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El diseñador-emprendedor. Comunicación de un perfil de egresado arquetípico en los sitios web de las universidades privadas argentinas: Communication of an archetypal graduate profile
No full textThis article reports on the research process that investigates the communication of an archetypal graduate profile in the Private Universities of Argentina: the "designer-entrepreneur". It starts from the theoretical framework that addresses the beginning of design degrees in the country; the University in the neoliberal context and its legislation; the education through skills approach; the semiotics of passions and the theory of the collective unconscious. Then, it presents the hypothesis and how the study —based on the content analysis of the educational institutions websites (carried out in January 2020)— was developed. That study results on the identification of the archetypes "the creator" and "the wise". Eventually, those archetypes are put into discussion from the adaptation of the semiotic square of Greimas and its application to the analysis of two audiovisual advertising spots.Este artículo da cuenta de un proceso de investigación sobre la comunicación del perfil de egresado arquetípico en las universidades privadas de Argentina: el diseñador-emprendedor. El marco teórico aborda el surgimiento de las carreras de diseño en el país; la universidad en el contexto neoliberal y su legislación; el enfoque de educación por competencias; la semiótica de las pasiones y la teoría los arquetipos. La hipótesis a comprobar es que las universidades privadas argentinas ofrecen sus carreras de grado en diseño con una figura estereotipada del licenciado, basada fundamentalmente en el perfil de un diseñador-emprendedor en contraposición al diseñador-científico. El estudio —basado en el análisis de contenido de los sitios web de las carreras, llevado a cabo en enero de 2020 — arrojó, principalmente, la identificación de los arquetipos “el creador” y “el sabio”, mismos que son puestos en discusión a partir de la adaptación del cuadrado semiótico de Greimas y su aplicación al análisis de dos spots publicitarios audiovisuales
El diseño como herramienta de análisis e intervención de la realidad de las mujeres en una localidad pequeña
Get PDFThis article is presented as a reflection on the approach of a strategic design proposal, which arose from research carried out in the territory in 2016, and proposes a discussion on its results. The organization Proyecto Esperanza Milani, self-convened women from Manfredi’s town (Córdoba Province, Argentina), is taken as the object of study. Firstly, both the grouping and the conceptual framework for the disciplinary approach are analyzed and contextualized. Then, the study is expanded with data searching (through guided or “in-depth” interviews and an opinion survey) for a town’s situated understanding. Lastly, the organization is revisited with the aim of developing a design strategy for local intervention: from a gender perspective approach about entrepreneurship and empowerment, personal brand communication and the insertion of women in the socio-productive environment.Este artículo se presenta como una reflexión sobre el planteamiento de una propuesta de diseño estratégico, surgida a partir de una investigación en el territorio llevada a cabo en el año 2016, y propone una discusión sobre sus resultados. Se toma como objeto de estudio a la organización Proyecto Esperanza Milani, mujeres autoconvocadas de la localidad de Manfredi, Provincia de Córdoba, Argentina. En primer lugar, se analiza y contextualiza tanto a la agrupación como al marco conceptual para el abordaje disciplinar. Luego, se amplía el estudio con búsqueda de datos (a través de entrevistas guiadas o “pautadas” y sondeo de opinión) para la comprensión situada del pueblo. Por último, se retorna a la organización con el desarrollo de una estrategia de diseño para la intervención local: desde un enfoque en perspectiva de género sobre el emprendedurismo y el empoderamiento, la comunicación de la marca personal y la inserción de la mujer en el entramado socio-productivo
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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