1,720,957 research outputs found
PELATIHAN DIGITAL MARKETING UNTUK UMKM: MENINGKATKAN AKSES PASAR DENGAN MEDIA SOSIAL
No full textAbstrak: Permasalahan utama mitra UMKM di tanah tinggi, kota Tangerang adalah rendahnya pemahaman mengenai digital marketing, khususnya terkait preferensi konsumen dalam mengakses informasi produk secara mudah dan cepat. Tujuan pengabdian ini adalah meningkatkan literasi digital pelaku UMKM agar mampu memahami perilaku pasar serta memanfaatkan media sosial sebagai sarana pemasaran. Metode yang digunakan berupa sosialisasi dan pelatihan interaktif kepada 25 pelaku UMKM melalui penyajian materi dan praktik langsung. Evaluasi dilakukan dengan 10 soal pre-test dan 10 soal post- test untuk mengukur peningkatan pemahaman. Hasilnya menunjukkan adanya peningkatan soft skill sebesar 95% dalam pemahaman strategi pemasaran digital serta peningkatan hard skill sebesar 95% dalam penggunaan media sosial untuk promosi. Selain itu, beberapa peserta melaporkan kenaikan nilai ekonomis rata-rata 95% dalam tiga bulan pertama setelah penerapan strategi. Hal ini menegaskan bahwa digital marketing dapat menjadi solusi penting dalam meningkatkan daya saing UMKM di era ekonomi digital.Abstract: The main problem faced by MSMEs in tanah tinggi, Tangerang city is the lack of understanding of digital marketing, particularly in terms of consumer preferences for easy and fast access to product information. This community service aims to improve the digital literacy of MSME actors so they can understand market behavior and utilize social media as a marketing tool. The method applied consisted of socialization and interactive training involving 25 MSME participants through material presentation and hands-on practice. Evaluation was conducted using pre-test and post-test assessments to measure knowledge improvement. The results indicated a 95% increase in soft skills related to digital marketing strategies and a 95% increase in hard skills in using social media for promotion. In addition, several participants reported an average economic growth of 95% within the first three months of implementation. These findings highlight that digital marketing is a crucial solution to enhance MSME competitiveness in the digital economy era
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Analisis Studi Kelayakan Usaha Air Minum Berbasis Chlorine Dioxide Pada Unit Usaha BUMDes Kertajaya
No full textBUMDes Kertajaya melalui PAB Tirta Jaya memiliki usaha penyaluran air bersih, namun daya dorong ekonomi yang dihasilkan dari usaha penyaluran air bersih masih sangat rendah sehingga keberadaan BUMDes masih jauh dari harapan yang telah disampaikan melalui Undang-Undang. Dalam pengabdian masyarakat ini, kami berupaya untuk meningkatkan nilai tambah dari usaha yang ada sebelumnya. Peningkatan nilai tambah ekonomi dapat dilakukan dengan mengembangkan usaha penyaluran air bersih menjadi usaha penyaluran air minum yang berbasis Chlorine Dioxide. Untuk mengetahui minat, kepercayaan, serta tanggapan masyarakat Desa Kertajaya terhadap usaha penyaluran air minum yang berbasis Chlorine Dioxide, maka kami mengevaluasi studi kelayakan bisnis usaha penyaluran air minum pada BUMDes Kertajaya dengan memperhatikan Aspek Pasar; Teknis dan Teknologi; Keuangan; Ekonomi/Sosial dan Politik; Lingkungan Hidup; Hukum dan Legalitas usaha penyaluran air minum. Hasil studi kelayakan bisnis diharapkan dapat memberikan masukan mengenai prospek usaha penyaluran air minum bagi BUMDes Kertajaya
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
APAKAH ESG MEMENGARUHI RETURN SAHAM? STUDI PADA INDEKS SRI KEHATI
No full textThis research is motivated by corporate sustainability, where environmental, social and corporate governance issues are important in the company's annual report in addition to financial statements. The purpose of this study is to examine the relationship between ESG (Environmental, Social, and Governance) performance on Stock Return based on changes in stock prices at the beginning of the year and the end of the year on the Indonesia Stock Exchange (IDX). This study uses data on companies listed on the SRI-KEHATI Index. Of the 25 companies listed on the Indonesia Stock Exchange, 17 sample data were used, namely company data for the 2019-2023 period. Environmental, Social, and Governance performance is assessed through the ESG score by the Morningstar Sustainalytics assessment agency obtained from Refinitiv Eikon. The analysis technique uses panel data regression analysis random effect model (REM) with ESG score as the independent variable and Stock Return as the dependent variable assisted by using the Eviews 13 application. Partial test results (t-test) show that there is no relationship between ESG performance and Stock Returns of companies that join the SRI-KEHATI index. The results of the F test simultaneously show that there is a significant relationship between ESG performance on the stock returns of companies incorporated in the SRI-KEHATI index.
Keywords: ESG; Sri Kehati; stock return.
Penelitian ini dilatarbelakangi oleh keberlanjutan perusahaan, dimana isu lingkungan, sosial dan tata kelola perusahaan menjadi penting dalam laporan tahunan perusahaan selain laporan keuangan. Tujuan dari penelitian ini adalah menguji hubungan antara kinerja ESG (Environmental, Social, and Governance) terhadap return saham berdasarkan perubahan harga saham pembukaan awal tahun dengan penutupan akhir tahun pada Bursa Efek Indonesia (BEI). Penelitian ini menggunakan data perusahaan yang terdaftar pada Indeks SRI-KEHATI. Dari 25 peusahaan yang terdaftar di Bursa Efek Indonesia, sebanyak 17 data sampel yang digunakan yakni periode tahun 2019-2023. Kinerja Environmental, Social, dan Governance dinilai melalui ESG score oleh lembaga penilai Morningstar Sustainalytics diperoleh dari Refinitiv Eikon. Teknik analisis menggunakan analisis regresi data panel random effect model (REM) dengan ESG score sebagai variabel independen dan return saham sebagai variabel dependen yang dibantu dengan menggunakan aplikasi Eviews 13. Hasil pengujian secara parsial (uji t) menunjukkan bahwa tidak ada hubungan antara kinerja ESG terhadap return saham perusahaan yang bergabung dalam indeks SRI-KEHATI. Hasil uji F secara simultan menunjukkan ada hubungan signifikan antara kinerja ESG terhadap return saham perusahaan yang tergabung dalam indeks SRI-KEHATI.
Kata kunci: ESG; Sri Kehati; return saham
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