23 research outputs found
ANALISIS PERSEPSI VIRTUAL BRAND COMMUNITY TERHADAP KINERJA EKUITAS MEREK DISPOSABLE DIAPER MEREK SWEETY
No full textLeni Deniarni (0907459), “Analisis Persepsi Virtual Brand Community terhadap Kinerja Ekuitas Merek Disposable Diaper Merek Sweety (Survei pada Anggota Fan Page Facebook Bunda Cermat)”. Di bawah bimbingan Lisnawati, S.Pd., M.M.
Persaingan yang kompetitif dalam industri fast moving consumer good (FMCG) ditandai dengan turun naiknya ekuitas merek suatu produk, khususnya pada lini disposable diaper yang berasal dari perusahaan PT. Softex Indonesia dengan merek Sweety. Untuk dapat bertahan di tengah persaingan, perusahaan dituntut untuk menciptakan strategi yang dapat memperkuat ekuitas merek karena hanya produk yang memiliki ekuitas merek yang kuat yang mampu bersaing untuk merebut dan menguasai pasar. Salah satu strategi yang dapat dilakukan adalah dengan strategi virtual brand community. Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai virtual brand community diaper Sweety, 2) memperoleh temuan mengenai ekuitas merek diaper Sweety dan 3) memperoleh temuan mengenai seberapa besar virtual brand community dapat mempengaruhi ekuitas merek diaper Sweety. Dimensi virtual brand community antara lain consciousness of kind, ritual and tradition dan sense of moral responsibility. Sedangkan dimensi ekuitas merek adalah brand saliance, brand performance, brand imagery, brand judgment, brand feeling dan brand resonance.
Objek penelitian ini adalah anggota komunitas Sweety di fan page Facebook Bunda Cermat. Variabel bebas (X) dalam penelitian ini adalah virtual brand community dan ekuitas merek (Y) sebagai variabel tidak bebas. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel 100 responden di fan page Facebook Bunda Cermat. Teknik analisa data yang digunakan adalah analisis regresi linier sederhana dengan alat bantu software komputer SPSS 21.0.
Hasil yang diperoleh dalam penelitian menyatakan bahwa virtual brand community berpengaruh terhadap ekuitas merek pada diaper Sweety sebesar 81,3%. Dari hasil penelitian terhadap pengujian hipotesis dapat diketahui bahwa virtual brand community memiliki pengaruh yang positif terhadap ekuitas merek. Berdasarkan hasil penelitian melalui analisis regresi linier sederhana terdapat pengaruh dari virtual brand community terhadap ekuitas merek diaper Sweety. Penulis merekomendasikan agar perusahaan lebih selektif dalam memilih media komunikasi virtual brand community sebagai salah satu strategi untuk meningkatkan ekuitas merek diaper Sweety.
Leni Deniarni (0907459), "Analysis of Perceived Virtual Brand Community Through the Performance of Brand Equity (A Survey to Fan Page Members on Facebook Bunda Cermat )". Guidance of Lisnawati, S.Pd., M.M.
Competitive rivalry in the industry fast moving consumer good (FMCG) marked by ups and downs of equity saatu brand products, especially in the line of disposable diaper from the company, PT. Sweety Softex Indonesia brand. In order to survive in the competition, companies are required to create a strategy to strengthen the brand equity because only products that have strong brand equity that can compete to win and dominate the market. One strategy that can be done is with the strategy virtual brand community. The purpose of research are 1) to obtain findings on virtual brand community of diaper Sweety, 2) to obtain findings on Sweety diaper brand equity, and 3) to obtain discovery regarding its virtual brand community can affect brand equity Sweety diaper. The dimension of virtual brand community consist: consciousness of kind, ritual and tradition and sense of moral responsibility. While the dimension of brand equity is brand saliance, brand performance, brand imagery, brand judgment,brand feeling and brand resonance.
Object of this study is members of Sweety community on Facebook Bunda Cermat. The independent variable in this study is virtual brand community of the brand equity as the dependent variable. This type of research is descriptive, verification, and the method used is explanatory survey with random sampling techniques, with samples 100 respondents on fan page Facebook Bunda Cermat. Data analysis technique used simple linear regression with the computer software SPSS 21.0.
The results obtained in this study stated that the virtual brand community effect on the brand equity of Sweety diaper 81,3%. From the results of the study to test the hypothesis that the performance can be seen virtual brand community have a positive influence on brand equity. Based on the results of research through simple linear regression found an effect of virtual brand community of the Sweety diaper. The author recommends that companies be more selective in choosing communication virtual brand community media as a strategy to enhance brand equity Sweety diaper
LENI DENIARNI, 2015 ANALISIS PERSEPSI VIRTUAL BRAND COMMUNITY TERHADAP KINERJA EKUITAS MEREK DISPOSABLE DIAPER MEREK SWEETY
No full textLeni Deniarni (0907459), “Analisis Persepsi Virtual Brand Community terhadap Kinerja Ekuitas Merek Disposable Diaper Merek Sweety (Survei pada Anggota Fan Page Facebook Bunda Cermat)”. Di bawah bimbingan Lisnawati, S.Pd., M.M.
Persaingan yang kompetitif dalam industri fast moving consumer good (FMCG) ditandai dengan turun naiknya ekuitas merek suatu produk, khususnya pada lini disposable diaper yang berasal dari perusahaan PT. Softex Indonesia dengan merek Sweety. Untuk dapat bertahan di tengah persaingan, perusahaan dituntut untuk menciptakan strategi yang dapat memperkuat ekuitas merek karena hanya produk yang memiliki ekuitas merek yang kuat yang mampu bersaing untuk merebut dan menguasai pasar. Salah satu strategi yang dapat dilakukan adalah dengan strategi virtual brand community. Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai virtual brand community diaper Sweety, 2) memperoleh temuan mengenai ekuitas merek diaper Sweety dan 3) memperoleh temuan mengenai seberapa besar virtual brand community dapat mempengaruhi ekuitas merek diaper Sweety. Dimensi virtual brand community antara lain consciousness of kind, ritual and tradition dan sense of moral responsibility. Sedangkan dimensi ekuitas merek adalah brand saliance, brand performance, brand imagery, brand judgment, brand feeling dan brand resonance.
Objek penelitian ini adalah anggota komunitas Sweety di fan page Facebook Bunda Cermat. Variabel bebas (X) dalam penelitian ini adalah virtual brand community dan ekuitas merek (Y) sebagai variabel tidak bebas. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel 100 responden di fan page Facebook Bunda Cermat. Teknik analisa data yang digunakan adalah analisis regresi linier sederhana dengan alat bantu software komputer SPSS 21.0.
Hasil yang diperoleh dalam penelitian menyatakan bahwa virtual brand community berpengaruh terhadap ekuitas merek pada diaper Sweety sebesar 81,3%. Dari hasil penelitian terhadap pengujian hipotesis dapat diketahui bahwa virtual brand community memiliki pengaruh yang positif terhadap ekuitas merek. Berdasarkan hasil penelitian melalui analisis regresi linier sederhana terdapat pengaruh dari virtual brand community terhadap ekuitas merek diaper Sweety. Penulis merekomendasikan agar perusahaan lebih selektif dalam memilih media komunikasi virtual brand community sebagai salah satu strategi untuk meningkatkan ekuitas merek diaper Sweety.
Leni Deniarni (0907459), "Analysis of Perceived Virtual Brand Community Through the Performance of Brand Equity (A Survey to Fan Page Members on Facebook Bunda Cermat )". Guidance of Lisnawati, S.Pd., M.M.
Competitive rivalry in the industry fast moving consumer good (FMCG) marked by ups and downs of equity saatu brand products, especially in the line of disposable diaper from the company, PT. Sweety Softex Indonesia brand. In order to survive in the competition, companies are required to create a strategy to strengthen the brand equity because only products that have strong brand equity that can compete to win and dominate the market. One strategy that can be done is with the strategy virtual brand community. The purpose of research are 1) to obtain findings on virtual brand community of diaper Sweety, 2) to obtain findings on Sweety diaper brand equity, and 3) to obtain discovery regarding its virtual brand community can affect brand equity Sweety diaper. The dimension of virtual brand community consist: consciousness of kind, ritual and tradition and sense of moral responsibility. While the dimension of brand equity is brand saliance, brand performance, brand imagery, brand judgment,brand feeling and brand resonance.
Object of this study is members of Sweety community on Facebook Bunda Cermat. The independent variable in this study is virtual brand community of the brand equity as the dependent variable. This type of research is descriptive, verification, and the method used is explanatory survey with random sampling techniques, with samples 100 respondents on fan page Facebook Bunda Cermat. Data analysis technique used simple linear regression with the computer software SPSS 21.0.
The results obtained in this study stated that the virtual brand community effect on the brand equity of Sweety diaper 81,3%. From the results of the study to test the hypothesis that the performance can be seen virtual brand community have a positive influence on brand equity. Based on the results of research through simple linear regression found an effect of virtual brand community of the Sweety diaper. The author recommends that companies be more selective in choosing communication virtual brand community media as a strategy to enhance brand equity Sweety diape
Comparative Evaluation of Sealing Ability of Mineral Trioxide Aggregate and Biodentine Used for Root Furcation Perforation Repair – A Systematic Review"
No full textIntroduction: During endodontic operations, furcation perforations are a serious complication that might jeopardize periodontal health and the affected tooth\u27s long-term prognosis. To stop microbial leaking and encourage periodontal repair, these perforations must be properly sealed. Because of its sealing capabilities and biocompatibility, Mineral Trioxide Aggregate (MTA) has long been regarded as the gold standard for furcation healing. A more recent calcium silicate-based substance called biodentine has gained attention as a possible substitute because of its advantageous physical characteristics and bioactivity.
Objectives: The aim of the present systematic review is to evaluate and compare the sealing ability of Mineral Trioxide Aggregate and Biodentine when used for the repair of root furcation perforations.
Methods: A comprehensive electronic search was carried out across databases such as PubMed, Scopus, and Google Scholar. The included studies compared the sealing capabilities of MTA and Biodentine in the repair of furcation perforations by in vitro or ex vivo experimental investigations. Two reviewers independently carried out the data extraction and quality assessment in accordance with PRISMA criteria.
Results:The majority of the included research evaluated the effectiveness of sealing using spectrophotometric, fluid filtration, dye penetration, or bacterial leakage techniques. Although MTA and Biodentine both showed adequate sealing capabilities, a number of studies found that Biodentine performed better or on par with MTA in terms of marginal adaption and decreased leakage.
Conclusions: Root furcation holes can be successfully repaired using both mineral trioxide aggregate and biodentine. Although MTA is still often used, Biodentine seems to provide a similar sealing capacity combined with benefits like quicker setting time and better handling. To confirm these results and encourage evidence-based material selection in clinical practice, more standardized clinical and in vivo research is advised
Enzymatic Synthesis of α-Tocopheryl Glycosides
No full textThis Dissertation / Report is the outcome of investigation carried out by the creator(s) / author(s) at the department/division of Central Food Technological Research Institute (CFTRI), Mysore mentioned below in this page
Enzymatic synthesis of vitamin glycosides
No full textThis Dissertation / Report is the outcome of investigation carried out by the creator(s) / author(s) at the department/division of Central Food Technological Research Institute (CFTRI), Mysore mentioned below in this page
Stereomicroscopic Evaluation of Dentinal Microcracks After Instrumentation of Curved Canal with Rotary Files in Two Motions
No full textObjective: This study aimed to examine the effects of three distinct file systems with two motion types—rotary and reciprocation—on the development of dentinal microcracks after root canal preparation using a stereomicroscope. Methods: Sixty mandibular molars with a curvature of 30° were decoronated and divided into three groups (Vortex Blue, Mtwo, and ProTaper Next) and two subgroups (rotary and reciprocating motions). The samples were then instrumented with the files, dyed with 1% methylene blue dye, and sectioned horizontally at 3, 6, and 9 mm from the root apex. The dentinal microcracks were inspected using a stereomicroscope at 40× magnification. One-way analysis of variance and post hoc Tukey tests were used to perform statistical analysis. Results: Crack formation was statistically significant at the 6-mm and 9-mm levels from the root apex in both motions (p \u3c 0.05). Among all the file system, Vortex Blue caused the highest dentinal microcracks in both motions at 6 mm from the root apex. Conclusion: The reciprocating motion resulted in fewer dentinal microcracks than the rotary motion. All file systems caused significant dentinal microcracks at the curvature of the root canal during both motions. Dentinal microcrack formation was not significant at the root apex
An in Vitro Study on Effect of Commonly used Eucalyptus and Chlorhexidine based Mouthwash on Surface Roughness of Universal Nanohybrid Composite and Light Cure Glass ionomer Cement.
No full textIntroduction: The popularity of esthetic tooth-coloured restorations has increased as a result of high demands for pleasing appearance and patient concerns about the use of restorations which are not tooth coloured. These high demands led their wide use in restoring the carious and non- carious cervical lesions.
Material & Methods: Universal nanohybrid composite (3M Filtek Z250) and Light cure Glass ionomer cement (GC Fuji II LC) were used as a restorative material. Total 30 specimens were tested and divided into three groups based on different mouthwashes. Teflon mold of 8 mm diameter and a 2 mm thickness, samples of each material were prepared. Overflow of excess material was achieved by placing a transparent mylar strip. In order to ensure smoothness and light refraction, glass surface was used. Both the restorative material were light cured with LED light (Woodpecker, Mainland, China) according to manufacturer’s instructions. Then the specimens were polished subsequently with coarse, medium, fine and super fine polishing disc of Super snap polishing kit (Shofu, Kyoto, Japan) according to manufacturer’s instructions by using a low-speed handpiece at a rpm of approximately 12000-14000. Surface roughness was then tested using surface profilometer (Surftest 211, Mitutoyo, Tokyo, Japan).
Results: One-way analysis of variance (ANOVA) was performed. While the Wilcoxon test was used for paired comparison of the data before and after immersion. All the data were evaluated with 95% of confidence p> 0.05.
Conclusion: Hence within the limitations of this study, there was no significant differences between the materials before and after immersion in mouthwashes. This is of utmost importance as any surface roughness can lead to plaque accumulation and bacterial retention
Ultrasonic vs. Laser Irrigation Activation: A Systematic Review on Debris Removal Efficacy in Root Canal Cleaning and Shaping
No full textIntroduction: Root canal cleaning and shaping represent critical stages in endodontic therapy, their significance lies at preserving dental health and preventing tooth loss. These stages involve the intricate process of removing infected or damaged pulp tissue from root canal system and subsequently shaping and disinfecting this intricate network of passages.
Objectives: To do a comparative analysis to find out the efficacy of debris removal in root canal cleaning and shaping using ultrasonic and laser irrigation activation techniques.
Methods: PICO Question: Population: Patients undergoing root canal therapy. Intervention: Ultrasonic irrigation activation during root canal therapy. Comparison: Laser irrigation activation during root canal therapy. Outcome: Debris removal efficacy in root canal cleaning and shaping. A comprehensive search strategy was developed using a combination of keywords and Medical Subject Headings (MeSH) terms. The search strategy was designed to capture relevant articles comparing ultrasonic and laser irrigation activation in root canal therapy.
Results: Debris removal during root canal cleaning and shaping is a critical factor influencing the success of endodontic therapy. In recent years, attention has been directed in innovative techniques. We had provide a comparative analysis of two methods based on the available evidence and insights from various authors
Conclusions: Comparative analysis of ultrasonic and laser irrigation activation for debris removal during root canal therapy is an evolving field, available evidence suggests that both techniques have potential benefit
