286 research outputs found

    ID8.18 Goal Orientation Portlet

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    Stoev, T., & Stefanov, K. (2009). ID8.18 - Goal orientation portlet. Heerlen, The Netherlands: Open University of the Netherlands, TENCompetence.Goal Orientation Portlet architecture descriptionThe work on this publication has been sponsored by the TENCompetence Integrated Project that is funded by the European Commission's 6th Framework Programme, priority IST/Technology Enhanced Learning. Contract 027087 [http://www.tencompetence.org

    IMPROVING SOCIAL MEDIA PRACTICES FOR B-TO-B MARKET

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    B2B social networks are today at the heart of all discussions, whether at the professional or personal level. Indeed, there are more and more controversies around these tools of commu-nication. However, in many cases, social networks are a real advertising boost. Today, social networks in B2B are a real factor of influence and they are an integral part of a digital market-ing strategy. An inductive research approach was applied in this thesis and a qualitative research method was used for collecting the data. The qualitative research was conducted through four inter-views, three of them with three different distributors for Kekkilä Professional and one inter-view with the marketing manager. The data was collected data from both primary and second-ary sources. Primary data was collected from the interviews and the secondary method in-cluded data collected from the author’s own experience, books and electric sources. In the theoretical part, the author explains the meaning of digital marketing, social media mar-keting, which are the social media channels, and which social networks will be the most im-portant for Kekkilä Professional to focus on when the company will develop its social media practices for the B2B market in the future. The author continues with theories about particulari-ties for the B2B market. A SWOT analysis was created for the case company and a develop-ment plan for Kekkilä Professional is presented. In conclusion, Kekkilä Professional should focus on social media channels (LinkedIn, Face-book and Twitter) in the future for the B2B market because using social media is essential in the digital communication era. However, it is important to take the time to design a complete social media strategy to use them wisely and to achieve the goals that Kekkilä Professional has set. Social media has earned its acclaim in the B2B market and these channels became essential to explore, to generate traffic and to create leads

    « Cet homme peut indisposer contre lui tous ceux qui voudraient l’aider » Sur la correspondance de Jerzy Giedroyc et Teodor Parnicki

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    The author analyses Andrzej Dobrowolski’s exquisite edition of letters of the editor of Kultura Jerzy Giedroyc and Teodor Parnicki written between 1946 and 1968. This volume of their prolific correspondence reveals a lot of previously unknown facts from the biography of the author of Słowo i ciało and the life of immigrants at the time of the Polish People’s Republic, and shows problems Parnicki had publishing his novels in the Instytut Wydawniczy PAX.L’auteur analyse l’édition des lettres de Jerzy Giedroyc, rédacteur de « Kultura », et de Teodor Parnicki parfaitement élaborée par Andrzej Dobrowolski. Il s’agit des lettres qui ont été écrites dans les années 1946–1968. Ce riche recueil de correspondances apporte beaucoup d’informations qui n’étaient pas connues auparavant et qui concernent la biographie de l’auteur de Słowo i ciało, l’émigration à l’époque de la République populaire de Pologne, ainsi que les problèmes de Parnicki liés à la publication de ses romans chez Instytut Wydawniczy PAX

    Teodor Dydyński and the legend of Gaius

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    The author analyses the place of Gaius in the research of Teodor Dydyński – a Polish law historian. Gaius, though not well known, became a famous Roman jurist, recognized as a great authority. His Institutiones was a complete exposition of the elements of Roman law. Dydyński thought that Gaius and his works were significant so he devoted much research to him. Dydyński translated Institutiones from Latin into Polish and published them with his own notes. He regarded Gaius as a great teacher of Roman law, he had much reverence and admiration for him, which was reflected in Dydyński’s writings. Therefore Dydyński should be seen as a scientist who created a kind of legend – the legend of Gaius

    REVIEW OF THE BOOK "RESILIENCE AND SELF-ESTEEM IN ADULTHOOD" WRITTEN BY TEODOR GERGOV

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    The review presents the monograph of assoc. prof. Teodor Gergov, Ph.D. "Resilience and self-esteem during adulthood", which is dedicated to the little-studied construct "resilience", and the same is examined in relation to self-esteem. The scientific work is built on solid empirical research, which allowed the author to reach interesting interpretations and conclusions. The questions are posed in the field of existentialism, health, and personality development throughout the life cycle

    Goal Orientation Portlet

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    The goal orientation portlet is one of the portlets to help a person in getting an overview of the available competence development opportunities. The goal orientation portlet is used by people who have no idea what they want to learn or what profession or career they aspire to (so searching the available competence(profile)s for strings taken from job titles, professions or topics is not a proper strategy, as this assumes the person already has an idea what he/she is looking for)
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