1,720,990 research outputs found
No ad blockers for old men? : demographic evidence for ad blocker usage from Germany
No full textWeb users are turning to ad blockers to avoid ads because they perceive them as an invasion of privacy, as annoying or as slackening their internet browsing experience. There has been significant research into factors driving ad blocker adoption. In this paper, the author will highlight significance correlation between ad blocker usage and age. The author conducted an online survey and built two groups, ad blocker users and non-users. When checking for significant differences in the demographic data, the author has found significant difference in the age of ad blocker users
Do not hate the players : the digital advertising ecosystem and its actors
No full textThis paper presents a systematic review of the literature of 29 research articles, which used a visualization of the digital advertising ecosystem with a focus on online real-time advertising. This review aims to address a gap in the literature by identifying a standardization of digital advertising ecosystem visualization and explanation. Achieving this aim will bring together fragmented literature to serve as a foundation for research into digital advertising ecosystems and other related research. There are discrepancies, which imply different understandings of how the advertising ecosystem elements work and communicate. This work should minimize the risk of wrong conclusions in literature as well as in practice. The author therefore recommends a visualization, future researchers should challenge
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Blockchain reactions:the marketing trek from knowledge to decision
Get PDFThis dissertation serves as a guide on the marketing trek from knowledge to decision, focusing on the transformative potential of blockchain technology (BCT). By steering through a series of interconnected chapters, inspired by the overarching framework of Rogers et al.'s (2014) innovation-decision process presented in chapter one, the study uncovers various stages of reactions to blockchain within the realm of marketing and digital advertising. Chapter two lays the initial markers on this trek by systematically unpacking the terrain of BCT in marketing. As a fundamental reference, it offers scholars and practitioners the knowledge base needed to explore this burgeoning field. The journey progresses with chapter three, which moves beyond foundational knowledge and employs data-driven methodologies to catalyze a more nuanced understanding of BCT in marketing. This stage is pivotal for stakeholders, serving as a waypoint that helps transition from mere awareness to actionable insights. Chapter four redirects the compass towards the complex environment of digital advertising. It illuminates the new pathways that BCT can carve out in an industry otherwise governed by traditional key players, fostering a reconsideration of strategy among late adopters. The fifth chapter provides empirically supported frameworks to guide stakeholders contemplating a full-scale adoption of BCT. This last stretch of the trek offers the empirical constructs required to make informed, decisive actions in integrating blockchain solutions. Together, these chapters create a dynamic roadmap for the adoption of BCT in marketing and advertising, marking a journey from foundational knowledge to actionable decisions, which result in a set of implications for theory, managers, and society, presented in chapter six. In doing so, chapters bridge academic research and practical implementation, paving the way for future treks into unexplored territories of blockchain applications. This dissertation cohesively ties these various stages, offering both a panoramic view and a focused roadmap for this transformative technology. It bridges existing gaps and provides actionable insights and outlines a cohesive agenda for future research, subtly reinforcing the trek from knowledge to decision that is central to understanding and leveraging BCT's potential
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