1,720,981 research outputs found

    Empowering value co-creation in the digital age

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    Purpose – Technology is revolutionizing the management logic of service systems. The increasing use of artificial intelligence (AI), in particular, is challenging interaction between humans and machines changing the service systems’ value co-creation configurations and logic. To envision possible future scenarios, this paper aims to reflect upon how the humans’ use of AI technology can impact value co-creation. Design/methodology/approach – The study is developed, at a conceptual level, using selected elements from managerial and marketing theoretical frameworks interested in value co-creation – Service-Dominant Logic, Service Science and Viable Systems Approach (VSA) – used as interpretative tools to reframe value co-creation in the digital age. Findings – The interpretative approach adopted and, in particular, the new VSA notion of Intelligence Augmentation (IA), in the perspective of the information variety model, shed new light on value co-creation in the digital age framing a possible “IA effect” that can empower value co-creation in complex decision-making contexts. Practical implications – The study provides insights useful in the design and management of service systems suggesting a rethinking of the view of AI as a means for mainly increasing the smartness of service systems and a new focus on the enhancement of the human resources contribution to make the service systems wiser. Originality/value – The paper provides a refocused interpretative view of the interaction between humans and AI that looks at a possible positive impact of the use of AI on humans in terms of augmented decision-making capabilities in conditions of complexity

    T-shape professionals co-working in smart contexts: VEGA(ST) – venice gateway for science and technology

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    The places where people routinely gather to interact and work can be thought of as territories with boundaries that provide a smart context to achieve personal and professional goals. For example, the Venice Gateway for Science and Technology of VEGA(ST) is such a smart context, in the form of a co-working space. In this paper, smart contexts are explored using the integrated framework of Service Science, Management Engineering, Design Arts Public Policy (SSME +DAPP) and the Viable Systems Approach (VSA) research methods, which encourage the development of T-shaped professionals with depth and breadth. We explore the importance of: (1) adopting a win-win logic between the external environment and the resource holders of the wider enterprise-territory system, (2) the creation of smart contexts, as a symbol of sharing, where interaction and actor involvement facilitate the co-creation of value for the collective welfare, and (3) co-working spaces as a way to encourage T-shape professionals to develop their broad dynamic capabilities and their in depth competencies

    Managing value co-creation in consumer service systems within smart retail settings

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    The study proposes a holistic approach to consumer service systems and “collective intelligence” by investigating the Collective Knowledge Systems (CKSs) and the Social Semantic Web (SSW) platform as enablers for value co-creation. Our paper makes progress exploring on value co-creation within smart retail settings focusing on customer care service. A request management based on semantic web applications improves business processes, exchange relevant information with stakeholders spreading the collected intelligence at multiple levels (consumers, customer service, retailers). Modeling service systems as CKS allows retailers and customers to co-create value that is “semanticized” and exploited as an improvement of the service itself

    Exploring New Digital Age Challenges

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    Digital age challenges are intertwined and STEEP (Social-Technical- Economic-Environmental-Political). The hallmark of the digital age is the platform society. Platforms provide connected individuals personalized service (news, communications, transportation, lodging, health, education, gig jobs). Platforms cut costs, bypassing cumbersome institutions in exchange for personal data. Data feeds algorithms at scale to improve AI-based service, hence platforms compete for more users and collaborators (ecosystems). The four digital age challenges explored in this paper are: (1) technological over dependency, (2) marginalization of unconnected, (3) trust of platforms, and (4) competing for collaborators. We explore these four challenges from an integrated Service Science (SS) and Viable Systems Approach (vSa) perspective

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Storytelling about places: Tourism marketing in the digital age

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    Storytellingaboutplacesisrecognizedasatooltoenhancethereputationofregionsastheycompetefortourism andeconomicdevelopmentspendinginthedigitalage.Throughdigitalmedia,peoplecanbeencouragedtotell theirtourismstoriesandsharetheirexperiences. OurdesignapproachintegratesServiceScience,Management,Engineering,plusDesign,ArtsandPublicPolicy(SSME+DAPP,sojustSS)andViableSystemsApproach(VSA)perspectives.Storytellingcanbemanagedin alocalservicesystemtoenhancebrandcompetitiveness.Thewaylocalgovernmentsandculturalorganizations understand and encourage storytelling about places (“place storytelling”) can have a significant impact on the successofaregioncompetingfortourismanddevelopmentspending.Placestorytellingenableslocalstakeholderstotelltheirpersonalstoriesabouttheirbelovedplaces. Ouranalysisandcasesdemonstratethatplacestorytellingenablesstrategiccommunicationthatsupportssustainable competitive advantage. By means of an analysis of “Umbria on the Blog”, which is an innovative projectwhichjoinsplaceandweb2.0,and “IlMangiastorie”,whichpromoteswineandfoodandtourismofsome Campaniainternalarea,wehighlighttherelevanceofmanagingplacestorytellingasastrategiccommunication involvingstakeholdersintheplace-identity-buildingprocess. Thispaperpresentsamodelofplacestorytellingthatlocalgovernmentsandculturalorganizationscanuse toencourageandmanagestakeholderengagementinamultilevelprocessforimprovingregionalservicesystem marketingandcommunicationsinthedigitalage
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