43 research outputs found
PENGARUH KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN MEMBELI PADA HERO SUPERMARKET GATOT SUBROTO
Get PDFPUSPITA LIANTI PUTRI. 2009. The Impact of Marketing Communication to Purchase Decision at Hero Supermarket Gatot Subroto. DIII Marketing Management Study Program. Departement of Management. Faculty of Economics. Satate University of Jakarta.
Scientific work aims to determine the impact of marketing communications to purchase decision at Hero Supermarket Gatot Subroto. The author takes the title is to know about marketing communication activities conducted Hero Supermarket Gatot Subroto and find out whether or not the impact of marketing communications to purchase decision at Hero Supermarket Gatot Subroto. The method used in this research is descriptive analysis by using data gathered through a literature study, interviews and questionnaires. Type of scale used is a Likert scale. The sampling technique used by random sampling. In this study the authors used the technique of data analysis qualitative and quantitative with product moment correlation.
From the result of this scientific work we can conclude that the presence of a positive relationship between marketing communication with purchase decision at Hero Supermarket Gatot Subroto is 0.55 and the magnitude of the impact of marketing communications in Hero Supermarket Gatot Subroto explained the purchase decision is 30.25% with a significance level 5% ( = 5%). Thus we can conclude that H0 is rejected and H1 is accepted
Pengaruh Fasilitas dan Kemudahan Bertransaksi dengan Automatic Teller Machine (ATM) terhadap Tingkat Kepuasan Nasabah (Studi pada PT. Bank Central Asia, TBK di KCU Salatiga)
Get PDFTujuan dari penelitian ini adalah untuk mengetahui signifikansi pengaruh fasilitas dan kemudahan dengan menggunakan ATM BCA terhadap kepuasan nasabah PT Bank Central Asia. Langkah yang diambil penulis adalah menyebar kuesioner dengan beberapa item pertanyaan yang mengacu pada tingkat kepuasan nasabah yang diukur dengan fasilitas dan kemudahan dalam penggunaaan ATM BCA. Obyek penelitian dalam penelitian ini adalah nasabah BCA di Kantor Cabang Utama Salatiga. Adapun hasil dari penelitian ini menunjukkan bahwa fasilitas ATM BCA berpengaruh positif terhadap kepuasan nasabah BCA KCU Salatiga sebesar 0,325. Kemudahan ATM BCA berpengaruh positif terhadap kepuasan nasabah BCA KCU Salatiga sebesar 0,362. Fasilitas dan kemudahan secara simultan berpengaruh signifikan terhadap kepusan nasabah BCA KCU Salatiga. Hal ini ditunjukkan dengan koefisien regresi yang bernilai positif sebesar 44,183. Nilai R2 didapatkan hasil 0,303 diartikan bahwa sumbangan fasilitas dan kemudahan terhadap kepuasan nasabah sebesar 30,3% sedangkan sisanya 69,7% dipengaruhi oleh faktor lain yang tidak dimasukkan dalam penelitian ini.The purpose of this study was to observe the significance of facilities and services using ATM BCA towards customer’s satisfication of PT BANK CENTRAL ASIA. The steps taken by the author is by spreading questionnaires with several questions refers to the level of customer satisfaction as measured by the facilitiesand services of ATM BCA usage. The object of this research is BCA customers in the Main Branch Office Salatiga. The results of this study indicate that the ATMfacilities have positive effect on customer satisfaction in BCA KCU Salatiga at 0,325. The services of ATM BCA usage has positive effect on customersatisfaction in BCA KCU Salatiga at 0,362. Facilities and services simultaneouslyhave significant effect on customer satisfication in BCA KCU Salatiga. This is indicated by the regression coefficient has positive value at 44,183. R2 test showe0,303 means that the contributions of facilities and services to customersatisfaction by 30,3% while the remaining 69,7% is influenced by other factorswhich are not included in this study
Black-Litterman model on non-normal stock return (Case study four banks at LQ-45 stock index)
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Pricing the property claim service (PCS) catastrophe insurance options using gamma distribution
No full textThe European style arithmetic Asian option pricing with stochastic interest rate based on Black Scholes model
No full textThe Urgency of Electronic Evidence Validation by Judges in Digital Forensic Examinations
Get PDFThe aim of this research is to determine and analyze the judge's methods in carrying out digital forensic examinations in analyzing electronic evidence in court. In this writing the author uses a normative juridical method with research specifications in the form of descriptive analysis. The use of computers as a medium to commit crimes has its own level of difficulty in proving it. Handling often requires forensics, which is an activity to carry out investigations and determine facts related to criminal incidents and other legal issues. Digital forensics is the application of computer science and technology for the purposes of legal evidence, which in this case is to prove high-tech crimes scientifically so that digital evidence can be obtained that can be used to ensnare the perpetrator of the crime. The material requirements for electronic evidence are regulated in Article 6, Article 15 and Article 16 of the ITE Law, which in essence, electronic information and documents must be able to guarantee their authenticity, integrity and availability. To ensure the fulfillment of the material requirements referred to in many cases, digital forensics is needed
Modeling of adsorption isotherms on the addition of an inhibitor Myrmecodia Pendans extract with temperature variation
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