1,721,000 research outputs found
Pengaruh Kualitas Produk, Kepuasan Pelanggan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Sun Care Wardah Di Kota Batam
Get PDFThis study aims to analyze the effect of product quality, customer satisfaction, and customer trust on customer loyalty of Sun Care Wardah in Batam City. The research approach used is quantitative with a descriptive design. Respondents in this study were consumers of Sun Care Wardah in Batam City in 2024 with an unknown number. The sample determination was carried out using the Jacob Cohen formula which resulted in 204 respondents and the purposive sampling method was applied as a sampling technique based on certain criteria. The analysis techniques applied include data quality testing, classical assumption testing, influence analysis, and hypothesis testing. The results showed that product quality contributed 21.5% to customer loyalty, customer satisfaction had an influence of 33.0%, and customer trust contributed 18.3%. The coefficient of determination (R²) shows that product quality, customer satisfaction, and customer trust together influence customer loyalty by 68.3%, while the rest is influenced by other factors outside the scope of the study. Statistical tests using the t-test and F-test confirmed that product quality, customer satisfaction, and customer trust have a positive and significant effect on customer loyalty of Sun Care Wardah in Batam City.Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kepuasan pelanggan, dan kepercayaan pelanggan terhadap loyalitas pelanggan Sun Care Wardah di Kota Batam. Pendekatan penelitian yang digunakan adalah kuantitatif dengan desain deskriptif. Responden dalam penelitian ini adalah konsumen Sun Care Wardah di Kota Batam pada tahun 2024 dengan jumlah yang tidak diketahui secara pasti. Penentuan sampel dilakukan menggunakan rumus Jacob Cohen yang menghasilkan 204 responden dan metode purposive sampling diterapkan sebagai teknik sampling berdasarkan kriteria tertentu. Teknik analisis yang diterapkan mencakup pengujian kualitas data, uji asumsi klasik, analisis pengaruh, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa kualitas produk berkontribusi sebesar 21,5% terhadap loyalitas pelanggan, kepuasan pelanggan memiliki pengaruh sebesar 33,0%, dan kepercayaan pelanggan berkontribusi sebesar 18,3%. Koefisien determinasi (R²) menunjukkan bahwa kualitas produk, kepuasan pelanggan, dan kepercayaan pelanggan secara bersama-sama memengaruhi loyalitas pelanggan sebesar 68,3%, sedangkan sisanya dipengaruhi oleh faktor lain di luar cakupan penelitian. Uji statistik menggunakan uji t dan uji F mengonfirmasi bahwa kualitas produk, kepuasan pelanggan, dan kepercayaan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Sun Care Wardah di Kota Bata
The effect of external factors on purchase intention amongst young generation in Malaysia
Get PDFThe purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPSS software has used to measure the effect of external factors on PI. The results demonstrate that demographic, geographic and group significantly affect PI. The findings of this study help marketing, managers and companies to understand young Malaysian consumers’ behaviour and PI
Firm integration and supply chain orientation of food processing industry in South Sumatra Indonesia
No full textPENGARUH KUALITAS PRODUK, CITRA MEREK DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI DI ERAFONE MEGAMALL
Get PDFPerkembangan teknologi komunikasi membuat setiap orang dapat beraktifitas dengan mudah dan cepat. Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, citra merek dan nilai pelanggan terhadap keputusan pembelian Smartphone Xiaomi di Erafone Megamall. Penelitian ini menggunakan metode kuantitatif dengan desain penelitian explanatory research. Sampel penelitian berjumlah 100 responden yang merupakan masyarakat yang membeli Smartphone Xiaomi di Erafone Megamall. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan analisis desktiptif dengan menggunakan uji asumsi klasik. Berdasarkan data dan analisis yang telah dilakukan, penelitian ini menunjukan hasil bahwa kualitas produk secara positif dan signifikan mempengaruhi keputusan pembelian Smartphone Xiaomi di Erafone Megamall. Selain itu citra merek secara positif dan signifikan mempengaruhi keputusan pembelian Smartphone Xiaomi di Erafone Megamall. Pada variabel nilai pelanggan secara positif dan signifikan mempengaruhi keputusan pembelian Smartphone Xiaomi di Erafone Megamall. Dan secara simultan, kualitas produk, citra merek dan nilai pelanggan secara positif dan signifikan mempengaruhi keputusan pembelian Smartphone Xiaomi di Erafone Megamall
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Loyalitas Pelanggan Produk Scarlett Whitening Melalui Kepuasan Pelanggan Sebagai Variabel Intervening
No full textTujuan dari penelitian ini adalah untuk mengetahui bagaimana kualitas dan inovasi produk Scarlett Whitening memengaruhi loyalitas pelanggan dan kepuasan pelanggan dengan produk tersebut di Kota Batam. Mereka yang terlibat dalam penelitian ini adalah individu yang telah menggunakan produk tersebut setidaknya sekali. Metode pengambilan sampel purposive menggunakan rumus Lemeslow untuk 100 responden. Kualitas produk memiliki pengaruh sebesar 26,4 persen terhadap loyalitas pelanggan dan inovasi produk memiliki pengaruh sebesar 86,2 persen terhadap loyalitas pelanggan, menurut hasil analisis data regresi linear berganda. Menurut hasil pengujian koefisien determinasi (R2), kepuasan pelanggan berkontribusi sebesar 76,1% terhadap loyalitas pelanggan. Selain itu, uji t dan uji f menunjukkan bahwa kualitas produk, inovasi produk, dan kepuasan pelanggan berkontribusi sebesar 91,8% dari variasi dalam loyalitas pelanggan baik secara individu maupun secara keseluruhan. Kata kunci: Kualitas Produk; Inovasi Produk; Loyalitas Pelanggan; Kepuasan Pelanggan
Determinants of the channel selection and choice intention: a marketing perspective
No full textThe current study is an effort to explore the effect of attitude and subjective norm (SN) on channel intention in Malaysia. Theory reasoned of action (TRA) was used in this regard. The survey instrument was administered to the Malaysian consumers. The respondents had to meet the criterion of shopping online and/or traditional store prior to participating in the survey. The measurement and structural model was used to analyse the data. Our results discovered that compatibility and complexity were significant in predicting attitude in regard to the internet channel. Relative advantage and compatibility were relevant in predicting attitude in store channel. Normative belief (NB) was a significant predictor of SN for both channels
Pengaruh Inovasi, Brand Ambassador, dan Promosi terhadap Keputusan Pembelian Scarlett Whitening pada Media Sosial Tiktok Batam
No full textThis researches are conduct on the Tiktok Batam social media, especially for consumers who use products from Scarlett Whitening. The aims of these researches are finding out and innovation, brand ambassadors, and promotions on purchasing decisions. The populations and sample are the peoples in Batam who use Tiktok who use Scarlett Whitening beauty products, totaling 100 people. Data collection conducted by distributing questionnaires. The data analys deployed multiple linear regressions. The finding showed that innovation, brand ambassadors, and promotions partially and simultaneously influence the purchasing decision of scarlett whitening on the Tiktok Batam social media. The Adjusted R Square value of 0.550, that meaning that innovation, brand ambassadors, and promotion of purchasing decision representatives is 55% and the remaining 45% is influenced by other variables outside of this study such as price, product quality, brand, and so on. Keywords: Brand Ambassador, Innovation, Promotion, Purchase Decisio
Pengaruh Keamanan, Kepercayaan, dan E-Service Quality Terhadap Loyalitas Pelanggan Grab di Kota Batam
No full textPenelitian ini untuk menguji dan menganalisis pengaruh keamanan, kepercayaan, dan e-service quality terhadap loyalitas pelanggan. Dalam penelitian ini adalah aplikasi Grab. Populasi dalam penelitian ini yaitu pelanggan Grab di kota Batam. Pengambilan sampel menggunakan accidental sampling dengan penentuan waktu selama 2 minggu, sehingga dalam kurun waktu tersebut diperoleh 104 responden sebagai unit analisis. Pendekatan kuantitatif digunakan melalui penggunaan regresi berganda dengan menggunakan SPSS Statistik versi 26. Hasil analisis deskriptif memberikan bukti bahwa privasi dan keamanan adalah indikator e-service quality yang paling penting, kesesuaian saran yang paling penting untuk peningkatan kualitas keamanan sehingga menimbulkan rasa kepercayaan merupakan indikator dominan dari keamanan dan evaluasi alternatif untuk loyalitas pelanggan. Hasil pengujian memberikan bukti bahwa semakin tinggi tingkat keamanan aplikasi Grab yang dilakukan dan semakin tinggi pula juga rasa percaya dari pelanggan yang akan berbanding lurus terhadap loyalitas pelanggan untuk terus menggunakan aplikasi tersebut, dan terbukti juga peningkatan e-service quality juga berpengaruh signifikan terhadap loyalitas pelanggan yang ikut tinggi. Variabel keamanan, kepercayaan dan e-service quality masing masing berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan Grab di Kota Batam Kata kunci: Keamanan, Kepercayaan, E-Service Quality, Loyalitas Pelangga
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ONLINE SHOP LAZADA DI KOTA BATAM
Get PDFThe aims of this Study is to investigate the effect of product quality and brand image on buyingdecision of Lazada online Store in Batam data was collected through questionaire with totalresponden 204. The research finding showed that brand image has a positive and significanteffect on purchasing decisions. The t test on product quality (X1) is obtained 11.778 > t table1.972 and 0.000 significant < 0.05. This means that product quality has a positive and significanteffect on purchasing decisions. So the first hypothesis can be accepted. The t test on brandimage (X2) obtained 14.670 > t table 1.972 and 0.000 significant <0.05. This means that brandimage has a positive and significant effect on purchasing decisions. Then the second hypothesiscan be accepted. Based on the research, there is a link between product quality and brand imageon the purchasing decision of the Lazada online shop. This implies that there is an important rolefor product quality, brand image on purchasing decisionsThe aims of this Study is to investigate the effect of product quality and brand image on buying decision of Lazada online Store in Batam data was collected through questionaire with total responden 204. The research finding showed that brand image has a positive and significant effect on purchasing decisions. The t test on product quality (X1) is obtained 11.778 > t table 1.972 and 0.000 significant < 0.05. This means that product quality has a positive and significant effect on purchasing decisions. So the first hypothesis can be accepted. The t test on brand image (X2) obtained 14.670 > t table 1.972 and 0.000 significant <0.05. This means that brand image has a positive and significant effect on purchasing decisions. Then the second hypothesis can be accepted. Based on the research, there is a link between product quality and brand image on the purchasing decision of the Lazada online shop. This implies that there is an important role for product quality, brand image on purchasing decisions
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