305,137 research outputs found
Dieu est mon pilote à Tanqueray
No full textExcerpt
“Dieu est mon pilote à Tanqueray” is a short story about a young man named Lemuel and his journey from Haiti to South Florida. As Lemuel prepares for the trip, the ship\u27s captain shows him the sail that is made out of material from a discarded billboard. On the sail is a handsome black man in a pin-striped suit. He is shown holding a glass, with a huge green bottle and the words “Ready to Tanqueray?” in the background. “This is how we will live when we get to Florida,” the captain assures Lemuel, but the journey to Florida is the farthest thing from luxurious
A inovação de uma bebida espirituosa sem álcool impulsiona a intenção de compra hedónica ou utilitária? Um estudo sobre o Tanqueray 0.0 Gin
No full textThe beverage industry is experiencing a significant transformation as consumers increasingly seek alcohol-free alternatives. While non-alcoholic beer and wine have been widely studied, research on alcohol-free spirits remains limited. This dissertation examines the role of innovation perception in shaping consumer purchase intention toward Tanqueray 0.0, a non-alcoholic gin, while exploring whether hedonic or utilitarian values mediate this relationship. A mixed-methods approach was used, combining a literature review with primary data collection through an online survey. Participants were randomly assigned to evaluate either Tanqueray 0.0 or its traditional counterpart, Tanqueray London Dry Gin. The study measured innovation perception, hedonic and utilitarian values, and purchase intention using validated scales and statistical analysis in SPSS. Results indicate that innovation perception has a weak but positive influence on purchase intention, but this effect is fully mediated by hedonic and utilitarian values. Tanqueray 0.0 is primarily associated with utilitarian benefits, such as health-conscious consumption and social integration, whereas Tanqueray London Dry Gin is driven by hedonic values, emphasizing sensory pleasure and status. From a managerial perspective, these insights suggest that marketing strategies should focus on the value dimensions consumers prioritize. For Tanqueray 0.0, reinforcing its practical benefits may drive adoption, whereas for Tanqueray London Dry Gin, highlighting sensory indulgence and premium positioning could strengthen brand loyalty. This study contributes to academic research on innovation adoption and value-driven consumer behavior, offering practical recommendations for the growing alcohol-free spirits market, where understanding consumer motivations beyond innovation perception is key to influencing purchase decisions.A indústria das bebidas está a passar por uma transformação significativa, à medida que os consumidores procuram cada vez mais alternativas sem álcool. Enquanto a cerveja e o vinho não alcoólicos têm sido amplamente estudados, a investigação sobre bebidas espirituosas sem álcool continua limitada. Esta dissertação examina o papel da perceção da inovação na formação da intenção de compra dos consumidores relativamente ao Tanqueray 0.0, um gin sem álcool, explorando se os valores hedónicos ou utilitários medeiam esta relação. Foi utilizada uma abordagem de métodos mistos, combinando uma revisão da literatura com recolha de dados primários através de um questionário online. Os participantes foram aleatoriamente designados para avaliar Tanqueray 0.0 ou o seu equivalente tradicional, Tanqueray London Dry Gin. O estudo mediu perceção da inovação, valores hedónicos e utilitários e intenção de compra, utilizando escalas validadas e análise estatística no SPSS. Os resultados indicam que a perceção da inovação tem uma influência fraca, mas positiva, na intenção de compra, sendo este efeito totalmente mediado pelos valores hedónicos e utilitários. O Tanqueray 0.0 está sobretudo associado a benefícios utilitários, como consumo saudável e integração social, enquanto o Tanqueray London Dry Gin é impulsionado por valores hedónicos, enfatizando o prazer sensorial e o estatuto. Do ponto de vista gestional, estes resultados sugerem que as estratégias de marketing devem destacar as dimensões de valor prioritárias para os consumidores. Para o Tanqueray 0.0, reforçar os benefícios práticos pode impulsionar a adoção, enquanto para o Tanqueray London Dry Gin, destacar o prazer sensorial e o posicionamento premium pode fortalecer a lealdade à marca. Este estudo contribui para a investigação académica sobre adoção da inovação e comportamento do consumidor orientado pelo valor, oferecendo recomendações práticas para o mercado emergente de bebidas espirituosas sem álcool, onde compreender as motivações dos consumidores para além da perceção da inovação é essencial para influenciar as decisões de compra
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Author, publisher and bookseller : a tripartite synergy in Nigerian book industry
No full textThis work is about the roles of Author, Publisher and Bookseller in Book development in
Nigeria. The paper started by delving into the history of Book Publishing in Nigeria after
which it proceeded by defining who an author, a publisher, and a bookseller is and
expatiated on the indispensable roles of these key actors in Nigerian Book Industry and in
the emerging Information Society. Furthermore, the various constraints to book
development were identified while the paper advised on how the Book Industry can be
further promoted in Nigeria. However, the paper concluded and made recommendations
on how the Book sector can help in enhancing scholarship in the country
[Report to Chief J. E. Curry, by an unknown author #2]
No full textReport to Chief J. E. Curry, by an unknown author. The report contains a list of officers who gave depositions to the United States Attorney
[Report to Chief J. E. Curry, by an unknown author #1]
No full textReport to Chief J. E. Curry, by an unknown author. The report contains a list of officers who gave depositions to the United States Attorney
Mining e-mail content for author identification forensics
No full textWe describe an investigation into e-mail content mining for author identification, or authorship attribution, for the purpose of forensic investigation. We focus our discussion on the ability to discriminate between authors for the case of both aggregated e-mail topics as well as across different email topics. An extended set of e-mail document features including structural characteristics and linguistic patterns were derived and, together with a Support Vector Machine learning algorithm, were used for mining the e-mail content. Experiments using a number of e-mail documents generated by different authors on a set of topics gave promising results for both aggregated and multi-topic author categorisation
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