1,720,967 research outputs found
Regulating the social media for global relationships
No full textThe emergence of information and communications technology has opened a global platform for communication, causing lots of changes especially redefining the identity of many nations across borders. The presence of western power is becoming prominent while values and general way of life are being globally defined by the western culture. There is proof that the social media in this age are driving these changes faster than imagined. Consequently, the social media poses lots of challenges on a global level because of the differences that exist especially among the cultures. There is therefore a pressing need for some forms on the social media to protect the identity of nations, ensure security across borders and prevent nation-to-nation harassment and discrimination. This paper therefore using the Blake’s prototype proposes ways to ensure social media regulations and also identifies the possible challenges that could be faced in regulating social media network. Keywords: Social media, global relationship, prototype, information and communications technology, Internet.</jats:p
Instagram-Based Skin Care Influencers and the Development of Mutual Trust Among Followers in Lagos, Nigeria
Full text linkSocial Media Influencers usage in this current online age is becoming necessary and common in the communication-marketing environment. Over the years, they have shown their relevance and influence as impactful in the online space. In light of this, the study seeks to investigate and identify the various deceptive practices used by social media skincare influencers, through focus group discussion. The universities participants in Lagos state were selected using the cluster sampling method because major skin care brands in Nigeria have their head offices in Lagos state, also, considering the fact that universities are known to house Nigerians or categories of people who are social media savvy, fashion forward and particular about skin care, looks and appearances. Result shows skin care influencers are very useful in the online space, not just for brand promotion but also for helping skincare consumers in their skin care purchase decision-making. In addition, social media skin care influencers are not necessarily deceptive, however, they influence mainly for the money and publicity and leave out significant information when promoting a brand, the respondents agree that in this age, the use of social media influencer is significant for product promotion and consumer information. It is recommended that regulatory bodies in Nigeria should set up monitoring or control bodies who would carry out customer marketing research on brand and influencer activities to curb deception
Communication strategies for agricultural development
No full textIn the age of economy meltdown with suggestion of agriculture for economic recovery, this paper examines the significance of agriculture for development and economic growth in the world. While examining these suggestions as previously stated by scholars, the paper further investigates the problems and challenges of the different sectors that enhance development. However, more emphasis is focused on the development of the agricultural sector, which seems to be lagging behind. Researchers suggest diverse ways in which communication strategies can be employed for developing the agricultural sector in Nigeria. While emphasising the need for young people to change their stereotype view of agriculture, mostly obtained from ICT exposure, the study recommends that the government make policies on land that is favourable to agriculture or for cultivation of crops in the country. Keywords: Development, agriculture, identity, technology, ICT, and identity.</jats:p
Imperative in lifestyle modification: The case of diabetic
No full textThis study examined the awareness trend of diabetes and its associated lifestyle against the backdrop of increase in the rate of the disease. The rate of increase in diabetes in Africa is predicted to witness a rise from 10 to 20 m by 2015. Using the survey method, 50 respondents were interrogated. The study reveals that there is need for awareness on diabetes and healthy lifestyle. Asides promoting communication campaign through edutainment programmes on the mass media, this study suggests other ways of communicating with the public to provide the knowledge needed in order to reduce the outbreak of diabetes in Nigeria. Keywords: Diabetes, lifestyle, well-being, health, and nutrition.</jats:p
A Crazy Cyber World: Construction of a Composite Index for Measuring Child Online Protection (COPI)
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Women Entrepreneurs in Nigeria
No full textFor ages, the African culture has limited the activities of women and conditioned, to a large extent, the mentality of most African countries about the place and positioning of women in the society. The mass media have been used as a tool in this. Promoting the abilities and achievements of women in the society is one of the important roles of the media in reducing the rate of gender discrimination. These achievements are becoming noticeable in politics and entrepreneurship; thus, setting a standard for other women in the society to build on. This chapter will explore the role of the media in promoting the woman entrepreneur in Nigeria. The study employed the survey research method for data gathering. Findings showed that women have equal opportunity to grow their businesses. Data shows that this growth is slow as there are no significant differences between respondents who agree or disagree with the availability of enabling environment for women to grow their business as compared to their male counterpart. The study recommends that the mass media need to give more voice to their businesses and activities to pave way and encourage the younger women in the society.</jats:p
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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