1,720,958 research outputs found
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP BRAND SWITCHING PADA PRODUK BENIH JAGUNG DK77 (Studi Pada Kecamatan Manggelewa Kabupaten Dompu)
Get PDFPenelitian ini bertujuan untuk mengetahui pengaruh produk, harga, lokasi dan promosi terhadap pengalihan merek benih jagung merek DK77. Ini adalah penelitian kausal. Objeknya adalah para petani jagung di Manggalewa Dompu yang melakukan pergantian merek dari satu menjadi benih jagung merek DK77. Ada 250 responden yang dipilih melalui non probabilitas dengan teknik convenience / accidental sampling. Hipotesis diuji melalui regresi linier berganda, uji f, uji t, dan uji r2, dan dilengkapi dengan data triangular. Dari analisis data, penelitian menunjukkan bahwa ketiga hipotesis ditolak. Dengan demikian disimpulkan bahwa tidak ada efek simultan yang signifikan dari produk, harga, lokasi, dan promosi pada pengalihan merek. Tidak ada efek parsial yang signifikan dari produk, harga, lokasi, dan promosi pada pengalihan merek. Produk adalah variabel yang paling dominan pada pengalihan merek dan nilainya adalah -0,652. persamaannya adalah sebagai berikut: Y = 6,009 - 0,652 (X1) - 0,331 (X2) - 0,113 (X3) - 0,081 (X4
Pengaruh Promosi dan Electronic Word of Mouth (EWOM) terhadap Keputusan Pembelian dengan Efikasi Diri sebagai Variabel Mediasi (Studi pada Konsumen Shopee)
No full textPenelitian ini bertujuan untuk menganalisis pengaruh promosi dan electronic word of mouth (eWOM) terhadap keputusan pembelian, dengan efikasi diri sebagai variabel mediasi pada konsumen Shopee. Penelitian dilakukan dengan pendekatan kuantitatif menggunakan metode survei terhadap 88 responden yang merupakan mahasiswa STIE Yapis Dompu dan pengguna aktif Shopee. Teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) yang diolah melalui perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa promosi dan eWOM secara langsung berpengaruh signifikan terhadap keputusan pembelian. Selain itu, kedua variabel tersebut juga berpengaruh signifikan terhadap efikasi diri, dan efikasi diri sendiri terbukti berpengaruh positif terhadap keputusan pembelian. Namun, efikasi diri hanya memediasi pengaruh eWOM terhadap keputusan pembelian secara signifikan, sedangkan pengaruh tidak langsung promosi terhadap keputusan pembelian melalui efikasi diri tidak signifikan. Kebaruan dari penelitian ini terletak pada integrasi aspek psikologis efikasi diri sebagai mekanisme mediasi antara pengaruh eksternal (promosi dan eWOM) terhadap perilaku konsumen dalam konteks pembelian online di era digital. Penelitian ini memberikan kontribusi pada pengembangan strategi pemasaran berbasis digital yang lebih berfokus pada pembentukan kapabilitas psikologis konsumen.
Kata Kunci: Promosi, eWOM, Keputusan Pembelian, Efikasi Diri
The Influence of Transformational Leadership Style and Organisational Culture on Employee Performance Mediated by Organisational Commitment
No full textObjective: This study aims to analyze the influence of transformational leadership and organizational culture on employee performance, with organizational commitment serving as a mediating variable at CV Aquaku Jaya Bersama in Dompu Regency, West Nusa Tenggara.Methodology: This study uses a quantitative causal approach with a population of 78 employees. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3 software. The analysis procedure included measurement evaluation, structural modelling, and direct and indirect hypothesis testing.Findings: The results showed that transformational leadership did not directly influence employee performance but had a positive and significant effect on organisational commitment. Organisational culture has a positive and significant influence on both organisational commitment and employee performance. In addition, organisational commitment positively influenced employee performance and substantially mediated the relationship between transformational leadership and employee performance. However, organisational commitment did not mediate the relationship between organisational culture and employee performance.Conclusion: This study emphasises the importance of building organisational commitment to improve employee performance through leadership and work culture approaches
Factors Affecting Compliance WITH Financial Accounting Standards of Entity Without Public Accountability (SAK ETAP) In MSMEs In Bada Village
Get PDFOther causes of neglect of recording/financial reports from MSMEs are the lack of understanding and expertise in recording, the education level of business managers who still have not achieved the expertise/application technology in making SAK ATAP financial report documents. This study aims to determine whether the level of education, information technology and age of business affect SAK ETAP compliance on MSMEs in Bada Village. The type of research used in this research is quantitative with a descriptive approach. The population in this study was 66 and the sample obtained was 40 MSME actors. The data collection technique used in this research is a questionnaire and analysis tool, namely multiple regression using the SPSS 21.0 application. The results showed that both simultaneously indicated that the level of information technology education and business age had a positive and significant effect on SAK ETAP compliance. Partially the level of education has a significant effect on SAK ETAP compliance where the value of sig. Partially, information technology has a significant effect on SAK ETAP compliance where the value of sig . Partially, business age has a significant effect on SAK ETAP compliance where the sig valu
Analisis Kesiapan Penerapan Digitalisasi Akuntansi Usaha Mikro Kecil Sektor Pariwisata Lakey Di Kabupaten Dompu
Get PDFTujuan dari penelitian ini adalah untuk mengetahui bagaimana analisis kesiapan penerapan digitalisasi usaha mikro kecil sektor pariwisata di kabupaten Dompu. Khususnya di Lakey Kecamatan Hu’u. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data yang digunakan untuk melakukan kegiatan observasi langsung ke tempat penelitian, wawancara kepada narasumber, dan membuat dokumentasi yang diperlukan, teknik analisis yang digunakan yaitu triangulasi. Berdasarkan hasil dari penelitian kesiapan digitalisasi akuntansi usaha mikro kecil sektor pariwisata di Kabupaten Dompu yaitu kedua objek penelitian yang peneliti lakukan yaitu rumah cemilan bunda dan jala permai pengolahan hasil laut, saat ini kedua objek UMK tersebut memiliki optimisme dan berharap melakukan inovasi dan digital dapat mengubah usaha mereka ke arah yang lebih baik dan tidak keberatan mencoba hal baru. Namun, mereka masih merasa kewalahan dalam proses belajar dan merasa kurang paham mengenai system digitalisasi. Kata Kunci. Digitalisasi Akuntansi, Kesiapan UMK, Sektor Pariwisata, Lakey, Domp
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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