262,814 research outputs found
Thompson Document 22: Introduction to Lulu and Tun Shein
No full textLulu began her training as a nurse around 1837, when she was about fifteen years old. She and a number of fellow nurses and Tun Shein, who later became her husband, worked for Gordon Seagrave’s mobile surgical unit in 1942, and participated in the Walkout in May of that year. During the Walkout, as she told Henrietta Thompson in 1972, Lulu and British conscientious objector Martin Davies had been a couple, and she did not explain how she came to be married to Tun Shein.
Lulu\u27s memories of the Walkout were mostly happy. She was forgiving toward the soldier who wanted to prevent the nurses from joining the Walkout (a number of Thompson\u27s interviewees, including Jack Belden, refer to this incident). About him Lulu remembered: “We heard one time that one of the American officers didn’t think we nurses should be taken along on the trek out…Later in the mountains that officer got sick and one of the nurses took care of him. Later at Gauhati he send us all clothes and presents!”
Tun Shein met Gordon Seagrave before the war; Tun Shein was delighted to find the unit after the seminary he had been attending had closed: “here was the chance to help that I had been looking for,” he remembered. “Dr. Seagrave and his nurses were doing the surgical work, the rest of us were running around doing this and that.” Tun Shein drove a truck, cooked, and generally helped with any administrative work the unit needed. About the Walkout, he remembered: “as far as the countryside, it only interested me for finding food and I didn’t have time to notice the beauty.”
Tun Shein had been imprisoned for political dissidence, and still took precautions around the Burmese officials. For instance, Tun Shein had offered to meet Henrietta Thompson when she arrived in Rangoon in June 1972, but he did not appear in the customs shed. Instead, Thompson remembers after being searched by the authorities:
“I gathered up my belongings, and to my astonishment there was a little note in my right hand. I had no idea how it got there and it scared me....It said, ‘Mrs. Thompson U Tun Shein. With Brown Jerkin & green checked shirt.’ Just then a smiling gentlemen accompanied by a boy came up to me and said, ‘Welcome! I am Tun Shein.’”https://digitalcommons.library.umaine.edu/henrietta_thompson_papers/1024/thumbnail.jp
Estrategias de Responsabilidad Social Corporativa en la industria de la moda rápida: Un estudio comparativo entre MANGO y SHEIN = Estratègies de Responsabilitat Social Corporativa en la indústria de la moda ràpida: Un estudi comparatiu entre MANGO i SHEIN = Corporate Social Responsibility Strategies in the fast fashion industry: A comparative study between MANGO and SHEIN
No full textTreball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2023/2024El presente trabajo analiza las estrategias de Responsabilidad Social Corporativa (RSC) en la industria de la moda rápida, comparando los enfoques de MANGO y SHEIN. Se examinan las prácticas sostenibles y éticas de ambas empresas, destacando los esfuerzos de MANGO en la implementación de prácticas responsables y la transparencia, en contraste con las críticas a SHEIN por su falta de transparencia y preocupaciones laborales. A través de un enfoque metodológico mixto, se recopilan datos cuantitativos y cualitativos para evaluar el impacto de estas estrategias en la percepción del consumidor y la competitividad empresarial. Los resultados indican que la transparencia y las prácticas sostenibles son valoradas por los consumidores, sugiriendo la necesidad de que las empresas de moda rápida reevalúen sus estrategias de RSC para asegurar su sostenibilidad y éxito a largo plazo.This project analyzes Corporate Social Responsibility (CSR) strategies in the fast fashion industry, comparing the approaches of MANGO and SHEIN. It examines the sustainable and ethical practices of both companies, highlighting MANGO's efforts in implementing responsible and transparent practices, in contrast with the criticism SHEIN faces for its lack of transparency and labor concerns. Using a mixed-methods approach, quantitative and qualitative data are collected to assess the impact of these strategies on consumer perception and business competitiveness. The results indicate that transparency and sustainable practices are valued by consumers, suggesting that fast fashion companies need to reassess their CSR strategies to ensure their long-term sustainability and success
Odnosi s javnošću u modnoj industriji: analiza tvrtke SHEIN
No full textOvaj diplomski rad fokusira se na proučavanje odnosa s javnošću u modnoj industriji, s
posebnim naglaskom na analizu poslovanja i odnosima s javnošću kineske tvrtke SHEIN.
Modna industrija je izuzetno konkurentna i dinamična, stoga je uspostavljanje i održavanje
pozitivnih odnosa s javnošću od ključne važnosti za uspjeh tvrtke. Cilj ovog istraživanja je
analizirati strategije odnosa s javnošću koje koristi tvrtka SHEIN i njihov utjecaj na
percepciju i reputaciju tvrtke. U prvom dijelu rada pruža se teorijski okvir za razumijevanje
odnosa s javnošću u modnoj industriji. Objašnjavaju se ključni koncepti i alati odnosa s
javnošću te se analizira njihova primjena u kontekstu modne industrije. Također se istražuje
važnost etičkih aspekata odnosa s javnošću u modnoj industriji, s obzirom na izazove s
kojima se tvrtke suočavaju u vezi s održivosti, radnim uvjetima i društvenom odgovornošću.
Praktični dio rada analizira kinesku kompaniju brze mode – SHEIN. Tvrtka SHEIN putem
svoje internetske trgovine često prima pritužbe javnosti da potiče brzu modu, zloupotrebljava
radnu snagu te otuđuje dizajnerske ideje drugih koje onda preuzimaju kao vlastite. Unatoč
brojnim incidentima, tvrtka nastavlja drastično rasti i širiti svoje poslovanje po cijelome
svijetu. Treći dio rada sastoji se od empirijske analize percepcije i reputacije tvrtke SHEIN
među potrošačima, a podaci su prikupljeni kroz istraživačku metodu ankete. Cilj rada je
analizirati odnose s javnošću tvrtke koja je, unatoč različitim kontroverzama, vrlo popularna i
uspješna
Lulu, Tun Shein, and Family
No full textAn undated photograph of Lulu, Tun Shein, and their children. It was possibly taken by Henrietta Thompson when she visited the family in Burma (now Myanmar) in June, 1972.
Lulu began her training as a nurse around 1837, when she was about fifteen years old. She and a number of fellow nurses and Tun Shein, who later became her husband, worked for Gordon Seagrave’s mobile surgical unit in 1942, and participated in the Walkout in May of that year.
Tun Shein met Gordon Seagrave before the war; “Here was the chance to help that I had been looking for,” he remembered, “Dr. Seagrave and his nurses were doing the surgical work, the rest of us were running around doing this and that.” Tun Shein drove a truck, cooked, and generally helped with any administrative work the unit needed. About the Walkout, he remembered: “as far as the countryside, it only interested me for finding food and I didn’t have time to notice the beauty.”https://digitalcommons.library.umaine.edu/henrietta_thompson_photographs/1005/thumbnail.jp
Odnosi s javnošću u modnoj industriji: analiza tvrtke SHEIN
No full textOvaj diplomski rad fokusira se na proučavanje odnosa s javnošću u modnoj industriji, s
posebnim naglaskom na analizu poslovanja i odnosima s javnošću kineske tvrtke SHEIN.
Modna industrija je izuzetno konkurentna i dinamična, stoga je uspostavljanje i održavanje
pozitivnih odnosa s javnošću od ključne važnosti za uspjeh tvrtke. Cilj ovog istraživanja je
analizirati strategije odnosa s javnošću koje koristi tvrtka SHEIN i njihov utjecaj na
percepciju i reputaciju tvrtke. U prvom dijelu rada pruža se teorijski okvir za razumijevanje
odnosa s javnošću u modnoj industriji. Objašnjavaju se ključni koncepti i alati odnosa s
javnošću te se analizira njihova primjena u kontekstu modne industrije. Također se istražuje
važnost etičkih aspekata odnosa s javnošću u modnoj industriji, s obzirom na izazove s
kojima se tvrtke suočavaju u vezi s održivosti, radnim uvjetima i društvenom odgovornošću.
Praktični dio rada analizira kinesku kompaniju brze mode – SHEIN. Tvrtka SHEIN putem
svoje internetske trgovine često prima pritužbe javnosti da potiče brzu modu, zloupotrebljava
radnu snagu te otuđuje dizajnerske ideje drugih koje onda preuzimaju kao vlastite. Unatoč
brojnim incidentima, tvrtka nastavlja drastično rasti i širiti svoje poslovanje po cijelome
svijetu. Treći dio rada sastoji se od empirijske analize percepcije i reputacije tvrtke SHEIN
među potrošačima, a podaci su prikupljeni kroz istraživačku metodu ankete. Cilj rada je
analizirati odnose s javnošću tvrtke koja je, unatoč različitim kontroverzama, vrlo popularna i
uspješna
SHEIN: THE MOST TALKED FAST FASHION BRAND IN RECENT TIMES
No full textreservedShein è un marchio di moda puramente digitale che in un breve periodo è diventato il più grande colosso di fast fashion a livello mondiale; ad oggi, infatti, la sua applicazione è tra le più scaricate al mondo, superando il record negli Stati Uniti che fino ad ora era stato solo di Amazon. In questa tesi andrò a parlare di come ciò è stato possibile grazie ad una combinazione di strategie efficaci a livello economico, come i prezzi a cui vende i propri prodotti, ma anche, nonostante l’enorme successo riscontrato, delle numerose critiche che negli ultimi anni continuano ad emergere, dal plagio, all’anti-sostenibilità. In particolare, l’azienda è stata accusata di sfruttamento dei lavoratori e per le condizioni di lavoro a cui sono sottoposti i suoi dipendenti, i quali vanno a produrre articoli considerati, non solo di bassa qualità, ma anche dannosi per la salute. In risposta a queste accuse ha cominciato dal 2021 a redigere un rapporto annale sulla sostenibilità e l’impatto sociale, rendendo così pubblici gli obbiettivi che si è prefissata di raggiungere nei prossimi anni. Tutti questi sforzi, però, non sempre danno il loro frutto. Ad oggi, difatti, il mondo si divide in due: chi apprezza il brand e chi lo accusa di non essere sostenibile.Shein is a digital fashion brand that in a short period of time has become the largest fast fashion giant worldwide; today, in fact, its app is among the most downloaded in the world, surpassing the record in the United States that until now had only been held by Amazon. In this thesis I am going to talk about how this has been possible thanks to a combination of economically effective strategies, such as the prices at which it sells its products, but also, despite its enormous success, the numerous criticisms that continue to emerge in recent years, from plagiarism to anti-sustainability. In particular, the company has been accused of worker exploitation and for the working conditions to which its employees are forced to go ahead producing items which are considered, not only of low quality, but also harmful to health. In response to these accusations, it has begun since 2021 to produce an annual sustainability and social impact report, thus making public the goals it has set to achieve in the coming years. All these efforts, however, do not always bear fruit. As of today, in fact, the world is divided in two: those who appreciate the brand and those who accuse it of not being sustainable
Card from U Tun Shein to Henrietta Thompson
No full textHenrietta Thompson gives an account of receiving this note of introduction at the Rangoon airport in June 1972 (where she had arranged to meet Tun Shein); After being searched by the authorities, she remembers,
“I gathered up my belongings, and to my astonishment there was a little note in my right hand. I had no idea how it got there and it scared me....It said, ‘Mrs. Thompson U Tun Shein. With Brown Jerkin & green checked shirt.’ Just then a smiling gentlemen accompanied by a boy came up to me and said, ‘Welcome! I am Tun Shein.’”
Tun Shein was part of the 1942 Walkout from Burma/Myanmar to India led by General Joseph Stilwell. The political climate in Burma changed radically in the early 1940s, and when the Seminary Tun Shein had been attending closed, he joined Baptist Missionary and surgeon Dr. Seagrave, and later walked out of Burma with Seagrave and the nurses working for Seagrave, including Tun Shein’s future wife, Lulu. Many of the accounts Thompson collected from participants of the Walkout praise Tun Shein’s resourcefulness and tirelessness, recounting in particular the way his knowledge of jungle plants and his hours of foraging supplemented the group’s very limited food supply.https://digitalcommons.library.umaine.edu/henrietta_thompson_photographs/1002/thumbnail.jp
Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer
No full textDuring the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. Still, this does not seem to impact the consumers' attraction towards clothes from SHEIN. The purpose of this research is to investigate the appeal of SHEIN for young female consumers. This research employs qualitative research methods to examine the empirical material in relation to three prominent theories: Hawkin Stern's "impulse buying theory", John Schouten and James McAlexander's "consumption subculture theory", and Russel Belk's "extended self theory". The empirical material for this research was obtained through 10 semi-structured interviews. Given the limited existing research on the phenomenon of ultra-fast fashion, an exploratory research design was chosen to investigate this topic. The empirical findings of this research can be divided into three different themes: The contradicting appreciation, The irrelevance of socioeconomic status and The SHEIN consumption subculture. The central theme lies in SHEIN’s big collection and the respondents’ appreciation for it. Another theme shows that there is not a clear pattern found between the socioeconomic status of the respondents and their SHEIN consumption. Lastly, around the consumption of SHEIN clothes, a consumption subculture is formed. This research is believed to contribute to the under researched area of ultra-fast fashion, as well as further develop and question the selective theories
L’outsourcing e il Fast Fashion: il caso Shein.
No full textL’elaborato analizza il fenomeno del fast fashion e l’outsourcing: concentrandosi sul caso Shein. L’azienda cinese decentralizza la produzione dei capi in Paesi dove le normative riguardanti la tutela e i diritti dei lavoratori sono scarne o addirittura inesistenti per ottenere un vantaggio nei confronti dei propri concorrenti. La decentralizzazione permette a Shein di immettere nel mercato 3000 prodotti diversi al giorno e renderli disponibili ai clienti ad un prezzo competitivo: un capo base di Shein, come una T-shirt, ha un prezzo di 3-5 euro. Shein appalta e si affida alle aziende produttrici esterne per ridurre i costi della produzione, sono circa 600 fabbriche produttrici di capi in Cina, la maggior parte con sede a Guangzhou. Queste pratiche di outsourcing violano le leggi cinesi che regolano il lavoro, sono diverse le segnalazioni da parte di inchieste televisivi. Le accuse rivolta e Shein e le fabbriche produttrici riguardano l’utilizzo di lavoro sottopagato, lavoro forzato e lavoro minorile. Shein ha sempre risposto alle accuse asserendo che “tali aziende a cui si affida per la produzione devono sottostare a dei rigidi regolamenti e codici di condotta allineati alle convenzioni fondamentali dell’Organizzazione internazionale del lavoro”.
L’incoerenza tra Outsourcing e le leggi (ambiente legale) riguarda quindi tutte quelle violazioni che le organizzazioni fornitrici di Shein commettono nei confronti delle leggi cinesi che regolano il diritto del lavoro. Ad esempio, grazie alle inchieste televisivi effettuate si è potuto osservare come i lavoratori siano costretti a turni di lavoro anche di 17 ore al giorno in condizioni igieniche disumane e con un solo giorno libero al mese. Le leggi cinesi tollerano massimo 44 ore settimanali, ovvero 8 ore giornalieri e prevedono almeno un giorno libero a settimana. Inoltre i lavoratori in molti casi vengono pagati a capo (4 centesimi per ogni capo), ma nel caso in cui non riescano a raggiungere la soglia minima di capi prodotti in un giorno (500 a persona) vengono puniti, non recependo nessun salario. Per affrontare tale incoerenza è necessario individuare delle soluzioni attuabili non solo da parte di Shein ma anche dalle fabbriche fornitrici e dai consumatori per risolvere tale situazione. Innanzitutto per migliorare le condizioni dei lavoratori all’interno delle fabbriche è necessario che il colosso cinese controlli che i fornitori rispettino il codice di condotta attraverso controlli periodici, a campione e precisi. È importante istituire un sistema di denuncia anonima dove i lavoratori possono segnalare eventuali abusi subiti. I controlli devono essere effettuati da un soggetto esterno per garantirne la trasparenza, devono essere pubblici in modo da essere raggiungibili e visionabili dai consumatori, consentendoli così di prendere scelte più consapevoli. Infine, eliminare il cottimo come metodo di pagamento e aumentare la paga, inserendo degli incentivi o bonus, consentirebbe ai lavoratori di migliorare la propria qualità di vita, senza compromettere la produttività
Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer
No full textDuring the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. Still, this does not seem to impact the consumers' attraction towards clothes from SHEIN. The purpose of this research is to investigate the appeal of SHEIN for young female consumers. This research employs qualitative research methods to examine the empirical material in relation to three prominent theories: Hawkin Stern's "impulse buying theory", John Schouten and James McAlexander's "consumption subculture theory", and Russel Belk's "extended self theory". The empirical material for this research was obtained through 10 semi-structured interviews. Given the limited existing research on the phenomenon of ultra-fast fashion, an exploratory research design was chosen to investigate this topic. The empirical findings of this research can be divided into three different themes: The contradicting appreciation, The irrelevance of socioeconomic status and The SHEIN consumption subculture. The central theme lies in SHEIN’s big collection and the respondents’ appreciation for it. Another theme shows that there is not a clear pattern found between the socioeconomic status of the respondents and their SHEIN consumption. Lastly, around the consumption of SHEIN clothes, a consumption subculture is formed. This research is believed to contribute to the under researched area of ultra-fast fashion, as well as further develop and question the selective theories
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