1,721,007 research outputs found
Un'impresa sarda di eccellenza in un business difficile: il caso della F.lli Pinna Industria Casearia spa
No full textIn questo lavoro presentiamo l’analisi di una tra le più longeve imprese del tessuto produttivo della regione Sardegna, la F.lli Pinna Industria Casearia, giunta ormai alla terza generazione di imprenditori. Tale impresa opera come leader in un comparto, quello caseario ovino, che ha storicamente rivestito un ruolo rilevante nell’economia della Sardegna e che presenta, sulla base di un canonico criterio di delimitazione dei confini settoriali (fondato sulla sostituibilità dei prodotti dal lato della domanda), una “dimensione competitiva” relativamente autocontenuta. A dimostrazione, però, della dimensione non meramente localistica degli argomenti trattati nel presente lavoro, è opportuno considerare che il comparto di trasformazione è inserito in quella che è stata definita la più importante filiera casearia regionale di ruminanti di piccola taglia a livello mondiale, la quale può contare su un patrimonio ovino rilevante (sia in termini assoluti, che relativi) e caratterizzato da una particolare attitudine lattifera. Benché gli economisti d’impresa, diversamente da altre categorie di studiosi (si pensi che – indirettamente – le problematiche dell’industria casearia sarda affascinarono anche il famoso economista italiano emigrato a Cambridge Piero Sraffa!), abbiano ampiamente trascurato tali realtà apparentemente regionalistiche, riteniamo che il caso della Industria Casearia dei F.lli Pinna, opportunamente collocato all’interno delle dinamiche del comparto e della filiera di appartenenza, possa rappresentare un importante “banco di prova” per alcune accreditate teorie circa la condotta strategica di impresa in business maturi
No consumer is an Island: Relational Disclosure as a Regulatory Strategy to advance Consumers Protection against Microtargeting
No full textNowadays, most of the business-to-consumer interaction is based on consumers’ profiling to elaborate and deliver personalized products and services. It has been observed that these practices can be welfare enhancing if properly regulated. At the same time, risks related to their abuses are present and significant, and it is no surprise that in recent times personalization came at the centre of the scholarly and regulatory debate.
Within currently existing and forthcoming regulations, a common perspective seems to be found: given the capacity of microtargeting to potentially undermine consumers’ autonomy, the success of the regulatory intervention depends primarily on people being aware of the personality dimension being targeted. Yet, existing disclosures are based on an individualized-format, focusing on the sole relationship between the professional and its counterparty: this approach operates in contrast with sociological studies, that consider interaction and observation of peers as essential formants in decision-making. A consideration of this “relational dimension” of decision-making is missing both in consumer protection and in the debate on personalization.
The article defends that consumers’ awareness and understanding of personalization and its consequences could be improved significantly if information were to be offered according to a relational format: accordingly, it reports the result of a study conducted in the streaming service market, showing that when information is presented in a relational format, people’s knowledge and awareness about profiling and microtargeting is significantly increased, and defending the potential of relational disclosure as a general paradigm for advancing consumer protection
Positive Effects Of Counterfeiting On Luxury Goods: An Empirical Exploration With Consumers
No full textIn this study we explore the positive effects that counterfeiting might have on the original luxury brands. Through an experiment, we study whether the awareness of a counterfeited version of a fashion luxury brand can increase the purchase intention of the original brands and the price that subjects would like to pay to get the original brand. We account for the notoriety of the brand (whether well known or fictional). We control for the need for status and the expertise of the respondents. A final sample of 235 subjects were analysed. Results show that counterfeiting presence increases the price intention, while the purchase intention is not affected. No differences are noticeable for known brands as compared to unknown brands. Useful implications will be provided for companies operating in the luxury sectors and policy makers
The effects of luxury conceptualization on counterfeit purchase an empirical study
No full textThe extant literature on luxury counterfeiting examines a wide range of antecedents of counterfeit purchase (such as product attributes, socio-demographic factors, and various consumer attitudes). However, less attention has been devoted to the luxury conceptualization held by consumers. This study argues that luxury value perception can be a multidimensional antecedent of counterfeit purchase, and therefore investigates whether 1) consumers of counterfeits and originals differ in their perception of luxury value, and 2) different perceptions of luxury value predict counterfeit purchase.
A survey was conducted using 183 subjects, who were either owners of exclusively original luxury products or owners of both original and fake luxury products. The results indicate that: 1) consumers of counterfeits tend to conceptualize luxury in terms of hedonic value (self-gift and life enrichment) and the social prestige granted by luxury, whereas consumers of original products conceptualize luxury in terms of functional value (usability and quality) and self-identity; 2) a greater relevance of functional value and lesser relevance of social value in the luxury value conceptualization lowers the probability of a consumer owning counterfeit luxury goods. Theoretical and managerial implications are discussed
COLLATERAL DAMAGE EFFECTS OF NON-DECEPTIVE COUNTERFEITS ON LEGITIMATE BRANDS
No full text“Non-deceptive” counterfeits are products known to be counterfeit by the end users who purchase them (Grossman and Shapiro 1988; Eisend and Schuchert-Güler 2006; Gistri et al. 2009). There is much debate around the effects of non-deceptive counterfeits on the original brands they copy. One common area of dispute is the extent to which non-deceptive counterfeit goods serve as direct substitute purchases for authentic luxury brands (Eisend and Schuchert-Güler 2006, Nia and Zaichkowsky 2000, Wee, Tan and Cheok 1995). For example, had counterfeit Gucci handbags not been available, how many consumers would have purchased an authentic Gucci handbag in their stead? (Nia and Zaichkowsky 2000, Silverstein and Fiske 2003, Van Kempen 2003)?
The debate is often framed so that a direct substitution effect indicates that counterfeits are a problem; whereas the lack of a direct substitution effect shows that counterfeits are relatively benign, a victimless crime. The current research seeks to reframe this debate by introducing the notion of “collateral damage effects.” Collateral damage effects occur when the purchase of a brand X fake substitutes for the purchase of a brand Y original. Take for example, a consumer who purchases a fake Gucci purse for 250 on an authentic entry level luxury brand (like Coach in the US or Hogan in Europe)? If so, the legitimate brand suffered from unfair competition. It was penalized for following trademark law, by losing sales to a competitor operating outside the law.
Collateral damage effects come in three types: trade up, parallel, and trade down effects. Were counterfeits somehow eliminated, in a trade up effect the erstwhile counterfeit consumer would now purchase a brand which cost more than the counterfeit, in a parallel effect the consumer would purchase a brand priced the same as the counterfeit, and in a trade down effect the consumer would now purchase a brand which cost less than the counterfeit. Which of these effects occurs depends on the preferences and budget of the consumer. In our initial exploratory study we use a student sample at an Italian public university. This population often sees counterfeits as “fun” and does not always try to hide the product’s counterfeit status. Therefore, the purchase of a fake does not necessarily indicate a strong desire to own a prestige brand. Furthermore, these students are often under strict budget constraints. Hence, we hypothesize that for this population, if the fakes were not available we would primarily see parallel or trade down collateral effects
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Consumer Resistance in the Pet Marketplace
No full textThis study draws on Cherrier’s (2008) concept of consumer-resistant identities together with the work of Beverland, Farelly and Lim (2008) on the dark side of pet ownership to shed light on consumer resistance in the context of the pet marketplace. The adopted research methodology utilises a photoelicitation technique known as autodriving, thus, helping to reveal in greater depth, the layers of heterogeneous meanings surrounding such resistance practices. The UK pet marketplace has become increasingly engaged with the marketing of luxury brands and designer breeds. However, our thirteen participants identified as pet owners were resistant to such luxury consumption practices, preferring to distance themselves from particular products and brands (including designer breeds) in the marketplace. The paper concludes with ideas for future research
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