66 research outputs found
From Field to Consumer, The Effect of Indonesian National Team Player Brand Ambassadors on Le Minerale Purchases
Get PDFAs changes in modern lifestyles increase the demand for quality products, the bottled drinking water (AMDK) market is experiencing rapid growth, with the global value reaching USD 10.24 billion by 2022. In contrast, the use of bottled water causes other environmental problems, especially plastic waste, which is a major concern for consumers. This study found that there is a lack of understanding of the influence of Le Minerale brand ambassadors, especially Indonesian national team players, on their decision to purchase the goods. This study used a quantitative approach by collecting primary data through questionnaires specific to the Indonesian population who may purchase the product. The results showed that the selected brand ambassadors significantly influenced consumers' decision to purchase the item, with their attractiveness and credibility increasing consumers' interest in purchasing the item. In addition, the emotional connection built between brand ambassadors and customers increases brand loyalty. This study shows that the proper selection of brand ambassadors in a marketing strategy is essential for enhancing brand image and attracting consumer attentio
Regia e narrazione all'epoca dei social e degli OTT. La serie videomusicale "Capri rendez-vous" di Francesco Lettieri e il consolidamento del 'brand' Liberato
No full textThis article aims to examine Capri rendez-vous, a series of five video clips conceived and directed by Francesco Lettieri for five songs by Liberato – a Neapolitan singer whose identity is currently unknown – mixing neomelodic, pop and electronic music. Similarly to the previous music video collaborations between Liberato and Lettieri, the Capri rendez-vous series consists of a sophisticated musical and economic-promotional project centered on the construction of Liberato’s image as an authentic brand.
The primary function of the series is that of strengthening the brand embodied by Liberato, which revolves around a marketing strategy primarily mediated by the internet and fed by users, who are consistently involved. This is a transmedial strategy, as it is spread through audio-visual platforms such as Spotify or YouTube, as well as social networks (Facebook, Twitter, Tumblr). Moreover, users can interact or even create content: comments, online profiles, web pages, photos, objects that recall the singer’s clothes.
However, the video clips of the Capri rendez-vous series not only represent the decisive tool to broadcast the musical and commercial project of the Liberato brand, but they also display the products as independent and self-sufficient, both in terms of aesthetics and of communication. Moreover, the expressive autonomy of the music videos is confirmed by the evident “authorial” dimension shown by Lettieri’s directorial activity. This article is focused on the concept of authorship and on the directorial practices which have finally been acknowledged in the audiovisual field since the appearance of social media, pay-TV and the so-called Over The Top (OTT), i.e. online providers such as Amazon or Netflix.
The notion and practice to which we refer, intertwined as they are, are well exemplified by Capri rendez-vous. In the first place, the director underlines how both the concept and the role of the author are based, in an almost paradoxical or “postmodern” way, on the recovery and the re-elaboration of pre-existing narrative materials (environments, atmospheres and events) mostly coming from cinema or television. Secondly, Lettieri highlights how directorial praxis (and theory) envisages, in particular, the establishment of an articulated and “accomplishable”, diegetic universe (therefore not the simple visual rendering of a story made of words and music). Based on the principle of seriality – that is conceived in terms of narrative continuity – on the compositional level, it exploits the resources offered by short formats; and stimulates active, participatory fruition, also supported by the development of mobile devices
Optimizing the brand awareness of Gaia Daily and Zuist Leather MSME through the Go online system
No full textIn the current era, where information is absorbed and moved as fast as it is today, every effort needs to keep up with technology development. This program can help existing efforts to help build brand awareness in the public's eyes, find new markets or customers, and increase sales. GAIA Daily and Zuist Leather, as one of the MSMEs in Bandung Indonesia, need this program to increase brand awareness and find new markets. This optimization activity by (1) Providing training on the Internet and its benefits for marketing purposes by doing marketing planning; (2) Provide social media management training such as Instagram and Facebook; (3) Provide training on advertising on social media through Instagram Ads and Facebook Ads. GAIA Daily and Zuist Leather Genuine Leather have been proven by the Go Online System that has been done through Social Media. The results are very good, where Gaia Daily and Zuist Leather Genuine Leather social media has gained market reach and new potential consumers as many as 1,157,119 people from the online platforms used today. This can help MSMEs GAIA Daily and Zuist Leather Genuine Leather increase sales turnover while raising brand awareness in the eyes of its regular consumers
Progesterone Prolongs Viability and Anti-inflammatory Functions of Explanted Preterm Ovine Amniotic Membrane
Get PDFAmniotic membrane (AM) is considered an important medical device with many applications in regenerative medicine. The therapeutic properties of AM are due to its resistant extracellular matrix and to the large number of bioactive molecules released by its cells. An important goal that still remains to be achieved is the identification of cultural and preservation protocols able to maintain in time the membrane morphology and the biological properties of its cells. Recently, our research group demonstrated that progesterone (P4) is crucial in preventing the loss of the epithelial phenotype of amniotic epithelial cells in vitro. Followed by this premise, it has been evaluated whether P4 may also affect AM properties in a short-term culture. Results confirm that P4 preserves AM integrity and architecture with respect to untreated AM, which showed alterations in morphology. Transmission electron microscopy (TEM) analyses demonstrate that P4 also maintains unaltered cell–cell junctions, nuclear status, and intracellular organelles. On the contrary, an untreated AM experienced an extensive cell death and a strong reduction of immunomodulatory properties, measured in terms of anti-inflammatory cytokine expression and secretion. Overall, these results could open to new strategies to ameliorate the protocols for cryopreservation and tissue culture, which represent preliminary stages of AM application in regenerative medicine.
FUNDING
This work was supported by Tercas Foundation and by PRIN 2015 (PRIN C42F15000180001) financed by the Ministry of Education, University and Research (M.I.U.R.), Rome, Italy. BB was the author who received this funding. This study was in part supported by the Commonwealth of Pennsylvania, Department of Health for Sbarro Health Research Organization, S.H.R.O. (www.shro.org). The funders had no role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript
TINGKAT SUKU BUNGA DAN JUMLAH DEPOSAN TERHADAP DEPOSITO BERJANGKA
Get PDFPenelitian yang penulis lakukan bertujuan untuk menganalisis mengenai1) suku bunga deposito terhadap besarnya dana deposito, 2) jumlah deposan terhadap dana deposito di PT. Bank Pembangunan Daerah Jawa Barat dan Banten Tbk,. Kantor Cabang Suci. Metode kuantitatif verifikatif yang menjelaskan hubungan kualitas antara variabel yang penulis gunakan dalam penelitian. Hasil penelitian yang didapatkan dari Tingkat Suku Bunga dan Jumlah Deposan Terhadap Deposito Berjangka pada Bank BJB Kantor Cabang Suci yaitu 1) Suku Bunga tidak mempengaruhi Jumlah Deposito Berjangka secara signifikan serta negatif dengan nilai korelasi sebesar 6,20% (-0,062) dan t-hitung sebesar -4,282; 2) NOA mempengaruhi Jumlah Deposito Berjangka secara signifikan serta positif nilai korelasi sebesar 85% (0,850) dan t-hitung sebesar 5,895; 3) Suku Bunga dan Jumlah Deposan terhadap Jumlah Deposito berjangka berpengaruh poositif dan signifikan sesecara bersama-sama. Hal ini terbukti dari nilai Fhitung masing-masing variable dan hasil uji F sebesar 17,629 serta nilai koefisien determinasi (R2) sebesar 73,1%, sedangkan sisanya sebesar 26,9% dipengaruhi oleh variable lain di luar model regresi
Utilization of E-WoM Strategy and WhatsApp Group Texting in Building Trust and Shopper Intention to Conventional Business Sectors During the Coronavirus Pandemic
No full textIndonesia is a country with the largest female population in Asia, 51% of whom are housewives. The consumer behavior of housewives in Indonesia is mostly like shopping at traditional markets, unfortunately, since the COVID-19 outbreak, they cannot shop as often as possible to the market for reasons. safety and temporary closure of markets to reduce crowd levels in traditional markets, as a result of which traders and consumers cannot interact and transact. There are social media activists in Bandung city who try to both traders and consumers of traditional markets by utilizing chat group Apps such as Whatsapp group for promoting and trading traditional market. Opinion leaders are used as positive spreaders of traditional market products, this business is free for traders, payments are made directly to merchants via bank transfers and use of delivery services by couriers who are victims of COVID-19 dismissal, sales traffic is quite high but no one has tested the impact increase in consumer behavior and product trust
Empowerment Processes, Programs, and Outputs in Increasing Self-efficacy and Their Influence on Individual Performance
Get PDFAfter the second wave of the COVID-19 pandemic in Indonesia, the MSME business sector was significantly affected, data from the Ministry of Manpower and BPJS Employment in August 2021 explained that there were 2.8 million workers who were directly affected by COVID-19. They consist of 1.7 million formal workers who have been laid off and 749.4 thousand have been laid off. Based on the results of observations in August 2021, there MSME sectors in Indonesia that have been hardest hit, namely MSMEs in transportation, services, and tourism. To deal with the current pressures of difficult economic conditions, it takes a high level of self-efficacy from MSMEs to rise from adversity, rebuild affected businesses by empowering themselves through programs, processes, and outputs, these three factors are determinants of MSME self-efficacy carried out to improve return market demand. Through explanatory research, 400 samples were taken. The study aimed to determine the role of program empowerment, process, and output on MSME self-efficacy and their effect on increasing market demand using quantitative methods. Results show a positive and significant effect of programs, processes, and empowerment outputs on increasing market demand through MSME self-efficacy and empowerment output to increase market demand through MSME self-efficacy
Suppression of procollagen α1 type 1 by long-term low-dose exposure to 2-hydroxyethylmethacrylate in human gingival fibroblasts in vitro
No full textThe purpose of this study was to evaluate the cytotoxicity of low doses and long-term exposure to 2-hydroxyethylmethacrylate (HEMA) on the protein expression of human gingival fibroblasts (HGFs). Human gingival fibroblasts were exposed to different concentrations of HEMA ranging from 0.5 mmol/L to 3 mmol/L for periods of time from 72 hours to 2 weeks. A significant decrease in the expression of procollagen-1 type I protein was observed 72 hours after treatment of cells with 3 mmol/L HEMA. Although low concentrations of the monomer after 2 weeks of exposure to HEMA did not appear to induce any marked changes in the morphology or viability of cells, the expression of procollagen-1 type I protein and its messenger RNA (mRNA) markedly decreased. In conclusion, our data demonstrated that cell viability and morphology assays could be deficient parameters in evaluating the biocompatibility of dental resin materials. © The Author(s) 2010
Factors Influence the Accounting Information Application in Suci T-Shirt Centre Bandung, West Java Indonesia
Get PDFThe objective of this research is to analyse factors influencing the accounting information application in Suci T-shirt Centre Bandung.. The population used in this research is 300 Small & Medium-Enterprises in Suci T-Shirt Centre Bandung. The sampling selection is based on simple random sampling and samples are 60 Small & Medium-Enterprises. Research method is emphirical study- research design is verificative descriptive and data analised by multiple regression analisys with hypothetical statistic of t-test, error estimated 5%. Data Source is primarly the data that were already tested in terms of their reliability and validity. The result based on the used of all of the independent variable shows that the company size, company age and owner’s/manager’s education positively influence the accounting information application in Small & Medium-Enterprises
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