The three most important marketing communication tools according to experts’ opinion: strengthening brand reputation and identity; improving workplace quality, culture, and talent interaction; positioning of the company's vision and management in the media
Moller Auto Ülemiste Customer Service Process Application Analysis
No full textKäesoleva töö eesmärgiks oli pakkuda välja Moller Auto Ülemiste klienditeenindusprotsessi optimaalseim lahendus. Selle leidmiseks kasutas autor tulemuste leidmiseks kolmel tööpäeval läbi viidud vaatlust, ettevõtte majandusaasta aruannet ning andmeid, mis töö autor sai teada Moller Auto Ülemiste teenindusjuhi Olavi Randoru käest. Töö esimeses peatükis kirjeldab töö autor esinduses valitsevat olukorda hetkel ning toob välja probleemi, millele ta edasises töös lahendust otsima hakkab. Käesoleva töö teises peatükis kirjeldab autor Moller Auto Ülemiste esinduses töötavate teeninduskonsultantide ehk hooldusnõunike tööülesandeid ning käsitleb lühidalt esinduses kasutusel olevat palgasüsteemi. Töö kolmandas peatükis keskendub töö autor läbi viidud vaatlust ning analüüsib olukorda saadud andmete põhjal. Vaatluse tulemusena selgus tõsiasi, et praeguse süsteemi, kus hommikustel esimestel ning õhtustel viimastel tundidel töötab esinduses üks hooldusnõunik, asemel on vaja et nendel töötundidel töötaks korraga kaks teeninduskonsultanti. Ainult siis on võimalik tagada kõigi klientide optimaalseim teenindus. Töö neljandas peatükis tõendab autor majandusanalüüsi põhjal, et ettevõttel on piisavalt finantsvahendeid uue hooldusnõuniku palkamiseks. Töö viiendas peatükis peatub autor kõnelogidel, mille põhjal selgub, et teeninduskonsultandid peavad arvestataval määral suhtlema klientidega ka telefoni teel. Töö kuuendas peatükis kirjeldab töö autor olukorda puhkuse ajal ning sealt selgub tõsiasi, et puhkuseasendajat ettevõttel plaanis võtta pole puhkuse ajal. Töö seitsmendas osas otsib autor võimalusi, kas töökorraldust muutes on võimalik jätkata senise kolme teeninduskonsultandiga. Samas ilmneb nii vaatlusandmetest kui ka kõnelogide analüüsist, et kui peaks saabuma üheaegselt rohkem kui kaks klienti siis ei jõua kaks hooldusnõuniku neid ära teenindada. Sellest lähtuvalt saab ka selgeks, et päevasel ajal on tarvis kolme teeninduskonsultandi olemasolu. Töö viimases kaheksandas peatükis toob autor välja järeldused. Kasutatavate andmete põhjal selgub, et kuna kolm ei jagu võrdselt siis jääb järgi kaks võimalust. Esiteks tuleks praeguse kolme hooldusnõunikuga jätkates nii hommikusteks esimesteks kui õhtusteks viimasteks tundideks kahe teeninduskonsultandi tagamiseks jätta päevasel ajal tööle kaks hooldus-nõunikku. Teiseks võimaluseks on palgata juurde üks hooldusnõunik. Vaatlus aga kinnitas, et päevasel ajal on kaks hooldusnõuniku liiga vähe, et tagada 12 tehnikule piisavalt tööd ja esindust külastavatele klientidele piisavalt kiiret järjekordadeta teenindust. Praeguse olukorra kohaselt peaks olema ühe hooldusnõuniku tööaeg 8.00 kuni 17.00 ja teise kahe teeninduskonsultandi tööaeg 10.00 kuni 19.00 või siis vastupidi. Seega töö autori meelest on optimaalseim tööprotsess tagatud nelja hooldusnõunikuga. Kahe hooldusnõuniku tööpäev peaks algama 8.00 ja lõppema 17.00 ning ülejäänud kahe teenindus-konsultandi tööpäev peaks algama 10.00 ja lõppema 19.00.The following graduation thesis Moller Auto Ülemiste Customer Service Process Application Analysis aim is to determine whether the current process is the most efficient. The graduation thesis is composed of eight chapters. Data for this thesis was collected from organisation Head of Service Olavi Randorg, from annual report and from the official website of the company. Data for empirical part based from the visual examination that was concluded by the author. For investigation the author of this thesis examined the current process, carried out a visual examination in the company and explored financial situation based on annual report. This thesis first provides an overview of current process used in the company, tasks the service advisors must complete during their work shift and the wages system used in the company. After that author provides the base data, process and the results of the visual examination which was conducted throughout free different work days in January. Additionally, all results are illustrated by tables. Afterwards the author provides further details about venture financial capabilities. Furthermore, author also investigates organisation phone logs and situation during vacation period. Finally, author explains whether there exists any possibility to continue the current process with minor changes. In conclusion author claims that the most efficient way to continue is to change current process significantly and hire an extra service adviso
Gênero, o público e o privado Gender, the Public and the Private
No full textNeste artigo, a filósofa política Susan Moller Okin discute as configurações históricas da dicotomia público/privado, analisando seus significados a partir de uma perspectiva de gênero. A ausência de reflexão sobre o gênero - especialmente sob duas formas, a negligência à realidade política das relações familiares e a linguagem 'neutra' - tem levado muitos teóricos, do passado e do presente, a reafirmar essa dicotomia sem levar em conta sua natureza patriarcal. Para Okin, os domínios da vida doméstica (pessoal) e da vida não-doméstica (pública) não podem ser interpretados isoladamente, o que demanda uma revisão profunda dos fundamentos de grande parte da teoria política liberal. A autora enfrenta essa tarefa, abordando problemas importantes, como o valor da privacidade.In this article, the political philosopher Susan Moller Okin discusses the dichotomy public-private from a gendered perspective. Overlooking gender - especially as it assumes the form of overlooking the political reality of the family and gender 'neutral' language - has become, in many past and present authors, a reinforcement of that dichotomy, silencing about its patriarchal nature. As Okin understands it, domestic (personal) sphere and non-domestic (public) sphere can not be interpreted isolatedly, what demands a deep revision of the base of most liberal political theory. The author faces this demand, discussing important problems such as the value of privacy
Gender, the Public and the Private
No full textIn this article, the political philosopher Susan Moller Okin discusses the dichotomy
public-private from a gendered perspective. Overlooking gender – especially as it assumes the
form of overlooking the political reality of the family and gender ‘neutral’ language – has become,
in many past and present authors, a reinforcement of that dichotomy, silencing about its patriarchal
nature. As Okin understands it, domestic (personal) sphere and non-domestic (public) sphere can
not be interpreted isolatedly, what demands a deep revision of the base of most liberal political
theory. The author faces this demand, discussing important problems such as the value of privac
El lugar de la mujer en Platón y Aristóteles según Moller Okin
No full textEn Women in Western Political Thought, Susan Moller Okin busca mostrar, mediante el análisis de una serie de autores paradigmáticos del pensamiento político occidental, que la causa de que las mujeres continuemos siendo ciudadanas de segunda radica en que la mujer ha sido pensada casi siempre desde una perspectiva funcionalista: ninguno de los autores puede pensar a la mujer fuera del ámbito privado y como madres-esposas. Partiendo de esta hipótesis, este trabajo pretende reconstruir la lectura que la autora realiza de Platón y AristótelesIn Women in Western Political Thought, Susan Moller Okin attempts to demonstrate, by analysing a series of paradigmatic Western political thinkers, that what causes women to remain second-class citizens is the fact that they have ususally been seen from a functionalist mode of thought. Neither author is able to consider woman outside the private sphere and her role as wive/mother. From this starting hypothesis, this article intends to reconstruct Moller Okin?s reading of Plato and AristotleFil: Napoli, Magdalena Marisa. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales (UNLP-CONICET); Argentina.Fil: Di Biase, Luján. Universidad Nacional de La Plata
El lugar de la mujer en Platón y Aristóteles según Moller Okin
No full textEn Women in Western Political Thought, Susan Moller Okin busca mostrar, mediante el análisis de una serie de autores paradigmáticos del pensamiento político occidental, que la causa de que las mujeres continuemos siendo ciudadanas de segunda radica en que la mujer ha sido pensada casi siempre desde una perspectiva funcionalista: ninguno de los autores puede pensar a la mujer fuera del ámbito privado y como madres-esposas. Partiendo de esta hipótesis, este trabajo pretende reconstruir la lectura que la autora realiza de Platón y Aristóteles.In Women in Western Political Thought, Susan Moller Okin attempts to demonstrate, by analysing a series of paradigmatic Western political thinkers, that what causes women to remain second-class citizens is the fact that they have ususally been seen from a functionalist mode of thought. Neither author is able to consider woman outside the private sphere and her role as wive/mother. From this starting hypothesis, this article intends to reconstruct Moller Okin’s reading of Plato and Aristotle.Facultad de Humanidades y Ciencias de la Educació
Digital marketing effect on company
No full textDiplomdarba mērķis ir saprast digitālā mārketinga ietekmi uzņēmumā “Moller Auto Rīga”, izvērtēt kāda ir digitālā mārketinga tirgus situācija un tendences, kā arī izveidot digitālā mārketinga stratēģiju gadam. Diplomdarbs sastāv no 3 daļām. Pirmajā daļā teorētiski tiek apskatīts, kas ir digitālais mārketings, un kādi ir digitālā mārketinga risinājumi un nozīme. Otrajā daļā tiek pētīta digitālā mārketinga tirgus situācija un tendences Latvijā, kā arī apkopota informācija par uzņēmuma “Moller Auto Rīga” digitālajiem risinājumiem līdz 2017. gadam. Trešajā daļā uzņēmumam “Moller Auto Rīga” izveidota digitālā stratēģija 2017. gadam. Veidojot diplomdarbu, autors veicis ekonomiska un statistiska rakstura datu apkopošanu, salīdzināšanu un analīzi. Autors informāciju ieguva, analizējot iegūtos datus no dažādām statistikas datu uzskaites sistēmām, ievācot nepieciešamo informāciju no “Moller Auto Rīga” vadības. Darbs sastāv no 58 lapaspusēm, satur 18 attēlus un 2 tabulas. Darba izstrādes rezultātā tika noskaidrots digitālā mārketinga tirgus situācija Latvijā, apkopoti dati par “Moller Auto Rīga” un izstrādāta digitālā mārketinga stratēģija ar mērķi palielināt uzņēmuma pārdoto automašīnu skaitu gada laikā. Izstrādātais diplomdarbs ir vispārīgs digitālā mārketinga tirgus analīzes pētījums un reālas situācijas risinājums, kuru “Moller Auto Rīga” un līdzīgas nozares speciālisti var izmantot uzņēmumu darbības uzlabošanai un reālās situācijas novērtēšanai.The aim of the diploma paper is to understand the digital marketing effect on company “Moller Auto Riga”, observe what is the situation and tendencies in digital marketing and also make a digital strategy for a year. The diploma paper consists of three parts. In the first part the author reviews theoretical information what is digital marketing and what are the most common solutions and value of digital marketing. In the second part the author analyzes the digital market situation and tendencies in Latvia and also gathered information about “Moller Auto Riga” digital solutions till the year of 2017. In the third part the author created digital strategy for “Moller Auto Riga”. While creating the diploma paper, the author has done economical and statistical type of data gathering and analysis. Author obtained information while analyzing data from various statistical data systems, and gathered information from “Moller Auto Riga” management. The diploma paper consists 58 pages, 18 pictures and 2 tables. After analyzing results, it was established, the digital market situation in Latvia, gathered data from “Moller Auto Riga” and created a digital marketing strategy with an aim to increase the organization’s amount of car sales. Diploma paper is a general analysis about digital market and real solutions for the reallife situation, which “Moller Auto Riga” and similar field specialists can use to increase the value of the processes and for understanding the current situation
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