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Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges
Get PDFNew and existing companies are looking for ways to thrive in a competitive environment with innovative business models while respecting society and avoiding actions that harm the planet. Trends such as circular economy, fair trade, lowsumerism, and sharing economy are some of the many emerging entrepreneurial approaches that address this issue, but there is still a gap between what theory argues and the levels of environmental and social sustainability realized when theory is put into practice. In fact, most research on the topic of sustainable business models is still exploratory and does not fully acknowledge these emerging approaches, whose definitions, boundaries, and defining characteristics are still somewhat vague. This study seeks to contribute to the understanding of the inner entrepreneurial dynamics of innovative sustainable business models. In particular, we focus on the fashion business, a resource-intensive industry in which opportunities to reduce environmental impacts and to innovate business models abound. The aim of our research is to investigate innovative business models in the fashion industry that have sustainability as their defining characteristic, especially in terms of value proposition. In order to do that, we combine a systematic review of the literature with empirical research comprised of six interviews with specialists in sustainability, business model innovation, and the fashion industry, along with eight case studies on innovative fashion startups we define as 'born sustainable.' As a result, we propose a synthesizing framework that discloses trends and drivers of innovative and sustainable business models in the fashion industry. We also highlight opportunities and challenges for researchers and entrepreneurs interested in this topic
Relacionamento com stakeholders para o desenvolvimento sustentável no ambiente corporativo
Get PDFEsta pesquisa abrange a relação de empresas com seus stakeholders no desenvolvimento de ações sustentáveis, com foco sobre como este relacionamento influencia a geração de valor dos negócios. Neste sentido, o posicionamento das empresas vem sendo cada vez mais provocado por estes públicos, tanto a partir de movimentos já estabelecidos, quanto por outros ainda emergentes, como o conceito ESG (environmental, social and governance), que vem gerando mudanças nos investimentos de longo prazo das empresas. Em função disso, a partir das teorias de shareholders e stakeholders e da literatura de modelos de negócios, esta tese busca entender as dinâmicas e os fatores de influência para a geração de valor sustentável no relacionamento com stakeholders em empresas que buscam incorporar a sustentabilidade ao seu modelo de negócio. Para atingir este objetivo, esta tese é apresentada em três artigos, cada um vinculado a uma das três funções de um modelo de negócio: criação, entrega e captura de valor. O primeiro, focado no processo de criação de valor, apresenta as dinâmicas entre fatores facilitadores e inibidores para a geração de ações sustentáveis no relacionamento da empresa com sua cadeia de valor; o segundo, focado no processo de captura de valor, avalia se e como a incorporação de fatores ESG tende a gerar oportunidade estratégica e valor para os negócios; e o terceiro, focado no processo de entrega de valor, busca entender se as empresas compreendem o conceito de proposta de valor, se o aplicam, como o fazem, de que maneira o comunicam em suas rotinas e se conseguem mensurar os seus benefícios. De maneira geral, a tese tem caráter exploratório e inclui metodologias como revisão sistemática da literatura, análise de conteúdo, entrevistas em profundidade e estudos de casos. Os resultados apontam que os principais facilitadores para a geração de ações sustentáveis com a cadeia de valor estão relacionados às pressões do ambiente externo, busca por vantagem competitiva e desenvolvimento conjunto de recursos e capacidades. No segundo artigo, identificou-se que as teorias dos shareholders e stakeholders não são incompatíveis, e que há entre os acionistas, além da busca pelo máximo lucro possível, também uma nova visão de valor dos gerada por um ambiente de negócios cada vez mais complexo em relação a fatores ESG. No terceiro artigo, que abordou o processo de entrega de valor, foram identificados os aspectos de valor e da estrutura de modelos de negócio que podem influenciar no processo de transição de negócio convencional para sustentável.This research addresses the relationship between companies and their stakeholders in the development of sustainable actions and how this relationship influences the generation of business value. In this sense, the positioning of companies has been increasingly provoked by these groups, both from already established movements, as well as by others that are still emerging, such as the ESG (environmental, social and governance) concept, which has been generating changes in companies' long-term investments. As a result, from the theories of shareholders and stakeholders and the literature on business models, this thesis seeks to understand the dynamics and factors of influence for the generation of sustainable value in the relationship with stakeholders in companies that seek to incorporate sustainability into their business model. To achieve this objective, this thesis is presented in three articles, each linked to one of the three roles of a business model: value creation, delivery and capture. The first article, focused on the value creation process, presents the dynamics between drivers and inhibiting factors for the generation of sustainable actions in the company's relationship with its value chain; the second, focused on the value capture process, assesses whether and how the incorporation of ESG factors tends to generate strategic opportunities and business value; and the third, focused on the value delivery process, seeks to understand whether companies understand the concept of value proposition, how they apply it and communicate it into their routines and whether they are able to measure its benefits. In general, the thesis is exploratory and includes methodologies such as systematic literature review, content analysis, in-depth interviews and case studies. The results indicate that the main drivers for the generation of sustainable actions together with the value chain are related to the pressures of the external environment, the search for competitive advantage and joint development of resources and capabilities. In the second article, it was identified that the theories of shareholders and stakeholders are not incompatible and that shareholders, in addition to seeking the maximum possible profit, also have a new vision of value generated by an increasingly complex business environment in relation to ESG factors. In the third article, which addressed the value delivery process, the aspects of value and the structure of business models that can influence the transition process from conventional to sustainable business were identified
Utilização de ferramenta de clusterização para alinhar a estratégia de uma empresa às necessidades de gestão de seus talentos
Get PDFA busca por melhores práticas em gestão de pessoas é um tema que se torna cada vez mais presente em empresas de diversos segmentos, e visa, entre outros, entender o comportamento dos colaboradores para direcionar com mais assertividade os investimentos em capital humano. No entanto, pessoas com características diferentes podem receber estratégias corporativas de maneiras diversas. Este artigo descreve um estudo de clusterização por k-means realizado com um grupo de funcionários de uma empresa brasileira. As variáveis utilizadas referem-se a características individuais e demográficas dos indivíduos dessa população. Os resultados apontaram para a divisão da população em dois grupos que se diferenciam em relação a salários, idade, tempo de empresa e número de horas extras trabalhadas. Para cada um dos grupos, foram propostas estratégias de posicionamento da empresa em relação a seus colaboradores
Inovação sustentável em modelos de negócios na indústria da moda
Get PDFEsta pesquisa tem como pano de fundo o setor de moda, que passou por diversas transformações ao longo das últimas décadas, estabelecendo o fast fashion como seu principal modus operandi. Apesar do crescimento possibilitado por esse modelo, houve um consequente aumento de impactos ambientais e sociais no setor. Em função disso, há uma crescente demanda por produtos e serviços que gerem menores impactos, modificando os modelos de negócios do setor. Portanto, o problema de pesquisa abordado neste trabalho é “como desenvolver modelos de negócio inovadores e sustentáveis no setor da moda?”. Deste questionamento derivam os objetivos da pesquisa, que são: (i) avaliar como ocorrem as inovações em sustentabilidade no setor; (ii) analisar de que maneira essas inovações se manifestam para o mercado; (iii) identificar, em nível agregado, oportunidades e desafios que tipicamente influenciam o sucesso de modelos de negócio inovadores e sustentáveis na indústria da moda; e (iv) realizar uma análise quantitativa de inovação sustentável em empresas da indústria da moda. Para atingir esses objetivos, a pesquisa foi dividida em duas grandes etapas A primeira delas, apresentada no artigo 1, buscou na literatura e na prática conceitos relacionados a modelos de negócios que buscam a sustentabilidade na moda. Foram feitas uma revisão sistemática da literatura, entrevistas com especialistas e consultas a sites especializados, gerando-se um framework de tendências e direcionadores de inovação sustentável. Oito estudos de casos de empresas brasileiras e italianas ilustraram o funcionamento desses drivers. Ao final, foram levantados desafios e oportunidades para negócios que buscam a sustentabilidade na moda. Na segunda etapa, presente no artigo 2, buscou-se analisar casos de empresas que utilizam os direcionadores apontados no artigo 1 numa análise quantitativa baseada em uma escala de inovatividade em sustentabilidade. Os resultados apontam para uma maior facilidade dos negócios em incorporar conceitos de responsabilidade social e economia circular e uma dificuldade em escalar modelos de negócios que utilizam matérias-primas naturais. Ao final, um framework de caminho ilustrativo para a sustentabilidade foi gerado para negócios do setor.This research has as a background the fashion industry, which has undergone several transformations over the last decades, establishing fast fashion as its main business model. Despite the growth that this model made possible, there was an increase in environmental and social impacts caused by this expansion. As a result, there is an increasing demand for products and services that generate smaller impacts, causing changes in the business models of the sector. Therefore, the research problem addressed in this paper is "how to develop innovative and sustainable business models in the fashion industry?". From this question, the objectives of the research are derived, which are: (i) to evaluate how innovations in sustainability occur in the sector; (ii) to analyze how these innovations are manifested to the market; (iii) to identify in an aggregate level opportunities and challenges that typically influence the success of innovative and sustainable business models in the fashion industry; and (iv) to generate a quantitative analysis of sustainable innovation in companies in the fashion industry. To achieve these goals, the research was divided into two major steps. The first one, presented in article 1, sought in the literature and in practice work some concepts related to sustainable business models in fashion A systematic review of the literature, interviews with specialists and consultations with specialized websites were carried out, generating a framework of trends and drivers of sustainable innovation for this sector. Eight case studies of Brazilian and Italian companies illustrated the operation of these drivers. In the end, challenges and opportunities for businesses that seek sustainability in fashion were raised. In the second stage, presented in article 2, we sought to analyze cases of companies that use the drivers pointed out in article 1 in a quantitative analysis based on a scale of innovation in sustainability. The results show a greater ease for business to incorporate concepts of social responsibility and circular economy and a difficulty in scaling business models that use natural raw materials. In the end, an illustrative framework of a pathway for sustainability was generated for business in this sector
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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