150 research outputs found
DUNIA MAGIS DALAM CERPEN LEAK PEMOROAN KARYA I WAYAN SADHA
No full textof the occult not only lived in the past but penetrated freely until Era 4.0. Although the development of the world has advanced in such a way as with the sophistication of its technology, the belief in supernatural and magical things cannot be erased. The magical world has its own charms and problems in the lives of Balinese people. Undeniably, the attractiveness often invites the attention of the author in welcoming and recording the phenomenon into literary works. In this paper examines modern Balinese literary works in the form of short stories. The short stories studied were taken from a collection of Leak Pemoroan stories written by I Wayan Sadha. This study examines three short stories in a collection of Pemoroan Leak short stories entitled Jeg Pragat Ka Balian, Pemoroan Leak and Walik Sumpah. The focus of the discussion in this paper is to raise the magical aspects contained in the three short stories that have been mentioned. The magical aspects to be discussed are the Pangiwa aspect and the Panengen aspect contained in the short story.Keywords: Magic, Pangiwa, Panengen, Short Story, modern Balinese literatur
ANTESEDEN KINERJA PEMASARAN INDUSTRI KECIL DAN MENENGAH (IKM): A SYSTEMATIC LITERATURE REVIEW
No full textKinerja pemasaran merupakan salah satu tolok ukur keberhasilan suatu perusahaan dan merupakan elemen penting kinerja bisnis Tujuan dari penelitian ini adalah untuk mengkaji Anteseden Kinerja Pemasaran Industri Kecil dan Menengah. Penelitian ini menggunakan penelusuran untuk mencari artikel yang dipublikasikan di Web Scopus, untuk mengidentifikasi anteseden utama kinerja pemasaran Industri Kecil dan Menengah (IKM). Berdasarkan hasil penelusuran, secara keseluruhan ditemukan bahwa terdapat peningkatan jumlah artikel yang menerapkan kinerja pemasaran IKM pada rentang Tahun 2019-2023. Lebih rinci dapat dijelaskan bahwa pada rentang empat tahun (2019 – 2022), terjadi peningkatan yang signifikan dari 616 artikel pada Tahun 2019 menjadi 984 artikel pada Tahun 2022. Selanjutnya terdapat peningkatan jumlah artikel yang menerapkan kinerja pemasaran IKM pada kerangka teori RBV pada rentang Tahun 2019-2023. Faktor yang memiliki pengaruh terhadap kinerja pemasaran berdasarkan kerangka teori RBV, dalam hal ini dibagi menjadi faktor internal dan eksternal. Secara umum, hasil penelusuran menunjukkan bahwa kinerja pemasaran dipengaruhi oleh faktor internal dan faktor eksternal. Berdasarkan hasil penelusuran tersebut, teori RBV dapat digunakan sebagai grand theory dalam mengembangkan kerangka konsep kinerja pemasaran yang dipengaruhi oleh faktor internal dan eksternal. Kajian penelitian ini terbatas pada faktor internal dan eksternal serta khusus hanya membahas pada objek sektor IKM.
Marketing performance is one of the benchmarks of a company's success and is an important element of business performance. The purpose of this study is to examine the Antecedents of Small and Medium Industry Marketing Performance. This study uses a search to find articles published on the Scopus Web, to identify the main antecedents of Small and Medium Industry (SME) marketing performance. Based on the search results, overall it was found that there was an increase in the number of articles that applied SME marketing performance in the 2019-2023 period. In more detail, it can be explained that in the four-year period (2019 - 2022), there was a significant increase from 616 articles in 2019 to 984 articles in 2022. Furthermore, there was an increase in the number of articles that applied SME marketing performance to the RBV theoretical framework in the 2019-2023 period. Factors that influence marketing performance based on the RBV theoretical framework, in this case are divided into internal and external factors. In general, the search results show that marketing performance is influenced by internal and external factors. Based on the results of the search, the RBV theory can be used as a grand theory in developing a conceptual framework for marketing performance that is influenced by internal and external factors. This research study is limited to internal and external factors and specifically only discusses the object of the MSME sector
Strategi Social Media Marketing dengan 7C Framework Interface Costumer
No full textThe rapid development of information technology has an impact on increasing the penetration of social media as a platform in interacting in every aspect of life. This condition brings a change in the marketing paradigm that leads to the use of social media with the concept of social media marketing. To maximize marketing performance with a social media marketing strategy, a relevant model is needed to measure the effectiveness of its application with the 7C Framework Customer Interface consisting of Context, Content, Community, Customization, Communication, Connection, and Commerce. Some previous research results show that the approach to social media marketing strategies has a significant influence on marketing effectiveness
PERAN PUBLIC RELATIONS DALAM MEMBANGUN PENCITRAAN POSITIF ORGANISASI
No full textABSTRACTPositive images are not formed immediately or by chance, but through a process and strategy. To achieve these goals and objectives requires an art to create a better public understanding so as to deepen public trust in an individual / organization. Public relations is applied to support product promotion activities and image creation. The role of public relations is able to contribute in shaping the corporate image by giving positive projections about its products. If the company's image is positive, then public relations has succeeded in improvingthe image of the company it represents. Conversely, if the image obtained by a company is negative, then public relations needs to try to restore the negative image into a positive image so that the company can again get a positive image in the eyes of consumers. With public relations, efforts to develop a company's image become more comprehensive. Consumers tend to want to consume products / services from producers that can be trusted, have a positive image and are able to communicate well with stakeholders.Keywords: Public Relations, Citra Organisas
EFEKTIVITAS HUMAN AND PUBLIC RELATION DALAM MEMBANGUN NILAI KOMUNIKASI LINTAS BUDAYA
No full textEvery human being in his activities and interactions is always required to build relationships between one another. Relationships formed between humans are a combination of different individuals, ethnicities, cultures, religions. This condition requires self-adjustment skills to create a common perception in relationships that are built between humans. Humans in their existence are manifestations of beings who are required to always fulfill their needs, and this need is a competitive world reality demand. To realize that existence, humans try to initiate social reality so that they do not fall short of inability in the form of communication. In its application, human life is always faced with various phenomena of plurality in the form of skin color, ethnic plurality, religious plurality, and plurality of languages. With plurality it is often the trigger for conflict. To bridge the gap, various types of accommodation are needed that can bring these differences together so that there is understanding and recognition of the existence of a culture with adequate human relations and public relations capabilities. The better and more effective the pattern of managing this relationship, the better it will be in mediating the cross-cultural relations that occur so as to produce a shared value that is built.Keywords: Human Relation, Public Relation, Cross Culture, Communication Valu
Profil Pembelajaran Mahasiswa Berbasis E-Learning Pada Prodi Ilmu Komunikasi STAHN Mpu Kuturan Singaraja
No full textIn the implementation process, several positive and negative phenomena were found in the implementation of the online or online lecture system carried out by universities. The readiness of lecturers and students is required to be adaptive so that the learning process can run well. This research was conducted to determine the profile of online learning as a study and evaluation material in the implementation of lectures. The research population was all students of the communication science study program, totaling 259 people. The data collection technique used a questionnaire which was distributed to all students. For data analysis techniques using quantitative descriptive analysis. The results showed that the learning profile based on the variables studied showed that there were several things that needed to be evaluated and improved. Meanwhile, several aspects that become the main concern to be implemented are structural, ability to motivate students, task completion, synthesis and time efficiency
INOVASI SOCIAL COMMERCE DALAM MENINGKATKAN BRAND AWARNESS
No full textPerkembangan teknologi memudahkan setiap orang saat ini untuk berinteraksi dan berkomunikasi, termasuk mendapatkan informasi tentang sebuah produk. Transaksi jual beli produk yang sebelumnya dilakukan secara konvensional melalui tatap muka, berkembang menjadi penjualan berbasis website atau disebut dengan e-commerce. Seiring perkembangan media sosial, layanan berbasis e-commerce ikut mengalami tren perubahan berbasis media sosial yang dikenal dengan social commerce. Hal ini disebabkan jumlah pengguna media sosial mengalami peningkatan yang cukup pesat, dimana awalnya media sosial digunakan sebagai sarana untuk kelancaran komunikasi berkembang kearah transaksi dan promosi berbagai produk. Tingginya akses netizen terhadap sosial media dan aktivitas jual beli online dimanfaatkan oleh berbagai perusahaan untuk mengubah strategi komunikasi pemasarannya dengan melakukan social commerce. Dampak dari adopsi social commerce salah satunya adalah meningkatkan brand awareness, sebab social commerce platform yang digunakan melalui berbagai layanan fitur dimanfaatkan untuk berkomunikasi, menilai produk, merekomendasikan produk dan bahkan dimanfaatkan untuk aktivitas bisnis secara personal. Dalam memaksimalkan berbagai potensi tersebut, penting untuk dilakukan berbagai inovasi khususnya berkaitan dengan layanan fitur yang tersedia dalam social commerce sehingga tingkat brand awareness akan mengalami peningkatan
URGENSI POLA KOMUNIKASI PUBLIC RELATIONS4.0 DI MASA PANDEMI COVID 19
No full textDi tengah ketidakpastian pandemi, perusahaan memerlukan fleksibilitas dan inovasi sebagai hal yang harus selalu ada. Model komunikasi publik secara otomatis mengalami redefinisi dan strategi dalam penerapannya. PR yang memiliki fungsi strategis dalam menyampaikan informasi dan menjalin hubungan kepada publik dituntut untuk melakukan inovasi secara cepat dan mengimbangi aktivisme online yang terjadi. Pendekatan ini disebut pula dengan istilah digital public relations yaitu cara kerja public relations yang terintegrasi dengan teknologi digital. Multi-way Communication di mungkinkan terjadi karena adanya disrupsi teknologi yang merujuk pada saluran komunikasi yang majemuk dan berkesinambungan serta bersifat real time. Praktik public relations telah mengalami perubahan fundamental di era disrupsi dan terdapat empat hal yang dipastikan akan menjadi tren public relations ke depan, yaitu digital storytelling, social listening, big data dan issue management.Kata Kunci : Transformasi Public Relations, Aktivisme Online, Digital Storytelling, Social Listening, Big Data,Issue Management
Pameran Seni Rupa 30 Th Sanggar Dewata Indonesia
No full textKatalog pameran ini mendampingi Pameran Seni Rupa 30 Th Sanggar Dewata Indonesia, yang diselenggarakan oleh Galeri Nasional Indonesia tanggal 17-26 Juli 2001. Sanggar Dewata Indonesia adalah komunitas perupa yang diciptakan oleh sejumlah mahasiswa Sekolah Tinggi Seni Rupa Indonesia ASRI dan seniman asal Bali, seperti Made Wianata, Nyoman Gunarsa, Pande Gde Supada, Nyoman Arsana, dan Wayan Sika. Pameran ini dimaksudkan sebagai salah satu sarana dalam menyikapi keadaan. Bagi seniman Bali, seni bukan sebuah dunia yang bergerak di luar kutub-kutub lingkungan pengaruh, melainkan menjadi bagian integral dalam gerakan-gerakan kutub-kutub tersebut. Karya-karya seni Bali menjadi sebuah cerapan fenomena, realitas, dan tatanan alam lingkungan yang mempengaruhinya
Retraction Notice to "Computer mediated communication for construction-supported constructivism in communication and cultural learning" [International Journal of Communication and Society 1(1) (2019) 34-42]
No full textFollowing a rigorous, carefully concerns and considered review of the article published in International Journal of Communication and Society toarticleentitled “Computer mediated communication for construction-supported constructivism in communication and cultural learning" [International Journal of Communication and Society Vol 1, No 1, 2019, 34-42], DOI: https://doi.org/10.31763/ijcs.v1i1.29 . This paper has been found to be in violation of the International Journal of Communication and Society Publication principles and has been retracted. This article has been retracted at the request of the Supervisor, Rustam Shadiev (Nanjing Normal University, China), of the author, Wayan Sintawati (Nanjing Normal University, China), because the author didn't communicate with him to publish the research work in this journal and didn't write his name on the article as responsible to teamwork effort. This practice is count as the unethical publication of the International Journal of Communication and Society.Â
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